YEALD
NEAWS
YEALD BUSINESS NEAWS UPDATE 2024.2
XXXXXXXXXXXXX GROWTH, INNOVATION, AND COLLABORATION IN ORNAMENTAL HORTICULTURE SUSTAINABLE BUSINESS DEVELOPMENT
Wouldn’t it be great if you could expand your business to remain (or become) a major player in the field? It sounds logical: Growth can strengthen your position and help make your company future-proof. But how do you achieve growth? What path do you choose, and how does your environment influence it? How do you seize the opportunities and possibilities offered by the market? In this edition of YEALD NEAWS, we discuss flourishing businesses in ornamental horticulture who are tackling these questions. Each has chosen their own path, from scaling up to internationalization or to focusing on an exclusive market segment and marketing. Through these strategies, these entrepreneurs are making their companies future-ready. We start with the unique collaboration between SV.CO and Vilosa, who have founded the Unique Growers Company platform together. This partnership is a prime example of how businesses can strengthen themselves through scaling up and sharing their ambitions. René van Dop and Sander Verbeek share their vision for the future and the steps they are taking to keep their companies sustainable, solid, and innovative.
Next, we visit Berg RoseS, where Arie van den Berg shares the challenges and successes of the rose market. By combining internationalization, scale, and an exclusive product range, Berg RoseS stands out in a competitive market. We also speak with René Hendriks of Opti-flor, who takes us into the world of orchids. Opti-flor continues to grow thanks to its market orientation and focus on quality and product innovation. Finally, we’re proud to introduce new additions to our team, wrapping up this edition with a brief introduction to our latest team members. <<
Unique Growers Company
Berg RoseS
Opti-flor
New team members
SV.CO and Vilosa have launched a unique platform. What does this close collaboration mean?
How do you make a rose company in the Netherlands futureproof?
Opti-flor strives to lead the market by focusing on quality and innovation.
We’re pleased to introduce our new colleagues.
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