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PROFESSIONAL HAIRCOLOR EDUCATI ON G U IDE

MOROCCANOIL PROFESSIONAL HAIRCOLOR

At Moroccanoil, we built our brand on innovation, starting with our pioneering product Moroccanoil Treatment, which sparked the global buzz on argan oil and created the oil-infused haircare category. That revolutionary product set the stage for an extensive line of premium oil-infused haircare products to address the needs of all hair types, all infused with nourishing, antioxidant-rich argan oil for hair that looks and feels healthy, shiny, and full of life. That same spirit of innovation is at the heart of the new Moroccanoil Professional Haircolor Collection. Discover a complete portfolio of permanent and demi-permanent haircolor and lighteners developed for today’s colorist looking for reliable results that deliver vibrant, long-lasting haircolor with intense shine, all while protecting the integrity of the hair.

TA B LE OF C ONT ENT S

HA I RCOLOR P RI NCI P LE S • Why Color? • Haircolor Types • Color Theory • Color Circle

M OROCCA NOI L CA RE - I NF US E D COLOR T E CHNOLOGY •Outshine the Rest • ProArginine + ArganID™ System • E.P3 + ArganID™ System

M OROCCA NOI L HA I RCOLOR P ROD UCT S • Color Calypso Demi-Permanent Color – Color Calypso Gloss – Color Calypso Cream – Color Wheel & Shade Chart • Color Rhapsody Permanent Cream Color – Color Rhapsody – Color Rhapsody High Lift – Color Rhapsody Ultimates – Color Rhapsody 10 – Color Wheel & Shade Charts • Color Eclipse Permanent Cream Color – Color Eclipse – Color Wheel & Shade Chart • Color Infusion Pure Color Mixer • Moroccanoil Haircolor at a Glance • Haircolor Services

MORO CCA NOI L LI GHT E NE RS • Blonde Voyage 9 Powder Lightener • Blonde Voyage 7 Powder Lightener • Blonde Voyage Clay Lightener • Blonde Voyage Cream Lightener • Blonde Voyage Collection at a Glance • Lightening Services

• Oxidative Cream Developer • Color Calypso Gloss Activator

MAKE YOUR BUS I NE S S M ORE COLO RF UL A ND P ROF I TA BLE • Color Consultation

GLOS S A RY

MORO CCA NOI L ACA D E M Y COLOR D E S T I NAT I ON A P P

P R O F E S S I O N A L H A I R C O LO R

TA B LE OF C O NTENTS

D EVELOP E RS A ND ACT I VATOR

WHY C O LO R ? OU R CONS UM E R F OCUS Changing your haircolor can express your identity in a whole new way, while amplifying your natural beauty. Moroccanoil Professional Haircolor provides exceptional protection throughout the color process, so you can unleash your self-expression while minimizing damage, for hair that stays healthy-looking, nourished, and beautifully colored.

OUR P ROF E S S I ONA L F OCUS Moroccanoil Professional Haircolor builds on the brand’s leadership in the creation of nourishing, argan oil-infused products while leveraging our salon partnerships. Salon professionals will build client loyalty and attract new business with our complete portfolio of permanent and demi-permanent haircolor and lighteners developed for today’s colorist looking for reliable results that deliver vibrant, long-lasting haircolor with intense shine. Featuring our proprietary technologies for exceptional protection throughout the color process—and for color service that truly stands out from the competition.

H AIR CO LO R P R I N C I P LE S Haircolor principles are theories and best practices used across all color services to ensure safe and reliable results for both clients and professionals.

H A P P Y C O LO R I N G !

USAGE

INFLUENCE ON HAIR

COLOR ACTIVATION

COLOR ACTION

H AI R C O LO R T Y P E S

TEMPORARY

SEMI-PERMANENT

DEMI-PERMANENT

PERMANENT

Large pigments that sit on top of the cuticle

Direct-acting dyes that sit within the cuticle layers

Oxidizing dyestuff that forms deep within the cuticle layers and cuticle fringes

Oxidizing dyestuff that forms deep within the cortex

No dyestuff

These pigments are ready to use; no mixing with an activator

These complete dyes are ready to use; no mixing with an activator

These colorless dyes form color molecules when mixed with a mild oxidative developer

These colorless dyes form color molecules when mixed with an oxidative developer

Persulfates dissolve the melanin in the hair

No change to the hair structure or melanin

Slight increase in porosity and lightening of melanin with subsequent applications

An increase in porosity and lightening of melanin, allowing for a range of color results

Immediate increase in porosity with melanin removal

Temporary root touch-ups in spray or powder

Vibrant, stand-out color on light bases that fades gradually with washing

Tone on tone

Color change

Color refreshing

Lightening 3–5 levels

Lifting both natural and artificial haircolor

Root shadowing

Vibrant tones

Refreshing or subtly altering tones

Pre-toning

Maximum coverage on white hair

Fun colored gels, waxes, crayons, and sprays Immediately washes or brushes out of the hair

Introducing clients to tonal changes

White hair blending

LIGHTENER

CO LO R C I R C LE BLUEVIOLET

BLUE

VIOLET

REDVIOLET

BLUEGREEN

GREEN

YELLOWGREEN

NATURAL

RED

YELLOW

REDORANGE

ORANGE

JOHANNES ITTEN, a Swiss-born painter, art theorist, and teacher, has been credited with the invention of the color circle. The principles described by Johannes Itten are used by hairdressers, artists, and scientists when selecting and combining colors.

YELLOWORANGE

The most commonly used color circle theory among hair professionals is that colors opposite each other are complementary—and that they neutralize each other.

PRIMARY C O LO RS

 Violet will neutralize yellow

S EC O N DARY C O LO RS

 Blue will neutralize orange

Created by combining two primary colors

 Green will neutralize red

 Violet, green, and orange

Artistry and skill are needed to get exactly the right concentrations to balance unwanted tones and achieve a natural-looking result.

TERTIARY C O LO RS

Cannot be created by mixing other colors  Blue, red, and yellow

Created by combining a primary and a secondary color  Blue-green, yellow-green, yellow-orange,

red-orange, red-violet, and blue-violet

H A I R C O LO R S H ADI N G S Y ST E M Moroccanoil haircolor shades can be identified through a system that includes numbers, letters, and name indicators. Each haircolor portfolio follows the same system, which makes it easy to select corresponding shades when making decisions on refreshing, toning, or changing haircolor.

D EPT H N U MB ERI N G SYS TEM

L I G H T E ST B LO NDE

Depth is how light or dark a shade is. Your client’s natural depth or level can be assessed using a natural shade selector.

V E R Y L I G H T B LO NDE

TO NE

L I G H T B LO N DE

Tone is the color you see. The intensity of the tone is influenced by the depth and the concentration of the tone or tones in each shade.

M E D I U M B LO NDE

SH A D E N U M B ER S, L ET T ER S & D E SC R I PTOR N A M ES

DA R K B LO NDE

6.32/6GV

L I G H T B R OWN

M E D I U M B R OWN

DA R K B R OWN

B LAC K

D E P TH

DA R K GOLD IR IDESCE NT B LON DE

6.__ Depth of color .3/G Major color tone ._2/_V Minor color tone

TON A L N A MES + N U MB ERS

. 0 0 /N N

.0/N

.1 / B

.2 / V

. 3/ G

.4/C

. 5 / Rv

.6/R

. 7/ Gr

.8/ Gy

.9/ Ch

N AT URA L N AT URA L

N ATURAL

BLUE

V IOLE T

Y E LLOW

OR A NG E

R E D -VI OLE T

RED

GREEN

GREY

C H O C O L AT E

Natural

Ash

Iridescent

Gold

Copper

Mahogany

Red

Matte

Grey

Brown

Intense Natural

OUT SH I N E T H E RE S T In a category defined by compromise, Moroccanoil delivers something you can’t ignore: S HIN E. That matters—because shine is the first thing the client sees. It’s emotional. It’s visible. It’s immediate. And it’s unmistakably Moroccanoil.

D E LIV E R V IBR AN T, LO N G - L A S TIN G HAIR CO LO R W I T H IN TE N S E S HIN E .

THE SCIENCE

All permanent haircolor formulas need an alkalizing agent to open the cuticle layer to allow the oxidative dye to enter the hair and form the new color. Ammonia, being a small gas molecule, evaporates quickly. This is what causes its brief smell, which indicates that it leaves the hair and causes no further disruption once the coloring process is complete.

MOROC CA NOI L P ROF E S S I ONA L HAI RCOLOR COLLE CT I ON Discover a complete range of care-infused haircolor products designed to support the professional in offering a wide variety of in-salon services. Featuring our proprietary ProArginine + ArganID™ and E.P3 + ArganID™ Systems for exceptional protection throughout the color process.

ProArginine & Low Ammonia ProArginine’s affinity to the hair supports the coloring process with less damage over time, leaving the hair significantly stronger, while the low level of ammonia enables the best color results.

E.P3 & Low Ammonia E.P3’s 3-in-1, multi-action technology enhances color penetration, purifies metal ions, and protects hair from environmental damage for vibrant, uniform, long-lasting color.

THE

BR E A KT H R O U G H Pr o Ar g i n i ne + A r ganI D™ SY ST E M

Our Color Rhapsody Permanent and Color Calypso Demi-Permanent portfolios are powered by the Moroccanoil ProArginine + ArganID™ System, which is proven to provide exceptional protection throughout the color process, delivering vibrant, long-lasting color with intense shine. What is ProArginine? ProArginine is a type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it begins to repair the hair by patching up the damaged areas of the cuticle. What is ArganID™? ArganID™ technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.

1 ProArginine acts as an alkalizing agent that effectively swells the cuticle to allow haircolor to penetrate into the hair.

2 During the haircolor process, ProArginine + ArganID™ work synergistically to protect and nourish the hair.

3 Color adheres more readily to hair restored with the ProArginine + ArganID™ System, creating healthier-looking, long-lasting haircolor.

O UR

P R O P R I E TA RY E . P 3 + A r ganI D™ SY ST E M

Our Color Eclipse portfolio is powered by the exclusive Moroccanoil E.P3 + ArganID™ System, which results in stronger color adherence, ensuring rich saturation, radiant vibrancy, and uniform coverage, while hair remains soft and healthy-looking.

What is E.P3? This 3-in-1, multi-action proprietary technology enhances color penetration, purifies metal ions, and protects against environmental damage.

What is ArganID™? ArganID™ technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.

9 11

1 Enhances Color Penetration The E.P3 complex swells the cuticle, delivering dye molecules deep into the cortex of the hair for high-saturation results and improved color longevity.

2 Purifies Metal Ions The E.P3 complex encapsulates and neutralizes metal ions in the hair that interfere with the coloring process, ensuring true-to-tone color results while preventing breakage and damage. At the same time, E.P3 distributes dyestuff evenly throughout the hair, providing uniform color results from roots to ends.

3 Protects from Damage As the coloring process ends, E.P3 wraps around each strand, creating a protective barrier to help reduce color fade and hair damage.

CAR E -I N FU S E D C O LO R A COMPLETE COLLECTION FOR ALL YOUR HAIRCOLOR NEEDS

CO LO R C A LY P SO D EM I - P E RM A NE NT GLOS S Achieve unbeatable shine, color clarity, and lasting vibrancy—in an easy-to-use, low-commitment demi-permanent liquid formula. 67% increase in shine1  56% more conditioned and manageable hair2  Improves hair’s integrity3  9+ weeks of salon-vibrant color4

¹Average shine achieved based on shade selection. 2 Average conditioning benefits achieved based on shade selection. 3 Based on a clinical test comparing Moroccanoil proprietary ProArginine + ArganID™ System to alternative alkalizing agents and untreated hair. 4 Based on an average of 3 hair washes per week.

CO LOR C A LY P SO DEMI -P E RM A NE NT GLOS S

U S AG E GU I D E LI NE S Color Calypso Demi-Permanent Gloss is formulated with our ProArginine + ArganID™ System—a proprietary, breakthrough technology that produces multi-dimensional results, while also caring for and improving the integrity of the hair. Available in intermixable shades that are designed to fade out gradually over time. This low-commitment liquid gloss formula allows for a multitude of tonal directions and is ideal for clients who like to change their haircolor often. Color Calypso Gloss can also refresh existing color and allow for introduction to the coloring process. The easy-to-use liquid formula makes it a good choice for toning balayage and highlights, as well as for blending on white hair (providing up to 60% coverage).

1 W ear suitable gloves. Apply to damp or dry hair. Application on damp hair gives a softer result and is recommended for improved uniformity on mixed porosities such as highlights. Application on dry hair will increase color intensity. 2 U se 1:1 mixing ratio. In applicator bottle or bowl, combine 1 part Color Calypso Gloss with 1 part Color Calypso Demi-Permanent Gloss Activator and mix well. Apply to the hair as needed. 3 D evelopment time: up to 20 minutes without heat, or up to 15 minutes with heat.* 4 R inse thoroughly and if needed lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner.

PRO TIP: Color Infusion Pure Color Mixers can be mixed with Color Calypso Gloss to personalize any shade.

L EA R N M OR E : Visit MoroccanoilProfessionals.com

COLOR CA LYP S O D E M I - P E RM A NE NT GLOS S DEVELO PER REC O MMEN DATIO N S Always use with Color Calypso Demi-Permanent Gloss Activator.

M I X I N G R AT I O 1:1 1 part Color Calypso Gloss with 1 part Gloss Activator

REG ROWTH APPLIC ATIO N Apply to damp or dry hair. Thoroughly saturate the regrowth area while avoiding an overlap on previously colored hair. Start applying at the crown of the head.



Work down the back to the nape. Return to the crown and work toward the front hairline.

D E V E LO PM E N T

Develop for 20 minutes without heat, or 15 minutes with heat.*

Up to 20 minutes without heat; up to 15 minutes with heat

Add water, emulsify, and comb through to refresh the mid-length and ends. Develop for a further 5–10 minutes. Rinse thoroughly and if needed lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner. WHITE H AIR BLEN DIN G When looking for a natural blended effect, we recommend adding a Natural (N/.0) shade into your chosen formula. 2 5 –5 0 % WH ITE HAIR Add 1 part Natural base to 2 parts shade(s). 5 0 –10 0 % WH ITE HAIR Add 1 part Natural base to 1 part shade(s). FIRS T-TIME FULL- HEAD APPLIC ATIO N Apply to hair that has been pre-shampooed, to equalize porosity, and towel-dried. Starting at the crown, apply the haircolor straight through from the roots to the ends, ensuring sufficient product is applied throughout the hair lengths. Work through the back of the head before the top and sides, finishing at the front hairline. Develop for 20 minutes without heat, or 15 minutes with heat.* Rinse thoroughly and apply Moroccanoil Color Care Conditioner. PRO TIP: To ensure an even color result, after 10 minutes comb through the hair with a wide-tooth comb.

We recommend carrying out a strand test to ensure color accuracy and confirm development times. *Choose a heat source specifically recommended for developing oxidative haircolor, and never cover with a plastic cap.

CO LO R C A LY P SO D EMI -P E RM A NE NT CRE A M COLOR Achieve unbeatable shine, color clarity, and lasting vibrancy—in an easy-to-use, low-commitment demi-permanent cream formula. 52% increase in shine1  56% more conditioned and manageable hair2  Helps maintain hair’s integrity  9+ weeks of salon-vibrant color3

Average shine achieved based on shade selection. 2 Average conditioning benefits achieved based on shade selection. 3 Based on an average of 3 hair washes per week.

CO LOR C A LY P SO DEMI -PERM A NE NT CRE A M COLOR

U S AG E GU I D E LI NE S Color Calypso Demi-Permanent Cream Color is formulated with our ProArginine + ArganID™ System—a proprietary, breakthrough technology that delivers multi-dimensional results, while maintaining the integrity of the hair. Available in intermixable shades that are designed to fade out gradually over time. This low-commitment, easy-to-spread cream is ideal for clients who like to change their haircolor often. Color Calypso Cream can also refresh existing color and allow for introduction to the coloring process. It is a good choice for toning balayage and highlights, and for up to 60% blending on white hair.

1 W ear suitable gloves. Apply to damp or dry hair. Application on damp hair gives a softer result and is recommended for improved uniformity on mixed porosities such as highlights. Application on dry hair will increase color intensity. 2 U se 1:2 mixing ratio. In applicator bottle or bowl, combine 1 part Color Calypso Cream with 2 parts Moroccanoil Oxidative Cream Developer 5 vol. (1.5%) or 15 vol. (4.5%) and mix well. Apply to the hair as needed. 3 D evelopment time: up to 25 minutes without heat, or 20 minutes with heat.* 4 R inse thoroughly and if needed lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner.

PRO TIP: Color Infusion Pure Color Mixers can be mixed with Color Calypso Cream to personalize any shade.

L EA R N M OR E : Visit MoroccanoilProfessionals.com

COLOR CA LYP S O D E M I - P E RM A NE NT CRE A M COLO R OXIDATIVE C REAM DEVELO PER REC O MMEN DATIONS

M I X I N G R AT I O 1:2 1 part Color Calypso Cream with 2 parts Oxidative Cream Developer 5 vol. (1.5%) or 15 vol. (4.5%)



D E V E LO PM E N T Up to 25 minutes without heat; up to 20 minutes with heat

5 vol. (1.5%) for adding tone, soft color effects, subtle blending of white hair, minimum regrowth; for use with highly porous hair and mixed hair porosities such as highlights. 15 vol. (4.5%) for greater intensity, color vibrancy, and up to 60% blended coverage on white hair. REG ROWTH APPLIC ATIO N Apply to damp or dry hair. Thoroughly saturate the regrowth area while avoiding an overlap on previously colored hair. Start applying at the crown of the head. Work down the back to the nape. Return to the crown and work toward the front hairline. Develop for 25 minutes without heat, or 20 minutes with heat.* Add water, emulsify, and comb through to refresh the mid-length and ends. Develop for a further 5–10 minutes without heat. Rinse thoroughly and if needed lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner. WHITE H AIR BLEN DIN G When looking for a natural blended effect, we recommend adding a Natural (N/.0) shade into your chosen formula. 2 5 –5 0 % WH ITE HAIR Add 1 part Natural base to 2 parts desired shade(s). 5 0 –10 0 % WH ITE HAIR Add 1 part Natural base to 1 part desired shade(s). FIRS T-TIME FULL- HEAD APPLIC ATIO N Apply to hair that has been pre-shampooed, to equalize porosity, and towel-dried. Starting at the crown, apply the haircolor straight through from the roots to the ends, ensuring sufficient product is applied throughout the hair lengths. Work through the back of the head before working through the top and sides, finishing at the front hairline. Develop for 25 minutes without heat, or 20 minutes with heat.* Rinse thoroughly and apply Moroccanoil Color Care Conditioner. PRO TIP: To ensure an even color result, after 10 minutes comb through the hair with a wide-tooth comb.

SHADE CHART

COLOR CALYPSO GREY

GREEN

.82/GyV

.7/Gr

BLUE

VIOLET

.2/V

.21/VB

.22/VV

.23/VG

.24/VC

10.13/10BG

10.2/10V

10.21/10VB

10.22/10VV

10.23/10VG

10.24/10VC

9.13/9BG

9.2/9V

9.21/9VB

9.22/9VV

8.2/8V

8.21/8VB

8.22/8VV

.1/B

.12/BV

.13/BG

10.1/10B

10.12/10BV

.17/BGr

10 10.82/10GyV

9 9.82/9GyV

8 8.82/8GyV

8.1/8B

8.23/8VG

7 7.7/7Gr

7.13/7BG

7.21/7VB

6 6.82/6GyV

6.1/6B

6.13/6BG

6.17/6BGr

6.2/6V

4.17/4BGr

4.2/4V

5 5.7/5Gr

2 2.1/2B

6.23/6VG

NATURAL

.0/N

YELLOW

CHOCOLATE

.9/Ch

.91/ChB

10.0/10N

.3/G

.4/C

.44/CC

RED

.46/CR

.6/R

RED -VIOLET

.66/RR

.5/Rv

7.66/7RR

7.5/7Rv

10.3/10G

9.0/9N

9.91/9ChB

8.0/8N

8.9/8Ch

7.0/7N

7.9/7Ch

6.0/6N

6.9/6Ch

9.32/9GV

8.3/8G

8.4/8C

7.32/7GV

7.4/7C

7.44/7CC

7.46/7CR

6.6/6R

5.4/5C

4.9/4Ch

8.6/8R

6.3/6G

5.0/5N

4.0/4N

ORANGE

.32/GV

4.3/4G

5.44/5CC

5.46/5CR

6.66/6RR

5.5/5Rv

4.6/4R

3.0/3N

2.0/2N

CLEAR

THE C OLOR RH A P SO DY C O L L EC TIO N Discover our portfolio of care-infused permanent cream color products— Color Rhapsody, Color Rhapsody High Lift, Color Rhapsody Ultimates, and Color Rhapsody 10—all delivering vibrant results with less damage.

CO LO R R HA P S O DY PERMANE NT CRE A M COLOR Achieve 100% dimensional grey coverage that’s vibrant and true to tone with Color Rhapsody Permanent Cream Color. Leaves hair 72% more visibly shiny—for professional-level care that shows.

HI GH LI F T Lighten and tone in one step. High Lift delivers up to 5 levels of lift on natural hair levels 6 and higher, in 5 shades from warm to cool. Helps reduce damage caused by color service  72% increase in shine1  96% of clients experience overall scalp comfort 2  9+ weeks of salon-vibrant color 3

Average shine achieved based on shade selection. 2Based on color services performed on 45 clients. 3Based on an average of 3 washes per week.

CO LO R R HA P S O DY PERMANE NT CRE A M COLOR

U S AG E GU I D E LI NE S Color Rhapsody Permanent Cream Color is formulated with our ProArginine + ArganID™ System—a proprietary, breakthrough technology that leaves hair nourished, strengthened, and beautifully colored. The unique combination of two active ingredients supports color development within the hair, offering superior hair affinity for reliable, true-to-tone color, up to 100% coverage on white hair, and shine that lasts. Available in intermixable shades to allow for custom effects—from rich naturals, to vibrant reds and golds, to cool ashes and hybrids across a range of different depths. The easy and fast-mixing cream forms a stable consistency for precision application. The Moroccanoil signature fragrance enhances the coloring experience for all.

1 Wear suitable gloves. Apply on dry hair. 2 M ix 1 part Color Rhapsody with 1 part Oxidative Cream Developer 5 vol. (1.5%), 10 vol. (3%), 20 vol. (6%), 30 vol. (9%), or 40 vol. (12%) in a non-metallic bowl. Use immediately after mixing. 3 D evelopment time: 35–45 minutes without heat, or 15–25 minutes with heat.* 4 O nce developed add water, emulsify, and rinse thoroughly. 5 C omplete the color service with Moroccanoil Color Care Shampoo and Conditioner.

PRO TIP: Color Infusion Pure Color Mixers can be mixed with Color Rhapsody to personalize any shade.

L EA R N M OR E : Visit MoroccanoilProfessionals.com

M I X I N G R AT I O 1:1

COLOR RHA P S ODY P E RM A NE NT CRE A M COLOR

1 part Color Rhapsody with 1 part Oxidative Cream Developer

OXIDATIVE C REAM DEVELO PER REC O MMEN DATIONS 40 vol. (12%) for up to 3 levels of lift.



D E V E LO PM E N T 35 minutes without heat; 15 minutes with heat



D E V E LO PM E N T T I M E F O R R E S I S TA N T O R COA R S E H A I R Visually process: up to 45 minutes without heat; up to 25 minutes with heat If additional coverage is needed, extend the development time up to 60 minutes, checking every 5 minutes

30 vol. (9%) for up to 2 levels of lift. 20 vol. (6%) for 1 level of lift, up to 100% coverage on white hair, same depth or darker. 10 vol. (3%) for same depth or darker, to achieve deeper results on natural hair with soft blending on white hair. 5 vol. (1.5%) for adding tone. FIRS T-TIME C O LO R APPLIC ATIO N – DARK ER Apply generously to dry hair. Work straight through from roots to ends. Develop for the recommended time. When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner. PRO TIP: For even color results, comb through the hair while developing every 10 minutes. PRO TIP: To increase vibrancy or lift in the mid-length and ends, use Oxidative Cream Developer one level higher than used for the roots. For example, if using 6.4 + 20 vol. (6%) for the roots, use 6.4 + 30 vol. (9%) for the mid-length and ends. DEVELO PMEN T TIME REC O MMEN DATIO N S 35–45 minutes without heat, or 15–25 minutes with heat for up to 3 levels of lift, maximum coverage on white/grey hair, and vibrant red shades.* If additional white/grey coverage is needed, extend up to 60 minutes, checking every 5 minutes. 35 minutes without heat, or 15 minutes with heat for normal coloring, going darker, and 1 level of lift.* Up to 20 minutes without heat for toning and coloring on porous hair. Up to 15 minutes without heat for color balancing on mid-length and ends. 5–10 minutes without heat for color glossing. REG ROWTH APPLIC ATIO N Apply to dry hair. Thoroughly saturate the regrowth area while avoiding an overlap on previously colored hair. Begin application at the crown, working toward the nape and then from the crown to the front hairline. Develop for the recommended time. When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner.

C O LO R R H AP S O DY HI G H LI FT PERMANE NT CRE A M COLOR

U S AG E GU I D E LI NE S Lighten and tone in one step. Color Rhapsody High Lift Permanent Cream Color provides up to 5 levels of lift, so you can unleash creative effects on natural blondes, or shift some depth on natural browns. Featuring our ProArginine + ArganID™ System—a breakthrough technology that delivers exceptional protection throughout the color process. The unique combination of two active ingredients supports color development within the hair, lightening of the natural melanin, and superior hair affinity for reliable lift and tonal effects. Ideal for use on untreated hair that is dark blonde (level 6) or lighter, and available in 5 intermixable shades from warm to cool. Easy and fast to mix, Color Rhapsody High Lift forms a stable cream consistency for precision application. The Moroccanoil signature fragrance enhances the coloring experience for all.

L EA R N M OR E : Visit MoroccanoilProfessionals.com

1 Wear suitable gloves. Apply on untreated, dry hair. 2 M ix 1 part Color Rhapsody High Lift with 2 parts Oxidative Cream Developer 30 vol. (9%) or 40 vol. (12%) in a non-metallic bowl. Use immediately after mixing. 3 C olor development is up to 60 minutes for maximum lift and tone, without heat. 4 O nce developed, add water, emulsify, and rinse thoroughly. 5 C omplete the color service with Moroccanoil Color Care Shampoo and Conditioner.

COLOR RHA P S ODY HI GH LI F T P E RM A NE NT CRE A M COLOR OXIDATIVE C REAM DEVELO PER REC O MMEN DATIONS 40 vol. (12%) for up to 5 levels of lift. 30 vol. (9%) for up to 4 levels of lift.

M I X I N G R AT I O 1:2

FIRS T-TIME C O LO R APPLIC ATIO N – LIG H TER

1 part Color Rhapsody High Lift with 2 parts Oxidative Cream Developer

Apply generously on dry hair from mid-length through ends, leaving approximately 1 inch (2 cm) free from the scalp. Develop for half the recommended development time.



Generously apply a freshly mixed formula to the roots. Develop for the full recommended development time.

D E V E LO PM E N T 50–60 minutes without heat

DEVELOPMENT TIME RECOMMENDATIONS 60 minutes without heat for up to 5 levels of lift and tone. 50 minutes without heat for up to 4 levels of lift and tone. PRO TIP: For a natural-looking blonde result when lightening, start the application 1 inch (2 cm) behind the front hairline and work backwards to the nape. Return to the front hairline to finish.

We recommend carrying out a strand test to ensure color accuracy and confirm development times.

CO LOR R H A P S O DY ULT I MAT E S PERMA NE NT CRE A M COLOR Maximum coverage plus caring ingredients, in pre-mixed shades that provide consistent coverage, natural-looking depth, and radiant shine. 100% coverage on the toughest greys  Up to 3x more fortified hair1  Up to 64% less breakage1  Increases smoothness by up to 22%1  Increases shine by up to 109%2  9+ weeks of salon-vibrant color3

CO LO R R HA P S O DY 10 PERMA NE NT CRE A M COLOR Radiant, multi-dimensional results in just 10 minutes. Non-progressive, pre-mixed shades ideal for touch-up services, global application, and more. Up to 100% grey coverage4  Up to 2.8x less damage5  3x faster than traditional color  82% increase in shine2

1 Based on instrumental testing on color-treated hair. 2Average shine achieved based on shade selection. 3Based on an average of 3 washes per week. 4On clients with up to 60% grey hair. 5Based on clinical test comparing Moroccanoil proprietary ProArginine + ArganID™ System and ColorKinetic Booster to alternative alkalizing agents and untreated hair.

COLO R R H AP SO DY U LT I MAT E S PERMANE NT CRE A M COLOR

U S AG E GU I D E LI NE S Don’t just cover grey hair—help revitalize it. Achieve reliable, consistent 100% coverage on even the toughest grey or white hair with our easy-to-use Color Rhapsody Ultimates Permanent Cream Color. Uniquely formulated for clients with over 50% or highly resistant grey hair, these pre-mixed, true-to-tone shades provide consistent, maximum, even coverage with naturallooking depth. Developed to address the signs of greying hair including loss of pigmentation, manageability, shine, and volume. Harnessing a blend of high-performing ingredients, this cream formula helps to nourish strands, replenish depleted nutrients and moisture, and lock in color and shine for weeks of younger-looking hair.

1 Wear suitable gloves. Apply on dry hair. 2 M ix 1 part Color Rhapsody Ultimates with 1 part Oxidative Cream Developer 5 vol. (1.5%), 10 vol. (3%), 20 vol. (6%), 30 vol. (9%), or 40 vol. (12%) in a non-metallic bowl. Use immediately after mixing. 3 N ormal color development is 35 minutes, or up to 45 minutes for more resistant hair. 4 O nce developed add water, emulsify, and rinse thoroughly. 5 C omplete the color service with Moroccanoil Color Care Shampoo and Conditioner.

Featuring the proprietary Moroccanoil ProArginine + ArganID™ System, plus phyto-collagen and biomimetic ceramides for enhanced care to support greying hair.

PRO TIP: Color Infusion Pure Color Mixers can be mixed with Color Rhapsody Ultimates to personalize any shade.

L EA R N M OR E : Visit MoroccanoilProfessionals.com

COLOR RHA P S ODY ULT I M AT E S P E RM A NE NT CRE A M COLOR M I X I N G R AT I O 1:1 1 part Color Rhapsody Ultimates with 1 part Oxidative Cream Developer

OXIDATIVE C REAM DEVELO PER REC O MMEN DATIONS 40 vol. (12%) for up to 3 levels of lift. 30 vol. (9%) for up to 2 levels of lift. 20 vol. (6%) for 1 level of lift, 100% coverage on white hair, same depth or darker.



D E V E LO PM E N T 35 minutes without heat



10 vol. (3%) for same depth or darker, to achieve deeper results on natural hair with soft blending on white hair. 5 vol. (1.5%) for adding tone. FIRS T-TIME C O LO R APPLIC ATIO N – DARK ER

D E V E LO PM E N T T I M E F O R R E S I S TA N T O R COA R S E H A I R

Apply generously to dry hair.

Visually process: up to 45 minutes without heat

When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner.

Work straight through from roots to ends. Develop for the recommended time.

PRO TIP: For even color results, comb through the hair while developing every 10 minutes. PRO TIP: To increase vibrancy or lift in the mid-length and ends, use Oxidative Cream Developer one level higher than used for the roots. For example, if using 6.03 + 20 vol. (6%) for the roots, use 6.03 + 30 vol. (9%) for the mid-length and ends. DEVELO PMEN T TIME REC O MMEN DATIO N S 35–45 minutes without heat for up to 3 levels of lift, maximum coverage on white/grey hair, and vibrant red shades. 35 minutes without heat for normal coloring, going darker, and 1 level of lift. Up to 20 minutes without heat for toning and coloring on porous hair. Up to 15 minutes without heat for color balancing on mid-length and ends. 5–10 minutes without heat for color glossing. REG ROWTH APPLIC ATIO N Apply to dry hair. Thoroughly saturate the regrowth area while avoiding an overlap on previously colored hair. Begin application at the crown, working toward the nape and then from the crown to the front hairline. Develop for the recommended time. When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner.

We recommend carrying out a strand test to ensure color accuracy and confirm development times.

CO LO R R H A P S O DY 10 PERMANE NT CRE A M COLOR

U S AG E GU I D E LI NE S Don’t compromise. Just color. Achieve the same radiant, multi-dimensional results as Color Rhapsody Permanent Cream Color in just 10 minutes with Color Rhapsody 10. This non-progressive haircolor provides up to 100% grey coverage and is ideal for touch-up services, global application, and more on clients with up to 60% grey hair. Designed to reclaim time and boost revenue at the salon, Color Rhapsody 10 allows stylists to accommodate lastminute and on-the-go clients—without compromising color vibrancy, longevity, shine, or hair integrity. Powered by our self-timing ColorKinetic Booster, which accelerates dye penetration, working 3x faster than traditional haircolor. It then precisely decelerates color development to prevent over-processing, ensuring controlled, flawless results.

1 Wear suitable gloves. Apply on dry hair. 2 M ix 1 part Moroccanoil Color Rhapsody 10 with 1 part Moroccanoil Oxidative Cream Developer 20 vol. (6%) in a non-metallic bowl. Use immediately after mixing. 3 N ormal color development is 10 minutes. For maximum coverage, increase processing time by up to 5 minutes. Do not use heat. Not formulated to be mixed with Color Rhapsody or Color Rhapsody Ultimates. 4 Once developed add water, emulsify, and rinse thoroughly. 5 C omplete the color service with Moroccanoil Color Care Shampoo and Conditioner.

Additionally, the proprietary Moroccanoil ProArginine + ArganIDTM System provides exceptional protection throughout the color process. PRO T I P: Can be mixed with Moroccanoil Color Infusion to enhance or customize the color result.

1. The self-timing Color Rhapsody 10 formula is powered by our ColorKinetic Booster, which accelerates the color process 3x faster while ensuring protective benefits for the hair.

2. The ColorKinetic Booster works by binding to dyes and our ProArginine + ArganID™ System, speeding up their absorption and delivery to accelerate the color chemistry while nourishing and protecting the hair.

3. After 10–15 minutes, this self-timing formula shuts down the chemistry and neutralizes the dyes, preventing unwanted darkening for beautiful color results.

COLOR RHA P S ODY 10 P E RM A NE NT CRE A M COLOR M I X I N G R AT I O 1:1 1 part Color Rhapsody 10 with 1 part Oxidative Cream Developer



OXIDATIVE C REAM DEVELO PER REC O MMEN DATIONS 20 vol. (6%) for all applications. Color Rhapsody 10 is precisely formulated to be mixed with 20 vol. for optimal results in the 10-minute development time. FIRS T-TIME C O LO R APPLIC ATIO N – DARK ER

D E V E LO PM E N T

Apply generously to dry hair. Work straight through from roots to ends.

10 minutes

Develop for the recommended time.



D E V E LO PM E N T T I M E F O R R E S I S TA N T O R COA R S E H A I R Increase processing time by up to 5 minutes

Add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner. DEVELO PMEN T TIME REC O MMEN DATIO N S Normal color development is 10 minutes. For maximum coverage, increase processing time by up to 5 minutes. Do not use heat. Not formulated to be mixed with Color Rhapsody or Color Rhapsody Ultimates. REG ROWTH APPLIC ATIO N Apply to dry hair. Thoroughly saturate the regrowth area while avoiding an overlap on previously colored hair. Begin application at the crown, working toward the nape and then from the crown to the front hairline. Develop for the recommended time. Add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner.

LEARN MO RE : Visit MoroccanoilProfessionals.com

We recommend carrying out a strand test to ensure color accuracy and confirm development times.

SHADE CHART

COLOR RHAPSODY GREY

GREEN

.8/Gy

.7/Gr

BLUE

NATURAL

VIOLET

.1/B

.12/BV

.13/BG

.2/V

10.8/10Gy

10.1/10B

10.12/10BV

10.13/10BG

10.2/10V

9.8/9Gy

9.1/9B

9.13/9BG

9.2/9V

8.8/8Gy

8.1/8B

.21/VB

.22/VV

.23/VG

.24/VC

.0/N

CHOCOLATE

.9/Ch

.99/ChCh

10 10.0/10N

9 9.21/9VB

9.22/9VV

9.23/9VG

9.0/9N

9.9/9Ch

8 8.12/8BV

8.22/8VV

8.24/8VC

8.0/8N

7 7.13/7BG

7.23/7VG

7.0/7N

7.9/7Ch

6.23/6VG

6.0/6N

6.9/6Ch

6 6.8/6Gy

6.7/6Gr

6.1/6B

6.12/6BV

6.2/6V

5 5.7/5Gr

5.13/5BG

5.0/5N

5.99/5ChCh

4 4.1/4B

4.2/4V

4.0/4N

3 3.0/3N

2 2.1/2B

2.0/2N

4.9/4Ch

ORANGE

YELLOW

.3/G

.32/GV

.34/GC

.4/C

.43/CG

8.4/8C

8.43/8CG

RED

.44/CC

.46/CR

.6/R

7.44/7CC

7.46/7CR

7.6/7R

.64/RC

RED -VIOLET

.65/RRv

.66/RR

.5/Rv

6.65/6RRv

6.66/6RR

6.5/6Rv

10.3/10G

9.3/9G

9.34/9GC

8.3/8G

7.3/7G

7.34/7GC

6.3/6G

6.32/6GV

5.3/5G

5.32/5GV

4.3/4G

7.4/7C

6.4/6C

5.34/5GC

6.43/6CG

5.4/5C

6.6/6R

5.44/5CC

4.4/4C

5.46/5CR

5.6/5R

4.6/4R

5.66/5RR

4.64/4RC

4.65/4RRv

4.66/4RR

4.5/4Rv

CLEAR

COLOR R H A PSODY HIGH LIF T

HL.0/N

HL.1/B

HL.2/V

HL.3/G

HL.8/Gy

SHADE CHART

C O LO R R H A P S O DY U LT I M AT E S

BLUE

NATURAL

CHOCOLATE

.01/NB

.00/NN

.09/NCh

RED

YELLOW .03/NG

.034/NGC

.06/NR

9 9.00/9NN

9.034/9NGC

8 8.01/8NB

8.00/8NN

8.09/8NCh

8.03/8NG

7 7.00/7NN

7.034/7NGC

7.06/7NR

5.034/5NGC

5.06/5NR

6 6.01/6NB

6.00/6NN

6.09/6NCh

6.03/6NG

5 5.00/5NN

4 4.01/4NB

4.00/4NN

4.09/4NCh

4.03/4NG

S H AD E C H A R T

C O LO R R H A P S O DY 1 0

BLUE

VIOLET

NATURAL

CHOCOLATE

YELLOW

.01/NB

.02/NV

.0/N

.09/NCh

.03/NG

8.09/8NCh

8.03/8NG

6.0/6N

6.09/6NCh

6.03/6NG

5.0/5N

5.09/5NCh

9 9.0/9N

8 8.01/8NB

8.0/8N

7 7.02/7NV

7.0/7N

6 6.01/6NB

5 5.02/5NV

4 4.01/4NB

4.0/4N

CO LO R E C LI P SE PERMANE NT CRE A M COLOR Unleash bold, high-saturation color with a brilliant, high-shine finish from roots to ends. Provides up to 100% grey coverage while helping to preserve hair’s strength and integrity. Increases shine by up to 87%1  12+ weeks of salon-vibrant color1  Helps maintain hair’s integrity1  Protects delicate hair to help reduce damage1  Reduces hair breakage1  Delivers stronger, more fortified hair1

Based on clinical testing.

CO LOR E C LI P S E PERMANE NT CRE A M COLOR

U S AG E GU I D E LI NE S Color Eclipse Permanent Cream Color is powered by the proprietary Moroccanoil E.P3 + ArganID™ System, a 3-in-1, multi-action technology that enhances color penetration, purifies metal ions, and protects against environmental damage—all while ArganID™ infuses antioxidant-rich argan oil deep into the cortex. The result is stronger color adherence, ensuring rich saturation, radiant vibrancy, and uniform coverage, while hair remains soft and healthy-looking. The smooth cream formula allows ultra-precise application for predictable, even, and consistent results every time. The signature Moroccanoil fragrance elevates the coloring experience for both stylists and clients. Available in intermixable shades for complete customization, including pre-mixed shades for easy application and predictable grey coverage.

L EA R N M OR E : Visit MoroccanoilProfessionals.com

1 Wear suitable gloves. Apply on dry hair. 2 M ix 1 part Color Eclipse with 1 part Oxidative Cream Developer 5 vol. (1.5%), 10 vol. (3%), 20 vol. (6%), 30 vol. (9%), or 40 vol. (12%) in a non-metallic bowl. Use immediately after mixing. 3 Development is 35–45 minutes without heat. 4 Once developed add water, emulsify, and rinse thoroughly. 5 Complete the color service with Moroccanoil Color Care Shampoo and Conditioner.

M I X I N G R AT I O 1:1 1 part Color Eclipse with 1 part Oxidative Cream Developer



COLOR E CLI P S E P E RM A NE NT CRE A M COLOR OXIDATIVE C REAM DEVELO PER REC O MMEN DATIONS 40 vol. (12%) for up to 3 levels of lift. 30 vol. (9%) for up to 2 levels of lift.

D E V E LO PM E N T 35 minutes without heat



D E V E LO PM E N T T I M E F O R R E S I S TA N T O R COA R S E H A I R Visually process: up to 45 minutes without heat If additional coverage is needed, extend the development time up to 60 minutes, checking every 5 minutes

20 vol. (6%) for 1 level of lift, up to 100% coverage on white hair, same depth or darker. 10 vol. (3%) for same depth or darker, to achieve deeper results on natural hair with soft blending on white hair. 5 vol. (1.5%) for adding tone. FIRS T-TIME C O LO R APPLIC ATIO N – DARK ER Apply generously to dry hair. Work straight through from roots to ends. Develop for the recommended time. When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner. PRO TIP: For even color results, comb through the hair while developing every 10 minutes. PRO TIP: To increase vibrancy or lift in the mid-length and ends, use Oxidative Cream Developer one level higher than used for the roots. For example, if using 6.0 + 20 vol. (6%) for the roots, use 6.0 + 30 vol. (9%) for the mid-length and ends. DEVELO PMEN T TIME REC O MMEN DATIO N S 35–45 minutes without heat for up to 3 levels of lift, maximum coverage on white/grey hair, and vibrant red shades. 35 minutes without heat for normal coloring, going darker, and 1 level of lift. Up to 20 minutes without heat for toning and coloring on porous hair. Up to 15 minutes without heat for color balancing on mid-length and ends. 5–10 minutes without heat for color glossing. REG ROWTH APPLIC ATIO N Apply to dry hair. Thoroughly saturate the regrowth area while avoiding an overlap on previously colored hair. Begin application at the crown, working toward the nape and then from the crown to the front hairline. Develop for the recommended time. When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner.

We recommend carrying out a strand test to ensure color accuracy and confirm development times.

COLOR ECLIPSE A REVELATION IN HIGH-SATURATION COLOR

NATURAL

BLUE

.01/NB

.19/BCh

.0/N

CHOCOLATE

.00/NN

.09/NCh

.95/ChRv

.96/ChR

10 10.0/10N

9 9.01/9NB

9.0/9N

9.00/9NN

9.09/9NCh

8.01/8NB

8.0/8N

8.00/8NN

8.09/8NCh

7.01/7NB

7.0/7N

7.00/7NN

7.09/7NCh

7.95/7ChRv

6.0/6N

6.00/6NN

6.09/6NCh

6.95/6ChRv

5.0/5N

5.00/5NN

5.09/5NCh

5.95/5ChRv

4.0/4N

4.00/4NN

4.09/4NCh

4.95/4ChRv

8 8.96/8ChR

6 6.19/6BCh

5 5.01/5NB

4 4.19/4BCh

3 3.0/3N

2 Pre-Mixed Shades: Already combined with Natural (N/.0)—no extra mixing is needed for maximum white/grey hair coverage.

6.96/6ChR

YELLOW

.99/ChCh

8.99/8ChCh

.03/NG

.32/GV

9.03/9NG

9.32/9GV

8.03/8NG

7.03/7NG

6.99/6ChCh

6.03/6NG

4.99/4ChCh

4.03/4NG

ORANGE

.33/GG

.49/CCh

8.33/8GG

8.49/8CCh

7.32/7GV

6.33/6GG

6.49/6CCh

RED

.66/RR

.69/RCh

7.66/7RR

7.69/7RCh

6.66/6RR

Clear

COLOR INFUSION

GREY MIXER

GREEN MIXER

BLUE MIXER

VIOLET MIXER

YELLOW MIXER

ORANGE MIXER

RED MIXER

CO LO R I N FU SI O N PUR E COLOR M I X E R Customize any haircolor to intensify, neutralize, or pastelize the results. The gel-based formulas are available in 7 pure colors. Discover endless possibilities with both the Color Rhapsody and Color Calypso collections. Helps reduce damage caused by color service1  Improves shine and enhances color longevity1

Based on Color Infusion being mixed with Color Rhapsody or Color Calypso haircolor.

COLOR IN F US ION PUR E COLOR M I X E R

U S AG E GU I D E LI NE S Color Infusion Pure Color Mixers are formulated with our ProArginine + ArganID™ System—a breakthrough technology that delivers exceptional protection throughout the color process. These gel-based formulas can be mixed with any Color Calypso, Color Rhapsody, or Color Eclipse product to enhance, intensify, or create new tonal directions. Whether you are looking for a vibrant result, a tonal shift, or a pastel hue, Color Infusion Pure Color Mixers are concentrated enough to make an impact, while providing a balanced saturation for easy measuring without restricting your creativity or options. Color wheel theory plays an important role when working with these pure tones. Remember that some tones are naturally more influential than others.

TO MIX WITH OTH ER S HADES : Follow the recommended color development guidelines of the chosen shade based on desired result and hair porosity. TO US E AS A S TAN D -ALO N E S HADE : When a powerful boost of color is needed. Ideal over pre-lightened hair. 1 W ear suitable gloves. Apply on dry or damp hair; damp hair will help to even out porosity. 2 M ix 1 part Color Infusion with 1 part Oxidative Cream Developer 5 vol. (1.5%), 10 vol. (3%), or 20 vol. (6%) and develop for up to 20 minutes without heat. 3 R inse thoroughly and if needed lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner.

Mixing recommendations are for guidance only; adjust amounts or mix ratios to intensify or soften the results. We recommend conducting a swatch test to ensure optimal color results.

L EA R N M OR E : Visit MoroccanoilProfessionals.com

We recommend performing a skin allergy test 48 hours prior to coloring hair to ensure suitability.

US E TH ES E MIXIN G G UIDELIN ES TO C REATE When mixing alone or with Color Rhapsody, follow the permanent ratio of 1:1 When mixing with Color Rhapsody High Lift, follow the permanent ratio of 1:2 When mixing with Color Rhapsody Ultimates, follow the permanent ratio of 1:1

A MIN O R IN FLUEN C E O N YO UR S HADE : For a softer tonal effect, follow the recommendation for one level above: 30g of 9.0 +1g of Blue = 9.01 For a major tonal effect, follow the recommendation for one level below: 30g of 9.0 + 3g of Blue = 9.10 When working with level 2.0, for a strong tonal effect we recommend a 1:1 mixing ratio: 30g of 2.0 + 30g of Blue = 2.1

When mixing with Color Eclipse, follow the permanent ratio of 1:1 When mixing with Color Calypso Cream, follow the demi-permanent ratio of 1:2 When mixing with Color Calypso Gloss, follow the demi-permanent ratio of 1:1



HAIRCOLOR LEVEL

When mixing with Color Rhapsody 10, follow the permanent ratio of 1:1

10 g

15 g

MIXER AMOUNT

M I X I N G R AT I OS

Amount of Color Infusion Pure Color Mixer per 30g of Base Color

D E V E LO PM E N T Follow the recommended development time for each color portfolio.

MAS TER FO RMULATO RS ’ REC O MMEN DATIO N S :  Color theory tells us more dye = darker results. To achieve an

intense 5.06, mix 30g of 6.0 + 5g of Red; the extra Red dye will create a darker result. To dilute or formulate at a lighter depth, add CLEAR.

 Our Red is cool for an intense effect. To increase vibrancy, warm

it up with a little Orange.

 Mixing small quantities of Color Infusion Pure Color Mixers with

CLEAR creates pure tonal pastels, ideal for pastel effects, color correction, pre-toning, or enhancing white/grey.

 Blending different Color Infusion Pure Color Mixers is a great

way to create new and unique tonal directions; try Blue and Grey for a brushed platinum effect, or Red and Yellow for a rose-gold tone.

 Don’t forget—different tones will pack a different punch. Do a

strand test before applying.

We recommend carrying out a strand test to ensure color accuracy and confirm development times.

CO LOR I N FU SI O N P RE - P I GM E NTATI ON TE C HNI QU E S Artificially lightened hair has had all or some of the natural melanin pigments removed. To avoid green or fast-fading color results when recoloring lightened hair back to a darker shade, we reintroduce the warm underlying tones with a technique called pre-pigmentation.

CO LO R C A LY PS O D EM I -PER M A N EN T G LO S S Mix 10.0 with the recommended amount of Yellow or Orange Color Infusion based on the target depth in a ratio of 1 part color to 1 part Gloss Activator. For example, for a level 6.0 dark blonde, mix 30g of 10.0 Color Calypso Gloss with 5g of Orange Color Infusion and 35g of Gloss Activator. Apply onto pre-shampooed, damp hair, avoiding the natural color at the root. Develop for up to 15 minutes without heat. When desired intensity of pre-pigmentation is achieved, rinse until the water runs clear, avoid rubbing the scalp, and apply Moroccanoil Color Care Conditioner, leaving on for 5 minutes. Apply your chosen Color Calypso or Color Rhapsody shade, following the product guidelines.

CO LO R C A LY PS O D EM I -PER M A N EN T C REAM C O LO R Mix 10.0 with the recommended amount of Yellow or Orange Color Infusion based on the target depth in a ratio of 1 part color to 2 parts Oxidative Cream Developer 5 vol. (1.5%). For example, for a level 6.0 dark blonde, mix 30g of 10.0 Color Calypso Cream with 5g of Orange Color Infusion and 70g of Oxidative Cream Developer 5 vol. (1.5%). Apply onto pre-shampooed, damp hair, avoiding the natural color at the root. Develop for up to 15 minutes without heat. When desired intensity of pre-pigmentation is achieved, rinse until the water runs clear, avoid rubbing the scalp, and apply Moroccanoil Color Care Conditioner, leaving on for 5 minutes. Apply your chosen Color Calypso or Color Rhapsody shade, following the product guidelines.

CO LO R R H A PS ODY & C OLOR EC L IPS E PERMAN EN T C REAM C O LO R

10 g

15 g

MIXER AMOUNT

HAIRCOLOR LEVEL

Mix 10.0 with the recommended amount of Yellow or Orange Color Infusion based on the target depth in a ratio of 1 part color to 2 parts Oxidative Cream Developer 5 vol. (1.5%). For example, for a level 6.0 dark blonde, mix 30g of 10.0 Color Rhapsody or Color Eclipse with 5g of Color Infusion Orange and 70g of Oxidative Cream Developer 5 vol. (1.5%). Apply onto dry hair, avoiding the natural color at the root. Develop for up to 15 minutes without heat. When desired intensity of pre-pigmentation is achieved, rinse until the water runs clear, avoid rubbing the scalp, and apply Moroccanoil Color Care Conditioner, leaving on for 5 minutes. Apply your chosen Color Rhapsody or Color Eclipse shade, following the product guidelines.

Color Infusion pre-pigmentation techniques can be used before applying Color Calypso, Color Rhapsody, or Color Eclipse. Follow the usage guidelines for the color line you choose to work with. NOTE: Color on top of color can go darker; therefore, we recommend formulating your desired target shade slightly lighter (1–2 levels) to avoid an over-darkening of the final result.

Amount of Color Infusion Pure Color Mixer per 30g of Base Color

MO R O CCAN O IL

PROFESSIONAL HAIRCOLOR COLLECTION COLOR CALYPSO

COLOR CALYPSO

COLOR RHAPSODY

COLOR RHAPSODY HIGH LIFT

COLOR RHAPSODY ULTIMATES

DEMI-PERMANENT GLOSS

DEMI-PERMANENT CREAM COLOR

PERMANENT CREAM COLOR

Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent liquid formula.

Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent cream formula.

Rich naturals to intense and vibrant shades that are true to tone and can achieve 100% coverage on white hair.

Lighten and tone in one step. Provides up to 5 levels of lift, so you can unleash creative effects on natural blondes, or shift some depth on natural browns.

Maximum coverage plus caring ingredients, in pre-mixed shades that provide consistent coverage, naturallooking depth, and radiant shine.

To be used exclusively with Color Calypso Demi-Permanent Gloss Activator for enhanced performance.

Leaves hair 72% more visibly shiny, for professional-level care that shows.

56% more conditioned and manageable hair1

Helps reduce damage caused by color service

67% increase in shine2

52% increase in shine2

72% increase in shine2

Improves hair’s integrity3

Helps maintain hair’s integrity

96% of clients experience overall scalp comfort4

Soft blending on white hair, up to 60% coverage

9+ weeks of salonvibrant color5

96% of clients experience overall scalp comfort4

Multi-dimensional, dynamic color

Up to 100% grey coverage

Mixing Ratio 1:2

Rich natural to vibrant fashion tones

Soft blending on white hair, up to 60% coverage Multi-dimensional, radiant color Mixing Ratio 1:1

True to tone, reliable, long-lasting haircolor

9+ weeks of salonvibrant color5 Warm, neutral, and cool tones True to tone, reliable, long-lasting haircolor

Up to 3 levels of lift

Up to 5 levels of lift (best for untreated hair, level 6 or lighter)

Mixing Ratio 1:1

Mixing Ratio 1:2

100% dimensional coverage on the toughest greys Up to 3x more fortified hair6 Up to 64% less breakage6 Increases smoothness by up to 22%6 Increases shine by up to 109%2 9+ weeks of salon-vibrant color5 Mixing Ratio 1:1

Average conditioning benefits achieved based on shade selection. Average shine achieved based on shade selection. Based on a clinical test comparing Moroccanoil proprietary ProArginine + ArganID™ System to alternative alkalizing agents and untreated hair. 4 Based on color services performed on 45 clients. 5 Based on an average of 3 hair washes per week. 6 Based on instrumental testing on color-treated hair. 7 Based on clinical test comparing Moroccanoil proprietary ProArginine + ArganID™ System and ColorKinetic Booster to alternative alkalizing agents and untreated hair. 8 Based on clinical testing. 9 Based on Color Infusion being mixed with Color Rhapsody or Color Calypso haircolor.

Phyto-collagen, biomimetic ceramides, and botanical extracts help leave hair hydrated, softer, stronger, and healthier-looking.

COLOR RHAPSODY 10

COLOR ECLIPSE

COLOR INFUSION

PERMANENT CREAM COLOR

PURE COLOR MIXER

Achieve the same radiant, multidimensional results as Color Rhapsody Permanent Cream Color in just 10 minutes with Color Rhapsody 10.

Provides high-saturation, high-shine color performance while helping maintain the hair’s integrity for strength you can feel. Achieve rich, decadent results and a pure, uniform color payoff from roots to ends—with up to 100% grey hair coverage.

Customize any Moroccanoil haircolor to intensify, neutralize, or pastelize the results. The gel-based formula features 7 pure tones. Discover endless possibilities within the Color Calypso, Color Rhapsody, and Color Eclipse portfolios.

Moroccanoil developers are enriched with argan oil to achieve optimal color results and conditioning benefits when working with Color Rhapsody, Color Calypso Cream, Color Eclipse, Color Infusion, and Blonde Voyage products.

Ideal for clients with up to 60% grey hair

Increases shine by up to 87%2

Reliable and long-lasting results

Non-progressive shades

12+ weeks of salonvibrant color5

Create vivid shades by mixing with Moroccanoil Oxidative Cream Developer

3x faster than traditional color

Helps maintain hair’s integrity8

Achieve pastel tones when diluted with Clear

Ideal consistency for precise application

82% increase in shine2

Protects delicate hair to help reduce damage8

Ease of spreading and combing

Reduces hair breakage8

Add to other Moroccanoil haircolor formulas to enhance or neutralize warm and cool tones

Delivers stronger, more fortified hair8

Helps reduce damage caused by color service9

Up to 100% grey coverage

Improves shine and enhances color longevity9

Uniform coverage from roots to ends

For Mixing Ratios see complete guidelines on pages 49–52

Powered by our selftiming ColorKinetic Booster, which accelerates the color reaction 3x faster while ensuring protective benefits for the hair.

Up to 2.8x less damage7 True-to-tone results Provides ultimate control Mixing Ratio 1:1

Mixing Ratio 1:1

OXIDATIVE CREAM DEVELOPER

Easier and faster mixing

Great foil adhesion Easy rinsing Comfortable client experience Follow instructions provided with Moroccanoil permanent and demi-permanent haircolor and lighteners

H AI R C O LO R S E R V I C E S

CO LO R B A L A N C E Add a touch of color and shine. After the full development time of the roots, add water, emulsify, and work the color through mid-length and ends. Develop for an additional 10–15 minutes. Ar g a nI D ™ G LOS S I N G A quick service to infuse color and boost shine on the same day as color service, or to re-energize haircolor whenever needed. Mix 1 part Rhapsody + 1 part Oxidative Cream Developer 5 vol. (1.5%), 10 vol. (3%), 15 vol. (4.5%), or 20 vol. (6%) +1 part Moroccanoil Color Care Conditioner. Apply onto pre-shampooed, damp hair. Develop for 5–10 minutes. E CLI P SE REN EW Refines and refreshes color between highlight or balayage services while protecting porous hair from over-saturation. Immediately after root application, mix 1 part Color Eclipse + 4 parts water + 2 parts Oxidative Cream Developer 30 vol. (9%). Apply on mid-length and ends. Develop for remaining processing time.

C O LO R REBALAN C E Rejuvenate haircolor for a longer-lasting result throughout the hair. Immediately after root application, mix 1 part Color Rhapsody + 2 parts Oxidative Cream Developer 5 vol. (1.5%) and work through mid-length and ends. Develop for the remaining processing time. ArganID™ TO N IN G Neutralize unwanted tones on lightened hair or create pastel effects on blonde hair. For best results, ensure the hair is an even depth, ½ level lighter than target depth. Mix 1 part Color Rhapsody (we recommend CLEAR or levels 9 and 10) + 1 part Oxidative Cream Developer 10 vol. (3%). Apply on damp hair and develop without heat for up to 20 minutes.

PRO TIP: Lightly spray mid-length and ends with Moroccanoil All in One Leave-in Conditioner to help equalize the hair’s porosity. Ideal for use prior to Color Balance, Color Rebalance, and ArganID™ Toning services.

Other color balancing and toning options include: Color Calypso Gloss Color Calypso Cream Color Depositing Mask Blonde Perfecting Purple Shampoo and Conditioner Moroccanoil Treatment Purple

S P E C I A LI Z E D H AIR CO LO R SE R V I C E S H A I RCO LO R C H A N G E – S A M E D EPT H OR DARK ER On dry hair, generously apply haircolor formula to the root area and begin the development time. Mix a fresh batch of formula and immediately apply to the mid-length and ends. Develop for the remaining time to accommodate the higher porosity in the mid-length and ends. When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner. P RO TI P : For even color results, comb through the mid-length and ends every 10 minutes during development. P RO TI P: To boost vibrancy or maintain lightness in the mid-length and ends, use an Oxidative Cream Developer one level higher than the root formula. For example, if using 6.4 + 20 vol. (6%) for the roots, use 6.4 + 30 vol. (9%) for the mid-length and ends. P RO TI P: If the hair is very porous or the haircolor change is slight, use the Color Rebalance service on the previously colored hair in the mid-length and ends. H A I RCO LO R C H A N G E – L I G H T ER OR S TRO N G TO NA L CH A N G E Color cannot lift color; existing haircolor must be lightened or removed before hair is recolored. Perform the Blonde Voyage Soft Precision or Mild Lightening service (see page 70) on previously colored hair only, avoiding the scalp and new growth. Lighten one level lighter than target depth, then lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner, avoiding scalp contact. On dry hair, generously apply haircolor formula to the root area and begin the development time. Mix a fresh batch of formula and immediately apply to the mid-length and ends. Develop for the remaining time to accommodate the higher porosity in the mid-length and ends. When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner.

PRO TIP: If the hair is very porous, or the haircolor change is slight, use the Color Rebalance service on the previously colored hair in the mid-length and ends. PRO TIP : Formulate slightly lighter and/or warmer for the mid-length and ends. For example, if using 6.0 + 20 vol. (6%) for the roots, use 6.0 + CLEAR + 20 vol. (6%) for the mid-length and ends. If using 6.0 + 20 vol. (6%) for the roots, use 6.0 + 6.3 + 20 vol. (6%) or 6.0 + Color Infusion Yellow or Orange for the mid-length and ends. If using 6.8 + 20 vol. (6%) for the roots, use 6.8 + CLEAR + 20 vol. (6%) for the mid-length and ends. H AIRC O LO R C HAN G E – LARG E (1½ inches / 4 cm and longer)

R EGR OWTH

On dry hair, apply haircolor formula generously to the uncolored hair mid-section, leaving approximately 1 inch (2 cm) free from the scalp. Develop for half the recommended development time. Generously apply a fresh batch of formula to the roots and begin the full development time. Mix a fresh batch of formula and immediately apply to the previously colored mid-length and ends. Develop for the remaining time to accommodate the higher porosity in the mid-length and ends. When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner. PRO TIP: New growth will appear warmer and occasionally lighter than the older uncolored hair further down the large regrowth area. Adjust your formulas accordingly. PRO TIP: To boost vibrancy or maintain lightness in the previously colored mid-length and ends, use an Oxidative Cream Developer one level higher than the root formula. For example, if using 6.4 + 20 vol. (6%) for the roots, use 6.4 + 30 vol. (9%) for the mid-length and ends. PRO TIP: If the hair is very porous, or the haircolor change is slight, use the Color Rebalance service on the previously colored hair in the mid-length and ends. PRO TIP : A final Color Calypso Demi-Permanent Gloss or ArganID™ Glossing service may be needed to fully balance the color from roots to ends.

S PE C I A LI Z E D H AIR CO LO R S E R V I C E S FIRST-TI M E CO LOR A PPL I C AT I ON – L I G H T E R O R STRONG TO NA L R ES U LT

FIRS T-TIME PRO C ES S

On dry hair, generously apply haircolor formula to midlength and ends, leaving approximately 1 inch (2 cm) free from the scalp. Develop for half the recommended development time.

Apply Blonde Voyage Powder or Cream Lightener in clean foil highlights or slices, ensuring clear separation from the hair to be colored.

Mix a fresh batch of formula and generously apply to the roots. Develop for the full recommended development time. PRO TIP: To increase vibrancy or lift in the mid-length and ends, use Oxidative Cream Developer one level higher than the root formula. For example, if using 7.3 + 30 vol. (9%) for the roots, use 7.3 + 40 vol. (12%) for the mid-length and ends. PRO TIP: When using strong tonal shades, there are different approaches to balance vibrancy from roots to ends. 1) Increase warmth in the mid-length and ends. For example, if using 6.6 + 30 vol. (9%) for the roots, use 6.6 + Color Infusion Orange + 30 vol. (9%) for the mid-length and ends. 2) Soften depth in the mid-length and ends. For example, if using 5.66 + 20 vol. (6%) for the roots, use 5.66 + CLEAR + 20 vol. (6%) for the mid-length and ends. 3) Increase coolness at the roots. For example, use 8.12 + Color Infusion Blue or Violet + 30 vol. (9%) for the roots to reduce orange-yellow tones, while using 8.12 + 30 vol. (9%) for the mid-length and ends.

C O LO R

APPLIC ATIO N

–

DOUBLE

Based on the hair’s history, follow the appropriate guidelines for going lighter, darker, staying the same depth, or changing haircolor. Apply haircolor carefully between the foils. If lightened sections achieve the desired lift before the haircolor has fully developed, remove the foils. Wipe or rinse off the lightener, gently towel-dry, and keep separate from the haircolor still processing. Develop the haircolor for the full recommended development time. When desired color has been achieved, add water, emulsify, and rinse thoroughly. Lightly shampoo and condition with Moroccanoil Color Care Shampoo and Conditioner. If needed, apply a demi-permanent or permanent toner to the lightened sections, following the guidelines for ArganID™ Toning or ArganID™ Glossing services. PRO TIP: New growth will appear warmer than the midlength and ends. Adjust your formulas accordingly.

PRO TIP: New growth will appear warmer and occasionally lighter than the older hair in the mid-length and ends. Adjust your formulas accordingly.

A strand or swatch test helps determine mixing ratios and the best approach while ensuring the hair’s integrity is maintained.

BLO ND E VOYAG E 9 P OWD E R LI GHT E NE R High-performance, multi-purpose lightener delivers up to 9 levels of fast-acting lift and neutralization. Powered by our BondCare + ArganID™ System that protects and nourishes the hair during the lightening service. Strengthens hair and reinforces bonds to help reduce damage and breakage  Gentle, non-irritating formula

BLO N DE VOYAG E 7 P OWD E R LI GHT E NE R Up to 7 levels of gradual, controlled lift. ChelaTech neutralizes metals in the hair to deliver clean, uniform, and reliable results. Dust-free, swell-control formula provides exceptional precision.

Neutralizes metals by 60%1  1.5x more controlled lift2  Ideal for clients with hair bases 3–8

Based on an independent lab study. 2Based on instrumental testing comparing Moroccanoil Blonde Voyage 7 Powder Lightener to a standard powder lightener.

BLO N D E VOYAG E 9 POW D E R LI GHT E NE R

U S AG E GU I D E LI NE S Blonde Voyage 9 Powder Lightener is powered by our BondCare + ArganID™ System that protects and nourishes the hair during the lightening service. First, it strengthens hair by reinforcing bonds to help reduce damage and breakage. Next, the microencapsulated argan oil-based technology infuses antioxidant-rich oil deep into the cortex.

Mix Blonde Voyage 9 Powder Lightener with Oxidative Cream Developer 5 vol. (1.5%), 10 vol. (3%), 15 vol. (4.5%), 20 vol. (6%), 30 vol. (9%), or 40 vol. (12%) in a ratio of 1:1.5 up to 1:2 in a non-metallic bowl. When applying directly to the scalp, do not exceed 20 vol. developer and never cover with a plastic cap.

 Up to 9 levels of protective, high-powered lift on previously

The lower the strength of the developer, the slower and milder the lightening process.

colored or natural hair.  Contains multiple persulfates that break down the melanin

at different stages of the lightening process, controlling off-tones for clear blonde results.  Helps

to maintain the integrity of the hair during the lightening service.

 Gentle, non-irritating formula.  Ideal for clients looking for the lightest blondes, trending

pastel and vivid tones, and color transformations large and small.

1 Wear suitable gloves. Apply to dry, unwashed hair. 2 Use mixture immediately and discard any unused mixture. 3 P rocessing time depends on the condition of the hair and the desired degree of lightening. Check every 5–10 minutes during processing. Maximum total processing time is 50 minutes. DO NOT USE HEAT. 4 C omplete the lightening service with Moroccanoil Color Care Shampoo and Conditioner. PRO TIP: For a natural blonde result when lightening, start the application 1 inch (2 cm) behind the front hairline and work backwards to the nape. Return to the front hairline to finish.

M I X I N G R AT I O 1:1. 5 TO 1:2 1 part Blonde Voyage 9 Powder Lightener with 1.5 to 2 parts Oxidative Cream Developer

D E V E LO PM E N T Processing time depends on the condition of the hair and the desired degree of lightening. Do not exceed 50 minutes.

BLO N D E VOYAG E 7 POWD E R LI GHT E NE R

U S AG E GU I D E LI NE S Blonde Voyage 7 Powder Lightener delivers up to 7 levels of gradual, controlled lift for sun-kissed, warm blonde results. Ideal for clients with hair bases 3–8, this dust-free, swell-control formula allows you to blonde with exceptional precision. Advanced ChelaTech technology neutralizes metals in the hair to deliver clean, uniform, and reliable lift. These metals, which accumulate from hard water or environmental exposure, can interfere with the lightening process, causing uneven lift and raising the risk of breakage. Also powered by our proprietary BondCare + ArganID™ System, which helps to reduce damage and breakage while infusing antioxidant-rich argan oil deep into the cortex. Together, these technologies create a clean and protective canvas for a more effective lightening process while maintaining vibrant, healthy-looking hair. • Up to 7 levels of gradual lift for ultimate control

Mix Blonde Voyage 7 Powder Lightener with Oxidative Cream Developer 5 vol. (1.5%), 10 vol. (3%), 15 vol. (4.5%), 20 vol. (6%), 30 vol. (9%), or 40 vol. (12%) in a ratio of 1:1.5 up to 1:2 in a non-metallic bowl. When applying directly to the scalp, do not exceed 20 vol. developer and never cover with a plastic cap. The lower the strength of the developer, the slower and milder the lightening process. 1 Wear suitable gloves. Apply to dry, unwashed hair. 2 Use mixture immediately and discard any unused mixture. 3 P rocessing time depends on the condition of the hair and the desired degree of lightening. Check every 5–10 minutes during processing. Maximum total processing time is 50 minutes. DO NOT USE HEAT. 4 C omplete the lightening service with Moroccanoil Color Care Shampoo and Conditioner.

• Swell-control formula • On/off-scalp application • Neutralizes metals by 60%1 • 1.5x more controlled lift2

PRO TIP: For a natural blonde result when lightening, start the application 1 inch (2 cm) behind the front hairline and work backwards to the nape. Return to the front hairline to finish.

M I X I N G R AT I O 1:1. 5 TO 1:2 1 part Blonde Voyage 7 Powder Lightener with 1.5 to 2 parts Oxidative Cream Developer

D E V E LO PM E N T Processing time depends on the condition of the hair and the desired degree of lightening. Do not exceed 50 minutes.

Based on an independent lab study. 2Based on instrumental testing comparing Moroccanoil Blonde Voyage 7 Powder Lightener to a standard powder lightener.

BLO N DE VOYAG E CLAY LI GHT E NE R Easy-to-use clay formula delivers precision application for all freehand techniques. Up to 8 levels of lift. Powered by our BondCare + ArganID™ System that protects and nourishes the hair during the lightening service. Strengthens hair and reinforces bonds to help reduce damage and breakage  Contains Kaolin clay for a creamy consistency that spreads easily and stays in place for precision work

BLO N DE VOYAG E C RE A M LI GHT E NE R Rich and gentle cream formula ideal for damaged hair. Up to 8 levels of lift. Powered by our BondCare + ArganID™ System that protects and nourishes the hair during the lightening service. Ultra-conditioning cream nourishes, strengthens, and reduces breakage, for flawless blonde results on damaged or delicate hair  Arginine provides moisturization to help support a gentle on-scalp experience

BLO N D E VOYAG E CLAY LI GHT E NE R

U SAGE GU I D E LI NE S Moroccanoil Blonde Voyage Clay Lightener is powered by our BondCare + ArganID™ System that protects and nourishes the hair during the lightening service. Tested by salon professionals for high performance, this easy-to-use clay formula allows for maximum control and precision application for all freehand techniques—pushing the boundaries of what a clay lightener can do.  Controlled and reliable lightening for up to 8 levels of lift

on previously colored or natural hair.  Contains Kaolin clay for a creamy consistency that spreads

easily and stays in place for precision work when mixed with Moroccanoil Oxidative Cream Developers.  Contains multiple persulfates that break down the melanin

at different stages of the lightening process, controlling off-tones for clear blonde results.  Helps

to maintain the integrity of the hair during the lightening service.

 Ideal for clients looking for sun-kissed, naturally lightened

Depending on the degree of lightening desired and the hair’s condition, Blonde Voyage Clay Lightener should be mixed in a ratio of 1:1.5 for maximum adhesion with Oxidative Cream Developer 5 vol. (1.5%), 10 vol. (3%), 15 vol. (4.5%), 20 vol. (6%), 30 vol. (9%), or 40 vol. (12%). When applying directly to the scalp, do not exceed 20 vol. developer and never cover with a plastic cap. The lower the strength of the developer, the slower and milder the lightening process. 1 Wear suitable gloves. Apply to dry, unwashed hair. 2 Use mixture immediately and discard any unused mixture. 3 P rocessing time depends on the condition of the hair and the desired degree of lightening. Check every 5–10 minutes during processing. Maximum total processing time is 50 minutes. DO NOT USE HEAT. 4 C omplete the lightening service with Moroccanoil Color Care Shampoo and Conditioner.

effects, trending balayage looks, and points of interest within a hairstyle that require precision freehand placement.

M I X I N G R AT I O 1:1. 5 1 part Blonde Voyage Clay Lightener with 1.5 parts Oxidative Cream Developer



D E V E LO PM E N T Processing time depends on the condition of the hair and the desired degree of lightening. Do not exceed 50 minutes.

BLO N D E VOYAG E CREAM LI GHT E NE R

U S AG E GU I D E LI NE S Moroccanoil Blonde Voyage Cream Lightener is powered by our proprietary BondCare + ArganID™ System, which helps maintain the integrity of the hair during the lightening process. First, it helps protect bonds to reduce damage and breakage. Then, the microencapsulated technology infuses antioxidant-rich argan oil into the cortex of the hair for enhanced conditioning benefits.

Apply to dry, unwashed hair. Depending on the desired degree of lightening and consistency, mix Blonde Voyage Cream Lightener with Oxidative Cream Developer 5 vol. (1.5%), 10 vol. (3%), 15 vol. (4.5%), 20 vol. (6%), 30 vol. (9%), or 40 vol. (12%) in a ratio of 1:1.5 in a non-metallic bowl. When applying directly to the scalp, do not exceed 20 vol. developer.

This cream formula also includes a powerhouse ingredient: arginine. An effective natural conditioning ingredient, arginine helps to reduce damage and the loss of hair strength and hydrophobicity during haircolor and lightening services, while helping to maintain manageability. Arginine is also known to provide skin conditioning and moisturization, helping to support a gentle on-scalp hair lightening experience.

The lower the strength of the developer, the slower and milder the lightening process.

 Up to 8 levels of fast-acting lift  Ultra-gentle formulation  Nourishes hair

 Improves strength and reduces breakage  Even, consistent results  On/off-scalp application

M I X I N G R AT I O 1:1. 5 1 part Blonde Voyage Cream Lightener with 1.5 parts Oxidative Cream Developer



D E V E LO PM E N T Processing time depends on the condition of the hair and the desired degree of lightening. Do not exceed 50 minutes.

L IG H T E N I N G For professional stylists, lightening services large and small are a staple on any service menu

L I GH T E ST PA L E Y E L LOW

VE R Y PA L E Y E L LOW

Y E L LOW

Y E L LOW- O R A NGE

O R A NGE -Y E L LOW

O R A NGE

O R A NGE -R E D

R E D - O R A NGE

RED

and regularly practiced on both natural and artificial haircolor.

UNDERLYING PIGMENT

L I GH TE NI NG N AT U R A L H A I R C OLOR

LIG HTEN IN G ARTIFIC IAL HAIRC O LO R

As soon as we introduce an oxidant into the hair, the natural melanin will start to lighten. Both dark and light hair colors move through levels as shown in the lightening scale. The entry point on the scale is related to the natural depth. The exit point is related to the target depth and influenced by product choice.

There are many different dyes used in artificial haircolor, which makes the process of lightening it less predictable in comparison to natural hair color.

The speed and level of lift are influenced by a combination of the haircolor products and developers selected, as well as the uniqueness of the individual hair; no two clients are alike.

•

1–3 levels of lift are possible when working with Color Rhapsody Permanent Cream Color.

•

Up to 5 levels of lift are possible with Color Rhapsody High Lift Permanent Cream Color.

•

For more than 5 levels of lift, a lightener is needed such as Blonde Voyage.

Permanent dyes cannot lift artificial haircolor. Every time you apply color you are adding to what is already in the hair, and adding color on top of existing color simply creates darker results. In order to lift artificial haircolor you will need to work with a lightener such as Blonde Voyage 9 Powder Lightener, Blonde Voyage 7 Powder Lightener, Blonde Voyage Clay Lightener, or Blonde Voyage Cream Lightener. Here are a few tips and considerations when lightening artificial haircolor. •

onduct a swatch test to prevent any potential C surprises and identify limitations.

•

Dyes work in different parts of the hair, so adjust your mixes to target the different dyes you are trying to remove.

•

Be realistic about what is achievable with the time you have, the condition of the hair, and the cost of the service.

•

Take time to manage the client’s expectations— what they want may or may not be possible, suit their hair, or fit their lifestyle.

MO R O CCA N O IL

LIGHTENER COLLECTION BLONDE VOYAGE 9

BLONDE VOYAGE 7

BLONDE VOYAGE

POWDER LIGHTENER

CLAY LIGHTENER

CREAM LIGHTENER

Bond with blonde: a high-performance, multi-purpose lightener that provides exceptional care. Discover industryleading, professional results in an easy-to-use powder formula that delivers up to 9 levels of protective, high-powered lift.

Blonde Voyage 7 Powder Lightener delivers up to 7 levels of gradual, controlled lift. Ideal for hair bases 3–8. Dust-free, swellcontrol formula allows exceptional precision.

Achieve maximum control and precision application for freehand techniques to create the most light-catching looks. Easy-to-use clay formula delivers up to 8 levels of consistent and reliable lift.

Gentle cream lightener, ideal for damaged hair. Delivers up to 8 levels of controlled and reliable lift, for radiant blonde results with healthylooking shine. The ultra-conditioning cream leaves hair more nourished, for softer and more manageable strands. The smooth consistency ensures easy application and even distribution, providing a flawless and consistent blonde tone.

Formulated with ChelaTech, which neutralizes metals in the hair. Also powered by our BondCare + ArganID™ System, this formula helps to preserve hair’s integrity.

•

Strengthens hair and reinforces bonds to help reduce damage and breakage

•

Strengthens hair and reinforces bonds to help reduce damage and breakage

•

Strengthens hair and reinforces bonds to help reduce damage and breakage

•

Strengthens hair and reinforces bonds to help reduce damage and breakage

•

Gentle, nonirritating formula

•

Up to 7 levels of gradual lift

•

Evenly lightens for up to 8 levels of lift

•

Evenly lightens for up to 9 levels of lift

•

Neutralizes metals by 60%1

•

On/off-scalp application

•

On/off-scalp application

•

1.5x more controlled lift2

Contains Kaolin clay for a creamy consistency that spreads easily and stays in place for precision work.

•

On/off-scalp application

Evenly lightens for up to 8 levels of lift

•

On/off-scalp application

Mixing Ratio 1:1.5–1:2

Mixing Ratio 1:1.5

Based on an independent lab study. 2Based on instrumental testing comparing Moroccanoil Blonde Voyage 7 Powder Lightener to a standard powder lightener.

BLO N D E VOYAG E LI GHTE NI NG SE RVI C E S SO F T P RE CI SION L I G H T EN I N G

PRE -TO N IN G & TO N IN G AFTER LIG HTENING

Ideal for gentle color correction, where precision is needed for 2–3 levels of controlled lift when removing:

When we lighten hair, not only are we removing previous dyes, but we are also lightening and removing the natural melanin, which exposes underlying warm tones.



Old color



Dark bands



Overload of dyes

1 M ix Blonde Voyage Clay Lightener with Oxidative Cream Developer 5 vol. (1.5%) in a 1:4 mixing ratio. 2 U sing a brush, apply to dry hair on targeted areas and massage in. 3 L eave on for a maximum of 30 minutes. 4 R inse. Follow with Moroccanoil Color Care Shampoo and Conditioner. 5 D ry the hair and apply your chosen haircolor. M I LD LI GH TE N I N G Ideal for gentle color correction, when 3–4 levels of controlled lift are needed when removing: 

Pre-toning involves neutralizing unwanted warm tones prior to applying the final tone. This is a helpful technique when working with iridescent toners that could be overly influenced by the hair’s warmth. Toning is used to set the new tonal direction for the hair. Color Rhapsody, Color Infusion, and Color Calypso offer a wide selection of shades and service options to choose from when pre-toning or toning. Moroccanoil Color Depositing Mask is also a great choice when toning or creating new color directions on porous hair. Moroccanoil Blonde Perfecting Purple Shampoo can be used to combat unwanted warmth during lightening service. Apply to pre-toned hair, leave on for 3–5 minutes, and rinse. Moroccanoil Treatment Purple can be used to help further combat unwanted warmth after lightening service. Apply a small amount on damp or dry hair. Style as desired.

O ld color

1 M ix Blonde Voyage 9 Powder Lightener with Oxidative Cream Developer 10 vol. (3%) in a 1:4 mixing ratio. 2 U sing a brush, apply to dry hair on targeted areas and massage in. 3 L eave on for a maximum of 30 minutes. 4 R inse. Follow with Moroccanoil Color Care Shampoo and Conditioner. 5 D ry the hair and apply your chosen haircolor.

M OR O CCAN O IL

OXI DAT IV E C R E A M DE V E LO P E R & G LO S S AC T I VATO R Gloss, lighten, and tone—all you need to make the most of the Moroccanoil Professional Haircolor Collection.

Moroccanoil Oxidative Cream Developers are enriched with argan oil to achieve optimal color results* and conditioning benefits when used with the Color Rhapsody, Color Eclipse, Color Calypso Cream, Color Infusion, and Blonde Voyage portfolios. Color Calypso Demi-Permanent Gloss Activator is specially formulated to be used exclusively with Color Calypso Gloss for enhanced performance. Working with dedicated developers ensures:  Easier and faster mixing  Ideal consistency for precise application  Ease of spreading and combing  Superior foil adhesion  Easy rinsing  A comfortable client experience  Long-lasting results

Follow instructions provided with Moroccanoil permanent and demi-permanent haircolors and lighteners. Do not apply directly to hair.

*We cannot guarantee accurate results with the use of any other developers.

COLOR RHAPSODY COLOR CALYPSO GLOSS

COLOR CALYPSO CREAM

COLOR RHAPSODY ULTIMATES

COLOR RHAPSODY HIGH LIFT

COLOR RHAPSODY 10

BLONDE VOYAGE LIGHTENERS

COLOR ECLIPSE

Gloss Activator (2%) For all applications

15 vol. (4.5%) For intense and vibrant results

40 vol. (12%) Up to 3 levels of lift

40 vol. (12%) Up to 5 levels of lift

Blending on white hair

30 vol. (9%) Up to 2 levels of lift

30 vol. (9%) Up to 4 levels of lift

5 vol. (1.5%) Adding tone Soft color effects Subtle white hair blending Minimal regrowth

20 vol. (6%) Up to 1 level of lift

20 vol. (6%) Up to 1 level of lift White hair coverage* Coloring same depth or darker

40 vol. (12%) Off-scalp lightening 30 vol. (9%) Off-scalp lightening 20 vol. (6%)

White hair coverage

On/off-scalp lightening

Coloring same depth or darker

10 vol. (3%) Coloring same depth or darker

15 vol. (4.5%) 10 vol. (3%) 5 vol. (1.5%)

Deeper results on natural hair with white hair blending

On/off-scalp lightening

Porous hair 5 vol. (1.5%) Adding tone

*On clients with up to 60% grey hair.

C A R E FO R CO LO R E D HA I R Moroccanoil in-salon and at-home products to care for the hair during and after color services.

Blonde Perfecting Purple Shampoo and Conditioner counteract unwanted warmth in blonde, lightened (including brunette), or grey hair. Violet pigments combat brassiness, while ArganID™ technology helps to repair the cuticle. Shampoo is sulfate, phosphate, and paraben-free. Pro Tip: Formulated with direct-acting dyes that can be used in-salon on the day of a lightening service to help neutralize unwanted yellow tones. Color Stain Remover effectively and gently removes the telltale signs of a color service, so clients leave the salon looking their best. Protect & Prevent Spray helps keep haircolor from fading or becoming brassy by protecting it from exposure to environmental factors that weaken the hair. All in One Leave-in Conditioner instantly detangles, hydrates, and protects from thermal damage. Pro Tip: Can be used before color service to help equalize porosity.

Color Care Shampoo and Conditioner protect against environmental aggressors to extend the life of haircolor. ArganID™ helps seal the cuticle to lock in color and enhance vibrancy. Moroccanoil Treatment, rich in antioxidant argan oil, instantly absorbs into hair to immediately enhance manageability, shine, and deliver long-term conditioning without leaving residue. Moroccanoil Treatment Purple is formulated with violet pigments to neutralize brassiness in blonde, lightened, and grey hair, while enhancing manageability, shine, and delivering long-term conditioning.

H OW T H E MA S TER CO LO R IS TS

G ET I T R I G HT  Plan consultation time into the schedule.  Itemize the consultation as a cost, even if it is incorporated into

the service appointment.  Use visual aids to help communicate.  Use a diagnostic tool to gather all information needed to make

the right decision for the client.  Offer multiple color options.  Adapt to the client’s needs when their circumstances change.  Say no when the client’s expectations are not achievable.  Perform skin compatibility test.  Perform strand test.  Plan enough time to execute the color service and charge

appropriately for the time.  Create a customized color plan that combines unique color

placement and product recommendations, offering something clients cannot buy from a box.  Know the products inside out, including mixing and usage

guidelines, as well as extra tips that allow for even more color options.  Practice and perfect a wide range of color techniques.  Regularly update product knowledge and practical skills.  Seek new challenges and color directions.

M A K E YO UR BUS IN E S S

M O R E C O LO R FU L & PR O FI TA B LE CONSULTING FOR COLOR A top reason clients choose salon color service is so they can receive professional consultation on what will suit their appearance. They also want help with developing their individual style, balancing their image with their lifestyle, and keeping up-to-date with on-trend looks and product technologies.  90% of clients expect a color consultation.  70% say consultations they have received could have been

more in-depth.  70% book an appointment when an in-depth consultation

is performed. Conducting regular client consultations is not only a necessity for the professional to select the appropriate color service, but also an expectation of the client.

S PHERE 1 ATMO Consider where the consultation will take place. Try to create some privacy and sit with the client for an eye-to-eye conversation. Manage the light, as there should be sufficient natural light for you to assess their hair and skin. ALY S IS 2 AN Ask open-ended questions and listen. This is an opportunity to discover a lot about the client, including their past color triumphs, failures, and future wishes. Take notes if needed, and use visual aids such as mood boards to make sure both of you have the same understanding of the haircolor options being discussed. Assess the hair, scalp, and skin tone, identifying what is and is not possible or advisable. Ask questions around how much time, effort, and money they are prepared to spend on their hair; these questions will help to manage expectations. E 3 ADVIC This is what they came for! Explain what is and what

1 AT MO S P HER E comfortable, private, and conversational

2 AN A LY S IS hair and scalp condition, lifestyle, and investment

4 A P P O IN TMEN T book pre-testing, color application, and refreshers

3 A DV ICE achieving and maintaining the color

is not possible, paraphrasing information they shared that will support your advice. Be honest and realistic, offering different options where possible. Don’t forget to give advice that covers before, during, and after the color service, including any special care needed such as a home care regimen or additional services. TMEN T 4 ASealPPOtheINdeal by booking the appointment or appointments needed, including any skin or swatch test requirements in advance of the color service. Book sufficient time to complete the service and be firm with the client on organizing their day to allow you the time needed. You can also preemptively book follow-up appointments at this point; you can always cancel if they are not needed.

GLO S S A RY TE RMINO LO GY & M ET H OD OL OG Y – H A I R C OLO R ammonia – an alkalizing agent that raises and opens the cuticle and releases oxygen from the developer during oxidative haircoloring.

foilayage – a technique similar to balayage where haircolor or lightener is painted on the hair, but then each painted section is wrapped in foils.

balayage – sweeping haircolor or lightener directly onto the hair using a brush and planchette.

global color – the haircolor shade assigned to cover the entire head.

block coloring – applying a single haircolor shade to a large section within a design pattern.

hair color – natural pigment.

color fade – the natural process in which artificial pigments lose depth and vibrancy due to oxidation over time. color melt – application technique that blends the root color with highlights or balayage tones, to make the base color look like it is “melting” into the other tones in the hair. color wheel – colors arranged around the circumference of a circle comprised of primary, secondary, and tertiary colors. complementary – complementary colors are two colors that are opposite each other on the color wheel. cortex – the middle layer of the hair shaft; it provides the strength, color, and texture of a hair fiber. coverage – the ability of a haircolor product to completely color both pigmented and non-pigmented hair. cuticle – the outer layer of the hair shaft; it is thin, colorless, and provides protection to the cortex. demi-permanent – haircolor pigments that contain no ammonia and are mixed with a low-volume developer to help open the cuticle. This type of color is great for blending grey, enhancing natural hair color, refreshing color, toning highlights, and corrective work; it can last up to 28 shampoos. deposit – the ability of a haircolor mixture to add color pigment to the hair. developer – an oxidizing agent that, when mixed with an oxidative haircolor, supplies the necessary oxygen to create a change in the color of the hair, while developing artificial haircolor molecules. dyestuff – colorless individual components that come together through an oxidation process. The newly formed color molecules become the visible haircolor.

haircolor – artificial pigment. intensity – the strength of tonality of a haircolor shade. level/depth – the lightness or darkness of the natural hair color, or of a haircolor shade. lift – the degree of lightening achieved during the processing time of an oxidative haircolor or lightening agent while on the hair. medulla – the innermost, nearly invisible layer of the hair shaft; it is the softest and most fragile and serves as the pith or marrow of the hair. melanin – naturally occurring pigment found within the cortex, which contributes to the color of hair. neutralize – to apply a complementary tone that counteracts either warm or cool tones. ombré – a pattern in which colors or tones transition into one another. permanent – haircolor that generally contains ammonia, which opens the cuticle layer so that the developer and colorants can together penetrate the cortex. It must be mixed with a developer or oxidizing agent in order to permanently change hair color. planchette – a balayage board, from the French word for “little plank.” primary colors – blue, red, and yellow; these form the foundation of all colors and cannot be created by mixing other colors. regrowth – the new hair between the scalp and previously chemically treated hair. secondary colors – violet, green, and orange; created by combining equal proportions of 2 primary colors.

TE RMINO LO GY & M ET H OD OL OG Y – H A I R C OL OR

TERMIN O LO GY & METHO DO LO GY – C HEMISTRY

section – an isolated and secured area of the hair, used for control and ease of application.

amino acid – any of the large number of compounds found in living cells that contain carbon, oxygen, hydrogen, and nitrogen, which together form proteins.

semi-permanent – haircolor pigments that use compounds of lower molecular weight than temporary haircolor dyes and involve no developer (hydrogen peroxide) or ammonia. These dyes can wedge under the cuticle layer of the hair shaft, and the haircolor will survive limited washing, typically 4–8 shampoos.

antioxidant – a substance that inhibits oxidation. compound – a substance formed when two or more chemical elements are chemically bonded together. emollient – an ingredient used to soften the hair or skin.

shade – the combination of level, tone, and intensity that identifies a haircolor.

extract – a preparation containing the active ingredient of a substance in concentrated form.

subdue – to reduce the tonal value of a shade without neutralizing it.

humectant – an ingredient that provides moisture.

subsection – the further division of a section for detailed application when using a specific coloring or lightening technique.

hydrophilic – having an affinity for water. hydrophobic – having no affinity for water. keratin – a fibrous protein forming the main structure of hair.

subtractive/progressive – continuous addition of artificial color, darkening the depth.

molecule – a group of atoms bonded together.

temporary – haircolor that has pigments with a high molecular weight and cannot penetrate the cuticle layer; the color particles remain closely adhered to the surface of the hair shaft and are easily removed with a single shampooing. However, temporary haircolor can persist on excessively dry or damaged hair in a way that allows for migration of the pigment to the interior of the hair shaft.

protein – any of the large number of organic compounds consisting of large molecules composed of one or more long chains of amino acids.

polymer – chemical compounds made of smaller, identical molecules (called monomers) linked together.

viscosity – the thickness of a solution.

tertiary colors – colors produced by an equal mixture of a primary color with a secondary color adjacent to it on the color wheel. tone – the warmth or coolness of a shade. under-processed – haircolor that has not fully developed due to insufficient processing time. volume – the measurement of the potential oxidation of varying strengths of hydrogen peroxide. wash-out – as hair is subjected to shampooing, artificial pigment washes away from the surface of the cuticle or from between the cuticle layers.

MOROCCANOIL ACADEMY 1185 Avenue of the Americas, 32nd Floor, New York, NY 10036 Visit MoroccanoilProfessionals.com for a complete listing of available courses. @MoroccanoilPro At Moroccanoil, creativity is our business. Global Moroccanoil Education encompasses signature programs and business education to fully support stylists at every step of their career—and it all happens at the Moroccanoil Academy.

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