Monterey Coast Realty is the fastest growing locally owned real estate brokerage on the Monterey Peninsula.
Fully integrated and committed to the community, all decisions are made locally with clients, agents, and the community’s best interest in mind.
We are comprised of a handpicked team of Realtors known for their professionalism, ethics and business success. We work together to offer the highest quality of personalized service to our clients.
We represent buyers and sellers of quality properties, from cozy cottages to magnificent mansions throughout the Monterey Peninsula, all the way east to Salinas Valley, through Carmel Valley and south to Big Sur.
Why Monterey Coast Realty?
A family owned company with the local community in mind
Deep community relationships that span two brokerages
Sister brand to Carmel Realty Company, leveraging over 110 years of community-driven real estate knowledge
Professional representation across the entire Peninsula from Salinas Valley to the coasts of Big Sur
World-class technology with customized agent tools
Agents are fully integrated in the community from soccer coaches to board chairs
Locally Owned Family of Companies
Decisions Made with Clients, Agents, and the Greater Community in Mind
Monterey Coast Realty is a sister brand of Carmel Realty Company, a 110-plus-year-old real estate firm with a rich history as a family-owned business with a reputation for service, integrity and excellence.
The collaborative culture of our professional colleagues contributes to a team approach with our properties and servicing clients. Combined, the firms have an exceptionally knowledgeable network of professionals who work together to offer the highest quality service to our clients. In addition, our unrivaled concierge-style client services team, first-class marketing and a robust company infrastructure with leading technology resources further reinforce our premier position in the area. We take pride in being actively engaged in the community and conduct both our real estate and volunteer activities with integrity. Together, the firms have accomplished an impressive record of sales and clientele loyalty.
Monterey Coast Realty & Carmel Realty Company
Working collaboratively to create the best value on the Peninsula
110+ Year Tradition of Excellence in Real Estate
100+ Staff and Agents
Locally Owned
100% of Earnings Stay on the Monterey Peninsula
$6,000,000+
Donated to Local Charities
Results Driven Experts
Powerhouse Collective of Experts
• Our unrivaled concierge-style client services team, first-class in-house marketing agency and robust company infrastructure further reinforce our premier position in the area.
• A technology forward brokerage, we embrace and utilize worldclass digital tools to identify and target local, regional and global prospects.
• As a member of Who’s Who in Luxury Real Estate, Monterey Coast Realty partners with over 450 luxury boutiques in 60 countries across the globe.
• Together with Carmel Realty Company, our teams host and entertain prospects across the Peninsula at a rate no other brokerage can match.
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Managing brokers averaging 25 years of experience each #1 Market
Fully Collaborative with Carmel Realty Company
30+ Full-Time Monterey Coast Realty Agents
50+ Full-Time Carmel Realty Company Agents
30+ Staff Members
Local, professional support team
5 Experienced Brokers
Qualifications and Experience
Agent Bio
Ed Bass | REALTOR®
Ed comes to us after a very successful 23+ year career selling real estate in Contra Costa and Alameda Counties. There he represented buyers and sellers of homes from entry level or first time home buyers to many of the highest priced home sales in Contra Costa County, and everything in between. He is excited about this new start, to an old career, in a new location!
His experience and connections in the Bay Area with clients, Realtors, title and escrow officers, mortgage brokers, etc. are sure to be a benefit to his clients here, purchasing or selling. Ed’s previous careers were in the Airline industry with United Airlines and before that he played baseball in the Kansas City Royals organization. Sports have always been a passion for him and he feels it helps in his real estate career. Teamwork, detailed preparation, pride in what you’re doing, handling pressure without showing it, being able to adjust if need be, being selfless for a greater good, and getting the job done. These are traits that cross over to his real estate business. Ed has also enjoyed the numerous hours of coaching that he has donated to his community. From soccer to softball and of course, baseball. He’s already found his way to coaching here at R.L.S where in his first year they went all the way to the championship game! It’s in his blood to teach and he has found he’s really good at it! He and his wife Sheri are excited to be part of the community and look forward to this part of their lives.
Ed Bass 831.760.5572
Ed@MontereyCoastRealty.com
REALTOR® DRE#01214469
Rick and Shawn Altomare Beachlover@amtec.com 510.909.4457
Lin and Lily Weng linweng@msn.com 510.366.6238
Thomas and Andrea Korner Thomas.koerner@me.com 408.921.1182
Neil and Karen Bonke nbonke35@gmail.com 408.836.6345
Greg Salmon and Elizabeth Salmon-Omski eomski@gmail.com 925.639.9949
Chris and Meredyth Anderson meredythla@bellsouth.com 919.673.5526
Rich and Nicolle Stump Richard.Stump@gmail.com 650.248.1806
Marketing Strategy
Globally Connected
World Class Marketing Support and Global Reach
• Member of Who’s Who in Luxury Real Estate | LuxuryRealEstate.com
• Technology forward portal leveraging world class digital tools
• Sophisticated market research and analytics leading to expert target marketing
• Highest quality advertising materials all locally sourced
#1 Search Portal for Luxury Homes
All homes listed over $1M with Monterey Coast Realty are marketed on LuxuryRealEstate.com—The Webby award-winning luxury real estate website with most multi-million dollar properties.
Marketing Reach
15 Billion Ad impressions served
195 Million Unique monthly visitors
86 Million Unique monthly visitors
600,000 Unique monthly visitors
Combined Market Share
Extraordinary Client Service
Unparalleled Professional Support
• We cater to your needs ensuring that you can continue with travel, work and other commitments while we do the work to market and successfully sell your home.
• Monterey Coast Realty agents have more professional support than any other brokerage, so your agent has more time to concentrate on strategic sales activities that lead to selling your home faster and at a higher price.
4:1 agent-to-staff ratio
and proven systems and processes in place, we ensure that your transaction is smooth and efficient.
25+ years broker experience
Our fully licensed transaction management staff is also supported by 5 real estate brokers who are available for all levels of broker and legal support.
$45M record sale in Monterey County
In 2025, Monterey Coast Realty represented the buyer of the highest priced sale in Monterey County history.
Collaborative in-house agent portal for Monterey Coast Realty and Carmel Realty Company agent communication
Commitment to Community
A Percentage of Every Sale Goes Back to Local Charities
For over a century, Carmel Realty Company, and now Monterey Coast Realty, has had the honor and privilege of being a part of this community and sharing in its growth and development.
With the Carmel Realty Company Foundation we have formalized our support and dedication to this community.
A portion of every real estate transaction goes to the Foundation to distribute annually to those organizations in need.
Within the Foundation is a philanthropy mentorship program designed to teach tomorrow’s leaders and our youth the process of effective giving.
Take Part in Making a Difference
• Using Monterey Coast and Carmel Realty you are essentially investing in your own community.
• Company recognition and partnership with these organizations expands networking and opportunities.
• Money is put back into our own community strengthening our local economy and housing market.
Monterey Coast Realty & Carmel Realty Company
Dedicated to uplifting and supporting our local community and neighbors
2023 Outstanding Philanthropic Corporation of the Year
$6,000,000+ donated to local nonprofits
65,000+ hours volunteered by agents and staff
100+ local charities supported by our agents and staff
Commitment to Community
ACE Charter School
Adrian College
AIM Youth Mental Health
All In Monterey Inc.
All Saints Day School
Alliance on Aging
Alzheimer’s Association
American Legion Post 512
American Red Cross
Americares
Amnesty International
Angel Project Carmel Valley
Animal Friends
Rescue Project
Art through Education Board
Arthritis Foundation
Arts Council
Monterey County
AT&T Pebble Beach Junior Golf Association
Avon Breast Cancer Foundation
Bay Area Child Abuse Board
Bay Walk
Beacon House
Big Sur Fire
Big Sur Fire Relief Fund
Big Sur Health Center
Big Sur Land Trust
Big Sur Marathon
Big Z’s Organization
Boy Scouts of America
Boys and Girls Club
Breast Cancer Assistance Group
Breast Cancer Awareness
California Alumni Club of the Monterey Peninsula
California Preserve Foundation
California Trout
Cancer Patients Alliance
Carl Cherry Foundation
Carmel Authors and Ideas
Carmel Bach Festival
Carmel Foundation
Carmel Heritage Society
Carmel High School Sober Grad Night
Carmel Middle School PTO
Carmel Mission
Basilica
Carmel Mission Foundation
Carmel Police Officer’s Association
Carmel Public Library Foundation
Carmel River School
Carmel River Steelhead
Carmel Rotary Club
Carmel Valley
Carmel Valley Kiwanis
Carmel Valley Trail and Saddle
Carmel Valley Village
Carmel Woman’s Club
Carmel Youth Baseball
Carmel-by-the-Sea Garden Club
Carmelite Monastery CASA
Catholic Charities Monterey
Cavaliers of the West Junior League
Central Coast Veterans Cemetery Foundation
Chamber Music Monterey Bay
Chartwell School
Children’s Cancer Services
Children’s Health
City of Marina Student Breakfast Club
Coach Wilcox Classic
Colleagues of the Arts Committee for Carmel Unified School District
Community Chapel
Community Foundation of Monterey County
Community Hospital Foundation
Community Hospital Monterey Peninsula
Community Partnership for Youth
Concussion/Leg Foundation
Congregation Beth Israel
CSUMB
Diabetes Research
Doctors without Borders
Dorothy’s Place
Elkhorn Slough Foundation
Environmental Defense Fund
Every Mother Counts
Executive Board of the Community Life Center
Family Resource Center
Family Service Agency
Farm to School
Federation of Fly Fishers
Feeding the Hungry First Tee - Monterey County
Food Bank of Monterey County
Forest Theater Guild Foundation
Foundation for Monterey County Free Libraries
Foundation of Monterey County
Franciscan Workers
Friends of Sunset Foundation
Future Citizens Foundation
Gathering for Women
GI Josie
Girl Scouts of California’s Central Coast
Girls Inc.
Girls’ Health in Girls’ Hands
Goodwill Industries
Governance Committee
Grey Eagles Association
Habitat for Humanity
Hands to Help Seniors Health and Wellness
Harmony at Home
Healing Partners Foundation
Health Projects Center
Hoover Institute
Hospice Giving Foundation
Housing Resource Center of Improvement Committee
Independent Transportation Network
International Mental Health Research
International School of Monterey
Jacob’s Heart
Joining Hands
Benefit Shop
Junior League of Monterey County
Kinship Center
Kiwanis Club
Carmel Valley
Knights of Columbus
League of Women Voters
Legends & Leaders
Leukemia and Lymphoma Society
Leukemia Research
Living Breath Foundation-Cystic Fibrosis
Local KAZU
March of Dimes
Mazda Laguna Seca
MCAR Scholarship Fund
Meals on Wheels
Mearth
Monterey Bay Aquarium
Monterey Community Choir
Monterey County
Sheriffs Volunteer
Monterey Jazz Festival
Monterey Museum of Art
Monterey Navy Flying Club
Monterey Peninsula Habitat for Humanity
Monterey Peninsula Pride
Monterey Peninsula Volunteer Services
Monterey Symphony
Monterey Tribe LaCrosse Club
Move for Hunger
MyMusuem
Nancy Costello
Nancy’s Fund
Nancy’s Project
National Kidney Foundation
National Parks
National Steinbeck Center
Naval Postgraduate School
Orchestra in the Schools
Oxfam
Pacific Repertory Theater
Panetta Institute
Peace of Mind Dog
Rescue
Planned Parenthood
Power Over Cancer
Supportive CareAlliance
Rancho Cielo Real Estate Committee
Read to Me Project
Red Cross
Redwings Horse Sanctuary
River School Dad’s Club
River School PTA
Rodwell Dart Memorial
Ross Anderson Memorial
Rotary Club of Monterey
Salvation Army
Sand Dollar Charity
Santa Catalina School
Santa Cruz Cancer Benefit Group
Schools3
Search and Rescue Team
Semester at Sea
Shelter Outreach
Shoreline Church
SnipBus
SOCA
SPCA of Monterey County
Special Kids Connect
SPIRE- Stanford Professionals in RE
St Angela’s Church and Children’s Center
Stanford AlumniMonterey Peninsula
Stanford Buck/ Cardinal Club
Stanford Business School Alumni Association
Stevenson School
Sunset Cultural Center
Swords to Plow Shares
Tatum’s Garden
Teddy Bears with Hearts
The Bridge Restoration Ministry
The Carmel Manor
The Didi Project
The Equine Healing Collaboration
The Founders Club of CBTSGC
The Morse Foundation
Tribe Lacrosse
Trout Unlimited
UCSF Cancer
Research Foundation
United Way
US Lacrosse Foundation
US Professional Tennis Association
Central Coast
Ventana Wilderness
Veterans Transition Center of Monterey County
Vietnam Vets
Monterey County
Visiting Nurses Association
Voices for Children
Women’s Fund Community
Wounded Warriors
Yellow Brick Road
YMCA of the Monterey Peninsula York School
Youth Arts Collective (YAC)
Youth Music
Monterey
Youth On Course
Youth’s Art Cooperative
Office Locations
Monterey Coast Realty Main Office & In-House Marketing Agency
Dolores Street 2 SW of Seventh, Carmel-by-the-Sea
Monterey Coast Realty on Junipero
Junipero between Fifth & Sixth, Carmel-by-the-Sea
NE Corner of Dolores & Eighth, Carmel-by-the-Sea
South Side of Ocean between Lincoln & Dolores, Carmel-by-the-Sea
Dolores Street South of Seventh, Carmel-by-the-Sea
In-House Marketing Agency
The Only Brokerage with Our Own, In-House Full Service Agency
Monterey Coast Realty has invested in its own in-house marketing agency that is dedicated to serving the needs of our Realtors® and their clients to elevate the marketing support for all of the homes we represent.
Led by a team of seasoned marketing professionals and content creators, you can feel confident that your property will be best represented at Monterey Coast Realty.
Included Marketing Services
• Property Marketing Strategy and Plan
• Digital Marketing
• Global Exposure
• Google Search Tactics
• Local Print Advertising
• Pay-Per-Click Advertising
• Social Media Strategy
• Real Estate Search Site Distribution
• Regional Targeting
• Print Advertising
• Custom Property Marketing Pieces
• On-Site Property Marketing Pieces
• Email Marketing
• Custom Landing Pages
• Video Production and Marketing
• Virtual Property Tour with Matterport
• Full-Suite Photography, plus Twilight and Aerial Photography
Custom postcard mailer and print advertising (at right)
Professional photography, plus twilight photo option
Drone Photography & Video
Custom Marketing Pieces
In-House Agency Dedicated to Marketing
Your Home
Our in-house marketing agency designs a beautiful set of integrated marketing pieces for each home we list. Having an in-house agency allows us to react quickly to customer feedback and new marketing opportunities.
This powerful design and marketing engine enables us to tell a story that will help your house stand out against the competition.
• Detailed Property Flyers
• Dedicated Property Website
• Custom Brochures and/or Mailers
• Just Listed Postcards
• Print Advertising • Digital Ads and Social Media
Professional Photography
Marketing Your Home Starts with Eye-Catching Professional Photography
Our in-house dedicated photographers are specially trained and qualified to capture the most outstanding features of each property. These images will carry a level of consistent quality that truly sets us apart in the market. This photography becomes the foundation for a variety of integrated marketing materials used to showcase each home in the most compelling way.
Aerial Photography
Photo Shoot
Twilight Shoots
Monterey Coast Homes Magazine
Custom Marketing Piece for Distribution During Major Events on the Peninsula
• 5,000 Issues on Streets of Carmel
• Direct Mailed to 3,400 Homes
• East Garrison
• Sea Haven
• The Dunes
• Seaside Highlands
• Las Palmas (Salinas)
• Eblast to 15,000 Amex Contacts
• Net worth of $1M in targeted locations (CA, TX, NY, IL, CO, FL)
• Digital Magazine
• 1,450+ Average Views
• Social Media Campaign
• Promoting Listings, Sales & Articles
• 7,000+ Views
• 6 Month Digital Ad Campaign
• 110,000+ Views
Each issue of Monterey Coast Homes features a look into the lifestyle and communities around the Monterey Peninsula, as well as a compilation of recent sales and current real estate
In-House Custom Video
Our Digital Marketing Experts Maximize Video Exposure to Target Audiences
• Over 70% of home buyers want to see a video of the homes they are shopping.
• A high quality estate film is created to help tell an engaging story about each home and in turn garner attention and interest to proceed to the next step in the purchase process.
• Once an estate film is produced, a robust marketing effort is deployed to produce as much exposure and viewership as possible.
• The video is immediately distributed across the company’s social media, YouTube, and Vimeo channels along with the company’s custom video landing page on the Monterey Coast Realty website.
Local Advertising
Marketing Your Home at its Best in Local, Print Advertising
• Our in-house marketing agency works to ensure that your home appears at its best in local print advertising.
• With our frequent distinctive advertising, readers are familiar with our brand and expect a certain level of quality in every home we market.
• Your home will benefit from the repeat recognition we create in a range of local print publications, providing your property the prestige it deserves.
• Our local print advertising is complemented by a variety of brochures, flyers, postcards, and other high quality, custom marketing pieces.
Chowchilla
AT&T Pebble Beach Pro-Am Presence
The Undeniable Leader in Local Voice
• 10 pages in 65 Degrees Magazine
• 9 pages in Carmel Magazine
• 43 ads in The Carmel Pine Cone
• 15,000 copies of Monterey Coast Homes and 1913 Magazine begin distribution on the Peninsula the week before the event
• Over 4,700 people reached via social during this week
• VIP event held at one of our exclusive listings, featuring some of our incredible food and beverage partners and highlighting the fulfilling lifestyle we are able to enjoy here on the Peninsula
Regional Advertising
Targeting Your Home’s Exposure to Where the Buyers are Located
• Every Monterey Coast Realty listing is featured in a property specific ad in the Palo Alto Daily Post. The ad runs three times in the same week in order to maximize exposure to 60,000 daily readers from Los Altos to Burlingame.
• Capture Magazine is a lifestyle magazine that reaches the Bay Area down to L.A. Monterey Coast Realty retains the right to be the only Monterey Peninsula Real Estate company featured in this publication.
• 65 Degrees is a quarterly publication that has established itself as a household name on the Monterey Peninsula, San Francisco and Napa Valley.
• Luxury Home Magazine is direct mailed to the area’s most influential resident’s households and distributed to over 200 high-end venues throughout Silicon Valley, SF Peninsula and surrounding areas.
Regional Advertising
Capture Magazine | 90,000 Readers
Capture Magazine is a lifestyle magazine that reaches the Bay Area down to L.A. Monterey Coast Realty retains the right to be the only Monterey Peninsula Real Estate company featured in this publication.
Locally Owned. Globally Connected.
Areas of Distribution
• Wine Country: Healdsburg, Sonoma, St. Helena, Napa
• Peninsula: Burlingame, Hillsborough, San Mateo
• Marin: Tiburon, Belvedere, Mill Valley
• LA Metro: Los Angeles, Beverly Hills, Bel Air, Brentwood, Malibu, Pacific Palisades, Encino, Calabasas, Westlake Village
• North Silicon Valley: Woodside, Atherton, Los Altos/Los Altos Hills, Menlo Park, Palo Alto, Portola Valley
• San Francisco: Pacific Heights, Presidio Heights/Sea Cliff, Nob Hill, Russian Hill, SoMa
Regional Advertising
Luxury Home Magazine |
115,000
Readers
The leader in the market specific presentation of luxury homes and the luxury lifestyle. The largest publisher and network of luxury real estate publications nationally with direct mail to qualified homeowners and high-end distribution.
Areas of Distribution
• San Francisco
• Burlingame & Hillsborough
• Woodside, Portola Valley, Atherton
• Menlo Park & Palo Alto
• Los Altos Hills & Los Altos
• Saratoga, Monte Sereno & Los Gatos
Regional Advertising
Palo Alto Daily Post | 60,000 Daily Readers
Every Monterey Coast Realty listing is featured in a property specific ad in the Palo Alto Daily Post. The ad runs three times in the same week in order to maximize exposure to 60,000 daily readers from Los Altos to Burlingame.
Areas of Distribution
• Palo Alto
• Atherton
• Belmont
• Burlingame
• East Palo Alto
• Hillsborough
• Los Altos
• Menlo Park
• Mountain View
• Portola Valley
• Redwood City
• San Carlos
• San Mateo
• Stanford
• Woodside
Regional Advertising
65 Degrees Magazine | 17,000 Readers
65 Degrees is a quarterly publication that has established itself as a household name on the Monterey Peninsula, San Francisco and Napa Valley.
Distribution & Demographics
• Monterey, Pebble Beach & Carmel
• Napa Valley
• 112,000 avg. readership per issue
• 68% key locations throughout California
• 56% 31-60 years of age
Regional Advertising
Areas of Distribution
Diablo Magazine is a lifestyle magazine specifically written for the San Francisco East Bay market. In addition to mailed circulation, distribution also includes newsstands, community events, and key business and visitor outlets.
• Diablo
• Alamo
• Berkeley
• Blackhawk
• Castro Valley
• Clayton
• Concord
• Danville
• Dublin
• Lafayette
• Livermore
• Martinez
• Montclair
• Moraga
• Oakland
• Orinda
• Piedmont
• Pleasant Hill
• Pleasanton
• San Ramon
• Walnut Creek
3D and Virtual Tours
Monterey Coast Realty Is an Early Adopter of New Technology That Helps Sell Homes
• We utilize cutting edge technology to create 3D Virtual Tours.
• The use of Matterport technology allows buyers to experience a more in-depth visual perspective of the property.
• Over 43,000 annual visitors view our virtual tours.
Web Presence
High Quality Search-Enabled Web Experience
• Our website utilizes best practices when presenting your home for multiscreen websites and devices.
• We incorporate tools such as easy sharing options, large high resolution images, videos, floor plans and other key documents that create a great experience for the user.
• Properties are featured with a specific website with worldclass photography and search-enabled copy.
• Monterey Coast Realty subscribes to a variety of buyergenerating online services that together drive traffic, awareness and interest in our properties across the globe.
• We maintain a consistent social media presence to engage with current and potential clients and buyers.
Real Estate Search Sites
Coast Realty has an Aggressive Strategy for Attracting Home Buyers
• Every Monterey Coast Realty listing is distributed through a powerful, curated list of web properties. With over 300 partner sites showing our listings, we maximize the exposure of our properties.
• These sites are aligned with our target audience and generate meaningful new leads every day. Our partner sites include LuxuryRealEstate.com—the #1 luxury site on the internet— Realtor.com and hundreds of other sites. Monterey
Web Analytics
Monterey Coast Realty Has
an Aggressive Strategy for Attracting Home Buyers
• We are constantly optimizing our marketing strategy based on intel from our Analytics Engine.
• We collect traffic metrics from top real estate websites featuring our listings and compile results into reports that provide a critical marketing intelligence. This data directs our marketing strategy and optimizes property exposure.
• Data captured through our global affiliation, social channels, websites, multiple listing service, price and sales data and ownership data all work together to inform our marketing strategy and find out target buyer.
Social Media
A Connected Social Network Exponentially Increasing Exposure
• Every home listed with Monterey Coast Realty is promoted across our connected digital and social media network.
• Custom marketing pieces are designed to maximize the effectiveness of each different site.
• All sites feature quality photography and copy designed to drive interest in the property.
• Together these sites are delivering qualified leads to Monterey Coast Realty each and every day.
49% of home buyers purchased a home that they found online
AdWerx Digital Marketing
Coast Realty is Proud to be a Partner of AdWerx
• Monterey Coast Realty is actively engaged with AdWerx to ensure your home gets the most exposure to our targeted market.
• Each new listing gets two weeks of exposure with a guarantee of 14,000 impressions.
• Your home is advertised through AdWerx to local home buyers visiting top sites including The New York Times, ESPN, Washington Post, Forbes, USA Today and thousands more.
• AdWerx uses anonymous online data to target ads for your home toward people who are potential buyers, such as people who searched for moving companies or used mortgage calculators.
Monterey
Monterey Coast Realtor
AdWerx compiles daily reports showing total views and clicks on your home’s ad.
Global Affiliations
Monterey Coast Realty is a Proud Member of Who’s Who In Luxury Real Estate
• Monterey Coast Realty is actively engaged with an international network of real estate professionals in more than 70 countries representing the finest residential luxury estates and property brokerages in the world.
• Each member, carefully selected by Chairman/Publisher John Brian Losh, has been recognized as a leader in the marketing of distinctive & luxury properties, committed to high performance, professionalism, and quality service.
• Who’s Who In Luxury Real Estate equips 500 member firms, including Monterey Coast Realty, to share in leads and property market materials. The membership also opens up exclusive digital and print marketing opportunities across the United States and globally.
International Buyers
• We created a Chinese language version of our website at www.MontereyCoastRealty.cn.
• Many of our high end property brochures are translated in Chinese and Russian.
• We employ an on-call interpreter to assist with communications with our international buyers.
• We advertise in international publications.
• We maximize our global affiliations and networks to reach the international buyers. www.MontereyCoastRealty.com
Exclusive Luxury Events
AT&T Pebble Beach Pro-Am and International Car Week
Every year the Monterey Peninsula sees an increase in the over 500,000 visitors during our two largest events of the year: The AT&T Pebble Beach Pro-Am in February, and Car Week featuring the Pebble Beach Concours d’Elegance in August.
These events attract luxury real estate buyers from around the world looking for either a luxury vacation destination or a new place to call home. Monterey Coast Realty hosts major parties and events to engage locals and visitors in our real estate offerings.
Issue of Monterey Coast Homes is available at all of our luxury events
Pre-Listing Activities
. Make appointment with seller for listing presentation and confrm
2. eview pre-appointment uestions
3. esearch all comparable currently listed properties
. esearch sales activity for past 6 - 2 months from M and public records databases
5. esearch Average Days on Market for this property of this type, price range and location Download and review property tax roll information
6. Prepare Comparable Market Analysis CMA to establish fair market value
. esearch property’s ownership and deed type
. esearch property’s public record information for lot size and dimensions
. esearch property’s land use coding and deed restrictions and zoning
0. erify legal names of owner s in county’s public property records
. Prepare listing presentation package with above materials
2. Perform exterior Curb Appeal Assessment of sub ect property
3. Compile and assemble formal fle on property
137 THINGS YOUR REALTOR DOES
A
List of Actions Taken to Ensure Your Home Sells for the Best Price
. Confrm current public schools and explain impact of schools on market value
Listing Appointment Presentation
5. Give seller an overview of current market conditions and pro ections
6. eview agent’s and company’s credentials and accomplishments in the market
. Present company’s profle and position or niche in the marketplace
. Present CMA esults To eller, including Comparables, olds, Current istings and Expireds
. fer pricing strategy based on professional udgment and interpretation of current market conditions
20. Discuss Goals With eller To Market Efectively
2 . Explain market power and benefts of Multiple isting ervice
22. Explain market power of web marketing, D and EA T . com
23. Explain the work the brokerage and agent do behind the scenes and agent’s availability on weekends
2 . Explain agent’s role in taking calls to screen for ualifed buyers and protect seller from curiosity seekers
25. Present and discuss strategic master marketing plan
26. Explain diferent agency relationships and determine seller’s preference
2 . eview and explain all clauses in isting Contract and Addendum and obtain seller’s signature
Once Property is Under Listing Agreement
2 . eview current title information
2 . Measure overall and heated s uare footage and interior room sizes
30. Confrm lot size via owner’s copy of certifed survey, if available
3 . ote any and all unrecorded property lines, agreements, easements
32. btain and review house plans and make copy
33. rder plat map for retention in property’s listing fle
3 . Prepare showing instructions for buyers’ agents and agree on showing time window with seller
35. erify current loan information with lender s
36. Check assumability of loan s and any special re uirements
3 . Discuss possible buyer fnancing alternatives and options with seller
3 . eview current appraisal if available
3 . erify ome wner Association ees - if applicable
0. rder copy of omeowner Association bylaws, if applicable
. esearch electricity availability and supplier
2. esearch and verify city sewer septic tank system
3. Well Water Confrm well status, depth and output from Well eport
. atural Gas esearch verify availability and supplier
5. erify security system, current term of service and whether owned or leased
6. Ascertain need for leadbased paint disclosure
. Prepare detailed list of property amenities and assess market impact
. Prepare detailed list of property’s nclusions and Conveyances with ale
. Compile list of completed repairs and maintenance items
50. Explain benefts of ome Warranty to seller
5 . rder and place ome Warranty in property fle for conveyance at time of sale
137 THINGS YOUR REALTOR DOES
A List of Actions Taken to Ensure Your Home Sells for the Best Price
52. ave extra key made for lockbox
53. f rental Make copies of all leases for retention in listing fle
5 . erify all rents and deposits
55. nform tenants of listing and discuss how showings will be handled
56. Arrange for installation of yard sign
5 . Assist seller with completion of eller’s Disclosure form
5 . ew isting Checklist Completed
5 . Assess curb appeal and nterior D cor and suggest changes to shorten time on market
60. Access need for and schedule photography, video, aerial photography or virtual tour
6 . Chose and organize photo gallery for M and marketing materials
62. oad listing into transaction management software program
Entering Property in Multiple Listing Service Database
63. Prepare M nput heet - Agent is responsible for uality control and accuracy of listing data
6 . Enter property data from nput heet into M isting Database
65. Proofread M database listing for accuracyincluding proper placement in mapping function Add property to company’s Active istings list
66. Provide seller with signed copies of isting Agreement and M nput heet Data orms
M6 . Create print and nternet ads with seller’s input
6 . Coordinate showings with owners, tenants, and other ealtors . eturn all callsweekends included
6 . nstall electronic lockbox if authorized by owner. Program with agreed-upon showing time windows
0. Prepare mailing and contact list
. Prepare and print yers and brochures
2. eview comparable M listings regularly to ensure property remains competitive in price, terms, conditions and availability
3. pload listing to company and agent website
. Mail ut ust isted notice to all neighborhood residents
5. ubmit ads to company’s participating nternet real estate sites and publications
6. eprint supply brochures promptly as needed
. end feedback e-mails to buyers’ agents after showings
. eview weekly Market tudy
. Discuss feedback from showings with seller to determine if changes will accelerate the sale
0. Place regular weekly update calls to seller to discuss marketing and pricing
. Promptly enter price changes in M listing database
and Contract
2. eceive and review all fer to Purchase contracts submitted by buyers or buyers’ agents. Evaluate ofer s and prepare a net sheet on each for the owner for comparison purposes Counsel seller on ofers. Explain merits and weakness of each component of each ofer
3. Contact buyers’ agents to review buyer’s ualifcations and discuss ofer
. Deliver eller’s Disclosure to buyer’s agent or buyer upon re uest and prior to ofer if possible Confrm buyer is pre- ualifed and obtain preualifcation letter or proof of funds
137 THINGS YOUR REALTOR DOES
A
List of Actions Taken to Ensure Your Home Sells for the Best Price
5. egotiate all ofers on seller’s behalf, setting time limit for loan approval and closing date Prepare and convey any counterofers, acceptance or amendments to buyer’s agent
6. end copies of contract and all addendums to title company
. When Purchase Contract is accepted and signed by seller, deliver to buyer’s agent
. ecord and promptly deposit buyer’s earnest money in escrow account
. Deliver copies of fully signed fer to Purchase contract to seller
0. end copies of fer to Purchase contract to lender
. Provide copies of signed fer to Purchase contract for ofce fle
2. Advise seller in handling additional ofers to purchase submitted between contract and closing Change status in M to ale Pending or Contingent
3. pdate transaction management program to show ale Pending
. Assist buyer with obtaining fnancing, if applicable and follow-up as necessary
5. Deliver unrecorded property information to buyer
Inspections and Investigations
6. Coordinate buyer’s professional home inspection with seller
. eview home inspector’s report
. Ensure seller’s compliance with ome nspection Clause re uirements
. ecommend or assist seller with identifying and negotiating with trustworthy contractors to perform any re uired repairs
00. egotiate payment and oversee completion of all re uired repairs on seller’s behalf, if needed
0 . rder septic system inspection, if applicable
02. eceive and review septic system report and assess any possible impact on sale
03. rder and review Well Test eport, if applicable
0 . rder and review termite pest inspection
05. rder or negotiate repairs to be done due to inspection fndings
06. erify mold inspection ordered, if re uired
Loan Process
0 . Confrm erifcations f Deposit and Buyer’s Employment ave Been eturned
0 . ollow oan Processing Through To The nderwriter
0 . Contact lender weekly to ensure processing is on track
0. elay fnal approval of buyer’s loan application to seller
. Coordinate or chedule Appraisal
2. Provide comparable sales used in market pricing to Appraiser
3. ollow- p n Appraisal
. Assist seller in uestioning appraisal report if it seems too low
Closing Preparations and Duties
5. Coordinate closing process with buyer’s agent and lender
6. Ensure all parties have all forms and information needed to close the sale . elect location where closing will be held
. Confrm closing date and time and notify all parties
137 THINGS YOUR REALTOR DOES
A List of Actions Taken to Ensure Your Home Sells for the Best Price
. Assist in solving any title problems boundary disputes, easements, etc
20. Work with buyer’s agent in scheduling and conducting buyer’s inal Walk-Thru prior to closing
2 . Complete Agent isual nspection Disclosure
22. esearch all tax, A, utility and other applicable prorations
23. e uest fnal closing fgures from closing agent title company
2 . eceive and carefully review closing fgures to ensure accuracy of preparation
25. e uest copy of closing documents from closing agent
26. Confrm buyer and buyer’s agent have received title insurance commitment
2 . Provide ome Warranty at closing
2 . eview all closing documents carefully for errors
2 . orward closing documents to absentee seller as re uested
30. Coordinate this closing with seller’s next purchase and resolve any timing problems
3 . ave a no surprises closing so that seller receives a net proceeds check at closing
32. Change M status to old. Enter sale data, price, selling broker and agent’s D numbers, etc.
33. Close out listing in transaction management program
Follow Up After Closing
3 . Answer uestions about fling claims with ome Warranty company if re uested
35. Attempt to clarify and resolve any con icts about repairs if buyer is not satisfed
36. espond to any followup calls and provide any additional information re uired from ofce fles
3 . Coordinate obtaining keys and possession after close
