IN THIS ISSUE:
WINE COUNTRY FIRES #CAWINESTRONG
GETTING TO KNOW MORRISON’S BUSINESS & MARKETING COORDINATOR MICHELLE GENOVA
The tragedy came fiercely and with fury. As
By the time full containment was achieved
many slept, flames ripped through Northern
the fire had written itself into history as the
California’s wine country, taking homes,
deadliest California has endured, claiming
vineyards, businesses, and even lives. The
44 lives. It is the costliest fire in U.S. history,
team at Morrison & Company woke up to
with $9 billion in insurance claims as of
news of the devastation with heartbreak.
December 1.
Though wildfires hit California every year, the
Though the fire brought devastation and
October Wine Country fires were different in
the pain is still felt, resilience and strength
size and duration. Among others in the areas
abounds. Despite the tragedy, Wine Country
affected, members of our clients including
is open for business. As reported by several
Napa Valley Grapegrowers, Sonoma County Vintners, Sonoma County Winegrape Commission,
CELEBRATING 40 YEARS WITH LONG VALLEY HEALTH CENTER
Source: Eric Risberg, AP
Mendocino
and
the
Winegrowers
were impacted by the rage of the fires. The staff members of these organizations, their vintner and grower members, and the supporting businesses
I didn’t know what to expect. I was moved just to comfort people in simple ways, like picking out donated replacement clothing for a woman who had only what she was wearing but no emotional energy to choose for herself.
that work alongside them
–CAROLYN KANABROCKI
are deeply engrained in the fabric of our business. Those relationships led four members of the Morrison team to head to Santa Rosa the week the blaze broke out to volunteer in an evacuation center.
SEE WHAT MORRISON & COMPANY HAS BEEN UP TO
WWW.MORRISONCO.NET
news outlets, by the time the
fires
arrived,
the
majority of the 2017 vintage was harvested: 90 percent of Sonoma and Napa’s 2017 vintage
winegrapes
had
been picked and at least 75 percent of Mendocino’s red
varietals
harvested.
had
Wine
been quality
should be as high as ever, most
of
the
beautiful
landscape is unscarred, and
there are few expected long term impacts on most vines. There should be no reservation in buying a bottle of Sonoma, Napa or Mendocino wine or visiting the region.
We came home with full hearts, seeing
If, like us, you want to do more than
the heroism of emergency responders, the
just enjoy a bottle of the region’s wine
gratitude of community members, and the
to
unbridled generosity of so many.
www.morrisonco.net/wchelp.
show
your
support,
see
options
at
NEWSLETTER | WINTER 2018