IN THIS ISSUE: DID YOU KNOW?
MORRISON TRIVIA! How much do you know about Morrison & Company?
PROPACIFIC FRESH:
35 YEARS OF INNOVATION AND GROWTH In 1983, friends Bruce Parks and Jim Duggan
expertise in serving schools, hospitals, and
met “on a tailgate over beers” and agreed to
other institutions and large buyers. Their
merge their produce distribution businesses.
geographic markets expanded along with
Known
their product lines and target buyers.
then
as
“Chico
Produce,”
the
combined firm began joint operations in a 100-year-old building in Chico, California, that
was
previously
occupied
by
Levy
Zentner Produce Company, from which it distributed fresh produce to restaurants and other
MORRISON SNAPSHOTS The season has been busy for our team. See what Morrison & Company has been up to.
local retail businesses. In 1990, the company moved
to
a
large
property it acquired in nearby Durham. By the late-1990s
the
retail
landscape was changing, and the leaders of the company
recognized
they needed to reinvent the business in order to grow and thrive. Initially
Though the company had felt certain the Durham facility would be sufficient for the foreseeable future, the success of the new business model proved them wrong. By 1997 the company had built an additional 30,000 square feet
of
4,000
cold
storage,
square
feet
of
office space, and a new 16,000 square foot truck repair facility. In 2016, a
new
13,000
square
foot freezer was built to support
the
continued
growth of its frozen food product line. By the end of the 1990s,
the company expanded their offerings to
“Chico Produce” was no longer a fitting name
include dairy, cheese, eggs, oils, and canned
for a business that was about much more
CLIENT CORNER
goods, and later continued their product
than produce. It was now distributing top
There is always a lot going on with our
line expansion to include meat and frozen
quality fresh and frozen foods well beyond
food products. In addition to restaurants
Chico, south to Fresno and into Oregon and
and retailers, the company honed their
Nevada. The company changed its operating
clients. Catch up on our latest client news.
PROPACIFIC, CONTINUED ON INSIDE LEFT PAGE
WWW.MORRISONCO.NET
NEWSLETTER | SUMMER 2018