As we settle into the quieter rhythm of winter on the Monterey Peninsula, it’s hard not to be reminded why this coastline remains such a special place to call home. Crisp mornings, glowing sunsets over the Pacific, and the year-round beauty of Carmel, Pebble Beach, and across the Monterey Peninsula create a lifestyle that continues to draw people here from near and far. Looking back, 2025 was a solid and encouraging year for local real estate, marked by steady buyer interest, resilient pricing, and a market that continued to refl ect the long-term appeal of living in one of the most desirable regions in California.
In the following market report, we’ve included detailed neighborhood-by-neighborhood insights to better illustrate how the Monterey Peninsula performed across a wide range of price points and communities. Carmel-by-the-Sea saw healthy year-over-year momentum, with sales modestly higher than 2024 and pricing generally stable, even as the mix of homes sold infl uenced the averages. Greater Carmel mirrored that steadiness in overall annual activity and reached a record yearly average price, despite a softer average in the fourth quarter. Carmel Valley continued to demonstrate strong demand and broad participation across the market, with sales essentially matching last year while pricing trends refl ected a greater share of lower-priced transactions and a longer average time on market.
Across the rest of the Peninsula, several communities finished 2025 with notable strength. Pebble Beach posted its most active quarter of the year and continued a two-year pattern of improvement in both sales and volume, highlighted by highend closings and strong representation by local brokerages. Monterey ended the year on a high note with its strongest quarter for both sales and volume and set new annual pricing records. Pacific Grove delivered one of the standout finishes of the year, with its best quarterly performance in years and the fastest average days to sell across the Peninsula. Seaside and Marina remained steady, with Seaside surging in Q4 and Marina holding pricing remarkably consistent in the mid$900Ks. Finally in Carmel Highlands & Big Sur, a handful of marquee sales drove an impressive jump in annual volume, underscoring how infl uential luxury activity can be in these low-inventory, high-demand coastal communities.
For the year, the average sales price came in at $1.92M across the areas we serve here on the peninsula. This was a 1.3% increase in pricing versus 2024. The number of units sold also rose 3.0% year-over-year, which led to a sales volume increase of 4.3%.
Each of the markets we serve navigate a constant balancing act between supply, demand, and pricing. This makes it essential to have experienced, local, expert representation when buying or selling a home. Please reach out to one of our full-time professional agents should you and any of your friends or family be considering a real estate transaction here on the Monterey Peninsula.
We hope you enjoy the following detailed analytic view of our market.
Carmel-by-the-Sea & Carmel Point
The fourth quarter of 2025 saw 23 sales in Carmel-by-theSea, which was down from 32 sales last quarter, but up from 19 during Q4 2024. The average sales price of $3.72M during Q4 was just above 2025’s yearly average sales price of $3.71M. The average number of days to sell in the area during Q4 was just 45 days. This was more typical of a count we saw during 2024, when the average number of days finished at 43 for the year. 2025’s average came in almost 50% higher at 64 days to sell.
Carmel-by-the-Sea experienced a modest year in both sales transactions and sales volume. The number of sales came in at 103 for the year, up 7.3% from 96 sales last year. Sales volume was down 8.5% due to the mix of sales that took place during the year. 2025 saw 19 sales over $5M in the area, the same as 2024, but last year these $5M+ sales brought $35M in additional volume. In addition, 2024 saw eight additional sales in the $3M-$5M range than 2025. All this led to an average sales price drop of almost 15% yearover-year. Though average prices were down this year,, we still believe homes in the area appreciated somewhere in the 1-5% range, more typical of what was seen across the entire Monterey Peninsula.
$3,706,691
$381,789,208
2025 Market Breakdown
Did You Know?
Carmel-by-the-Sea is known for attracting various celebrities and artists. Clint Eastwood served as mayor of the village from 1986-1988. Other notable celebrities, artists and writers who have called Carmel home include Doris Day, John Denver, Ansel Adams and Jack London.
Greater Carmel
Areas outside of Carmel-by-the-Sea & Carmel Point
The Greater Carmel area saw 15 sales during Q4 2025, the same as last quarter and two more than Q4 2024. While the number of sales was the same, the average sales price was very low during the quarter, finishing at $1.59M, down 35.3% from last quarter. The number of sales for the year equaled last year’s total of 60 sales. While the average sales price was low during Q4, across 2025 as a whole, the average sales price was strong in the area, reaching a yearly record of $2.38M. Total sales volume for the year was up 10.7% to $142.5M. The average days to sell jumped 35% year-overyear from 40 days to 54 days.
$2,375,180
$142,510,800
2025 Market Breakdown
Did You Know?
Robert Louis Stevenson modeled Treasure Island’s Spyglass Hill after Point Lobos State Reserve near Carmel.
“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020
Carmel Valley
Including the Santa Lucia Preserve
Like Greater Carmel, Carmel Valley saw a much lower average sales price number during Q4 versus the first nine months of the year. The average sales price was $1.54M during the quarter, down over 17% from Q3. The number of sales during the quarter came in at 49, just 5 off Q3’s total, and two more than Q4 last year. Carmel Realty Company & Monterey Coast Realty combined to have eleven different Agents and Agent teams represent clients in this area during Q4.
For the year, Carmel Valley saw 181 sales, up one from 180 in 2024. The average sales price dipped 9.6% from $2.08M in 2024 to $1.88M in 2025, as an increased number of lowerpriced homes sold over the course of the year. The average days to sell in this area jumped just over 35%, from an average of 64 days to 84 days, the second highest of all areas (behind only Carmel Highlands & Big Sur).
2025 Market Breakdown
Monterey County has 349 vineyards, 82 bonded wineries and 65 tasting rooms. The wide range of climates allow Monterey County to grow over 30 different wine grape varietals.
“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020
Pebble Beach
Pebble Beach saw 29 sales during Q4, the most of any quarter this year. The area saw one sale over $10M close during the quarter, a $13.9M sale on Sonado Road double ended by Carmel Realty Company. Monterey Coast Realty and Carmel Realty Company combined to have 10 different Agents and Agent teams represent 21 of the 59 transaction sides during Q4, representing over 45% of transaction volume during the quarter (over double than next competing brokerage).
While the Pebble Beach market remains slow compared with pre-pandemic sales numbers, the area showed growth over the previous two years. 2025 experienced 99 sales during the year, up from 80 sales in 2024 and 75 sales in 2023. The total sales volume was also up 41% year-over-year. The average sales price came in at $3.6M for the year, up about 14% from a very low 2024 total. This figure still trailed 2021 and 2022 averages, when numerous high-priced listings sold, but beat out every other year on record.
3.3% versus 2024 41%
23.8% versus 2024 versus 2024
$360,011,900
2025 Market Breakdown
17-Mile Drive through Pebble Beach is one of only nine private toll roads in the country, and the only one west of the Mississippi.
“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020
Carmel Highlands, Big Sur & South Coast
The Carmel Highlands & Big Sur area’s Q4 was highlighted by two $10M+ sales. Carmel Realty Company was proud to represent the seller of one of these large sales. Monterey Coast Realty also double-ended a $2.75M sale in Carmel Highlands. The area saw six total sales during the quarter, matching last quarter’s total. The total sales volume reached its highest mark of the year, totaling $43.1M
This low-sale area saw 25 closings during 2025, up three sales from last year. With four sales over $10M during the year, along with another three over $5M, the area outpaced last year’s total sales volume by $28M, which was up 28.9%. The average days to sell came in at 108 days. It is not uncommon for this area to see 100+ days on the market, but this is the first time since 2021, after three years with averages in the seventies.
2025 Market Breakdown
Did You Know?
Local settings from around the Monterey Peninsula have provided the backdrops for more than 180 films and television shows. You’ll recognize many scenes in HBO’s award winning mini-series Big Little Lies in Big Sur and the Carmel Highlands.
“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020
Pacific Grove
Pacific Grove ended the year with an incredible Q4! The 52 sales during the quarter and $81.9M in sales volume were each the highest figures in over four years, since Q3 2021. The average sales price was down 8.8% quarter-over-quarter, but this is not atypical when a spike in sales numbers occurs. Six different Monterey Coast Realty and Carmel Realty Company Agents represented clients in the area during the quarter.
The surge in Q4 activity, after a steady first three quarters, allowed PG to finish with its best sales unit total (147) since 2022 and best sales volume total ($239M) since 2021. With the increased number of units sold, average sale price finished the year at $1.63M, down just 2.1% year-over-year. Pacific Grove was one of only two areas across the peninsula that saw the average days to sell go down. The area averaged just 38 days to sell during 2025, down from 43 days the previous year. This was the quickest average across all areas.
2025 Market Breakdown
Point Pinos Lighthouse in Pacific Grove is the oldest continually operating lighthouse on the West Coast.
“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020
Monterey & Del Rey Oaks
Monterey experienced a very nice end to the year, with Q4 bringing the highest number of sales (63) and the largest total sales volume ($81.2M) of any quarter during the year. The average sales price was down 9.9% from Q3 2025, but up 24.4% from Q4 last year. Monterey Coast Realty and Carmel Realty Company Agents teamed up to double end two highpriced sales of $3.95M and $2.95M during the quarter.
The 2025 yearly average sales price of $1.33M set a record for the Monterey area, up 1.1% from last year. The median sales price also set a record, coming in at $1.15M during 2025. There were seven less units sold in 2025 than 2024, bringing total sales volume down 2% for the year.
$1,325,228
1.1%
55
44.7%
$295,525,922
223
2025 Market Breakdown
Did You Know?
Nearly a quarter million tons of sardines were processed on Cannery Row in 1945, the year John Steinbeck’s Cannery Row was published. Cannery Row was previously named Ocean View Avenue but was renamed to honor John Steinbeck’s well-known novel.
Seaside & Sand City
After a somewhat underwhelming first nine months to 2025, Seaside finished the year with a strong Q4. The area saw its highest number of sales (38), its highest average sales price ($910K), and its highest total sales volume ($34.6M) of any quarter this year. Eight sales over $1M took place during the quarter, including one resale in The Enclave for a record price of $2.675M.
Seaside’s strong Q4 brought the area within four sales of its 2024 total, ending 2025 with 130 sales. The average sales price in the area was down under 1% versus last year. The total sales volume during 2025 was down just $4.6M, or 3.9%.
$114,067,531
Units Sold
2025 Market Breakdown
Sales by Segment
Did You Know?
In 1910, as Monterey County Supervisor, Jon Roberts successfully lobbied President Theodore Roosevelt to locate the U.S. Army Base Fort Ord in Seaside. As many as 1.5 million American troops trained at Fort Ord between 1917-1994.
“Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020
Marina & East Garrison
Marina finished a good, but not great, 2025 with 36 sales. This was down from 40 last quarter, but edged out Q1 and Q2’s totals. The average days on market came down from 54 to 50 days on these 36 sales. The average sales price for the quarter came in at $963K, which was right at the yearly average of $965K. Three different Monterey Coast Realty and Carmel Realty Agents represented clients in the Marina area during Q4.
Year over year, the average sales price was down just 1.3% from 2024. There were six less sales this year than last which contributed to the total sales volume in the area for 2025 down 5.2% from 2024, but outpaced 2023 and came within $1M of 2022’s total. Prices have been holding steady over the last three years in this area, with average sales prices hovering in the mid-$900K range.
$139,965,114
2025 Market Breakdown
Segment
Did You Know?
Monterey Bay Football Club was founded on February 1, 2021 and played its inaugural season in the USL Championship in 2022. The club plays at Cardinale Stadium, a 6,000-seat soccer-specific venue located on the campus of California State University, Monterey Bay. “Monterey County Fun Facts”, Monterey County Convention & Visitors Bureau, 2020
