IN THIS ISSUE:
RECRUITING AND RETAINING The pandemic has closed a lot of doors for businesses, but where one door closes another may open. Shawn Miller offers a new perspective on recruiting and retaining employees.
FAMOUS IN FORBES Brent Morrison was recently quoted in the online edition of Forbes Magazine.
FARMERS BREWING COMPANY “Farm to fork” is a common phrase
The Wellers started to envision marrying
nowadays,
to
these two passions: farming and brewing.
glass?” Farmers Brewing Company, also
They began to imagine crafting beers with
known as Farmers Brewing, is owned by
ingredients from their family farm. With a
fifth-generation farmers Bill and Kristin
farmer’s work ethic and passion for craft
Weller. They brew craft beers from local
beer, the family vision of creating easy
ingredients grown on their family farm,
drinking, sessionable beers was to come
which
to fruition. The Wellers formed Farmers
is
but
how
located
in
about
rural
“farm
Princeton,
California.
Brewing Company in 2017 and through
Farmers Brewing is a 100 percent family-
MORRISON SNAPSHOTS
owned brewery that crafts high-quality, locally-produced beer. Their mission is to
their tireless commitment to their vision and product, they experienced exponential growth by 2020.
The Morrison team has stayed busy this
create beer that is light, clean, and easy
The Wellers formed plans to expand their
past season. Check out our snapshots to
to drink. Beer brands include “Farmers
business by building a production facility
see what we’re doing.
Light” a premium light lager that has
with a significantly larger brewing capacity
only 99 calories, an unfiltered wheat
and included a tasting room. The space was
“530,” and a Mexican Lager called “Valle,”
to be right in the heart of the family farm
among others.
in Princeton, the perfect backdrop to live
As a farmer’s kid, Bill was actively involved in helping out on his family farm and wanted to pursue a career in agriculture. Bill graduated from Cal Poly San Luis
ADAPT OR PIVOT?
Obispo
in
Agricultural
Engineering
out their mission statement of “creating a connection with their consumers through educating their audience about farming, being transparent with their ingredients, and giving back to the community.”
Technology and met his wife Kristin
In early 2020, Farmers Brewing opened
shortly after. Also being from a farming
its new production facility, consisting of
background, Bill and Kristin both shared a
a 25,000 square foot, 50 barrel on-farm
order to succeed.
desire to farm their family land. However,
brewery. They were pursuing plans to open
CLIENT CORNER
Bill had another passion that he was
up the tasting room a few months later. Only
beginning to discover, as he started to
a month in to beginning self-distribution
Remaining stagnant isn’t really an option in today’s environment. Brent Morrison discusses the need to adapt or pivot in
Catch up on the latest news from our
take up the hobby of “home brewing”
clients including grant awards and new
beer in their family garage, in between
facilities.
full-time farming.
WWW.MORRISONCO.NET
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NEWSLETTER | WINTER 2021