Issuu

Listing Services 44471 View Point Circle, Fremont

PREPARED BY:

Ed Bass

831.760.5572 REALTOR® DRE#01214469

Monterey Coast Realty is the fastest growing locally owned real estate brokerage on the Monterey Peninsula. Fully integrated and committed to the community, all decisions are made locally with clients, agents, and the community’s best interest in mind. We are comprised of a handpicked team of Realtors known for their professionalism, ethics and business success. We work together to offer the highest quality of personalized service to our clients. We represent buyers and sellers of quality properties, from cozy cottages to magnificent mansions throughout the Monterey Peninsula, all the way east to Salinas Valley, through Carmel Valley and south to Big Sur.

Why Monterey Coast Realty? A family owned company with the local community in mind Deep community relationships that span two brokerages Sister brand to Carmel Realty Company, leveraging over 110 years of community-driven real estate knowledge Professional representation across the entire Peninsula from Salinas Valley to the coasts of Big Sur World-class technology with customized agent tools Agents are fully integrated in the community from soccer coaches to board chairs

831.624.2300 • www.MontereyCoastRealty.com

BROKERAGE SUPPORT

Locally Owned Family of Companies

Decisions Made with Clients, Agents, and the Greater Community in Mind Monterey Coast Realty is a sister brand of Carmel Realty Company, a 110-plus-year-old real estate firm with a rich history as a family-owned business with a reputation for service, integrity and excellence. The collaborative culture of our professional colleagues contributes to a team approach with our properties and servicing clients. Combined, the firms have an exceptionally knowledgeable network of professionals who work together to offer the highest quality service to our clients. In addition, our unrivaled concierge-style client services team, first-class marketing and a robust company infrastructure with leading technology resources further reinforce our premier position in the area. We take pride in being actively engaged in the community and conduct both our real estate and volunteer activities with integrity. Together, the firms have accomplished an impressive record of sales and clientele loyalty.

Monterey Coast Realty & Carmel Realty Company Working collaboratively to create the best value on the Peninsula

110+ Year Tradition of Excellence in Real Estate

100+ Staff and Agents

Locally Owned 100% of Earnings Stay on the Monterey Peninsula

$6,000,000+ Donated to Local Charities

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

BROKERAGE SUPPORT

Results Driven Experts

Powerhouse Collective of Experts • Our unrivaled concierge-style client services team, first-class in-house marketing agency and robust company infrastructure further reinforce our premier position in the area. • A technology forward brokerage, we embrace and utilize worldclass digital tools to identify and target local, regional and global prospects.

#1 Market Share Leaders on the Monterey Peninsula Fully Collaborative with Carmel Realty Company

• As a member of Who’s Who in Luxury Real Estate, Monterey Coast Realty partners with over 450 luxury boutiques in 60 countries across the globe.

Monterey Coast Realty Agents

• Together with Carmel Realty Company, our teams host and entertain prospects across the Peninsula at a rate no other brokerage can match.

Carmel Realty Company Agents

30+ Full-Time 50+ Full-Time 30+ Staff Members Local, professional support team

5 Experienced Brokers Managing brokers averaging 25 years of experience each

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

INDIVIDUAL AGENT

Qualifications and Experience

QUALIFICATIONS AND EXPERIENCE

Agent Bio Ed Bass | REALTOR® Ed comes to us after a very successful 23+ year career selling real estate in Contra Costa and Alameda Counties. There he represented buyers and sellers of homes from entry level or first time home buyers to many of the highest priced home sales in Contra Costa County, and everything in between. He is excited about this new start, to an old career, in a new location! His experience and connections in the Bay Area with clients, Realtors, title and escrow officers, mortgage brokers, etc. are sure to be a benefit to his clients here, purchasing or selling. Ed’s previous careers were in the Airline industry with United Airlines and before that he played baseball in the Kansas City Royals organization. Sports have always been a passion for him and he feels it helps in his real estate career. Teamwork, detailed preparation, pride in what you’re doing, handling pressure without showing it, being able to adjust if need be, being selfless for a greater good, and getting the job done. These are traits that cross over to his real estate business. Ed has also enjoyed the numerous hours of coaching that he has donated to his community. From soccer to softball and of course, baseball. He’s already found his way to coaching here at R.L.S where in his first year they went all the way to the championship game! It’s in his blood to teach and he has found he’s really good at it! He and his wife Sheri are excited to be part of the community and look forward to this part of their lives.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

Ed Bass REALTOR® | DRE#01214469

831.760.5572 Ed@MontereyCoastRealty.com www.EdBassRealtor.com

QUALIFICATIONS AND EXPERIENCE

Significant Sales Ed Bass 831.760.5572 Ed@MontereyCoastRealty.com REALTOR® DRE#01214469

NE Corner of Scenic & 12th, Carmel-by-the-Sea LP: $9,800,000 • Represented Buyer

Camino Real 2 NW of 8th Avenue, Carmel-by-the-Sea LP: $5,690,000 • Represented Buyer

Lincoln 3 SW of 10th, Carmel-by-the-Sea LP: $4,395,000 • Represented Buyer

Dolores 3 SE of 9th, Carmel-by-the-Sea LP: $3,925,000 • Represented Buyer

Lincoln 2 SW of 8th, Carmel-by-the-Sea LP: $3,295,000 • Represented Buyer

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

QUALIFICATIONS AND EXPERIENCE

Significant Sales Ed Bass 831.760.5572 Ed@MontereyCoastRealty.com REALTOR® DRE#01214469

15 Alta Madera, Carmel SP: $9,800,000 • Represented Buyer

3183 Del Ciervo Road, Pebble Beach LP: $4,500,000 • Represented Buyer

24439 San Juan Road, Carmel LP: $3,000,000 • Represented Buyer

Mission 2NW of 1st Street, Carmel LP: $2,675,000 • Represented Buyer

Lincoln 2 SW of 8th, Carmel-by-the-Sea LP: $3,295,000 • Represented Buyer

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

QUALIFICATIONS AND EXPERIENCE

References Ed Bass 831.760.5572 Ed@MontereyCoastRealty.com REALTOR® DRE#01214469

Rick and Shawn Altomare

Greg Salmon and Elizabeth Salmon-Omski

Lin and Lily Weng

Chris and Meredyth Anderson

Beachlover@amtec.com 510.909.4457

linweng@msn.com 510.366.6238

Thomas and Andrea Korner Thomas.koerner@me.com 408.921.1182

Neil and Karen Bonke nbonke35@gmail.com 408.836.6345

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

eomski@gmail.com 925.639.9949

meredythla@bellsouth.com 919.673.5526

Rich and Nicolle Stump

Richard.Stump@gmail.com 650.248.1806

SELLING YOUR HOME

Marketing Strategy

MARKETING STRATEGY

Finding Your Buyer Monterey Coast Realty’s Analytics Driven Marketing Engine

Dominant Local Voice Global Partners Private Mid-Century Pebble Beach Home 4 Beds, 4 Baths • 3,543 Sq. Ft. • LP: $5,475,000 • Represented Buyer

Dolores South of Seventh • P.O. Drawer C Carmel-by-the-Sea, California, 93921

Direct Mail

Situated on .67 acres above The Hay Golf Course, this beautiful property offers stunning views of Point Lobos, Carmel Bay, and the open ocean. This home is the perfect retreat for the quintessential coastal lifestyle.

Reach out for all of your buying & selling needs! Associate to Jamal Noorzoy Residential

Kim Bartholomay 831.333.6325

Kim@MontereyCoastRealty.com REALTOR® | DRE#02145274 I am proud to support Peace of Mind Dog Rescue by donating a portion of each sale to this incredible cause helping senior dogs and senior people.

MontereyCoastRealty.com 831.624.2300

Just Sold!

3896 Ronda Road, Pebble Beach Kim Bartholomay: 831.333.6325

TARGET BUYER

If your property is currently listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers.

Targeted Digital Marketing

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

Community Presence Regional Targeted Marketing

MARKETING STRATEGY

Globally Connected

World Class Marketing Support and Global Reach

Marketing Reach

• Member of Who’s Who in Luxury Real Estate | LuxuryRealEstate.com • Technology forward portal leveraging world class digital tools • Sophisticated market research and analytics leading to expert target marketing

15 Billion

• Highest quality advertising materials all locally sourced

Ad impressions served

195 Million

#1 Search Portal for Luxury Homes

Unique monthly visitors

All homes listed over $1M with Monterey Coast Realty are marketed on LuxuryRealEstate.com—The Webby award-winning luxury real estate website with most multi-million dollar properties. 25,126

LuxuryRealEstate.com Sotheby’s

22,320

Christie’s

21,247

Luxury Portfolio

20,495

Savills Knight Frank CB Global Luxury

86 Million

Unique monthly visitors

11,778 10,879 8,683

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

600,000

Unique monthly visitors

Combined Market Share A Collective Market Share Powerhouse with Carmel Realty Company

Monterey Peninsula

28.8%

19%

6.6% 7.4%

21.9% 16.3%

Brokerage

Number of Agents

Monterey Coast Realty & Carmel Realty Company

Competitor 1

162

Competitor 2

109

Competitor 3

Competitor 4

366 Other Brokerages

n/a

MLSListings *Residential, single-family Jan. 1, 2022-Dec. 31, 2024

Carmel-by-the-Sea & Carmel Point

Pebble Beach

15.9% 9%

18% 28.3%

23.6% 20.2%

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

7.2% 6.5%

31.6%

17.5% 19.2%

BROKERAGE SUPPORT

Extraordinary Client Service

Unparalleled Professional Support • We cater to your needs ensuring that you can continue with travel, work and other commitments while we do the work to market and successfully sell your home. • Monterey Coast Realty agents have more professional support than any other brokerage, so your agent has more time to concentrate on strategic sales activities that lead to selling your home faster and at a higher price.

4:1 agent-to-staff ratio and proven systems and processes in place, we ensure that your transaction is smooth and efficient.

25+ years broker experience Our fully licensed transaction management staff is also supported by 5 real estate brokers who are available for all levels of broker and legal support.

$45M record sale in Monterey County In 2025, Monterey Coast Realty represented the buyer of the highest priced sale in Monterey County history.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

Collaborative in-house agent portal for Monterey Coast Realty and Carmel Realty Company agent communication

Commitment to Community

A Percentage of Every Sale Goes Back to Local Charities For over a century, Carmel Realty Company, and now Monterey Coast Realty, has had the honor and privilege of being a part of this community and sharing in its growth and development. With the Carmel Realty Company Foundation we have formalized our support and dedication to this community. A portion of every real estate transaction goes to the Foundation to distribute annually to those organizations in need. Within the Foundation is a philanthropy mentorship program designed to teach tomorrow’s leaders and our youth the process of effective giving.

Monterey Coast Realty & Carmel Realty Company Dedicated to uplifting and supporting our local community and neighbors

2023 Outstanding Philanthropic Corporation of the Year

$6,000,000+ donated to local nonprofits

65,000+ hours

Take Part in Making a Difference

volunteered by agents and staff

• Using Monterey Coast and Carmel Realty you are essentially investing in your own community.

100+ local charities

• Company recognition and partnership with these organizations expands networking and opportunities. • Money is put back into our own community strengthening our local economy and housing market.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

supported by our agents and staff

BROKERAGE SUPPORT

Commitment to Community ACE Charter School

California Trout

Adrian College

Cancer Patients Alliance

AIM Youth Mental Health All In Monterey Inc. All Saints Day School Alliance on Aging Alzheimer’s Association American Legion Post 512 American Red Cross

Carl Cherry Foundation Carmel Authors and Ideas Carmel Bach Festival Carmel Foundation Carmel Heritage Society Carmel High School Sober Grad Night

City of Marina Student Breakfast Club Coach Wilcox Classic Colleagues of the Arts Committee for Carmel Unified School District Community Chapel Community Foundation of Monterey County Community Hospital Foundation

Franciscan Workers Friends of Sunset Foundation Future Citizens Foundation Gathering for Women

Girls Inc. Girls’ Health in Girls’ Hands

Angel Project Carmel Valley

Carmel Mission Foundation

Community Partnership for Youth

Animal Friends Rescue Project

Carmel Police Officer’s Association

Concussion/Leg Foundation

Habitat for Humanity

Art through Education Board

Carmel Public Library Foundation

Congregation Beth Israel

Arthritis Foundation

Carmel River School

CSUMB

Hands to Help Seniors Health and Wellness

Arts Council Monterey County

Carmel River Steelhead

Diabetes Research

AT&T Pebble Beach Junior Golf Association

Carmel Rotary Club Carmel Valley

Bay Area Child Abuse Board Bay Walk Beacon House Big Sur Fire Big Sur Fire Relief Fund Big Sur Health Center Big Sur Land Trust Big Sur Marathon Big Z’s Organization Boy Scouts of America Boys and Girls Club Breast Cancer Assistance Group Breast Cancer Awareness California Alumni Club of the Monterey Peninsula California Preserve Foundation

Carmel Valley Kiwanis Carmel Valley Trail and Saddle Carmel Valley Village Carmel Woman’s Club Carmel Youth Baseball Carmel-by-the-Sea Garden Club Carmelite Monastery CASA Catholic Charities Monterey Cavaliers of the West Junior League Central Coast Veterans Cemetery Foundation Chamber Music Monterey Bay Chartwell School Children’s Cancer Services Children’s Health

Elkhorn Slough Foundation Environmental Defense Fund Every Mother Counts Executive Board of the Community Life Center Family Resource Center Family Service Agency Farm to School Federation of Fly Fishers

Planned Parenthood

Tatum’s Garden

Living Breath Foundation-Cystic Fibrosis

Power Over Cancer Supportive CareAlliance

Teddy Bears with Hearts

Local KAZU

Rancho Cielo Real Estate Committee

Mazda Laguna Seca

Carmel Mission Basilica

Avon Breast Cancer Foundation

Leukemia Research

March of Dimes

Amnesty International

Dorothy’s Place

Swords to Plow Shares

Girl Scouts of California’s Central Coast

Carmel Middle School PTO

Doctors without Borders

Peace of Mind Dog Rescue

GI Josie

Americares

Community Hospital Monterey Peninsula

Leukemia and Lymphoma Society

Goodwill Industries Governance Committee Grey Eagles Association

Harmony at Home Healing Partners Foundation Health Projects Center

MCAR Scholarship Fund Meals on Wheels

Monterey Bay Aquarium

River School PTA

Monterey Community Choir Monterey County Sheriffs Volunteer Monterey Jazz Festival Monterey Museum of Art

Ross Anderson Memorial Rotary Club of Monterey Salvation Army Sand Dollar Charity Santa Catalina School

Monterey Peninsula Habitat for Humanity

Santa Cruz Cancer Benefit Group

Monterey Peninsula Volunteer Services

Housing Resource Center of Improvement Committee

Monterey Symphony

Jacob’s Heart

Rodwell Dart Memorial

Monterey Navy Flying Club

Hospice Giving Foundation

International School of Monterey

Redwings Horse Sanctuary

Mearth

Hoover Institute

International Mental Health Research

Red Cross

River School Dad’s Club

Monterey Peninsula Pride

Independent Transportation Network

Read to Me Project

Monterey Tribe LaCrosse Club Move for Hunger MyMusuem Nancy Costello Nancy’s Fund Nancy’s Project National Kidney Foundation

Schools3 Search and Rescue Team Semester at Sea Shelter Outreach Shoreline Church SnipBus

Special Kids Connect SPIRE- Stanford Professionals in RE

National Parks

Junior League of Monterey County

National Steinbeck Center

Stanford AlumniMonterey Peninsula

Food Bank of Monterey County

Kinship Center

Naval Postgraduate School

Stanford Buck/ Cardinal Club

Orchestra in the Schools

Stanford Business School Alumni Association

Foundation of Monterey County

Oxfam

League of Women Voters

Pacific Repertory Theater

Legends & Leaders

Panetta Institute

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

The Founders Club of CBTSGC The Morse Foundation Tribe Lacrosse Trout Unlimited UCSF Cancer Research Foundation United Way US Lacrosse Foundation US Professional Tennis Association Central Coast Ventana Wilderness Veterans Transition Center of Monterey County Vietnam Vets Monterey County Visiting Nurses Association Voices for Children

Wounded Warriors

First Tee - Monterey County

Knights of Columbus

The Equine Healing Collaboration

SPCA of Monterey County

Feeding the Hungry

Foundation for Monterey County Free Libraries

The Didi Project

Women’s Fund Community

Joining Hands Benefit Shop

Kiwanis Club Carmel Valley

The Carmel Manor

SOCA

St Angela’s Church and Children’s Center

Forest Theater Guild Foundation

The Bridge Restoration Ministry

Stevenson School Sunset Cultural Center

Yellow Brick Road YMCA of the Monterey Peninsula York School Youth Arts Collective (YAC) Youth Music Monterey Youth On Course Youth’s Art Cooperative

BROKERAGE SUPPORT

Office Locations

Monterey Coast Realty Main Office & In-House Marketing Agency

Monterey Coast Realty on Junipero Junipero between Fifth & Sixth, Carmel-by-the-Sea

Dolores Street 2 SW of Seventh, Carmel-by-the-Sea

Staff and Professional Services Offices

Listings & Transactions Support Team Office

On-Call Agent Support Office

Property Management & Accounting Support

NE Corner of Dolores & Eighth, Carmel-by-the-Sea

South Side of Ocean between Lincoln & Dolores, Carmel-by-the-Sea

Dolores Street South of Seventh, Carmel-by-the-Sea

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

In-House Marketing Agency The Only Brokerage with Our Own, In-House Full Service Agency Monterey Coast Realty has invested in its own in-house marketing agency that is dedicated to serving the needs of our Realtors® and their clients to elevate the marketing support for all of the homes we represent. Led by a team of seasoned marketing professionals and content creators, you can feel confident that your property will be best represented at Monterey Coast Realty.

Included Marketing Services • Property Marketing Strategy and Plan • Digital Marketing • Global Exposure • Google Search Tactics • Local Print Advertising • Pay-Per-Click Advertising

Monterey Area Real Estate

Home in Desirable East Garrison Neighborhood

• Social Media Strategy

13326 Warren Avenue, East Garrison 4 Beds, 3 Baths • $1,050,000

• Real Estate Search Site Distribution

This conveniently located two-story home features an open floor plan and modern finishes. Just minutes away from 8 Athens Court, Seaside • 4 Beds, 2.5 Baths • 2,091 Sq. Ft. • $1,299,000 • 8AthensCourt.com

Just Listed!

Jim Somerville 831.915.9726 Sharmaine Torrey 831.596.2570

• Regional Targeting

restaurants, shopping, the beach and all the Monterey Peninsula has to offer!

831.250.6616

• Print Advertising

MontereyCoastRealty.com Dolores 2 SW of Seventh, Carmel-by-the-Sea CalDRE #01871677

Custom postcard mailer and print advertising (at right)

• Custom Property Marketing Pieces • On-Site Property Marketing Pieces Drone Photography & Video

• Email Marketing • Custom Landing Pages • Video Production and Marketing • Virtual Property Tour with Matterport • Full-Suite Photography, plus Twilight and Aerial Photography

Professional photography, plus twilight photo option

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Custom Marketing Pieces In-House Agency Dedicated to Marketing Your Home

Marketing Examples

Our in-house marketing agency designs a beautiful set of integrated marketing pieces for each home we list. Having an in-house agency allows us to react quickly to customer feedback and new marketing opportunities.

• Detailed Property Flyers • Dedicated Property Website • Custom Brochures and/or Mailers

This powerful design and marketing engine enables us to tell a story that will help your house stand out against the competition.

• Just Listed Postcards • Print Advertising

Property postcards 10 Alta Madera Avenue, Carmel

• Digital Ads and Social Media

Tehama’s Most Stunning Property

216 Mirasol Way, Monterey www.216Mirasol.com

8 Athens Court, Seaside • 4 Beds, 2.5 Baths • 2,091 Sq. Ft. • $1,299,000 • 8AthensCourt.com

Scan to instantly view website & property details

Just Listed!

Jim Somerville 831.915.9726 Sharmaine Torrey 831.596.2570

7 Beds, 6.5 Baths • 9,521 Sq. Ft. • $11,250,000 • 10AltaMadera.com

beds

3 full, 1 half baths

3,974

Individual agent advertising (at right) and company advertising

approx. sq. ft.

0.24 acres approx. lot size

$2,649,000 Co-listed with Shelly Mitchell Lynch | Carmel Realty Company DRE #01217466

Perched above the 18th hole of TPC Monterey at Pasadera, this impressive property captures stunning views of the Jack Nicklaus signature golf course below and memorable sunrises over the nearby mountains. Sited at the end of a private cul-de-sac on an oversized lot, this home epitomizes a relaxed, resortstyle feel. Featuring 3 spacious bedrooms each with an ensuite bathroom including a ground level casita, the versatile floor plan provides a wide range of options. Notable highlights of this golf villa include a gourmet kitchen complete with high-end appliances and quartzite countertops, primary suite with walk-in closet and bonus room plus balcony, owned solar panel system, epoxy floor 2 car garage with EV charging station, and a back patio pizza oven paired with custom serving counter. This is truly an entertainers dream offering seamless indoor-outdoor living and an exciting opportunity to be part of a desirable gated community while also just minutes from the Monterey Peninsula.

list price

Just Sold Ben Zoller 831.595.0676 www.BenZollerProperties.com Ben@MontereyCoastRealty.com

Expert Agents. Expert Guidance.

REALTOR® DRE#01967810

Our experienced and trusted agents specialize in empowering buyers and sellers across the Peninsula with expert knowledge and guidance through the home transaction process.

216 Mirasol Way Monterey

Interested in a property? Contact us to schedule a showing! 831.624.2300 • MontereyCoastRealty.com

Scan to instantly view website & property details

26392 Valley View Avenue, Carmel • Sale Price $7,250,000 Seller Represented by John Romley, Monterey Coast Realty DRE#01966766

Square footage, acreage, and other information herein may have been received from a variety of sources and has not been verified. If important to buyers, buyers should conduct their own investigation.

1127 Alta Mesa Road, Monterey

2977 Hayden Way, Marina

3 beds, 3 baths • $3,100,000 • www.1127AltaMesa.com

5 beds, 4 baths • $1,799,000 • www.2977HaydenWay.com

5030 Peninsula Point Drive, Seaside

3013 Canvas Way, Marina

5 beds, 3 baths • $1,645,000 • www.5030PeninsulaPoint.com

3 beds, 2.5 baths • $1,295,000 • www.3013DunesTeam.com

37016 Palo Colorado Road, Carmel

2772 Telegraph Boulevard, Marina

2 beds, 1 bath • $1,100,000 • www.37016PaloColorado.com

3 beds, 2.5 baths • $997,000 • www.2772TelegraphBlvd.com

View all available listings by scanning the code

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

Listed By:

Co-Listed With:

John Romley

Renee Catania

831.574.9393

831.293.3668

john@johnromley.com

reneec@montereycoastrealty.com

REALTOR® | DRE#01966766

REALTOR® | DRE#01954589

John Romley

Renee Catania

831.574.9393

831.293.3668

831.624.2300 • www.MontereyCoastRealty.com • Dolores Street Between 7th & 8th, Carmel-by-the-Sea

Detailed property flyers

MARKETING STRATEGY

Professional Photography

Aerial Photography

Marketing Your Home Starts with Eye-Catching Professional Photography Our in-house dedicated photographers are specially trained and qualified to capture the most outstanding features of each property. These images will carry a level of consistent quality that truly sets us apart in the market. This photography becomes the foundation for a variety of integrated marketing materials used to showcase each home in the most compelling way.

Photo Shoot

Twilight Shoots

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Monterey Coast Homes Magazine Custom Marketing Piece for Distribution During Major Events on the Peninsula • 5,000 Issues on Streets of Carmel • Direct Mailed to 3,400 Homes • East Garrison • Sea Haven • The Dunes • Seaside Highlands • Las Palmas (Salinas) • Eblast to 15,000 Amex Contacts • Net worth of $1M in targeted locations (CA, TX, NY, IL, CO, FL) • Digital Magazine • 1,450+ Average Views • Social Media Campaign • Promoting Listings, Sales & Articles Featured Listing in Monterey

• 7,000+ Views

Prime Property in Downtown Monterey 415FigueroaSt.com 3 Beds, 1 Bath • 1,414 Sq. Ft. • 3,226 Sq. Ft. Lot • Listing Price: $1,275,000

• 6 Month Digital Ad Campaign • 110,000+ Views

m o n t e r e y + PAC I F I C G ROV E

onterey is famous for its historic Cannery Row, vibrant marine life, and the world-renowned Monterey Bay Aquarium. Monterey’s weather blends cool coastal air with frequent sunshine, offering clear afternoons, crisp mornings, and comfortable temperatures year-round. Homes range from historic Victorian houses and modern coastal estates to cozy cottages.

COA S TAL LIVIN G IS RE IMAG IN E D AT

M A R I N A S TAT I O N

Perfectly positioned in the heart of Monterey, this property offers exceptional versatility just steps from downtown, Fisherman’s Wharf, and Del Monte Beach. The home is currently confi gured as a professional office with four private rooms, reception area, modern kitchenette, and full bath. A large, fi nished basement provides valuable flex space and storage. The adaptable layout accommodates professional use, residential living, or a creative home-office blend. Complete with an attached garage and private parking, this is a rare opportunity in one of Monterey’s most sought-after locations.

Pacific Grove, known as "Butterfly Town USA," features charming Victorian-era homes, stunning coastal vistas, and a quaint downtown. The weather is mild year-round, with cool summers and foggy mornings that give way to sunny afternoons, making it perfect for enjoying the area's scenic trails and beaches. Co-listed with: Geoff Arnold Carmel Realty Company, DRE#02036451

A Walkable, Brand-New Community, Designed for Connection

Danielle Germain 303.502.6477 The Arnold Team, REALTOR® DRE#02154598

MontereyCoastRealty.com | 831.624.2300

Monterey Coast Homes | Winter & Spring 2026

Written by Brett Wilbur

hird Millennium Partners has an exciting vision for Marina—its ambitious new development known as Marina Station. The community focused plan calls for 1,360 residential units, biking and walking paths, significant commercial and office space and over 50 acres of parks and open space. Developer Dustin Bogue, Third Millennium Partners’ CEO, anticipates buyers from different areas sharing a common desire: to live in one of the most beautiful areas of the world.

primary reasons that most people want to live on the Monterey Peninsula, with the type of house they purchase being the other priority.

“Marina Station is a fantastic opportunity to affordably put down roots so that one can enjoy all that the Monterey Bay Area has to offer, while remaining within an hour from Silicon Valley,” he says. “Buyers can purchase a home that is likely larger and less expensive than the house they currently live in, while enjoying the benefits of a master-planned community.”

“It’s a subtle, hidden goal of most people in Silicon Valley to live here,” he says. “They visit on weekends, and they go to Carmel to shop and have lunch, and they may assume living here is out of their price range, not knowing that many locals live elsewhere, such as Marina.”

Marina Station offers the opportunity to have a brand-new home with modern features starting in the $900,000s. The wide range of single family homes range from townhomes and apartments to cottages and villas on large lots, in styles evoking “Classic Monterey,” “Beach Cottage,” and “California Bungalow” architecture.

Bogue believes that the beauty of the area and the lifestyle are the

“You get to enjoy a new home in a classic small town environment

Featured Listing in Carmel Valley Ranch

Bright & Modern Carmel Valley Ranch Townhome 9583 Redwood Court • 9583Redwood.com 3 Beds, 3.5 Baths • 2,363 Sq. Ft. • 3,108 Sq. Ft. Lot • Listing Price: $2,299,000

Digital Rendering: Third Millennium Partners

COASTAL LIVING , REIMAGINED A new way of life is taking shape in Monterey Bay. With thoughtful design, modern comfort, and a convenient location, Marina Station offers a new home base for life at the coast.

C O N T I N U E D O N PA G E 2 2

Monterey Coast Homes | Winter & Spring 2026

MontereyCoastRealty.com | 831.624.2300

Each issue of Monterey Coast Homes features a look into the lifestyle and communities around the Monterey Peninsula, as well as a compilation of recent sales and current real estate listings with our brokerage.

rivately situated in the gated community of Carmel Valley Ranch, this exceptional townhome provides an impressive

wraparound deck capturing stunning views of the 2nd green, pond, and mountains. Offering 3 sets of sliding doors, there are multiple areas to entertain or

combination of convenience and comfort. Recently reimagined with high-end fi nishes, this spacious 3 bedroom, 3.5 bathroom end unit offers an exciting

unwind among nature. Additional features include a redesigned laundry room, versatile bonus room, vaulted ceilings on both levels, and 2 bedrooms

opportunity in a beautiful setting. Property highlights include an open concept kitchen complete with top-of-the-line appliances, custom cabinetry, and Taj Mahal quartzite countertops,

upstairs including another primary suite. Discover an exciting lifestyle of world-class amenities, award-winning restaurants, and outdoor activities just minutes away. This is an ideal place to call home.

a remodeled ground level primary suite, and John Romley 831.574.9393 REALTOR® DRE#01966766

Monterey Coast Homes | Winter & Spring 2026

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

Renee Catania 831.293.3668 REALTOR® DRE#01954589

MontereyCoastRealty.com | 831.624.2300

MARKETING STRATEGY

In-House Custom Video

Our Digital Marketing Experts Maximize Video Exposure to Target Audiences • Over 70% of home buyers want to see a video of the homes they are shopping. • A high quality estate film is created to help tell an engaging story about each home and in turn garner attention and interest to proceed to the next step in the purchase process. • Once an estate film is produced, a robust marketing effort is deployed to produce as much exposure and viewership as possible. • The video is immediately distributed across the company’s social media, YouTube, and Vimeo channels along with the company’s custom video landing page on the Monterey Coast Realty website.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Local Advertising Marketing Your Home at its Best in Local, Print Advertising • Our in-house marketing agency works to ensure that your home appears at its best in local print advertising. • With our frequent distinctive advertising, readers are familiar with our brand and expect a certain level of quality in every home we market. • Your home will benefit from the repeat recognition we create in a range of local print publications, providing your property the prestige it deserves.

Locally Owned. Globally Connected. The quality of life on the Monterey Peninsula is unmatched. Let us help make it your reality. Monterey Coast Realty represents buyers and sellers of quality properties from cozy cottages to magnificent estates throughout the Monterey Peninsula all the way east to Salinas Valley, through Carmel Valley and south to Big Sur.

• Our local print advertising is complemented by a variety of brochures, flyers, postcards, and other high quality, custom marketing pieces. Pebble Beach

PRO-AM 2018

A Special Section inside today’s Carmel Pine Cone — The pros and celebrities, schedules, ticket info, how to get there and more…

Carmel Magazine 140,000 printed annually

The C mel Pi The Pine Cone C e

Vo olume 104 No. 6

On the Internet: www w..carmelpinecone.com

T R U S T E D

B Y

L O C A L S

A N D

L O V E D

B Y

831.624.2300 • Dolores Street Between 7th & 8th, Carmel • DRE#01871677

February 9-15,, 2018

V I S I T O R S

Sunny skies, big smiles and VIP selfies

For more information, please visit us at MontereyCoastRealty.com

S I N C E

1 9 1 5

Salinas ‘Dreamer’ arrested at border n Felony charge for ‘human smuggling’

Interested in a property? Contact us to schedule a showing! 831.624.2300 • MontereyCoastRealty.com • DRE#01871677

By KELLY NIX

PHOTOS/KERRY BELSER

Thanks to the gorgeous weather, everyone at the AT&T Pebble Beach Pro-Am was in a great mood this week, especially during Wednesday’s Chevron Shoot-out, when a team captained by Clint Eastwood (right) defeated Bill Murray’s team. But at least Murray got a selfie with supermodel (and golfer) Kelly Rohrbach (left). We have more pictures on page 12A, and a special section inside.

Pepe: Mayor threatened me, other leaders

Carmel Pine Cone 35,000 readers reached weekly and 14,000 digitally delivered out of area By MARY SCHLEY

AYOR STEVE Dallas, who is under investigation for “the use of offensive language, the reciting of an off-color joke, and a landlord/tenant dispute,” according to city attorney Glen Mozingo, was also accused this week of bullying and making threatening phone calls. Restaurateur Rich Pepe told The Pine Cone Thursday that twice during the past two weeks, Dallas phoned him “in a rant.” When a group of business leaders talked about the investigation during their monthly meeting two weeks ago, Pepe said he shared what he has heard from people who are critical of the mayor or who have unfavorable stories about him either “creeping around” or “bullying” them.

Chowchilla kidnapper hit with countersuit n MoCo man says he was injured working in mine owned by Woods By KELLY NIX

“And that if you are acting that way, you need to go, especially if you’re an executive or an elected official,” said Pepe, who owns two restaurants and a bakery downtown. “I can’t go 5 feet without someone asking me about it.” Pepe said he wasn’t stating his opinion, but was simply summarizing for the group what others have said to him. The next day, “Dallas called me in a rant, saying, ‘If you’ve got something to say, you say it to my face. You’re badmouthing me around town, and if you don’t stop, you’ll never get anything done in this town again,’” Pepe recounted. “I told him to calm down.” The conversation went on a bit more before coming to an end, and the next day, Pepe reached out to Irma Rodriguez Moisa, the attorney Mozingo hired to investigate the claims against Dallas made by Monterey County Vintners & Growers Association executive director Kim Stemler and others, who so far have gone unnamed.

26-YEAR-OLD Dreamer from Salinas arrested in Arizona last week has been charged with a felony count of smuggling four Mexican nationals across the United States border for profit, according to a federal complaint detailing the circumstances of his arrest. On Jan. 29, United States Border Patrol agents patrolling the southern border near Yuma, arrested six people, including Saul Rodea-Castro, a Salinas man who federal prosecutors say was the driver of a Ford F-150 pickup truck that was used to smuggle four Mexicans — all of whom paid big bucks to reach the United States. Rodea-Castro “did aid and abet bringing into the United States said aliens for private financial gain,” according to a Jan. 31 criminal complaint filed in 2pm–6pm United States District OPEN HOUSE | Sat & Sun 2pm–4pm Court, District of Arizona that was signed by Border Patrol agent Travis Joseph and 216 United StatesWay, Magistrate Judge Mirasol Monterey James F. Metcalf. 3 beds, 3.5 baths • $2,649,000 • www.216Mirasol.com Three of the Mexican citizens told authorities they each paid $8,000 to be taken across the border, while the fourth paid $4,000. ‘Not willing to answer questions’ Prosecutors say that after being arrested and read his Miranda rights, Rodea-Castro was uncooperative. He “was not willing to answer questions without a lawyer present,” according to the complaint, which indicates that three of the immigrants identified Rodea-Castro as the getaway driver. During their investigation, Border Patrol agents also learned that Rodea-Castro was a recipient of the Deferred Action on Childhood Arrivals, an Obama Administration program that has enabled immigrant children who were brought to the United States illegally by their parents to stay here without fear of being deported. “At that time, the driver was arrested for bringing illegal

Monterey Coast Homes 27,000 printed annually and 24,000 distributed locally

67 & 69 W. Carmel Valley Road, Carmel Valley 2 beds, 1 bath • $2,195,000 • www.67And69WCarmelValleyRd.com

OPEN HOUSE | Sun 11am-1pm

See DREAMER page 26A 311 Lighthouse Avenue, Pacific Grove 4 beds, 2 baths • $1,845,000 • www.RareViewProperty.com

465 Russell Way, Marina 6 beds, 4 baths • $1,698,000 • www.465Russell.com

34998 Sky Ranch Road, Carmel Valley 4 beds, 2 baths • $1,575,000 • www.34998SkyRanch.com

225 San Benancio Road, Salinas 3 beds, 2 baths • $1,389,000 • www.225SanBenancio.com

Welcome to the land of the roundabout

See MAYOR page 17A

Council gives Fink 60 days to get trash area out of Piccadilly Park

HE SOUTH Monterey County man who is a defendant in a $1.5 million lawsuit filed by one of the Chowchilla kidnappers has filed a countersuit alleging he was injured while working in a mine owned by the convict. Frederick Newhall Woods, 66, who is serving a life sentence in a San Luis Obispo prison for his part in abducting 26 schoolkids and their bus driver in the town of Chowchilla 42 years ago, filed suit in November 2017 in Monterey County against real estate broker Michael Bianchi and his wife, Janelle, for allegedly ruining a Christmas tree farm that Woods hired Michael Bianchi to oversee. On Dec. 21, 2017, however, Woods’ Los Angeles attorney, Dominique Banos, amended the lawsuit to list Irene Sugano, a trustee of the Fred Woods Trust, as the plaintiff in the

ANTINETTA LUCA owner David Fink may end up battling the city in court over the council’s decision Tuesday night that a garbage enclosure in Piccadilly Park next to the restaurant has to be removed. Although the planning department and several other city officials signed off on the 111-square-foot enclosure in 2006, senior planner Marnie Waffle said this week that Fink never obtained permission from the council to have the structure on public property. She recommended council members deny it and order Fink to remove the trash area, which they did on a 3-1 vote.

See KIDNAPPER page 27A

See FINK page 16A

OPEN HOUSE | Sun 11am-3pm

By MARY SCHLEY

PHOTO/COURTESY TAMC

Visitors to the big golf tournament this week are finding traffic flowing much more smoothly thanks to the new roundabout (above) just outside the Highway 1 gate into Pebble Beach (at right). And officials have now revealed just how much the roundabout, which opened in October, cost. See page 6A.

Have the complete Carmel Pine Cone delivered every Thursday evening to your iPad, laptop, PC or phone. Free subscriptions available at www.carmelpinecone.com

171 Hacienda Carmel, Carmel 2 beds, 2 baths • $850,000 • www.171HaciendaCarmel.com

820 Casanova Avenue #69, Monterey 2 beds, 1 bath • $595,000 • www.820CasanovaUnit69.com

View all available listings by scanning the code

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Featured Media Magazine Features in Regional Publications

Monterey Coast Homes

REALTOR® ED BASS

65 Degrees Magazine REALTOR® ED BASS

Your East Bay to Monterey Bay Connection Featured Sale: Alta Madera in Carmel SP: $9,800,000 • Buyer represented by Ed Bass

Your East Bay to Monterey Bay Connection Ed Bass 831.760.5572 |

ebduzit7

REALTOR® DRE#01214469

Top 1% of Agents in California & Nationwide for 2024 & 2025* • Consistently One of the Top Agents in Carmel-by-the Sea

Ed Bass 831.760.5572 |

ebduzit7

REALTOR® | DRE#01214469

*Top 2% of Agents in Monterey County for 2025 YTD. All data based on sales volume according to MLSListings Data.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

Diablo Magazine

MARKETING STRATEGY

AT&T Pebble Beach Pro-Am Presence

The Undeniable Leader in Local Voice • 10 pages in 65 Degrees Magazine • 9 pages in Carmel Magazine • 43 ads in The Carmel Pine Cone • 15,000 copies of Monterey Coast Homes and 1913 Magazine begin distribution on the Peninsula the week before the event • Over 4,700 people reached via social during this week • VIP event held at one of our exclusive listings, featuring some of our incredible food and beverage partners and highlighting the fulfilling lifestyle we are able to enjoy here on the Peninsula

REALTOR® ED BASS

An inside look at Monterey Peninsula lifestyle and real estate.

Your East Bay to Monterey Bay Connection Featured Sale: Alta Madera in Carmel SP: $9,800,000 • Buyer represented by Ed Bass

ALESSIA UCELLI

A Leader in Luxury Real Estate

Top 1% of Agents in California & Nationwide for 2024 & 2025* • Consistently One of the Top Agents in Carmel-by-the Sea

Ed Bass 831.760.5572 |

EXPERIENCED • DILIGENT • PASSIONATE

ebduzit7

REALTOR® | DRE#01214469

*Top 2% of Agents in Monterey County for 2025 YTD. All data based on sales volume according to MLSListings Data.

Local, luxury real estate expert focused on connecting with the client’s vision and ensuring an extraordinary experience.

Interested in a property? Contact us to schedule a showing! 831.624.2300 • MontereyCoastRealty.com • DRE#01871677

TOP 1% OF LICENSED AGENTS ON THE MONTEREY PENINSULA.* *According to The Wall Street Journal & RealTrends

Bringing creativity, experience and local knowledge to Real Estate.

OPEN HOUSE | Sun 1pm–4pm

OPEN HOUSE | Sun 1pm–5pm

25440 Boots Road, Monterey 4 beds, 4.5 baths • $2,895,000 • www.25440BootsRoad.com

225 San Benancio Road, Salinas 3 beds, 2 baths • $1,389,000 • www.225SanBenancio.com

171 Hacienda Carmel, Carmel 2 beds, 2 baths • $850,000 • www.171HaciendaCarmel.com

911 Saint Ann Drive, Paso Robles 3 beds, 2.5 baths • $825,000 • www.911SaintAnn.com

ALESSIAUCELLI PROPE RT IES

831.521.7099 • Alessia@MontereyCoastRealty.com REALTOR® | DRE#01896783

On stands now. Find your copy at our Carmel office or at select locations around the Peninsula.

View all available listings by scanning the code

62 pages of company and agent ads on streets during AT&T

831.624.2300 • www.MontereyCoastRealty.com • Dolores Street Between 7th & 8th, Carmel

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Regional Advertising Targeting Your Home’s Exposure to Where the Buyers are Located • Every Monterey Coast Realty listing is featured in a property specific ad in the Palo Alto Daily Post. The ad runs three times in the same week in order to maximize exposure to 60,000 daily readers from Los Altos to Burlingame.

• Capture Magazine is a lifestyle magazine that reaches the Bay Area down to L.A. Monterey Coast Realty retains the right to be the only Monterey Peninsula Real Estate company featured in this publication. • 65 Degrees is a quarterly publication that has established itself as a household name on the Monterey Peninsula, San Francisco and Napa Valley.

Capture Magazine 90,000 readers For more information, please visit us at MontereyCoastRealty.com 831.624.2300 • Dolores Street Between 7th & 8th, Carmel • DRE#01871677

• Luxury Home Magazine is direct mailed to the area’s most influential resident’s households and distributed to over 200 high-end venues throughout Silicon Valley, SF Peninsula and surrounding areas.

Ultimate Privacy, Serene Surroundings, and Gorgeous Long Views From Every Corner 25440 Boots Road, Monterey 4 Beds, 4.5 Baths • 3,467 sq. ft. • $2,895,000 Tucked behind a private gate on 2+ beautifully landscaped acres, this exquisite single-level Mediterranean estate is designed for both comfort & elegance. Featuring soaring ceilings, and expansive westward views of the bay and rolling hills. Perfectly suited for entertaining and relaxation, the property showcases a sparkling pool and spa, built-in BBQ for seamless al fresco dining, and a boutique vineyard of 204 mature Pinot Noir vines. Michele Annereau 831.277.5821

Associate to Lisa Talley Dean, REALTOR® | DRE#02151615 Co-listed with Lisa Talley Dean | Carmel Realty Company DRE#01401218

Luxury Home Magazine 115,000 readers

Stunning Views and Ample Privacy on 3 Acres in the Hills of San Benancio 225 San Benancio Road, Salinas 3 Beds, 2 Baths • 2,152 sq. ft. • $1,389,000 Rising above the rolling hills of San Benancio, this stunning residence offers refined living space framed by westerly views of the hills and, on the clearest of days, a glimpse of the Monterey Bay. Nearly 1,200 square feet of Trex decking is ideal for entertaining or stargazing. Inside, an updated kitchen and baths are gracefully tied together by oak hardwood floors. Over 3 acres afford this ranch style home ample privacy; truly a retreat in one of the region’s most desirable settings. Matthew Pridey 831.596.6294 REALTOR® | DRE#02126360

Locally Owned. Globally Connected.

831.624.2300 • DRE #01871677 Dolores Street Between 7th & 8th | Carmel, CA 93921

For more information please visit us at MontereyCoastRealty.com

Monterey Area Real Estate

Spacious Residence in Desirable Sea Haven Community 465 Russell Way, Marina 6 Beds, 4 Baths • $1,698,000

Thoughtfully designed for both comfort and versatility, this home is a true coastal retreat with room to grow. Conveniently located just minutes from shopping, dining, and Highway 1, with quick access to Monterey, Carmel, and the entire Peninsula.

831.250.6616 MontereyCoastRealty.com CalDRE #01871677

65 Degrees 17,000 readers

Virtual Staging

Palo Alto Daily Post 60,000 daily readers For more information, please visit us at MontereyCoastRealty.com 831.624.2300 • Dolores Street Between 7th & 8th, Carmel-by-the-Sea • DRE#01871677

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

Virtual Staging

MARKETING STRATEGY

Regional Advertising

Capture Magazine | 90,000 Readers Capture Magazine is a lifestyle magazine that reaches the Bay Area down to L.A. Monterey Coast Realty retains the right to be the only Monterey Peninsula Real Estate company featured in this publication.

Areas of Distribution • Wine Country: Healdsburg, Sonoma, St. Helena, Napa • Peninsula: Burlingame, Hillsborough, San Mateo • Marin: Tiburon, Belvedere, Mill Valley

• LA Metro: Los Angeles, Beverly Hills, Bel Air, Brentwood, Malibu, Pacific Palisades, Encino, Calabasas, Westlake Village • North Silicon Valley: Woodside, Atherton, Los Altos/Los Altos Hills, Menlo Park, Palo Alto, Portola Valley • San Francisco: Pacific Heights, Presidio Heights/Sea Cliff, Nob Hill, Russian Hill, SoMa

For more information, please visit us at MontereyCoastRealty.com 831.624.2300 • Dolores Street Between 7th & 8th, Carmel • DRE#01871677

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Regional Advertising

Luxury Home Magazine | 115,000 Readers The leader in the market specific presentation of luxury homes and the luxury lifestyle. The largest publisher and network of luxury real estate publications nationally with direct mail to qualified homeowners and high-end distribution.

Areas of Distribution • San Francisco • Burlingame & Hillsborough • Woodside, Portola Valley, Atherton • Menlo Park & Palo Alto • Los Altos Hills & Los Altos • Saratoga, Monte Sereno & Los Gatos

Associate to Lisa Talley Dean, REALTOR® | DRE#02151615 Co-listed with Lisa Talley Dean | Carmel Realty Company DRE#01401218

Locally Owned. Globally Connected. For more information please visit us at MontereyCoastRealty.com

831.624.2300 • DRE #01871677 Dolores Street Between 7th & 8th | Carmel, CA 93921

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Regional Advertising

Palo Alto Daily Post | 60,000 Daily Readers Every Monterey Coast Realty listing is featured in a property specific ad in the Palo Alto Daily Post. The ad runs three times in the same week in order to maximize exposure to 60,000 daily readers from Los Altos to Burlingame.

Areas of Distribution • Palo Alto

• Mountain View

• Atherton

• Portola Valley

• Belmont

• Redwood City

• Burlingame

• San Carlos

301 Euclid Avenue, Monterey 6 Beds, 4 Baths • $1,795,000

• East Palo Alto

• San Mateo

This extraordinary home has two kitchens, three living rooms, ample storage and an inground swimming pool. With its captivating blend of history, beauty, and functionality, this property is a must see for those seeking abundance and versatility.

• Hillsborough

• Stanford

831.250.6616

• Los Altos

• Woodside

Monterey Area Real Estate

Charming MultiFamily Home in Monterey Sunbelt

MontereyCoastRealty.com CalDRE #01871677

• Menlo Park JUST LISTED | 216 Mirasol Way, Monterey

Pasadera Residence with Golf Course Views OPEN HOUSE | Sat 10/04, 1pm-4pm & Sun 10/05, 2pm-5pm

John Romley & Renee Catania 3 Beds, 3.5 Baths • 3,974 Sq. Ft. • .24 Acre Lot • $2,649,000 • 216Mirasol.com

JohnRomley.com 831.574.9393 REALTOR® | DRE#01966766

ReneeCatania.com 831.293.3668 REALTOR® | DRE#01954589

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Regional Advertising

65 Degrees Magazine | 17,000 Readers 65 Degrees is a quarterly publication that has established itself as a household name on the Monterey Peninsula, San Francisco and Napa Valley.

Distribution & Demographics • Monterey, Pebble Beach & Carmel • Napa Valley

Locally Owned. Globally Connected. The quality of life on the Monterey Peninsula is unmatched. Let us help make it your reality.

• 112,000 avg. readership per issue

Monterey Coast Realty represents buyers and sellers of quality properties from cozy cottages to magnificent estates throughout the Monterey Peninsula all the way east to Salinas Valley, through Carmel Valley and south to Big Sur.

• 68% key locations throughout California • 56% 31-60 years of age

For more information, please visit us at MontereyCoastRealty.com 831.624.2300 • Dolores Street Between 7th & 8th, Carmel-by-the-Sea • DRE#01871677

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Regional Advertising

Diablo Magazine | 127,750 Readers Diablo Magazine is a lifestyle magazine specifically written for the San Francisco East Bay market. In addition to mailed circulation, distribution also includes newsstands, community events, and key business and visitor outlets.

Areas of Distribution • Diablo

• Martinez

• Alamo

• Montclair

• Berkeley

• Moraga

• Blackhawk

• Oakland

• Castro Valley

• Orinda

• Clayton

• Piedmont

• Concord

• Pleasant Hill

• Danville

• Pleasanton

• Dublin

• San Ramon

• Lafayette

• Walnut Creek

REALTOR® Ed Bass

• Livermore

Your East Bay to Monterey Bay Connection Ed Bass 831.760.5572 |

ebduzit7

REALTOR® DRE#01214469

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Regional Advertising 65 Degrees Magazine

REALTOR® Ed Bass

Your East Bay to Monterey Bay Connection Ed Bass 831.760.5572 |

M O N T E R E Y P E N I N S U L A R E A LTO R ® E D BA S S

Team Mindset On and Off the Field

ebduzit7

REALTOR® DRE#01214469

Teamwork and a dedication to community is a way of life for Ed Bass; in his career as a real estate agent and as a baseball coach at Stevenson High School. Ed and his entire team at Monterey Coast Realty, along with sister company Carmel Realty Company, share a dedication to serving the local community. Philanthropy has been a cornerstone of Monterey Coast Realty since its inception, investing in the local community through volunteerism, financial support, and other charitable actions.

•

Ed Bass and his dedicated team of real estate and marketing experts.

Top 50 Agent on the Monterey Peninsula • Within the Top 3% of Agents for 2024* • Connected with Top Bay Area Agents *

Ed Bass 831.760.5572 Find me on Instagram: ebduzit7 Ed@MontereyCoastRealty.com | EdBassRealtor.com REALTOR® | DRE#01214469

*based on sales volume according to 2024 MLSListings

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

3D and Virtual Tours

Monterey Coast Realty Is an Early Adopter of New Technology That Helps Sell Homes • We utilize cutting edge technology to create 3D Virtual Tours. • The use of Matterport technology allows buyers to experience a more in-depth visual perspective of the property. • Over 43,000 annual visitors view our virtual tours.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Web Presence High Quality Search-Enabled Web Experience • Our website utilizes best practices when presenting your home for multiscreen websites and devices. • We incorporate tools such as easy sharing options, large high resolution images, videos, floor plans and other key documents that create a great experience for the user. • Properties are featured with a specific website with worldclass photography and search-enabled copy. • Monterey Coast Realty subscribes to a variety of buyergenerating online services that together drive traffic, awareness and interest in our properties across the globe. • We maintain a consistent social media presence to engage with current and potential clients and buyers.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Real Estate Search Sites Monterey Coast Realty has an Aggressive Strategy for Attracting Home Buyers • Every Monterey Coast Realty listing is distributed through a powerful, curated list of web properties. With over 300 partner sites showing our listings, we maximize the exposure of our properties. • These sites are aligned with our target audience and generate meaningful new leads every day. Our partner sites include LuxuryRealEstate.com—the #1 luxury site on the internet— Realtor.com and hundreds of other sites.

Exclusive Luxury Search Partners

#1 Search Portal for Luxury Properties

Showcase Listings

+300 More

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Web Analytics Monterey Coast Realty Has an Aggressive Strategy for Attracting Home Buyers • We are constantly optimizing our marketing strategy based on intel from our Analytics Engine. • We collect traffic metrics from top real estate websites featuring our listings and compile results into reports that provide a critical marketing intelligence. This data directs our marketing strategy and optimizes property exposure. • Data captured through our global affiliation, social channels, websites, multiple listing service, price and sales data and ownership data all work together to inform our marketing strategy and find out target buyer.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Social Media

A Connected Social Network Exponentially Increasing Exposure

Social Reach

• Every home listed with Monterey Coast Realty is promoted across our connected digital and social media network. • Custom marketing pieces are designed to maximize the effectiveness of each different site.

3.07 Billion

Monthly active users

• All sites feature quality photography and copy designed to drive interest in the property. • Together these sites are delivering qualified leads to Monterey Coast Realty each and every day.

49% of home buyers purchased

2.11 Billion

Monthly active users

a home that they found online

2023 NAR Home Buyers & Sellers Generational Trends

310 Million

Monthly active users

586 Million

Monthly active users

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

AdWerx Digital Marketing Monterey Coast Realty is Proud to be a Partner of AdWerx • Monterey Coast Realty is actively engaged with AdWerx to ensure your home gets the most exposure to our targeted market.

Just Listed $3,495,000 3 beds, 2.5 baths Carmel, CA

• Each new listing gets two weeks of exposure with a guarantee of 14,000 impressions. • Your home is advertised through AdWerx to local home buyers visiting top sites including The New York Times, ESPN, Washington Post, Forbes, USA Today and thousands more. • AdWerx uses anonymous online data to target ads for your home toward people who are potential buyers, such as people who searched for moving companies or used mortgage calculators.

Monterey Coast Realtor DRE#01501785

www.wallstreetjournal.com

Just Listed $3,495,000 3 beds, 2.5 baths Carmel, CA

Monterey Coast Realtor

AdWerx compiles daily reports showing total views and clicks on your home’s ad.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

DRE#01501785

MARKETING STRATEGY

Global Affiliations Monterey Coast Realty is a Proud Member of Who’s Who In Luxury Real Estate • Monterey Coast Realty is actively engaged with an international network of real estate professionals in more than 70 countries representing the finest residential luxury estates and property brokerages in the world. • Each member, carefully selected by Chairman/Publisher John Brian Losh, has been recognized as a leader in the marketing of distinctive & luxury properties, committed to high performance, professionalism, and quality service. • Who’s Who In Luxury Real Estate equips 500 member firms, including Monterey Coast Realty, to share in leads and property market materials. The membership also opens up exclusive digital and print marketing opportunities across the United States and globally.

Network Stats #1 Portal

for Luxury Properties

5.7 Million+

Visitors Annually

“Best of the Web” by Forbes Magazine

www.luxuryrealestate.com

500

Brokerage Firms

130,000

Real Estate Professionals

70 Countries

with Realtor Profesionals

$200 Billion

Annual Real Estate Sales

$2.35 Million

Average Sales Price

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

International Buyers www.montereycoastrealty.cn

www.MontereyCoastRealty.com • We created a Chinese language version of our website at www.MontereyCoastRealty.cn. • Many of our high end property brochures are translated in Chinese and Russian. • We employ an on-call interpreter to assist with communications with our international buyers. • We advertise in international publications. • We maximize our global affiliations and networks to reach the international buyers.

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

MARKETING STRATEGY

Exclusive Luxury Events

AT&T Pebble Beach Pro-Am and International Car Week Every year the Monterey Peninsula sees an increase in the over 500,000 visitors during our two largest events of the year: The AT&T Pebble Beach Pro-Am in February, and Car Week featuring the Pebble Beach Concours d’Elegance in August. These events attract luxury real estate buyers from around the world looking for either a luxury vacation destination or a new place to call home. Monterey Coast Realty hosts major parties and events to engage locals and visitors in our real estate offerings.

Issue of Monterey Coast Homes is available at all of our luxury events

Dolores and 7th, Carmel, CA 93921 • 831.624.2300 • MontereyCoastRealty.com

137 THINGS YOUR REALTOR DOES

M D

A List of Actions Taken to Ensure Your Home Sells for the Best Price

Pre-Listing Activities .

Make appointment with seller for listing presentation and confirm

eview pre-appointment uestions

esearch all comparable currently listed properties

esearch sales activity for past 6 - 2 months from M and public records databases

esearch Average Days on Market for this property of this type, price range and location Download and review property tax roll information

Prepare Comparable Market Analysis CMA to establish fair market value

esearch property’s ownership and deed type

esearch property’s public record information for lot size and dimensions

esearch property’s land use coding and deed restrictions and zoning

erify legal names of owner s in county’s public property records

. Prepare listing presentation package with above materials 2. Perform exterior Curb Appeal Assessment of sub ect property 3. Compile and assemble formal file on property

. Confirm current public schools and explain impact of schools on market value

Listing Appointment Presentation

2 . Explain agent’s role in taking calls to screen for ualified buyers and protect seller from curiosity seekers 25. Present and discuss strategic master marketing plan

5. Give seller an overview of current market conditions and pro ections

26. Explain different agency relationships and determine seller’s preference

2 .

eview agent’s and company’s credentials and accomplishments in the market

. Present company’s profile and position or niche in the marketplace . Present CMA esults To eller, including Comparables, olds, Current istings and Expireds .

ffer pricing strategy based on professional udgment and interpretation of current market conditions

20. Discuss Goals With eller To Market Effectively 2 . Explain market power and benefits of Multiple isting ervice 22. Explain market power of web marketing, D and EA T . com 23. Explain the work the brokerage and agent do behind the scenes and agent’s availability on weekends

eview and explain all clauses in isting Contract and Addendum and obtain seller’s signature

Once Property is Under Listing Agreement 2 .

eview current title information

2 . Measure overall and heated s uare footage and interior room sizes 30. Confirm lot size via owner’s copy of certified survey, if available 3 .

ote any and all unrecorded property lines, agreements, easements

32.

btain and review house plans and make copy

33.

rder plat map for retention in property’s listing file

3 . Prepare showing instructions for buyers’ agents and agree on showing time window with seller 35.

erify current loan information with lender s

36. Check assumability of loan s and any special re uirements

137 THINGS YOUR REALTOR DOES

M D

A List of Actions Taken to Ensure Your Home Sells for the Best Price

3 . Discuss possible buyer financing alternatives and options with seller 3 .

eview current appraisal if available

3 .

erify ome wner Association ees - if applicable

. 2.

rder copy of omeowner Association bylaws, if applicable

ave extra key made for lockbox

53. f rental Make copies of all leases for retention in listing file 5 .

erify all rents and deposits

55. nform tenants of listing and discuss how showings will be handled 56. Arrange for installation of yard sign

esearch electricity availability and supplier

5 . Assist seller with completion of eller’s Disclosure form

esearch and verify city sewer septic tank system

5 .

3. Well Water Confirm well status, depth and output from Well eport .

atural Gas esearch verify availability and supplier

erify security system, current term of service and whether owned or leased

6. Ascertain need for leadbased paint disclosure . Prepare detailed list of property amenities and assess market impact . Prepare detailed list of property’s nclusions and Conveyances with ale . Compile list of completed repairs and maintenance items 50. Explain benefits of ome Warranty to seller 5 .

52.

rder and place ome Warranty in property file for conveyance at time of sale

ew isting Checklist Completed

5 . Assess curb appeal and nterior D cor and suggest changes to shorten time on market 60. Access need for and schedule photography, video, aerial photography or virtual tour 6 . Chose and organize photo gallery for M marketing materials

and

65. Proofread M database listing for accuracy including proper placement in mapping function Add property to company’s Active istings list 66. Provide seller with signed copies of isting Agreement and M nput heet Data orms

M 6 . Create print and nternet ads with seller’s input 6 . Coordinate showings with owners, tenants, and other ealtors . eturn all calls weekends included 6 . nstall electronic lockbox if authorized by owner. Program with agreed-upon showing time windows 0. Prepare mailing and contact list . Prepare and print yers and brochures 2.

Entering Property in Multiple Listing Service Database

eview comparable M listings regularly to ensure property remains competitive in price, terms, conditions and availability

pload listing to company and agent website

63. Prepare M nput heet - Agent is responsible for uality control and accuracy of listing data

ubmit ads to company’s participating nternet real estate sites and publications

eprint supply brochures promptly as needed

62.

oad listing into transaction management software program

6 . Enter property data from nput heet into M isting Database

. Mail ut ust isted notice to all neighborhood residents

137 THINGS YOUR REALTOR DOES

M D

A List of Actions Taken to Ensure Your Home Sells for the Best Price .

end feedback e-mails to buyers’ agents after showings

eview weekly Market tudy

. Discuss feedback from showings with seller to determine if changes will accelerate the sale 0. Place regular weekly update calls to seller to discuss marketing and pricing . Promptly enter price changes in M listing database

and Contract 2.

eceive and review all ffer to Purchase contracts submitted by buyers or buyers’ agents. Evaluate offer s and prepare a net sheet on each for the owner for comparison purposes Counsel seller on offers. Explain merits and weakness of each component of each offer

3. Contact buyers’ agents to review buyer’s ualifications and discuss offer . Deliver eller’s Disclosure to buyer’s agent or buyer upon re uest and prior to offer if possible Confirm buyer is pre- ualified and obtain preualification letter or proof of funds

egotiate all offers on seller’s behalf, setting time limit for loan approval and closing date Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent end copies of contract and all addendums to title company

. When Purchase Contract is accepted and signed by seller, deliver to buyer’s agent .

ecord and promptly deposit buyer’s earnest money in escrow account

Inspections and Investigations 6. Coordinate buyer’s professional home inspection with seller .

eview home inspector’s report

. Ensure seller’s compliance with ome nspection Clause re uirements .

ecommend or assist seller with identifying and negotiating with trustworthy contractors to perform any re uired repairs

. Deliver copies of fully signed ffer to Purchase contract to seller

00. egotiate payment and oversee completion of all re uired repairs on seller’s behalf, if needed

0 .

end copies of ffer to Purchase contract to lender

rder septic system inspection, if applicable

. Provide copies of signed ffer to Purchase contract for office file

02. eceive and review septic system report and assess any possible impact on sale

2. Advise seller in handling additional offers to purchase submitted between contract and closing Change status in M to ale Pending or Contingent

03. rder and review Well Test eport, if applicable

pdate transaction management program to show ale Pending

. Assist buyer with obtaining financing, if applicable and follow-up as necessary 5. Deliver unrecorded property information to buyer

0 . rder and review termite pest inspection 05. rder or negotiate repairs to be done due to inspection findings 06. erify mold inspection ordered, if re uired

137 THINGS YOUR REALTOR DOES

M D

A List of Actions Taken to Ensure Your Home Sells for the Best Price

Loan Process 0 . Confirm erifications f Deposit and Buyer’s Employment ave Been eturned 0 . ollow oan Processing Through To The nderwriter 0 . Contact lender weekly to ensure processing is on track 0. elay final approval of buyer’s loan application to seller

. Assist in solving any title problems boundary disputes, easements, etc 20. Work with buyer’s agent in scheduling and conducting buyer’s inal Walk-Thru prior to closing 2 . Complete Agent isual nspection Disclosure 22. esearch all tax, A, utility and other applicable prorations 23. e uest final closing figures from closing agent title company

. Coordinate or chedule Appraisal

2 . eceive and carefully review closing figures to ensure accuracy of preparation

2. Provide comparable sales used in market pricing to Appraiser

25. e uest copy of closing documents from closing agent

3. ollow- p

26. Confirm buyer and buyer’s agent have received title insurance commitment

n Appraisal

. Assist seller in uestioning appraisal report if it seems too low

Closing Preparations and Duties 5. Coordinate closing process with buyer’s agent and lender 6. Ensure all parties have all forms and information needed to close the sale .

elect location where closing will be held

. Confirm closing date and time and notify all parties

2 . Provide closing

ome Warranty at

2 . eview all closing documents carefully for errors 2 . orward closing documents to absentee seller as re uested 30. Coordinate this closing with seller’s next purchase and resolve any timing problems 3 .

ave a no surprises closing so that seller receives a net proceeds check at closing

32. Change M status to old. Enter sale data, price, selling broker and agent’s D numbers, etc. 33. Close out listing in transaction management program

Follow Up After Closing 3 . Answer uestions about filing claims with ome Warranty company if re uested 35. Attempt to clarify and resolve any con icts about repairs if buyer is not satisfied 36. espond to any followup calls and provide any additional information re uired from office files 3 . Coordinate obtaining keys and possession after close