Stationery: A Stationery: A is a minimalistic, cost-effective solution that uses Gemfan’s primary PANTONE color. The stationery diagrams shown on the following pages are helpful in illustrating the many parts of the visual system as a hierarchy of information: color, size, position, scale, and typography. All measurements are in inches. They serve as a model for the application of the logo and the specification of typography accompanying the logo.
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