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Fall 2020

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IN THIS ISSUE:

P31 ENTERPRISES: A VISION FOR WILDFIRE PREVENTION AND RECOVERY

PERSONALITY TESTS: PROS, CONS, AND HOW TO CHOOSE Psychometric personality tests can be a valuable tool for your business, but not all are created equal. Morrison Principal Shawn Miller breaks down the common concerns and the greatest advantages.

Founded in 2016 in Oroville, California,

included providing clean up and removal

P31

on

services following the 2017 Tubbs Fire—

for

then the most destructive in California

the Bamford family of businesses, which

history—and after the Mendocino Fire

operate in timber and other industries.

Complex, which burned over 450,000 acres

But that was never the end game: from day

in 2018. Sadly, those records are falling as

one, the mostly woman-owned business

this is written.

Enterprises

providing

originally

administrative

focused services

had greater goals, with plans for services to remove trees and brush damaged by western drought conditions and pinebeetle borer infestations. These services are critical to both lessen fire risks and to mitigate the spread of borers to healthy trees.

INTRODUCING MORRISON’S NEW MANAGING PRINCIPAL As of July 1, 2020 Principal Toni Scott is now overseeing daily operations as Morrison’s new Managing Principal, while Brent oversees the Business & Accounting Advisory

service

line

and

strategic

initiatives.

November 8, 2018 Camp Fire, in Paradise, California, which surpassed the Tubbs Fire as the state’s most destructive wildfire. Pacific Gas & Electric also engaged P31 to clear trees and brush from miles of utility lines as part of its “line hardening” program

California timber industry goes back to

to reduce fire risk and improve public safety

the 1960s, and the women of the family

after the Camp Fire. In addition, P31 began

and others now in P31’s ownership have

“foundation work,” helping to clear and

long played active roles. “P31” is short

recover burned properties by the removal

for Proverbs 31, which is dedicated to

of foundations, metal, other fire debris, and

industrious women “of noble character.”

layers of ash and contaminated soil from

It reads in part:

burned areas, preparing the way for the

16

17

18

She considers a field and buys it; out of

eventual recovery and restoration of those properties.

She sets about her work vigorously; her

From humble beginnings in 2016, P31 grew

arms are strong for her tasks.

from administrative work and ambitious

She sees that her trading is profitable,

goals to a peak of 74 crews and over 450

and her lamp does not go out at night.

employees by 2020. Incidentally, it is also

P31 soon added the felling and removal of dead and dying trees along roadsides and

There is always something new going on

utility lines to its services, with a focus

with our clients, and we are delighted to

on safety and fire prevention. In 2017,

share the latest news with you including

the company began cleanup and debris

national recognitions and new leadership

removal services in the wake of California’s

announcements.

devastating wildfires. Among others, this

WWW.MORRISONCO.NET

proved invaluable in the wake of the

The Bamford family’s involvement in the

her earnings she plants a vineyard.

CLIENT CORNER

P31’s tree removal and cleanup services

the youngest company to headline the Morrison newsletter in our eight years of publication. That’s a minor accomplishment in light of all they have achieved but it impressed us!

CONTINUED ON PAGE 4

NEWSLETTER | FALL 2020


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