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Mopar Masters Guild Magazine January – February 2026

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Sharing Ideas for a Better Future in the Automotive Industry

January - February 2026

Also In This Issue

MMG - Year In Review

Happy New Year! Follow our adventures in each and every edi on of the Mopar Masters Guild Magazine! Kat Monteiro

Setting the Course for 2026: A Message from the MMG President Cody Eckhardt ......................................2-3 Supporting Vendor Spotlight Interview: Chris Messer EVP - Endeavor B2B ...4-7 AI in Dealership Operations: From Curiosity to Competitive Advantage ..............................................8-9 The View From My Office with Kat Monteiro .................................... 10-13 MMG Supporting Vendors ............ 14-15 QB Business Solutions.................... 16-19 Elite EXTRA an Epicor Solution....... 20 CDK Global ............................................ 21 Endeavor Business Media FenderBender ......................................... 22 CDK Global ............................................ 23 Dealermine Corporation ................ 24-25 OEConnection .................................. 26-27 Reynolds & Reynolds ............................ 28 Endeavor Business Media Ratchet+Wrench ................................... 29 OEConnection ........................................ 30 Petra Automotive Products ................. 31 Activator DS ........................................... 32 Reynolds & Reynolds ............................ 33 AutoNetTV ....................................... 34-35 Principle Distribution .................... 36-37 AER Sales................................................ 38 Why Appreciating Your Team Is Good for Your Business ............................ 39-43 Dealership group places customer service ‘empathy’ over automotive experience for its service advisers .......................... 44-47 French: Practical Tips for Management: How to create a shop environment that makes technicians want to stay .... 48-49 2026 MMG Executive Officers &

Vendor Committees ...........................50

The exchange of information by like sized dealers in a non-competitive environment.


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Mopar Masters Guild Magazine January – February 2026 by Don Cushing - Issuu