OUR COLOR SYSTEM Color plays an important role
Consistent use of these colors will
in the Happy Hippy corporate
contribute to the cohesive and
identity program. The colors
harmonious look of the Happy
below are recommendations
Hippy brand identity across all
for various media. A palette
relevant media. Check with your
of primary colors has been
designer or printer when using
developed, which comprise
the corporate colors that they will
the “One Voice” color scheme.
be always be consistent.
PRIMARY COLOR
PRIMARY COLOR
PINK
PURPLE
PRIMARY COLOR 1: PINK
PRIMARY COLOR 2: PURPLE
COLOR CODES
COLOR CODES
CMYK : RGB : Hex :
CMYK : RGB : Hex :
C008 M099 Y026 K001 R217 G003 B105 #D90369
C036 M100 Y021 K013 R158 G008 B099 #9E0863
