IN THIS ISSUE:
SUNSWEET GROWERS: FINDING TALENT: KEYS TO THE RIGHT FIT
OVER A CENTURY OF SERVICE TO GROWERS AND CONSUMERS
Previously located in San Jose (now known
Principal Shawn Miller highlights critical
as “Silicon Valley”), Sunsweet has been
factors for finding the right talent fit for
headquartered in Yuba City, California,
top performing organizations.
since
1975.
Sunsweet
also
owns
and
operates a bottling facility in Fleetwood,
*
Pennsylvania and a drying operation in Chile that is operated to strict Sunsweet standards. An average of 40,000 cases of Founded in 1917 as California Prune and Apricot
MORRISON SNAPSHOTS Check out some of our highlights from this past season.
Growers
Association,
Sunsweet
Sunsweet products are sealed and marked for worldwide distribution every day.
Growers quickly emerged as an industry
When it comes to the best tasting prunes,
leader,
California’s
Sunsweet knows that “The Taste is in
expanding prune crop in its first year.
The Shape™”. The cooperative’s patented
Today,
cooperative
pitting process preserves the tastiest part
processes about 60,000 tons of prunes a
of the prune near the pit so consumers get
year, representing more than 25% of the
significantly more sweet, nutritious flavor.
prune market worldwide.
They also get prunes that are consistently
handling the
43%
of
grower-owned
Sunsweet is known for its market presence in a wide variety of other dried fruits including
dates,
squished.
mangoes,
The innovations don’t end there. Along with
pineapple, raisins, and berries, making
advances in drying (Sunsweet’s patented
it the world’s largest marketer of dried
“Uniform Drying Process” results in tastier
We’re delighted to enter the New Year with
tree fruits. Its nutritious and innovative
and more attractive prunes), packaging,
a new look to our website! Check out the
products can be found on the shelves of
and marketing, the company is known for
highlights of some of our new updates.
grocery stores across the globe.
groundbreaking
MORRISON WEBSITE REDESIGN
apricots,
moist, plump, and round instead of flat and
Sunsweet’s history has tracked much of California agriculture’s evolution over the last century, with shifts and changes to adapt to changing times. Baby Boomers and older consumers may recall that Californians
WORLD AG EXPO
were
once
called
“prune
pickers,” while younger consumers are the fastest growing market demographic
Morrison will be participating in the 2020
today. Sonoma County, now known in
World Ag Expo! Read more about the event
agribusiness for wine production, was once
and see which of our clients will be there.
prune country.
WWW.MORRISONCO.NET
popular
products.
One
of Sunsweet’s most iconic breakthrough products is Sunsweet Ones™, individually wrapped prunes that are easy for snacking and simple to take anywhere. US prune sales had been in steady decline prior to the introduction of Ones™ in 2006; after their market release, total US retail prune sales grew for the first time in years, with Ones™ accounting for the majority of that growth.
CONTINUED ON PAGE FOUR
NEWSLETTER | WINTER 2020