MO N TANA FISH, WILD L IF E & PA R KS
MA RC H –APR IL 2021
MONTANA OUTDOORS VOLUME 52, NUMBER 2 STATE OF MONTANA Greg Gianforte, Governor MONTANA FISH, WILDLIFE & PARKS Hank Worsech, Director FIRST PLACE MAGAZINE: 2005, 2006, 2008, 2011, 2017, 2018 Association for Conservation Information
MONTANA OUTDOORS STAFF Tom Dickson, Editor Luke Duran, Art Director Angie Howell, Circulation Manager
MONTANA FISH AND WILDLIFE COMMISSION Pat Byorth Brian Cebull* Andrew McKean* Patrick Tabor* K.C. Walsh* MONTANA STATE PARKS AND RECREATION BOARD Scott Brown Russ Kip* Jody Loomis* Kathy McLane* Mary Moe *Pending legislative approval
Montana Outdoors (ISSN 0027-0016) is published bimonthly by Montana Fish, Wildlife & Parks in partnership with our subscribers. Subscription rates are $12 for one year, $20 for two years, and $27 for three years. (Please add $3 per year for Canadian subscriptions. All other foreign subscriptions, airmail only, are $48 for one year.) Individual copies and back issues cost $4.50 each (includes postage). Although Montana Outdoors is copyrighted, permission to reprint articles is available by writing our office or phoning us at (406) 495-3257. All correspondence should be addressed to: Montana Outdoors, Montana Fish, Wildlife & Parks, 930 West Custer Avenue, P.O. Box 200701, Helena, MT 59620-0701. Website: fwp.mt.gov/mtoutdoors. Email: montanaoutdoors@mt.gov. ©2021, Montana Fish, Wildlife & Parks. All rights reserved. For address changes or subscription information call 800-678-6668. In Canada call 1+ 406-495-3257 Postmaster: Send address changes to Montana Outdoors, Montana Fish, Wildlife & Parks, P.O. Box 200701, Helena, MT 59620-0701. Preferred periodicals postage paid at Helena, MT 59601, and additional mailing offices.
50TH ANNIVERSARY ISSUE
MARCH–APRIL 2021
Hip hip hooray!
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COLLECTOR’S EDITION The 50 bound volumes of Montana Outdoors, from 1970 through 2020. From its inception, the magazine of Montana Fish, Wildlife & Parks has covered the major issues affecting the state’s outdoor life—from pollution degrading trout streams to pandemicweary visitors overwhelming state parks. Throughout the decades, the publication has aimed to ensure that readers know what’s happening in Montana’s natural world, while providing stunning wildlife and scenic photography, delicious recipes, and other entertaining fare along the way. Photo by Thom Bridge.
his March-April 2021 issue commemorates the 50th anniversary of Montana Outdoors, a bimonthly publication of Montana Fish, Wildlife & Parks. One thing we’re celebrating is this magazine’s half century of fostering public involvement in fish, wildlife, and state park stewardship. FWP is ultimately responsible for that stewardship, but because those public resources exist in a diverse patchwork of public, private, and tribal lands, the department can’t do it alone. It needs the help of stockgrowers, tribes, farmers, communities, outdoor recreationists, businesses, and everyone else who cares about wildlife, state parks, and fish. To provide that help, people need to know what’s going on. That’s where Montana Outdoors comes in. Since 1970 the magazine has shown what FWP biologists, technicians, park managers, and others are doing across the state. It highlights big issues driving those activities and explains the underlying science. With this information, Montanans can engage with FWP in public forums and discuss how best to steward the state’s precious parks, wildlife populations, and fisheries. Another thing worth celebrating? The fact that this magazine regularly publicizes the department’s policies, plans, achievements, and, yes, even mistakes. Talk about government transparency. By publishing Montana Outdoors every eight weeks, FWP is literally an open book. This issue also commemorates the remarkable longevity of a print magazine— delivered to most readers in the form of ink on paper—in today’s digital world. And not just any magazine, but a general-interest magazine. These days, many media focus on narrow subject matter aimed at niche readerships. Montana Outdoors bucks the trend. We cover a broad range of outdoor topics, from protecting trout tributaries and conserving grassland songbirds to braising venison shanks and taking kids camping for the first time. And we deliver that coverage to a broad mix of readers. Ranchers, farmers, and other large landowners subscribe to Montana Outdoors. So do anglers, birders, hikers, hunters, outfitters, campers, boaters, fishing guides, and the many subscribers across the country who simply love Montana. Our readers are young and old, individuals and families, rural ranchers and urban health care workers. The intellectual cross-pollination that comes from all those different people reading Montana Outdoors promotes mutual understanding about what’s happening in our state’s natural world. It creates a sense of common cause. It may even generate greater empathy with different points of view. These days, that alone is worth a sustained round of applause. Finally, all of us here at Montana Outdoors would like to celebrate (and thank) you, our subscribers. Without your ongoing interest and support, this magazine would not exist. —TOM DICKSON, EDITOR Note: All text in this issue is by the editor unless otherwise noted. MONTANA OUTDOORS | 1
MONTANA OUTDOORS’
GOLDEN
ANNIVERSARY A history of the popular FWP magazine’s first half century (1970-2020)
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he first issue of Montana Outdoors potential harm to fish and wildlife of a federal came off the press in November proposal (the North Central Power Study) to 1970 just as Montana and the build 42 new coal-burning power plants in nation had entered what became southeastern Montana and northeastern known as the Environmental Decade. Wyoming. Though the projects would have Rivers stank with industrial and munici- lowered taxes and added jobs, they also pal waste, air pollutants blocked the sun, would have required digging up 1,000 square species like the peregrine falcon and bald miles of land, diverting one-third of the eagle fluttered on the brink of extinction. Yellowstone River and tributaries to cool Montanans and other Americans demanded generators, and flooding Paradise Valley with breathable air, clean water, and greater a 31-mile-long reservoir. Eastern Montana’s protection for land and wildlife. population would triple in size. “The Montana The Fish and Game Department, as it you and I know may be about to disappear was known then, launched the magazine to before our very eyes,” wrote FWP director help it address at least some of those con- Don L. Brown in a 1972 editorial. cerns. As 22-year-old editor Bill Schneider The fledgling magazine also devoted an explained in the inaugural issue, the pub- entire issue to the state’s fast-growing lication aimed to fulfill the population and resulting housagency’s obligation “to fight for ing developments, which were the wise use of Montana’s abuneating up wildlife habitat, cattle The Montana dant natural resources,” and corange, and farmland. “We inyou and I know tend to continue talking about incided with the agency’s new tagline: “A livable environment may be about to issues such as growth, subdivifor wildlife is a quality environ- disappear before sion development, and others, ment for man.” because these things can forever our very eyes. change the face of this state. We Using a widely read publication to voice the agency’s environmenhave an obligation to talk about tal concerns was nothing new. these issues,” wrote director Montana Wildlife, a predecessor publication, Wes Woodgerd in 1975. regularly ran features like “Danger: Polluted Using extensive research, groundbreakWater,” which in 1954 called on state leaders to ing reporting, and thorough documentation, pass legislation protecting rivers and streams Montana Outdoors explained how runoff from pulp mill effluent and municipal sewage. from forest clear-cuts silted trout stream In addition to foul water, Montana gravel, warned of proposed chromite mining Outdoors explored (in a four-part series) the that could scar the Beartooth Range, and
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Top: NASA’s “Earthrise” photo by Apollo 8 astronaut Bill Anders, December 24, 1968. Above: Cover of the first issue of Montana Outdoors magazine, November-December 1970.
introduced readers to a new term—“channelization”—caused when new highway construction straightened natural meanders of adjacent streams and eliminated critical fish habitat. “[We] are concerned about water pollution and land abuse because the land and water support our valuable renewable resources, fish, and wildlife,” director Frank H. Dunkle, who eventually became director of the U.S. Fish & Wildlife Service, wrote justifying the agency’s staunch environmentalism.
Top: Recycle symbol on Coke bottle in mid-1970s. “Clearcutting and Wildlife,” November-December 1973. Above: “The Subdividers Are Here!” January-February 1974.
Top: Children protesting toxic contamination of New York’s Love Canal during the first Earth Day, 1970. Above: Fish killed by polluted water.
Above: “Making Molehills out of Mountains,” on proposed Flathead region coal development, September-October 1974.
viewed as mistruths and distortions in its BLOWBACK Not surprisingly, that stance raised hackles. coverage of his movie. Throughout the 1970s, agency directors Throughout the 1970s, Montana Outdoors ran critical letters and editorials submitted by real and Fish and Game Commission members estate developers, energy companies, and stood firm on the agency’s position deothers whose interests the magazine chal- fending hunting and the environment. lenged. One who took offense was Irv Dras- Commission chair Willis B. Jones wrote: nin, producer of the controversial 1975 CBS “We would have shunned our duty if we had documentary, The Guns of Autumn, which the not used Montana Outdoors to express our magazine denounced as biased anti-hunting concern [and] we will continue to defend propaganda. In a letter to the editor, Drasnin our fish and wildlife resources with all the scolded Montana Outdoors in turn for what he methods at our command, including more
Top: Montana Fish and Game Department biologist Bob Greene releasing a Merriam’s wild turkey in the early 1970s.
features in Montana Outdoors.” Still, even during the nation’s environmental awakening, subscribers wanted more than reports on water diversions and strip mining. Montana Outdoors also featured articles on the decline of hunting and fishing access, the need to fund nongame wildlife conservation, and how decades of fire suppression built up thick forest understory that fueled severe wildfires. As there were few specialty outdoors magazines at the time, Montana Outdoors 50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 3
Top: Air pollution protests occurred nationwide in the early 1970s. Above: “Recycling: Is it Finally Beginning to Work?” July-August 1973.
Top: “We’re Losing Our Streams!” January-February 1974. Middle: Biologist Dick Vincent studying trout in the Madison River, 1971. Bottom: Illustration by Vern Craig, from “Montana State Fishing Records,” July-August 1973.
regularly featured recreation how-to pieces on winter camping, cross-country skiing, preWe would have venting frostbite, and, in one of shunned our duty the decade’s most acclaimed feaif we had not tures, floating rivers (“Montana’s used Montana Popular Floating Streams,” 1977). Other popular articles during Outdoors to this period included: express our “The Catchable Trout” concern... 1972), FWP fisheries biologist Dick Vincent’s groundbreaking study showing the pitfalls of stocking fish on top of wild populations, the story 4 | MARCH–APRIL 2021 | 50TH ANNIVERSARY ISSUE
Above: Montana Outdoors article headlines from 1974 (upper) and 1978 (lower).
research that convinced FWP to switch to wild trout management the following year. “Irrigation or Recreation” (1972), a detailed examination of Montana’s water law. “Hunter Orange” (1972), which explained the new requirement for big game hunters to wear fluorescent orange to reduce hunting accidents. “To All the Children of Our Great White Father” (1979), of the great Apsáalooke leader,
Top: A special issue on threats to the Yellowstone River by the proposed Allenspur Dam was published in 1977.
Chief Plenty Coups. “Montana Wildlife 170 Years Ago” (1976), which imagined how the state appeared in the early 1800s. Also, in a special 1977 Yellowstone River issue of Montana Outdoors (see cover at top), ecological reports from fisheries and wildlife biologists helped the Fish and Game Department successfully make the legal case for halting construction of the Allenspur Dam, which would have flooded Paradise Valley with a lake the size of Canyon Ferry Reservoir. “History” continued on page 14.
BILL SCHNEIDER | EDITOR, 1970-1978
How Montana Outdoors started (and barely survived) BY BILL SCHNEIDER
PHOTO COURTESY OF BILL SCHNEIDER
August 1969: My first job interview That was it: my first, last, and only “job It all started with my epic interview per- interview.” And I nailed it. formance. Four decades later, after both of us had I was nearing the end of my last summer retired, I ran into Dick at a coffee shop. on the Glacier Park trail crew. With one “Dick,” I said, “I just need to ask. Why did semester of college remaining, I became you hire me?” suddenly panicked about how I’d start my He laughed and said he’d called Avery real life. I couldn’t work on the trail crew forever, even though I relished the idea of getting paid to hike. So one night around the campfire, I asked my crew boss, Avery Ferguson, if he knew of anybody in my chosen line of work—wildlife biology and journalism—who might hire me. Avery suggested I write Dick Munro, chief of Information and Education at the Montana Department of Fish and Game. That weekend, I sent him a letter, misspelling his name, “Monroe.” Much to my surprise, Dick called me and asked me to stop in Helena on my way back to South Dakota to finish college. Wow, I thought, my first job interview. Dick didn’t seem to care that, as an aspiring journalist, I’d misspelled his name. Better to be lucky than good, eh? Two weeks later, I drove into On the North Fork of the Flathead River Helena, totally lost, somehow in 1970, when bull trout harvest there was still legal. ending up at the Placer Hotel. I found a pay phone and called Dick. He drove down to meet me, I ended up learning enough, and I followed him back to the Mitchell Buildbarely, to get the inaugural ing, where the department had its offices. November-December 1970 I nervously braced myself for the interview, but the first thing Dick did was show issue of Montana Outdoors me a walk-in-closet–sized room and say, published before the Montana “This will be your office.” Then he told me Legislature rolled into town. about the magazine he wanted to start, and that editing it would be my job.
and asked him about me. Avery told Dick that he didn’t know anything about me except that I was good with a chain saw and the hardest working guy on the trail crew. “I knew I’d need a hard-working guy,” Dick answered. Yes, I worked hard, always have. But I was just 21 and knew close to nothing about publishing a magazine. Go figure. January 1970: My first real job Several months later, days after turning 22 and graduating from South Dakota State University, I walked back into the Mitchell Building to report for my first day on the job. To my chagrin, I didn’t have much to do at first because my bosses were too busy to give me enough work. That was tough on a natural-born workaholic. I produced a few brochures, wrote some press releases, and chatted with other employees. Then came the day Dick told me to get busy starting the magazine. It was July, and he wanted the first issue out by the end of the year, which was another way of saying before the 1971 Montana legislative session. Oblivious to the political ramifications, I focused on the enormous job ahead of me. I went to the library and checked out and read every book I could find on magazine publishing and editing. There wasn’t much there, so I visited printers and asked about producing magazines. I ended up learning enough, barely, to get the inaugural November-December 1970 issue of Montana Outdoors published before the Montana Legislature rolled into town. I logged long hours for months, narrowly staying on a first-name basis with my new 50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 5
BILL SCHNEIDER | EDITOR, 1970-1978
bride (who has stuck with me all these years). On my spiffy new IBM Selectric typewriter, I wrote articles, copyedited and wrote headlines and captions for others, and proofread them all. Oh yes, I also did layout for each issue. Those first issues pale in comparison to the world-class design and production of Montana Outdoors that readers now enjoy, but they were a starting point. Dick showed our first issue to the Fish and Game Commission and Montana legislators to illustrate the wonderful job the department was doing to communicate with hunters and anglers. I guess it worked, politically and otherwise, because over the past 50 years, Montana Outdoors has blossomed into one of the best state conservation magazines in the country—actually, the best, according to some judges. I take no credit for the vast improvements that subsequent editors have made. Then again, they couldn’t have improved it if it hadn’t been there to improve, right? January 1976: Early death narrowly averted Unknown to most of the magazine’s current subscribers, Montana Outdoors almost disappeared in the late 1970s. Those were the Golden Years for Montana environmentalists. Montana passed a new constitution with the right to a clean environment forever guaranteed, along with many of the state’s major pro-environmental laws. But such progress didn’t happen without controversy. Back then, the department had more political independence than other state agencies and was in a serious fighting mood when it came to protecting fish and wildlife habitat. Montana Outdoors became a major messenger for the department’s efforts. In those days, the governor appointed Fish and Game Commission members, usually from a list of candidates submitted by
“Back then, the department had more political independence than other state agencies and was in a serious fighting mood when it came to protecting fish and wildlife habitat.”
rod and gun clubs. Then, every four years when a new administration took over, the commission hired the new director. Only the commission, not the governor, could fire the director, and only for cause. That changed in the 1970s as part of an executive reorganization that allowed the governor to appoint both commission members and the agency director, who could also be fired by the governor. From that point on, the agency became far less independent in its ability to tackle politically challenging land-use issues. In the early and mid-’70s, I busied myself publishing numerous hard-hitting articles on controversial subjects such as rural subdivision, coal development, power line routing, weed control, trout stream dewatering, off-road vehicle use, clear-cutting, and wilderness designation, stepping on a lot of political toes along the way. Some prominent legislators took exception to the department’s strong pro-environmental stances and proposed eliminating the magazine and sacking the editor. Thankfully, conservation groups statewide rallied to support the magazine. When the dust settled, the effort to scuttle Montana Outdoors had failed and the editor still had his first real job, though the publication’s editorial spear had been forever dulled. Today: How sweet it is I left the department in February 1980—to become a capitalist! Dave Books had taken over my job a few years earlier and edited the magazine until retiring in December 2001, when the current editor, Tom Dickson, took the helm. Today, in the cyber world we live in, I read only one print magazine, Montana Outdoors. As I flip the pages, I swell with pride. I am honored to be part of the team that has worked diligently for five decades to give Montana anglers, hunters, parks visitors, hikers, and others who love the outdoors the best state conservation magazine ever. n
EDITOR’S NOTE: Bill Schneider left Montana Outdoors in 1978 to start a new publication, Falcon Magazine for Kids, which later became Wild Outdoor World (W.O.W.) In 1980 he co-founded Helena-based Falcon Publishing, which in 2000 became part of Connecticut-based Globe Pequot Press and for the past 40 years has produced more than 1,000 hiking, camping, mountain biking, and other FalconGuides. In 1979 Schneider wrote Hiking Montana, one of the most popular backcountry books ever printed, now in its 10th edition. “My philosophy has always been that if you want people to protect wilderness, they have to value it. And the way they value it is to see it for themselves, on foot,” Schneider says. He has also written 20 other hiking, backpacking, and bear and bear awareness guides, and from 2005 to 2011 wrote the popular “Wild Bill” column for NewWest.Net, an online publication that was based in Missoula. 6 | MARCH–APRIL 2021 | 50TH ANNIVERSARY ISSUE
Our hero!
MONTANA OUTDOORS
One of the most talented and admirable people to work at Montana Outdoors was Vern Craig. Vern grew up on a small ranch near Harrison. After serving in WWII, where he earned three bronze stars as a B-52 gunner, he attended Montana State University and earned a bachelor’s degree in graphic design and a master’s degree in wildlife—a rare combination. As was the case with many conservation-minded artists at the time, Vern was influenced by Jay “Ding” Darling, the Pulitzer Prize–winning Iowa editorial cartoonist who parodied slob hunters and unbridled development that destroyed fish and wildlife habitat. During his 32-year career at FWP, Craig designed and illustrated brochures, edited Montana Wildlife in the 1960s, and contributed articles and cartoons to Montana Outdoors. We were honored to meet the good-natured war hero and FWP legend when he stopped by the magazine office to introduce himself in 2012, a few months before his death at age 90.
Predecessor publications
The Big Horn 1922-1927
Montana Wild Life 1928-1933
Though Montana Outdoors began in the 1970s, its origins stretch back to the 1920s. The Big Horn, published jointly by the Montana Fish and Game Commission and the Montana Sportsmen’s Association from 1922-27, was the department’s first attempt at sharing information with the public. The department then published its own quarterly magazine, Montana Wild Life*, from 1928-33. Like wildlife agencies across the country, the Montana Department of Fish and Game wanted to provide hunters and anglers with harvest data and scientific reports on fish and wildlife populations and behavior. Montana Wild Life was “published to disseminate authoritative information regarding activities of the department,” editor Floyd L. Smith wrote in the first issue. “Its purpose is to present the facts, secure in the knowledge that authentic statistics have an educational value appreciated by [people] who love the out-of-doors.” Montana Wild Life was discontinued due to budget cuts during the Great Depression and was replaced in 1936 with the monthly Fish and Game Notes (see page 10). After that mimeographed publication was discontinued in 1937, the department went without a magazine until 1951, when it started a new quarterly publication called Sporting Montana, changing the name to Montana Wildlife the following year. Meanwhile, beginning in 1966, the department began issuing a monthly newsletter called Montana Outdoors. It and Montana Wildlife were combined in late 1970 to become the magazine that for the next 50 years has helped readers understand what the department is doing and why that work matters. *Like many other words in the English language, including “lifestyle” and “bighorn,” “wildlife” first appeared as two separate words. Grammatically, this is known as an open compound word, which over time often joins to become one word, known as a closed compound word.
Sporting Montana 1951
Montana Wildlife 1952-1970
50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 7
Grizzlies
and Montana Outdoors
“The Grizzly: Montana’s Pride,” November-December 1970
This 1972 article made a case in favor of maintaining Montana’s increasingly controversial grizzly bear hunting seasons. “Very likely, the reason grizzlies are tolerated in wild areas is because they are hunted. Hunting keeps them wary of mankind,” the article argued. That same case is still made today by some of those advocating for a return of state authority over grizzlies in Montana and a renewal of regulated hunting seasons.
The first issue of Montana Outdoors featured a grizzly bear on its cover (see page 2 of this issue). The title story was “The Grizzly: Montana’s Pride” (at left), by Choteau-based game warden and bear expert Dave Wedum. At the time, grizzly bear hunting was still legal in Montana. Hunting seasons continued until 1991, when environmental groups convinced federal courts to halt the season because the state lacked data proving hunting was not harming the population. Montana Outdoors covered those events as well as the grizzly population’s subsequent growth and spread in the two ecosystems surrounding Glacier and Yellowstone National Parks. Later articles focused on encounters with the “great white bear” by Lewis and Clark, scientists’ efforts to count grizzlies in the Northern Continental Divide Ecosystem, and FWP bear management specialists’ work to reduce bear problems for orchard, beehive, and livestock owners. Over the years, Montana Outdoors has run more articles on Montana’s official state mammal—covering grizzly bear biology and research, conflicts with humans, pepper spray effectiveness, garbage management, and federal oversight—than any other species. n
“Hunting the Grizzly,” November-December 1972
“Montana’s Rare Ones,” March-April 1988
“Meet the Awesome White Bear,” Sept.-Oct. 1976
“Death by Garbage,” March-April 2004
“Grizzly Bear: The Animal, the Symbol, the Enigma,” May-June 1982
Cover, July-August 1975
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“Overdue,” November-December 2016
“The Grizzly,” July-August 1975
“Operation Grizzly,” March-April 2009
“State of the Grizzly,” March-April 2008
This 2009 article told the story of how 400-plus volunteers collectively drove 300,000 miles and hiked 18,000 miles in the Northern Continental Divide Ecosystem in and south of Glacier National Park to collect grizzly bear hair samples. By studying DNA in the hairs, scientists for the first time were able to accurately estimate the ecosystem’s population size: 765. Later articles noted that the population has grown to over 1,000. “Managing the Grizzly Bear,” May-June 1986
“The Beast That Walks Like Man,” 1980 Special Issue
“The Dairy Queen Bear,” March-April 1998
50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 9
A typewriter ribbon ran through it After discontinuing Montana Wild Life in 1933, the department still needed to provide the public with information on agency issues and activities. For two years, 1936-37, it produced Montana Fish and Game Notes, a monthly booklet of mimeographed typewritten pages stapled together. The editor was Paul Maclean, younger brother of Norman Maclean, author of A River Runs Through It, both of whom grew up in Missoula. The younger Maclean was also a reporter for the Helena Independent Record. An avid outdoorsman—played by Brad Pitt in the 1992 movie version of A River Runs Through It—Paul wrote news reports and editorials for the humble Fish and Game Department publication. “Montana’s fish and game are too valuable to sportsmen and to the State as a whole that laws protecting such Paul D. Maclean invaluable resources should [not] be treated lightly,” he wrote in a 1936 editorial denouncing local courts’ leniency when dealing with poachers. In 1937 Paul moved to Illinois to work as a publicity writer for the University of Chicago, where his brother taught English. In 1938 he died in Chicago from injuries after being assaulted, for reasons that remain a mystery. He was 32. n
A tad late
Where to find these articles
The first issue of Montana Outdoors (Vol. 1, No. 1) was November-December 1970, making the November-December 2020 issue the true 50th anniversary edition. Production complications caused by the Covid-19 pandemic and the need to publish the popular 2021 photo issue delayed this golden anniversary edition by a few months.
Readers looking for stories mentioned in this special edition of Montana Outdoors can find them, with some effort, online. Using a grant from the Montana Legislature, the Montana State Library has scanned every issue of Montana Outdoors and its predecessor publications dating back to 1928. The issues have been uploaded to archive.org, the digital world repository of printed and electronic books and other media. In the search box at archive.org, enter “Montana Outdoors” and the year you want (for instance, “Montana Outdoors 1986”). Don’t include the month, or it won’t work. The site will then show the six issues from that year, and you can go to the issue you want, open its table of contents, and find the article. In addition, by the end of 2021, all issues since 2002 will be available on the FWP website, with more to follow.
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March-April 1971 I hope you will convey my profound congratulations to editor Bill Schneider and his staff on the beauty and quality of the latest publication….It makes a person proud to be a Montanan when he sees such a wonderful product. J. Campbell, KYSS Radio, Missoula
November-December 1975 After two issues of your magazine, I can say that I am very impressed with the content and philosophy. The editors and staff seem to realize that hunting and conservation can and should go hand in hand. M. Ruhkala, St. Ignatius
September-October 1982 It makes me feel guilty to get such a fine magazine for that price. But it’s best not to look a gift horse in the mouth. Three years, please!
They say letter writing is a lost art, but not for Montana Outdoors’ many opinionated readers. Here is a sample of the thousands of letters (and emails) we’ve received over the years. March-April 2019 November-December 1998 There’s so much to admire about I would like to see some articles on the November-December issue the predator issue. It seems to me that I just had to write and say your magazine sidesteps and if thank you….Montana Outdoors anything takes too much of the speaks volumes about FWP’s “Disney” approach on many of the commitment to important, ac- important issues facing Montana. R. Coulter, Brusett countable, and results-oriented public service. May-June 2009 J. Holbrook, Missoula Your article on bowhunting uses selectively chosen data to support a false perception of archery elk hunting in the Missouri River Breaks… M. Robbins, Armells Creek Outfitters, Roy
J. Finley, Arlee
March-April 1990 The most rewarding tasks require patience and deftness few of us possess. Such talent is reserved for people such as your camera professionals whose work adorns your remarkable special photo issue of Montana Outdoors. S. Stephens, Governor, State of Montana, Helena
November-December 2003 We are very pleased with the magazine’s new look and content. We especially appreciate that both sides of an issue are presented, whether it’s from a rancher or recreationist, politician or citizen, industry representative or wilderness advocate. L. and C. Eisenman, Missoula
March-April 2008 As always, your magazine is excellent. Exceptional writing: informative, objective, and insightful. L. Selvey III, Billings
March-April 1976 ...We get tired of the environmentalists’ articles on the loss of game habitat and the encroachment of people on game… C. Green, Coram
March-April 1980 I do not wish to renew my subscription because I do not feel your magazine has been properly objective in reporting news concerning wilderness and land withdrawals. I work for a sawmill and feel very strongly that there is enough wilderness in Montana at present. M. Lyngholm, Dillon
March-April 1992 Regarding your recent photo issue: Please do not forget the other two-thirds of our state, unless you are willing to change the name of the magazine to Western Montana Outdoors. L. Lee, Shelby
May-June 2010 I just read your article on wolves and am sorely disappointed. It would have been appropriate to mention wolves eliminating our huntable surplus of game, such as the 90 percent reduction in elk numbers in the Taylor’s Fork…
March-April 1982 I am probably not the first to point out what I presume is a boo-boo in your November-December 1981 issue. The quotation “Conservation is a state of harmony between men and land....” is attributed to William A. Breyfogle [but] the words come from the most quoted conservationist of our day, Aldo Leopold. C. Bradley, Leopold Memorial Reserve, Baraboo, WI
May-June 1984 The beautiful picture on the back cover of the January-February 1984 issue is of a butterfly, not a moth. It appears to be a member of the subfamily Plebeiinae, commonly known as the Blues. K. DuBois, Choteau
July-August 1987 The photo on page 19 of your March-April 1987 is of a Ross’s goose (Chen rossii) not a snow goose (Chen caerulescens). W. Jacobson, Kalispell
November-December 2008 On page 14 of your last issue, you show a picture of a bird labeled J. Daar, Livingston “spruce grouse.” If I’m not misNovember-December 2010 taken, the bare red patch shows As I sat down this evening to look that it is actually a blue grouse through your September-October (now called a dusky grouse). J. Gunderson, Billings issue I was completely saddened, even disgusted, to find that the enMay-June 2011 tire magazine, with the exception I have admired your magazine of a couple of pages, is focused on for many years but must point blasting some animal to death. out two factual geological errors E. Malphrus, McAllister in the March-April issue… M. Garverich, Bozeman July-August 2018 I can’t believe you published that March-April 2014 factless and fiction-filled letter You reported that the number of with fake data about raptor lead bird species in Montana is 294. poisoning in the May-June issue. The number is in fact 429, based What stoked my ire even more on the Montana Bird Records was the editor’s tepid, almost Committee. apologetic, response. R. Wolcott, Sacajawea Audubon, A. Harmata, Bozeman
Bozeman
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FWP Staff
and Montana Outdoors
“We’re Losing Our Streams!” January-February 1974
“Elk Under the Wire,” March-April 1987
Much of FWP’s most important work is done indoors. This 2017 article showed readers the inner workings of the department’s License Bureau. It documented the process of randomly selecting names in the agency’s computer drawings for coveted moose, bighorn sheep, and mountain goat hunting licenses. “Hunters need to have faith that it’s fair,” said an FWP official about the department’s lottery system.
One of Montana Outdoors’ most important roles is to spotlight the work of department field staff. Biologists, technicians, park managers, game wardens, hatchery crews, and others from the farthest corners of the state have been featured in articles that explain what FWP does and why. In the magazine’s early years, FWP biologists and program managers carved out time from other duties to write many articles themselves. Later, articles were produced by agency information specialists and professional writers who covered the most important and interesting activities conducted by crews across Montana. The exposure adds to the department’s transparency, showing readers exactly what FWP teams are accomplishing with hunting and fishing license dollars and state park fees and why that work is important. The publicity is also gratifying to employees. Having their work highlighted in Montana Outdoors provides statewide and national recognition for their role in stewarding Montana’s state parks, wildlife, and fisheries. These stories are a way of bringing attention to important projects, from pallid sturgeon studies in the lower Yellowstone River to fisher population monitoring in the Bitterroot Mountains. n
“The Big Day,” May-June 2017
“Behind the Curtain,” March-April 2019
“FWP at Work,” March-April 2016
“Hatchery Pride,” May-June 2006
“FWP at Work,” September-October 2018
“Keeping Forests Forested,” March-April 2016
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“From Banning TNT to Scanning DNA,” May-June 2017
“Commitment to Excellence,” July-August 1985
“In Fine Working Order,” March-April 2007
“Bitterroot Elk Mystery,” Nov.-Dec. 2014
“FWP at Work,” May-June 2019
“Affable Authority,” September-October 2015
“FWP at Work” shines a spotlight on the agency’s unsung heroes like network systems analysts, maintenance workers, administrative staff, and employees working in remote areas of the state.
“FWP at Work,” September-October 2012
“Raceways to the Rescue,” May-June 2016
“Wildlife Management Demystified,” September-October 2003
“Here It Is,” July-August 2010
50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 13
Top: September-October 1978, the first issue under new editor Dave Books.
Above: “Coming Home to Roost,” groundbreaking dinosaur research, July-August 1982.
“History” continued from page 4. THE MAGAZINE MELLOWS By the end of the 1970s, many of the environmental changes advocated by Montana Outdoors were underway. Congress had passed the Endangered Species, Clean Water, and Surface Mining Control and Reclamation Acts. In the Treasure State, the 1972 Montana Constitution included a provision guaranteeing Montanans a “clean and healthful environment.” The state legislature passed laws like the 1973 Montana Water Use Act to balance growing natural resource development—essential for the state’s economic growth—with protecting land, water, wildlife, and other public trust resources. Yet much work remained to safeguard fish and wildlife populations and habitat, and Montana Outdoors continued to promote that stewardship, though with a different 14 | MARCH–APRIL 2021 | 50TH ANNIVERSARY ISSUE
Above: Skunks and artwork are featured in “The Least Bothered Animal on Earth,” September-October 1978.
Above: C.M. Russell’s “The Scout,” illustration featured in “The Saga Of George Drouillard,” JulyAugust 1980.
Top: “Living Water,” stream ecology essay by noted writer David Quammen, May-June 1981. Above: NovemberDecember 1982.
attitude. After Schneider moved to another colors, bird dogs, and the smell of Hoppe’s position in the department, the magazine No. 9, bear with me a little longer. Grouse focused more on highlighting the state’s fever strikes but once a year.” natural beauty and the personal satisfaction As the agency began paying more attenthat comes from hunting, fishing, camping, tion to state parks in the 1980s, so too did hiking, and other outdoors pursuits. Montana Outdoors. Responsibility for the The new editor embodied popular historical, cultural, and this quieter approach. Dave recreational sites had been transBooks’s first editorial, on the ferred to the department in 1965, Grouse fever upcoming upland bird season, but not until 1979 did it change its strikes but set the magazine’s tone for the name to Montana Fish, Wildlife once a year. next quarter century: & Parks. It was time to give the “As the new editor of Monstate’s popular parks their due. tana Outdoors, I suppose I might Meanwhile, improved magahave used this space to discuss weightier zine printing technology gave readers more matters than grouse and grouse hunting. images of Montana’s outdoor life in full Threats to wildlife habitat continue to accel- color. In 1981 the magazine published a erate, and no doubt they will occupy a good special photography issue showcasing deal of my editorial attention as time goes the state’s wildlife and scenic beauty. on. But this is September, and if I seem preoccupied with frosty mornings, autumn “History” continued on page 17.
DAVE BOOKS | EDITOR, 1978–2001
Easing up on the accelerator BY DAVE BOOKS
PHOTO COURTESY OF DAVE BOOKS
I arrived as the new editor of Montana Outdoors in the spring of 1978 at age 34. I had been editor of a quarterly natural resource journal in my previous job at the University of Montana, but I knew that editing a fullcolor, bimonthly magazine with a much larger circulation would pose a greater challenge. Previous editor Bill Schneider had already moved on to a new assignment in the department, but fortunately for me associate editor Kay Ellerhoff and art director Donita Sexton had been with Montana Outdoors for several years and were there to show me the ropes, share a laugh, and sometimes celebrate with a beer after another issue had been put to bed. I quickly learned there were a great many writers, photographers, and artists both in the FWP family and around Montana who believed in the magazine and what we were doing. I’ll always be grateful to them for their willingness to share their knowledge and talent with our readers. Speaking of our readers, they were a disparate but dedicated bunch, living both in Montana and in other states, with a variety of interests and viewpoints but with one thing in common: They loved Montana with a passion, especially its wildlife, fisheries, mountains, rivers, prairies, and state parks. I know that still holds true today. Too (or insufficiently) “preachy”? I would be lying if I didn’t admit there were a few pitfalls and embarrassing moments along the way. Not long after I took over, we ran a photo essay featuring spring wildflow-
ers along with quotes from essayists like John Muir and Walt Whitman. For some reason I didn’t think it necessary to identify the flowers; I guess I thought our readers would be so smitten by the beautiful images and words that naming the flowers wouldn’t be necessary.
Books with his black Lab, Bullet, in 1978.
It was an important lesson that I tried always to remember: entertain, yes, but don’t forget to educate.
Wrong. Numerous readers fired back with guns blazing, letting me know they weren’t subscribing to the magazine just for pretty pictures; they wanted to learn about the natural wonders of Montana. We published a mea culpa in the next issue and identified those flowers, including the genus and species. It was an important lesson that I tried always to remember: entertain, yes, but don’t forget to educate. The environmental awakening that swept the nation in the 1970s made for contentious times, both for the department and for Montana Outdoors. We believed that articles on topics like energy development, dam building, water rights, pipelines, habitat destruction, pollution, and subdivisions were important, so we ran them. But they weren’t always greeted with universal acclaim. Some readers complained we were too “preachy,” while others thought we weren’t hard-hitting enough. I remember getting letters expressing opposite points of view that often left me scratching my head. And as Bill Schneider mentioned earlier, a few people even wanted to see Montana Outdoors shut down for good. To address hot issues, the agency formed an advisory board consisting mainly of division administrators and magazine staff. For several years we deliberated at length about issues confronting the department and the magazine’s role in bringing them to the fore. Our goal was then, as I believe it remains to this day, to report on controversial topics objectively and factually so that readers can
50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 15
DAVE BOOKS | EDITOR, 1978–2001
weigh the evidence and draw their own conclusions. By the mid-1980s and into the 1990s, many of the environmental problems we had grappled with had been resolved or at least improved through legislation, and the political climate in the state had become less heated. Much to my relief as editor, the advisory board was no longer deemed necessary, but it had played an important role in laying out the principles of fairness to which the magazine would always try to adhere. I’m happy to see that, after a half century in print, Montana Outdoors is still very much in business, still growing and still thriving. Massive changes Magazine publishing changed in myriad ways during my 24 years as editor. In terms of technology it was like going from a horse and buggy to driving a Formula One race car in a few short decades. Computers not only saved a lot of time but also enhanced our ability to work creatively with graphics and photos in the layout process. Over time the printing industry, too, made great strides in the quality of color printing, rendering wildlife images so crisp that birds, animals, and fish almost seemed to leap off the pages. I look back on my quarter century at Montana Outdoors as a special time in my life. I will always be indebted to the hun-
I will always be indebted to the hundreds of people, both inside the department and out, who helped make the magazine a success. dreds of people, both inside the department and out, who helped make the magazine a success. Most of all, I am grateful to the readers for every letter, phone call, and encouraging word I received. During most of my tenure I was lucky to have Ron Aasheim, longtime leader of what is now called the Communication-Education Division, as my boss. He was a constant source of encouragement and support. Not
long before I retired, Ron asked me to put together a special issue to help celebrate the department’s centennial year. That November-December 2000 issue, titled “A Century of Conservation,” gave me a chance to review in depth the department’s history and 100 years of service to Montanans. I will always take pride in having played a small part in that history through my time at Montana Outdoors. n
EDITOR’S NOTE: After retiring from FWP, Dave Books indulged his love of outdoors writing by writing essays and articles for Pheasants Forever, Ducks Unlimited, and even Montana Outdoors when the current editor could talk him into it. He’s also the author of Wingbeats and Heartbeats: Essays on Game Birds, Gun Dogs, and Days Afield, published by the University of Wisconsin Press.
Our essential contributors In addition to the magazine’s three editors, hundreds of FWP biologists, agency information officers, and writers outside the department have written articles for Montana Outdoors over the past five decades. Among the most prolific: Bruce Auchly, Dave Carty, Alan Charles, Bob Cooney, Sam Curtis, Kay Ellerhoff, Dennis Flath, John Fraley, Ellen Horowitz, Becky Lomax, Ben Long, Andrew McKean, Tom Palmer, Bill Phippen, Deborah Richie, Ken Walcheck, Vince Yannone, and Harley Yeager.
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Top: “Guide to Big Game Mammals,” November-December 1984.
Top: “Guide to Common Game and Sport Fish,” May-June 1981.
Above: “The War on Whirling Disease,” on the dire threat to the Madison River, July-August 1997.
Above: “Soul Music,” March-April 1997, part of the magazine’s popular “Perspectives” series.
“History,” continued from page 14. The annual “photo issue,” which some years included famous quotes and homegrown poetry, became a popular holiday tradition. The 1980s also marked a new look. Art director Donita Sexton created a new cover logo for the September-October 1984 issue that would identify the publication for the next 18 years. The magazine also commissioned illustrations and wildlife art to accentuate essays and articles. The result was a livelier and more beautiful publication that could compete with state and national magazines for readers’ attention. SPECIAL ISSUES AND SERIES Readers enjoyed the magazine’s series of identification guides that started with Montana’s game fish (1981) and went on to highlight upland game birds (1982), big game mammals (1984), birds of prey (1987), owls (1990), furbearing mammals (1992), and amphibians and reptiles (1995). These guides, illustrated with detailed paintings by Montana artists, have been reprinted by the thousands for use in schools and hunter education classes over the years.
Top: The new Montana Duck Stamp winner is announced, MarchApril 1990.
Top: “The Right Place, the Right Time,” November-December 1989, on FWP legends Bob Cooney, Rex Smart, and Jim McLucas. Above: “Sentries in the Clouds,” on mountain goats, November-December 1998.
Also starting in the 1980s was Montana ouzels. “From the Field” featured stories on Outdoors’ “Lands Legacy” series profiling fish, wildlife, and parks operations, like wildlife management areas, state parks, and “Montana’s Fish Health Laboratory” (1996). conservation easements across Montana. In addition, the magazine devoted countEach detailed portrait told the story of a prop- less pages to wildlife, fisheries, and parks erty, often including Native American his- management issues, habitat improvement tory, homesteading, acquisition by FWP, projects, and wildlife research. Among other management challenges, and recreational notable 1980s and ’90s articles: opportunities. “Shelter from the Storm” a groundbreaking two-part series, (1991), for instance, told the story of Dome “Here’s to the Rivers” (1988), featuring a Mountain Wildlife Management Area in Park monumental study of Montana’s major County and its importance as watersheds. winter habitat for elk migrating “Bighorns on the Rise” out of Yellowstone National Park. (1987), chronicling the comeback Through it all Montana Outdoors also began of wild sheep across much of I tried to a popular “Perspectives” series, western Montana. featuring essays like trout con “Odyssey of an Elk” (1985), remember that servation legend Pat Barnes’s detailing the seasonal movepeople head 1986 musings on catching two ment of elk as they search for outdoors to relax forage. massive rainbows, “Fatso” and and have fun “Fussy,” in the upper Madison “Shrimp and Salmon in River during the Great DepresFlathead Lake: Time Will Tell” sion. In the 1990s, the magazine (1983), explaining the origins of introduced a new “Watchable Wildlife” Mysis shrimp that ended up in the lake and series featuring detailed portraits of nongame crashed the kokanee and native bull trout and endangered species, like “Living in the fisheries. Crown” (1996), on hoary marmots, and “The Right Place, the Right Time” “Underwater Flier” (1992), on American (1989), which told the history of wildlife 50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 17
Above: “This Is Not Just Another Fish Story,” on Flathead Lake “serpent” sightings, November-December 1991.
Above: “Kansas City, Here I Come!,” on the record travels of a peripatetic Montana elk, May-June 1991.
biologist legends Bob Cooney, Rex Smart, articles on natural wonders and oddities. and Jim McLucas. “This Is Not Just Another Fish Story” (1991) After a child was fatally mauled north of told of the more than 70 sightings of a serMissoula in 1989, Montana Outdoors ran pentlike creature on Flathead Lake. “Sunseveral stories on the state’s growing moun- nyslope Grayling Defy the Odds” (1998) tain lion population. Articles like “The Cat explained how a small population of Arctic with Many Names” (1991) helped readers grayling survived in an irrigation canal understand the history of cougars in Mon- southwest of Choteau. And “Kansas City, tana and why people were seeing more of Here I Come!” (1991) told of a bull elk the large carnivores. dubbed “Earl” that FWP biologists radioIn 1995, Montana Outdoors broke the collared in 1987 in the Sweetgrass Hills near alarming news that whirling disease had in- the Canadian border. The wandering elk fected rainbow trout on the Madison River, ended up traveling more than 1,000 miles to potentially destroying one of the nation’s Missouri and taking up residence near a shopmost revered fly-fishing waters. ping center before it was captured and reloSuch somber fare was balanced with cated in 1990.
Above: The magazine’s landmark centennial issue, “A Century of Conservation,” November-December 2000.
“Through it all I tried to remember that people head outdoors to relax and have fun,” Books said recently, “so we also included articles on the hunting, fishing, and other recreational pursuits that make Montana such a special place.” Before retiring in 2001, Books capped his 24-year career by writing the FWP centennial issue of November-December 2000, which took readers from the agency’s origins in 1901 through the next 100 years. It continues to be an essential department history used by journalists, students, FWP employees, and others. “History” continued on page 22.
Sorry, not us
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Over the years, Montana Outdoors and its predecessor publications have been mistaken for several similarly named magazines including, in the 1950s, Montana Sports Outdoors, and, later, Montana Sporting Journal and Montana Hunting and Fishing News. Our most frequently confused lookalike has been Montana Magazine, which also started in 1970. For years, Montana Outdoors staff regularly fielded phone calls and letters from people looking for back issues of an article they swore came from our magazine. After an archive search showed otherwise, they realized they must have been thinking of Montana Magazine, which discontinued publication in 2018. We also regularly receive calls from people trying to reach Montana Outdoor Sports, an outdoor recreation retailer based in Helena. To which we reply, “Sorry, we don’t carry camping supplies. But would you like to buy a magazine subscription?”
KAY ELLERHOFF | ASSOCIATE EDITOR, 1973-1993
A career of clarifying copy
1970
1971
1972
1972
1977
1984
My primary job was copyediting Montana Outdoors articles. At the time, we couldn’t pay professional journalists to write the articles, so we relied on department biologists and, later, regional information officers. I had a B.A. in journalism from the University of Montana and knew how to write. But even more than writing, I loved the process of copyediting—taking a story that was not bad and turning it into something wonderful and a pleasure to read and understand. Back then, the Montana Outdoors “office” was a trailer house across from the agency’s warehouse compound on Custer Avenue, about three miles north of FWP headquarters in Helena. It was cold and drafty, and the rickety little space heater didn’t even begin to warm up my work station. One rainy day, a stray calico cat appeared at the warehouse door. The warehouse foreman knew of my affection for cats, and the two of us adopted her. Guarding clothing and equipment worth thousands of dollars, Calico lived at the warehouse as “chief mouser” for nearly 17 years. When I left the agency, I brought her home with me. One of my proudest moments while working for Montana Outdoors was being promoted to a higher state classification level. To keep pace with changing times, FWP conducted an in-depth survey and evaluation of classifications and job descriptions. Almost everyone’s position was reclassified, including mine and that of art director Donnie Sexton (who later became a nationally recognized photographer). We became the first two women in FWP ever to achieve a “professional” classification level. n KAY ELLERHOFF
Montana Outdoors has featured a number of logos over the years. In the 1970s, the magazine tested several different looks as it sought to establish a visual identity. Staff experimented with different fonts with a grizzly drawing in varying sizes and locations. In 1984, Montana Outdoors introduced a new logo that would standardize its look for the next 18 years. The logo was refreshed again in 2003, when the entire magazine underwent a design and layout makeover. That 2003 logo remains the magazine’s signature visual element today.
Kay Ellerhoff (in yellow sweater vest), associate editor; Donita Sexton, art director; Dave Books, editor.
PHOTO COURTES Y OF
Logo evolution
No one has worked for Montana Outdoors longer than Kay Ellerhoff. Kay was hired as assistant editor in 1973 and left in 1993 to develop, with Bill Schneider, a kids’ conservation publication, Wild Outdoor World (W.O.W.). During its 10-year run, Kay was editor of that award-winning magazine, later published by the Rocky Mountain Elk Foundation. Since 2002, Kay has worked as a freelance copy editor for Montana Outdoors, a role that brings her back full circle to the publication. She recently sent us this note on her tenure as associate editor:
2003 50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 19
Years,
300 Covers Every Montana Outdoors cover since the inaugural November-December 1970 issue:
JUL.-AUG. 1976
SEPT.-OCT. 1976
NOV.-DEC. 1976
JAN.-FEB. 1977
MAR.-APR. 1977
MAY-JUNE 1977
JUL.-AUG. 1977
SEPT.-OCT. 1977
NOV.-DEC. 1977
SPECIAL ISSUE
JAN.-FEB. 1978
MAR.-APR. 1978
MAY-JUNE 1978
JUL.-AUG. 1978
SEPT.-OCT. 1978
NOV.-DEC. 1978
JAN.-FEB. 1980
MAR.-APR. 1980
MAY-JUNE 1980
JUL.-AUG. 1980
SEPT.-OCT. 1980
NOV.-DEC. 1980
SPECIAL ISSUE
JAN.-FEB. 1981
MAR.-APR. 1981
MAY-JUNE 1981
JUL.-AUG. 1981
SEPT.-OCT. 1981
NOV.-DEC. 1981
JAN.-FEB. 1982
MAR.-APR. 1982
NOV.-DEC. 1983
JAN.-FEB. 1984
MAR.-APR. 1984
MAY-JUNE 1984
JUL.-AUG. 1984
SEPT.-OCT. 1984
NOV.-DEC. 1984
JAN.-FEB. 1985
MAR.-APR. 1985
MAY-JUNE 1985
JUL.-AUG. 1985
SEPT.-OCT. 1985
NOV.-DEC. 1985
JAN.-FEB. 1986
MAR.-APR. 1986
The
1980s
The
1970s NOV.-DEC. 1970
JAN.-FEB. 1971
MAR.-APR. 1971
MAY-JUNE 1971
JUL.-AUG. 1971
SEPT.-OCT. 1971
SEPT.-OCT. 1983
The
1990s NOV.-DEC. 1971
JAN.-FEB. 1972
MAR.-APR. 1972
MAY-JUNE 1972
JUL.-AUG. 1972
SEPT.-OCT. 1972
NOV.-DEC. 1972
SEPT.-OCT. 1987
NOV.-DEC. 1987
JAN.-FEB. 1988
MAR.-APR. 1988
MAY-JUNE 1988
JUL.-AUG. 1988
SEPT.-OCT. 1988
NOV.-DEC. 1988
JAN.-FEB. 1989
MAR.-APR. 1989
MAY-JUNE 1989
JUL.-AUG. 1989
SEPT.-OCT. 1989
NOV.-DEC. 1989
JAN.-FEB. 1990
JAN.-FEB. 1973
MAR.-APR. 1973
MAY-JUNE 1973
JUL.-AUG. 1973
SEPT.-OCT. 1973
NOV.-DEC. 1973
JAN.-FEB. 1974
JUL.-AUG. 1991
SEPT.-OCT. 1991
NOV.-DEC. 1991
JAN.-FEB. 1992
MAR.-APR. 1992
MAY-JUNE 1992
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SEPT.-OCT. 1992
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MAR.-APR. 1993
MAY-JUNE 1993
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SEPT.-OCT. 1993
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JAN.-FEB. 1994
MAR.-APR. 1974
MAY-JUNE 1974
JUL.-AUG. 1974
SEPT.-OCT. 1974
NOV.-DEC. 1974
JAN.-FEB. 1975
MAR.-APR. 1975
JUL.-AUG. 1995
SEPT.-OCT. 1995
NOV.-DEC. 1995
JAN.-FEB. 1996
MAR.-APR. 1996
MAY-JUNE 1996
JUL.-AUG. 1996
SEPT.-OCT. 1996
NOV.-DEC. 1996
JAN.-FEB. 1997
MAR.-APR. 1997
MAY-JUNE 1997
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SEPT.-OCT. 1997
NOV.-DEC. 1997
JAN.-FEB. 1998
JAN.-FEB. 2000
MAR.-APR. 2000
MAY-JUNE 2000
JUL.-AUG. 2000
SEPT.-OCT. 2000
NOV.-DEC. 2000
JAN.-FEB. 2001
MAR.-APR. 2001
MAY-JUNE 2001
JUL.-AUG. 2001
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NOV.-DEC. 2001
The
2000s MAY-JUNE 1975
JUL.-AUG. 1975
SEPT.-OCT. 1975
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NOV.-DEC. 1975
JAN.-FEB. 1976
MAR.-APR. 1976
MAY-JUNE 1976
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JUL.-AUG. 1999
SEPT.-OCT. 1999
NOV.-DEC. 1999
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50 years
300
JAN.-FEB. 1979
MAR.-APR. 1979
MAY-JUNE 1979
JUL.-AUG. 1979
SEPT.-OCT. 1979
NOV.-DEC. 1979
covers
MAY-JUNE 2003
JUL.-AUG. 2003
SEPT.-OCT. 2003
NOV.-DEC. 2003
JAN.-FEB. 2004
MAR.-APR. 2004
MAY-JUNE 2004
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NOV.-DEC. 2004
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MAR.-APR. 2005
MAY-JUNE 2005
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NOV.-DEC. 2005
JUL.-AUG. 1982
SEPT.-OCT. 1982
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JUL.-AUG. 1983
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JAN.-FEB. 2007
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MAY-JUNE 2007
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NOV.-DEC. 2007
JAN.-FEB. 2008
MAR.-APR. 2008
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JAN.-FEB. 2010
MAR.-APR. 2010
MAY-JUNE 2010
JUL.-AUG. 2010
SEPT.-OCT. 2010
NOV.-DEC. 2010
JAN.-FEB. 2011
The
2010s JUL.-AUG. 1986
SEPT.-OCT. 1986
NOV.-DEC. 1986
JAN.-FEB. 1987
MAR.-APR. 1987
MAY-JUNE 1987
JUL.-AUG. 1987
SEPT.-OCT. 2008
NOV.-DEC. 2008
JAN.-FEB. 2009
MAR.-APR. 2009
MAY-JUNE 2009
JUL.-AUG. 2009
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NOV.-DEC. 2009
MAY-JUNE 1990
JUL.-AUG. 1990
SEPT.-OCT. 1990
NOV.-DEC. 1990
JAN.-FEB. 1991
MAR.-APR. 1991
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MAR.-APR. 2011
MAY-JUNE 2011
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SEPT.-OCT. 2011
NOV.-DEC. 2011
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MAR.-APR. 2012
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NOV.-DEC. 2012
JAN.-FEB. 2013
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SEPT.-OCT. 2013
MAY-JUNE 1994
JUL.-AUG. 1994
SEPT.-OCT. 1994
NOV.-DEC. 1994
JAN.-FEB. 1995
MAR.-APR. 1995
MAY-JUNE 1995
NOV.-DEC. 2013
JAN.-FEB. 2014
MAR.-APR. 2014
MAY-JUNE 2014
JUL.-AUG. 2014
SEPT.-OCT. 2014
NOV.-DEC. 2014
JAN.-FEB. 2015
MAR.-APR. 2015
MAY-JUNE 2015
JUL.-AUG. 2015
SEPT.-OCT. 2015
NOV.-DEC. 2015
JAN.-FEB. 2016
MAR.-APR. 2016
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MAY-JUNE 1998
JUL.-AUG. 1998
SEPT.-OCT. 1998
NOV.-DEC. 1998
JAN.-FEB. 1999
MAR.-APR. 1999
MAY-JUNE 1999
JUL.-AUG. 2016
SEPT.-OCT. 2016
NOV.-DEC. 2016
JAN.-FEB. 2017
MAR.-APR. 2017
MAY-JUNE 2017
JUL.-AUG. 2017
SEPT.-OCT. 2017
NOV.-DEC. 2017
JAN.-FEB. 2018
MAR.-APR. 2018
MAY-JUNE 2018
JUL.-AUG. 2018
SEPT.-OCT. 2018
NOV.-DEC. 2018
JAN.-FEB. 2019
JAN.-FEB. 2020
MAR.-APR. 2020
MAY-JUNE 2020
JUL.-AUG. 2020
SEPT.-OCT. 2020
NOV.-DEC. 2020
The
2020s MAR.-APR. 2002
MAY-JUNE 2002
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JUL.-AUG. 2002
SEPT.-OCT. 2002
NOV.-DEC. 2002
JAN.-FEB. 2003
MAR.-APR. 2003
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MAR.-APR. 2019
MAY-JUNE 2019
JUL.-AUG. 2019
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SEPT.-OCT. 2019
NOV.-DEC. 2019
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Birds
and Montana Outdoors
“Of Winter, Windswept Landscapes, and Rough-Legged Hawks,” November-December 1993
During the past half century, Montana Outdoors has run more articles on Montana bird natural history, conservation, management, and watching than any magazine in existence. In the 1970s, the publication regularly provided updates on rare and endangered whooping cranes, bald eagles, peregrine falcons, least terns, and piping plovers. During the 1980s, the magazine produced identification guides for shorebirds, raptors, owls, and upland birds. American dippers, neotropical warblers, cowbirds, loggerhead shrikes, common loons, lazuli buntings, and other winged wildlife were profiled in the “Watchable Wildlife” series that ran during the 1990s. Since 2002, the “Montana Outdoors Portrait” located on the inside back cover has described bird species including snow buntings, common loons, black-billed magpies, ring-billed gulls, and sandhill cranes. Articles have also covered the Partners in Flight transcontinental partnership, the centennial of the 1918 Migratory Bird Treaty Act, and other bird conservation legislation and programs. In addition, Montana Outdoors regularly runs features on the biology, hunting, identification, and stewardship of waterfowl, upland game birds, and mountain grouse. n
“Searching for Snipe,” May-June 2018
“Crazy about Loons,” July-August 2011
“Grim Future for a Festive Bird?” November-December 2019
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“The Peregrine Falcon,” March-April 1976
“Winter Fare for Feathered Friends,” Jan.-Feb. 1979
“16 Raptors That Every Montanan Should (Kinda) Know,” March-April 2020
“A Century of Saving Birds,” July-August 2018
“Love Birds,” March-April 2012
“Tracking Down an Avian Trickster,” March-April 1997
“The Eagles Have Landed,” November-December 2017
“Running the Duck Factory,” September-October 2015
“Shorebirds of Montana,” July-August 1979
“The Sandhill Crane,” May-June 1975
“Portrait: Western Tanager,” May-June 2012
“Turkey Vultures: Nature’s Sailplanes,” Mar.-Apr. 1982
“10 Great Spots to Watch Birds in Montana,” May-June 2008
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“Every park wolf that steps over the border into Montana and Wyoming and gets shot is money out of our pocket.” “We’ve got hunting outfitters around Yellowstone going out of business because of wolves.”
Top: The November-December 2003 issue was the first of several containing articles on the issue of elk finding refuge on posted private land.
Above: “Goodbye CRP?” November-December 2010, detailed the loss of grassland wildlife habitat as acres enrolled in this popular federal program declined across Montana.
“History,” continued from page 18. NEW CENTURY, NEW LOOK At the start of the 21st century, Montana Outdoors changed its appearance and tone. With the explosion of free news available online, newspapers across the country were struggling. Many magazines were hanging on, but only if they could provide compelling stories and engaging visuals to compete with websites and YouTube videos for readers’ attention. Starting in 2002, newly hired art director Luke Duran built on improvements made by predecessor Bev Veneziano in the 1990s. He designed a new cover logo, created headings for new departments, installed new headline and body copy typefaces, and made bold, informative maps, charts, and other graphics. At the urging of FWP senior managers, 22 | MARCH–APRIL 2021 | 50TH ANNIVERSARY ISSUE
Top: Love ’em or hate ’em, wolves were a major topic in Montana Outdoors throughout the early 2000s.
Above: Montana Outdoors magazine transitioned away from traditional film and slides to digital photography in the mid-2000s.
the new editor, Tom Dickson, set out to cover contentious issues like coal-bed methane development, furbearer trapping, and Fort Peck Reservoir walleye management. In a change from years past, Montana Outdoors would provide a wider range of viewpoints in these articles, while still advocating for fish and wildlife stewardship and retaining the magazine’s charm and personality. Following the 1996 federal wolf reintroduction in Yellowstone National Park, Montana’s growing and expanding wolf population became a contentious issue requiring coverage. “Working It Out with Wolves” (2006) explained how FWP management specialists worked with stockgrowers to prevent wolves from harassing or killing cattle. “Another Mouth To Feed” (2009), confirmed western Montana hunters’ concerns that they were now competing with
Top: “Cross Currents,” JulyAugust 2003, covered the growing controversies among floaters, anglers, outfitters, and others on Montana rivers. Above: FWP directors editorialized in “Our Point of View,” like this one from 2013.
another predator for deer and elk . “Weighing in on Wolves” (2014) showed how Montana’s wolf population, which had stabilized at about 800 animals over the previous decade, had not “wiped out” elk and deer populations as some big game hunters had predicted, nor had new hunting and trapping seasons “eliminated” wolf populations as wolf advocates had warned. WRESTLING WITH RIVER RECREATION The biggest issue facing fisheries management in the 2000s has been growing recreational use of rivers and fishing access sites—by anglers, outfitters, innertubers, kayakers, and others. More and more people are loving Montana’s limited number of rivers, as first detailed in “Cross Currents” (2003). “History” continued on page 26.
TOM DICKSON | EDITOR, 2001–
Fine-tuning a popular ’zine BY TOM DICKSON
PHOTO COURTESY OF TOM DICKSON
It was while working on my very first Montana Outdoors article in early 2002 that I realized Montana was unlike anywhere else I’d ever lived. I’d been hired only a few months earlier to replace Dave Books, who was retiring after running the magazine for a quarter century. Coming in at age 41, I was a geezer compared to the previous editors (who’d started at ages 22 and 34, respectively). I’d edited and written articles throughout my career, first at a national hunting and fishing magazine and then for Minnesota’s fish and wildlife agency. Though new to Montana, apparently I was what the department was looking for. FWP’s new director Jeff Hagener, appointed a year earlier by Republican governor Judy Martz, wanted the magazine to once again tackle controversial issues facing the department but to take a more balanced approach than had been the case in the 1970s. “Articles need to contain other points of view, not just ours,” he told me at our first meeting. I was fine with that. I’d written dozens of stories about controversial fish and wildlife topics in the Midwest—wolves, trespassing, walleye management, wetland loss, trapping, and the like. I was just as comfortable calling critics of state wildlife agencies and asking for their point of view as I was working with department biologists and program managers to get theirs. During my first several months at the job, I worked seven days a week, devouring books on Montana history and politics, por-
ing through Montana Outdoors back issues, and reading FWP press releases from the previous few years. When Hagener called me into his office for my first article assignment, I figured I was ready for anything. I wasn’t. Calling the calving shed The story centered on a controversy over the famous Smith River. For most people, the popular stream can be floated only with a coveted permit drawn in an annual lottery. Local landowners can day-float without a permit, as can guests, if the landowner or a family member tags along. But some landowners also wanted their employees to be
Dickson with a small Lake Superior steelhead in 2001.
When Hagener called me into his office for my first article assignment, I figured I was ready for anything. I wasn’t.
proxies able to accompany guests on day floats. “I want you to call Bill Galt and get his side of the story,” Hagener told me. Back at my office, I did a quick internet search and learned that the Galt family ranch near White Sulphur Springs was one of the state’s largest. I envisioned Mr. Galt working out of a mahogony-paneled office in a threepiece suit, aides rushing in and out with contracts requiring his signature—sort of a modern-day Ben Cartwright from Bonanza. I called and reached a pleasant-sounding woman, I assumed his executive secretary. I asked to speak with Mr. Galt. “Bill? He’s in the calving shed. I’ll put you through.” Calving shed? “Yes?!” Galt shouted when he picked up the call. I could hear cows mooing loudly in the background. It was mid-March, with two feet of snow still on the ground and temperatures in the 20s. I was trying to get my head around the idea that the tycoon rancher was in a calving shed. Wouldn’t his suit get dirty? I said I was hoping to interview him about the Smith River access controversy. “Let me have you talk to my lawyer,” he replied, then shouted over the livestock ruckus, “Lance!” Turned out that was Lance Lovell, who I later learned is a highly regarded real estate attorney and the son of Charles C. Lovell, then a senior U.S. district court judge. The attorney is in the calving shed too? My mind reeled.
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TOM DICKSON | EDITOR, 2001–
At one point Lovell had to interrupt our conversation to do something noisy. Did he just set down the phone to help deliver a calf ? I struggled to imagine the scene. As it turned out, the interviews went fine. Both men were cordial, to the point, and not shy about speaking their mind. As I hung up the phone, I thought to myself, “So, this is Montana.” Over the past two decades I’ve been fortunate to crisscross the state and learn more about this wonderful place and its marvelous people. About Montanans’ lack of pretentiousness and their willingness to take on physical labor. About a landscape so sprawling that some high school teams travel six hours to play a single game, arriving back home well after midnight. About the importance of wildlife, fisheries, and state parks to this state’s identity, quality of life, and economic well-being.
I’m equally grateful to our faithful subscribers who keep this publication alive with their annual renewals, and keep us honest and humbled with their heartfelt letters and emails of criticism, well wishes, and corrections.
Lucking out As I dove into my new job, I aimed to maintain the high standards that Bill Schneider and Dave Books had set. I was soon dealt a blow when, just a week later, longtime art director Bev Veneziano told me she had just accepted a new job. Scrambling to find a replacement, I lucked out and hired Luke Duran. He’d grown up in Livingston, gone to college at Montana State University, and was returning home after eight years out of “Tasting Montana” recipe page, “FWP at state working as a graphic designer. Work” page highlighting department emLuke took to the part-time art director ployees, two-page “Snapshot” photo spread, position like he was born to it. Together we back page wildlife species “Portrait,” and updated the publication and added the Bruce Auchly’s humorous and enlightening
“The Back Porch” column, which later became an editor’s note now called “The Sketchbook.” Though Luke was a native Montanan, he and I were both pretty green the first few years and were fortunate to be led through the bureaucratic intricacies of Montana state government by longtime (and also part-time) circulation manager Debbie Sternberg. Debbie retired four years ago and was replaced by the abundantly talented Angie Howell, who grew up in Billings and, like Luke, now lives with her family in East Helena. In addition to making the magazine livelier, our team began a series of subscriber surveys to improve content; targeted circulation to ensure the magazine reaches Montanans most interested in our content; and developed a program with teachers and the Montana WILD education center to bring Montana Outdoors articles into classrooms to promote reading and science education. Like Dave and Bill before me, I’m grateful to the FWP directors, biologists, technicians, administrative staff, and program managers, as well as stockgrowers, business owners, and others, who’ve patiently explained to me, often repeatedly, what they are doing and why their work matters. I’m equally grateful to our faithful subscribers who keep this publication alive with their annual renewals, and keep us honest and humbled with their heartfelt letters and emails of constructive criticism, well wishes, and corrections. Thank you all. n
Serving subscribers
Printed and folded pages of Montana Outdoors roll off the press before being labeled then mailed to households across Montana and the U.S. 24 | MARCH–APRIL 2021 | 50TH ANNIVERSARY ISSUE
When an issue of Montana Outdoors is printed, a whole new category of magazine work begins. Fulfillment, also known as “subscriber services,” is the process of ensuring that each issue gets to each customer on time and at the right address. Fulfillment includes providing correct mailing labels to the printer, delivering labeled magazines to the U.S. Post Office for mailing to homes and newsstands, maintaining subscriber records, sending subscription renewal notices, billing subscribers, promoting and fulfilling gift subscriptions, and providing customer service in person and via our 1-800 help line. n
I should have checked. I should have known that Montana is the nation’s biggest small town. “State outdoors magazine puts candidate on cover,” read the Billings Gazette headline when that issue of Montana Outdoors hit newsstands a few weeks later. Yep, it was that Mike Taylor. The Montana Democrats lambasted FWP, chiding the department for using a state publication to favor a political candidate. FWP director Jeff Hagener, who bore the brunt of the criticism, had to explain that a greenhorn employee from the Midwest had made the mistake. A Helena TV station sent a producer to our office to interview the clueless newcomer. Fortunately, the whole thing quickly blew over once I explained what happened. But I never forgot my error and the temporary black eye it gave the department. That embarrassment spurred me to double-check the identity of everyone on any cover we’ve run since. So far, no other political candidate has slipped past. n
MIKE MORAN ILLUSTRATION
Our biggest gaffe
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agazines make mistakes, and Montana Outdoors is no exception. We’ve misspelled names, mislocated towns, misidentified fish and wildlife species (birds especially), and flubbed more than a few dates. Dave Books’s face is still red from publishing a loon story with the catchy title: “Seeker of Solace.” “We meant to write, ‘Seeker of Solitude,’” he said recently. “I’ve been seeking solace ever since.” But no doubt the magazine’s biggest gaffe was mine. It was February 2002, and I’d only been in Montana for a month. Art director Bev Veneziano and I were picking a cover for the first issue that would have my name on the masthead as editor. I wanted to make my mark. I certainly did. My idea was to run a “wraparound” cover, which means the photo extends around the back from the front. Not many photographs can work that way, and of the hundreds that had been sent in by photographers for that issue, only one had all the right elements. A mustached, heavy-set fellow in a cowboy hat and red shirt stood on the shore of a mountain lake, his fly rod bent from a big fish on the line. It fit perfectly for a story we were running on cutthroat trout. After Bev mocked up the cover, an FWP colleague walked past and said, “I think that’s Mike Taylor.” “Who’s Mike Taylor?” Again, I’d been in the state for only a short while. He replied that Taylor was the Republican candidate running for the U.S. Senate against incumbent Max Baucus. Okay, I thought. But really, could that possibly be him? I mean, what were the odds a photographer would just happen to send us a photo of a U.S. Senate candidate fishing a mountain lake? And that, of all the photos we had to choose from, that would be the one I would pick for the cover? A thousand to one? A million to one? Besides, our print deadline was the next day. We had to get the issue out the door!
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Top: Cooking tips and recipes for venison and other game and fish have been staples of Montana Outdoors over the past 15 years.
Above: “Postcard from CWD Country,” September-October 2019, told readers what it was like to harvest deer possibly infected with the deadly disease.
“History,” continued from page 22. Montana Outdoors articles also covered new access rules on the Beaverhead and Big Hole, tensions on the Madison and Bighorn, conflicts on the Blackfoot, and the growing challenge of managing scenic, wildlife-rich fishing access sites also visited by boaters, birders, dog walkers, and others who don’t pay to use the sites, as anglers do with their fishing license fees. As during previous decades, tension between state and federal authority over wildlife continued into the 2000s. “Who Calls the Shots?” (2005) detailed federal, state, and tribal authority over wildlife. “Avoiding the ESA Ambulance” (2006) and “Standing Up for Montana” (2014) explained why a growing number of landowners were working with FWP to keep Montana wildlife like Arctic grayling and 26 | MARCH–APRIL 2021 | 50TH ANNIVERSARY ISSUE
Above: Nongame wildlife conservation has been covered extensively in the 21st century, as in this March-April 2019 cover story.
Top: “Welcome to Walleye Fishing,” May-June 2011, provided readers with basic instruction on catching this tasty cousin to the sauger.
Above: The magazine’s first comprehensive article on bull trout conservation and management ran as “An Upstream Struggle,” May-June 2018.
sage-grouse from ending up on the endan “Where Are All the Elk?” (2014) congered species list. firmed hunters’ suspicions that many elk The most contentious hunting and had learned to escape hunters on public wildlife management issue at the start of the land by moving to private property. 21st century has been the state’s The ubiquitous “Clean, Drain, increasing—and increasingly Dry” billboards across Montana inaccessible—elk population. The 2010s ended advertise the growing threat of Montana Outdoors has covered aquatic invasive species (AIS), with a series the topic with: another topic regularly covered of director’s “The Elk Next Door” (2003) in Montana Outdoors. “A State explained how some new nonres- messages detail- Under Siege” (2003), “Keeping ident landowners were shutting the Invaders at Bay” (2010), and ing the public their gates to hunters—and shut“Meet the AIS ‘Pit Crews’” (2018) trust concept. have kept readers abreast of the ting down FWP’s ability to control populations using public state’s response to existing and hunting harvest. potential infestations of invasive “Taking Aim at Depredation” (2006) mussels, Eurasian watermilfoil, New Zealand and “Shouldering Its Responsibility” (2015) mudsnails, and other waterborne non-natives. gave voice to FWP officials’ plan to increase Whirling disease turned out not to be hunter harvest and thus reduce landowner as bad as FWP officials had feared in the hardship from the state’s hungry elk herds. 1990s, but chronic wasting disease (CWD)
has arrived and spread just as wildlife biologists predicted. “So Far, So Good” (2003) signaled initial optimism the disease might stay out of Montana, but the later headlines alone—“Disease at the Door” (2017), “Containing the Spread” (2018), “Postcard from CWD Country” (2019), and “To Eat or Not to Eat?” (2020)—told the story of CWD’s arrival, spread, and worrisome ramifications for hunters and their families. Game wardens’ essential and sometimes dangerous work was highlighted in “Making a Killing” (2002), “Big Antlers and Big Egos” (2006), “Affable Authority” (2015), “Sniffing Around” (2009), and “Calming the Waters” (2020). As always, the magazine kept readers entertained with articles on cooking wild game; birding and other wildlife watching; hunting for elk, ducks, deer, and pheasants; and fishing for walleye, perch, and trout. One of Montana Outdoors’ most popular issues was its “Best 100” special (2013), showcasing the top things to see and do to fully experience Montana’s outdoor life. The 2010s ended with a series of messages from FWP director Martha Williams detailing the origins of the public trust concept, inherent tensions with private property rights, and how building trust and collaboration is the best way to protect the natural resources that make Montana such a great place to live and visit. In January 2021, Williams was named principal deputy director of the U.S. Fish & Wildlife Service, allowing her to deliver the public trust message to a national audience. STILL RELEVANT? As it has since the beginning, Montana Outdoors continues to highlight current FWP issues and activities while exploring where the agency and its stewardship may be headed. But where is the magazine itself headed? It’s reasonable to ask whether Montana Outdoors can survive in an era where most people—especially young ones— receive their news and informa-
tion online via handheld devices. Is a print Illustrated, Time, National Geographic, Good magazine still relevant these days? Housekeeping, Reader’s Digest, and many The answer is yes. Perhaps never more so. others are thriving. While social media can be a People treasure their smartfun and easy way to consume phones, but many love their small bits of information—“Elk magazines, too. As proof of our hunting season opens tomorBecause articles can be read lasting value row,” “Click here for state parks on handheld electronic devices near you”—it can’t tackle comand relevance, (though with some difficulty), plex issues such as how FWP Montana Outdoors Montana Outdoors also makes all manages grizzly bear issues or issues and articles available ontoday has more line and via social media. But in a resolves water recreation conflicts. “Long-form” media such subscribers than world where so much informaas magazine articles have room tion is transitory, most of our ever in its for historical context, different 50-year history. subscribers tell us they prefer a points of view, and helpful print version they can hold in maps, charts, and timelines. their hands, read for a while, then This allows readers to fully ungo back to later, again and again, derstand what’s going on in Montana’s out- allowing the information to sink in. doors. An Instagram post just can’t compete. Helping people understand issues and As proof of our lasting value and rele- ideas related to fish, wildlife, and state parks vance, Montana Outdoors today has more stewardship is why FWP created this publicasubscribers than ever in its 50-year history. tion in 1970. We’ve been accomplishing that We’re not the only print magazine doing for the past 50 years, and, with the support of well in this digital age. Though some pub- the department and our loyal readers, we’ll lications have fallen by the wayside, Sports do it for another 50.
Over the years, Montana Outdoors has been honored with multiple awards from the Association for Conservation Information and the National Association of Government Communicators. The magazine has also been recognized by the Montana Wildlife Federation, Montana Parks and Recreation Association, and the Montana Chapter of the American Fisheries Society. Photo by Thom Bridge.
50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 27
Recipes
and Montana Outdoors
“24-Carat Venison,” November-December 2008
Recipes have long been among the most popular features in Montana Outdoors. In early issues—before the advent of the freeze-dried, ready-to-eat meals available today—many were for camping food. A typical recipe was the oddly named (and rabbitfree) Blushing Bunny, which called for mixing flour, butter, a can of tomato soup, and a cup of American cheese in a pot over a campfire. That may sound less than appetizing today, when campers can quickly boil up a delicious meal of beef stroganoff or kung pao chicken. But for a hungry backpacker in 1973, a tin plate loaded with Blushing Bunny no doubt did the trick. In 1974 Montana Outdoors produced a special publication, Savoring the Wild, filled with fish, game, and wild plant recipes. Since 2006 the magazine has run a regular cooking column, now called “Tasting Montana,” featuring a modern take on fish and game recipes, often devised by renowned chefs. “Duck Done Deliciously” (2005) provided tips on cooking ducks (grill butterflied birds quickly over high heat). “Venison Alchemy” (2007) explained how braising transforms tough cuts and shanks into delicious, fork-tender meat using low heat, moisture, and long cooking times. “24-Carat Venison” (2008) detailed the best ways to enhance tenderloin and other prime cuts in recipes like Sautéed Steaks with Port Sauce. n
“There’s Nothing Like Wild Huckleberries,” July-August 1973
“Venison Alchemy,” November-December 2007
“Mont-Mex Tacos,” March-April 2017
“Favorite Fish And Game Recipes,” Sept.-Oct. 1973
Special Montana Outdoors publication Savoring the Wild, 1974
“Blue Grouse and Shallots,” September-October 2014
“Spicy Thai Fried Catfish Cakes,” July-August 2020
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ESSAYS
Since its beginning, a hallmark of Montana Outdoors has been good writing, whether by FWP employees or nationally recognized authors like Rick Bass, John Madson, Scott McMillion, and Allen Morris Jones. Here are three of our favorites: blossomed as early as April 28 and as late as May 21, with most flowering dates between May 5 and 13. Robins could be expected to By Ken Walcheck, March-April 1979 return to the breaks country between March 25 and April 5, and the little “ren” faithfully returned around May 10. warm April sun basted my face as I sipped hot coffee from During our mid-April turkey hunt, I observed many flowering a tin cup at our turkey hunting campsite in the Missouri pasqueflowers and sagebrush buttercups as I tramped through the River Breaks. As I settled in next to a pine tree, one of my park-like openings scattered throughout the pine forest. My curioshunting companions trudged into camp with an interesting tale. He ity got the best of me when I visited the cabin and checked the pherelated how he stumbled across an old, weathered log cabin with all nological records: The pasqueflower began opening about April 10 kinds of interesting notations written on the turn-of-the-century and buttercup started to bloom about April 5. These early harbingers mortar used to fill the chink between hand-hewed logs. of spring were the first showy flowers to greet the gobblers as they When I questioned him further, he elaborated on some of the dispersed from winter groups to establish breeding territories. notations he could remember. Most of his references centered on Certain flowers, then, can serve as clues to what will happen next biological events that had occurred around the homestead, such as in nature’s sequence of events. For example, they can indicate the “saw first blue birds; heard first toad; cottonwood buds busting out,” time when deer will drop fawns, when Canada geese eggs will hatch, and “500 geese went south.” Dates, from 1928 to 1962, were and when young horned owls will leave the nest. included with most of the recordings. The homesteader also recorded other incidents of interest to himI didn’t get to the cabin during that spring hunt, but I vowed to self, as he sat by the kitchen table next to the inside “blackboard”: return some day to document the information written on the “black“First air plane flew over this place October 31, 1928—ther was board” mortar by some astute observer. blizard next day.” I recently fulfilled that obligation and saw for myself the notation “Put steel roof on house—I939.” of a man who had a real appreciation for a rough, dissected country “Started burning coal fall of 1953.” and it occupants. As Aldo Leopold once wrote, “There is much con“First helicopter flew over this place Sept. 26, 1953 about fusion between land and country. Land is the place where corn, gul- 10 o’clock in forenoon, it was going west.” lies, and mortgages grow. Country is the personality of land, the Our biological reporter was a big man, endowed with respect for collective harmony of its soil, life, and weather. Country knows no his fellow man. His sprawling, bold writing told me he wore a size mortgages, no alphabetical agencies, no tobacco road; it is calmly 161⁄2 shirt and size 46 underwear. During the first year of World War II, aloof to these petty exigencies of its alleged owners.” he wrote, “Equal land and air to all men.” It was apparent the former occupant of the homestead knew One of the requisites for comprehension of nature is an unthe difference between land and country. He was well derstanding of ecology, which is by no means coextensive with aware that “his” country was more than a plain “education.” In fact, a basic understanding of ecolexterior, which to some must have seemed ogy does not necessarily originate in courses homely and drab. bearing ecological labels. Perception canThe former occupant probably didn’t realnot be purchased—with either advanced ize it, but he was dabbling in phenology and degrees or dollars. Like all real treasures recording some valuable biological inforof the mind, ecological perception is a mation. (Phenology is a branch of rare trait bestowed on few. science dealing with the relationAs I left, I turned to take one last ship between climate and perilook at the old homestead. I felt one odic biological phenomena.) regret—not being able to talk For example, after comparing the with the individual who had dates on the cabin wall from such unusual rapport with the 1944 to 1962, I learned the surrounding country, a rapport homesteader’s “wild cherries” very few of us possess.
Chronicle on a Cabin Wall
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ESSAYS
the Chinese ringneck population took off like a Roman candle. In the early 1900s, state pheasant farms sprouted around the country in profusion, and the effects of early stocking programs soon began to tell. By 1944, it is said there were 16 million ringnecks in South Dakota alone, and pheasants were prospering throughout much of the nation north of the Mason-Dixon line. The story was much the same in Montana; by the mid-1920s, pheasant populations in some parts of the state were dense enough to cause complaints of crop By Dave Books, September-October 1985 damage, and by 1940 the ringneck was Montana’s most popular game bird, a position it has not relinquished over the years. Pheasants have had their ups and downs since those halcyon t ought to be a national holiday, just like the Fourth of July. In fact, the opening day of pheasant season bears a strong resem- days, but they remain among the most abundant and sought-after blance to Independence Day. There’s lots of noise, color, con- game birds on the American scene. They’re tough, wily, handfusion, and impassioned oratory—the latter mostly directed toward some, prolific, and excellent table fare—all the more reason why errant hunting dogs who have proclaimed an “Independence Day” Congress should declare the opening day of pheasant season a national holiday (Judge Owen Denny Day would have a nice ring to of their own. But don’t blame it all on the dogs. Ring-necked pheasants have it, don’t you think?). But even if that wise and august body fails to a way of stirring things up in a hurry. Their powerful scent can turn act sensibly between now and Montana’s opening day on October even the most obedient canines into rambunctious, goggle-eyed 19th, I’ll be afield with a bird dog or two, basking in the russet glow neurotics. Come to think of it, their masters don’t fare a whole lot of autumn and matching wits with that star-spangled firecracker better; something about the ringneck’s splashy colors and derisive known as the Chinese ringneck. It’s one Fourth-of-July-in-October cackle tends to short-circuit the nervous system of all but the I try never to miss. calmest bird hunters. Big, gaudy, smart, and raucous, pheasants are as American as apple pie, even if they did originate in China. When Judge Owen Denny, the U.S. Consul General in Shanghai, shipped several crates of pheasants to Oregon’s Willamette Valley in 1881, he couldn’t have known he would be instrumental in spawning a new American tradition. The old judge was probably just thinking in terms of a few pheasant fricassees to add spice to his stateside retirement menu. But the long-tailed birds had bigger plans. Within 10 years they had spread throughout the Willamette Valley; Oregon’s first pheasant season in 1892 produced a harvest of 50,000 birds on the first day! Other states were soon clamoring for some of the Oregon birds to stock in their own backyards. Although pheasants had been introduced at various times on the East Coast beginning as early as 1733, these early efforts had always ended in failure. Now, however, the right strain of pheasant had found the right environmental conditions, and
Opening Day
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ESSAYS
Pileated Woodpeckers in February By Rick Bass, March-April 2009
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ore sounds, on the 18th and 19th of February, after so much silence: the air aswirl with the strange raucous chitterings of the pileated woodpeckers calling out as they fly from ailing tree to ailing tree, searching for the ants and beetles that feast upon those trees, as the pileateds, with their long anvil bills, feed upon those insects, so that—again, another marvelous equation—a forest grove of dead or dying trees, rotting or burned, equals the sight and sound of a great pileated woodpecker, 17 inches from bright red head to tail and with an even larger wingspan, flying through these forests with wild whoops and wails and laughs. And while it is an equation beyond our ken to completely measure or replicate or even fully understand, it is not one that lies beyond our ability to observe and celebrate, which is, to paraphrase the poet Mary Oliver, exactly what I have been doing, all day.
DIGITAL COLLAGE. SOURCE: SHUTTERSTOCK
And again, the sameness or similarity of the world’s secret equations, and its patterns, expresses itself across the different media; as the shouting, laughing giant woodpecker is in many ways but a miraculous blossoming of the deadstanding spars—little more than a leap of thought, as if the deadstanding spar had all along desired to become such a bright and flightworthy and attractive bird—so too does the sound of the great pileated woodpecker carry within it the same energy and pattern, the vibrancy, of the silent sap that is beginning to stir in the living trees, and of the overwintering insects that are beginning to stir in the dead or compromised ones. It all seems to be attempting to merge, once winter starts to lift. Unerringly, it seems, the woodpeckers swoop to the trees that contain the stirring insects. (How do they know? By sight, by sound, by odor, by intuition?) Tentatively at first, they begin to tap at the chosen tree, probing it, until, within the first few trial excavations, the tender and delicious insects are revealed to the uncurling tongue, and further excavation begins now in earnest. A rapid, concussive drumming issues throughout the forest, the pileated hammering out its deep and distinctive rectangle-shaped cavity, chips and slivers of bark flying everywhere—the bird, it seems to me, preferring to test the green bark of still-living trees, in February. (Do the woodpeckers mark with anticipation, visually or otherwise, those trees each autumn that are or might possibly be newly diseased?) There could be ten thousand reasons, ten thousand related connections, dependencies, and advantages for such an intricate seasonal preference, some acute and exquisite forest balance, but all I know is that in February, one notices with far greater frequency the new-peeled slivers of green glistening bark resting atop the new snow, new wood pale and bright as new-milled lumber, and chips scattered about wildly, looking at first like the residue from where some sawyer passed just hours before with ax or chainsaw. . . .
And in the drumming sound of those excavations, despite the falling snow, one can hear another of the first sounds of spring returning, and in those glistening chips and slivers that the woodpecker has carved from the trunk, one can see that the sap is beginning to move, just like the river, and just like earth, and just like the braids and ribbons of ducks and geese overhead. The butter-colored wood chips are sticky with living resin, and revealed like that, resting upon the open snow, it is as if the blood-within-theblood, the sap within the sleeping tree, and the sleeping tree within the sleeping forest, is beginning to awaken; and again, whether the woodpecker is drawn to the first few signs and clues of that awakening, or perhaps participates more actively, helping to accelerate that awakening, not just with the booming cannonade of its drumming, and its wild and strange calls, but with the actual cracking open of those new-stirring trees, I could not say for sure, nor have I met anyone who could; nor do I need to know. Again, I really need only to know that I like to walk across the diminishing snow, in February, usually on snowshoes, and notice, and celebrate, those bright new-peeled ribbons of bark resting fragrant upon the snow, and to know that there are forests where I can do this; that there are forests where I will always be able to do this.
This essay first appeared in The Wild Marsh, published by Houghton Mifflin Harcourt. 50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 31
State Parks
and Montana Outdoors
“Living Limestone,” May-June 2020
The Montana Legislature added a Parks Division to the Fish and Game Department in 1965. It took another 14 years for the agency to embrace the newcomer and change its name to Montana Fish, Wildlife & Parks. Anticipating that change, in 1978 Montana Outdoors published a special issue to highlight the state parks system. Thereafter, as state parks became more integral to the department, the magazine regularly ran articles profiling Lewis & Clark Caverns, Ulm Pishkun (now First Peoples Buffalo Jump), Missouri Headwaters, Bannack, Makoshika, and other recreational, historical, and cultural sites. State parks coverage continued into the 21st century with stories on park maintenance, little known state parks, urban state parks, and state park archaeology. In recent years, the magazine has also focused on the state parks’ ailing infrastructure, lack of funding, and inadequate staffing, and the visitation overload during the 2020 Covid-19 pandemic. n
“Aleck-chea-ahoosh,” November-December 1971
Preserving and interpreting important Native American sites is a critical part of the FWP Parks Division’s mission. In 1971, Montana Outdoors profiled the renowned Apsáalooke leader Chief Plenty Coups (Aleck-chea-ahoosh “Many War Achievements”), for whom a state park was named in 1965. A 2005 article told the story of the Treaty of Hellgate and the park named for the site where Salish, Kootenai, and Pend d’Oreille tribes reluctantly gave up most of their homeland in 1855.
“The Treaty Lives On,” November-December 2005
“Where the West Comes Alive,” September-October 2019
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“Bannack,” March-April 1972
“Rosebud Revisited,” May-June 1991
“Dino Destination,” September-October 2020
“Digging Deep Into History,” March-April 2009
Insufficient staffing and failing sewage systems and other infrastructure have plagued Montana’s state parks system for decades. This 2019 article exposed the problem and gave voice to managers and other employees struggling amid rapidly rising visitation. Recognizing the importance of state parks to nearby communities, public health, and local economies, the 2019 Montana Legislature provided extra funding to help address some of the maintenance backlog.
:A Key to the Past,” May-June 1993
“Gateway to the Breaks,” May-June 1995
“A Showcase of Nature’s Forces,” March-April 1981
“New Entrance Fees Help Ailing State Parks,” July-Aug 1989
“Behind the Curtain,” March-April 2019
“Wet and Wild,” July-August 2019
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ARTWORK
BRINGING ARTISTRY TO OUR READERS
O
ver the years, Montana Outdoors has treated readers to some of the nation’s best wildlife art and other forms of painting and illustration. The magazine was especially awash in images of mammals, birds, and fish during the 1980s and ’90s (editor Dave Books was a big fan). Wildlife art at the time was undergoing a renaissance, fueled in part by nationwide interest in the Federal Duck Stamp contest and the dozens of state duck, trout, and other wildlife stamp competitions run by wildlife agencies. Wildlife conservation groups like Ducks Unlimited and Trout Unlimited also raffled off framed wildlife and fish prints to raise funds for projects. Montana Outdoors covered Montana’s state duck stamp contest, which ran from 1986 to 2004, each year after the winners were announced. Another reason for art’s early prominence in the publication is that, for years, most wildlife photography had yet to match the artistry mastered by Takehiro Taira of Kalispell, Ron Jenkins of Missoula, Robert Spannring of Livingston, Shirley Cleary of Helena, Joe Thornbrugh of the Bitterroot, and other renowned Big Sky Country painters. Montana may well have laid claim to the most wildlife artists per capita of any state in the union. Painters also could depict wildlife scenes in great detail: a blue grouse flying off a rocky ridge, a hooked rainbow trout leaping into the air, a grizzly bear with cubs at close range. In recent years, the magazine has featured classic wildlife art in “Visions of What Once Was and May Be Again” (2012), on the ways historical paintings inspire modern conservationists. “Danger Around Every Bend” (2015) explored how early 20th-century “predicament art”—charging bears and crouching cougars—may have made Americans overly fearful of large carnivores and contributed to their extinction in many states. And it’s not just wildlife art. Montana Outdoors also features illustrations, watercolors, and paintings depicting a wide range of subject matter, from grasshoppers to wildflowers. On pages 34–37 we present a sample of the artwork featured in Montana Outdoors over the past 50 years.
Dave Samuelson, March-April 1986
Robert Spannring, July-August 1988
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Clockwise from top left: Joe Thornbrugh, November-December 1987 Nora Wildgen, September-October 2007 Russell Chatham, November-December 2004 Stan Fellows, September-October 2018 Shirley Cleary, November-December 1991
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Takehiro Taira, March-April 1983
Glenn West, July-August 1980
Kendahl Jubbs, July-August 1982
Robert Neeves, November-December 1986
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Charles Fritz, March-April 2006
Liz Bradford, November-December 2014
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Landowner relations and Montana Outdoors
“Landowners and Sportsmen: Toward a Partnership,” July-August 1988
The first edition of Montana Outdoors included an article urging hunters to improve their behavior when on private land by following what the department called the “3-Cs”: courtesy, consideration, and common sense. Since then, the magazine has run dozens of articles and editorials exploring ways to improve relations between landowners and hunters. Often the crux of the matter has been tension between those who want to hunt wildlife, part of the public trust, on private land and landowners asserting their property rights. Cooperation is made more difficult by irresponsible hunters who litter, trespass, and shoot up signs on private land. It doesn’t help matters that many landowners open their gates to paying customers only. FWP is deeply involved because public hunting is the main way the department controls deer and elk populations (and funds most of the department’s wildlife management programs). Without public hunting, many big game populations would increase dramatically, leading to more damage to crops and fencing. To maintain hunting as a management tool while also promoting its recreational aspects, FWP tries to facilitate cooperation between ranchers and hunters. The agency and Montana Outdoors also promote conservation programs involving private landowners. n
“Mending Fences,” November-December 2008
A lack of accessible private hunting land—or too many hunters on that land, depending on your perspective—is nothing new. The author of this 1976 article summed up the issue this way: “While numbers of hunters and fishermen in Montana have drastically increased over the years, the amount of private land open to these sportsmen has decreased. Landowner/sportsmen conflict is the reason most often cited for these closures. If this is true, can the trend be reversed?” “Good Landowner/Sportsman Relations—Are They Possible?” September-October 1976
“Green Grazing,” November-December 2017
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“Oiling the Gate Latches,” July-August 1998
“In Search of a Better Relationship,” Sept.-Oct. 1977
“Where Can Sage-Grouse Live?” November-December 2013
September-October 1977
“Block Management,” September-October 1997
This 2010 article informed readers of FWP’s new Hunter-Landowner Stewardship Project, which the department created to help people on both sides of the fence better understand each other’s perspective. The online program emphasizes how hunting on private land is a privilege, not a right, and contains information on obtaining permission, retrieving downed game, hunting ethically, and preventing litter and wildfire.
“Walk a Mile in My Boots,” September-October 2010
“Saving the Best Forever,” November-December 2019
“Permission Denied,” November-December 2008
“Creating the Wildlife-Friendly Fence,” July-August 2009
“Exceeding Expectations,” July-August 2010
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PRODUCTION
Anatomy of an Article “Secrets of a Morelling Master” MARCH-APRIL 2015 STORY ORIGINS Ideas for Montana Outdoors articles come from senior FWP managers, department field staff, freelance journalists, and the editor. The goal of each issue is to present a mix of articles and other content that both entertain our readers while informing them about FWP issues and activities. In this case, the editor saw from news reports in recent years that interest in morel hunting was growing, especially following several large western Montana forest fires that created ideal harvest conditions. He figured the best way to learn how morelling worked, and then convey that to readers, would be to tag along with mushrooming expert Larry Evans of the Western Montana Mycological Society. BUILDING THE ARTICLE Montana Outdoors articles are written by the editor, FWP staff, and freelance journalists. All involve extensive online research and interviews with experts. With this morelling article, we obtained most of the information we needed from a single authority. Controversial articles require additional interviews with people on various sides of an issue. Once information is gathered, it’s organized into a logical order and then written and rewritten until it begins to make sense as a coherent and entertaining story. HEADLINES The role of a headline is to attract and hold the reader’s attention, often with alliteration, rhyme, puns, or other poetic devices, while relating some of the article’s content or intent. The subhead further clarifies what the article is about. In this case, the terms “morelling master” and “mushroom whisperer” conveyed both the main character’s guru-like status among other mushroomers and his playful nature. REVIEW All articles are reviewed by FWP staff and other experts for accuracy. For stories on controversial or complex topics, like grizzly bear 40 | MARCH–APRIL 2021 | 50TH ANNIVERSARY ISSUE
management or sage-grouse conservation, a dozen or more experts from FWP and elsewhere may review the text before publication. PHOTO SELECTION Two months before each issue is produced, the art director sends an email to photographers requesting photo submissions for the stories in development. Sometimes photojournalists are hired to take specific shots. These processes provide abundant images from which to illustrate each article. For this particular article, Montana Outdoors contracted a freelance photographer to accompany Evans and document a morel hunt in a burned forest. LAYOUT AND DESIGN Layout begins when the art director has the components of the article ready to assemble: the article and headline, photos, and other graphic elements. The headline “Secrets of a Morelling Master” called for a photo that answered the question, Who is the morelling master? We used a large photo of Evans gazing at a morel, portraying him in a contemplative, Zen-like pose. The image also worked to show how difficult it can be to see a morel, even when in plain view. The art director structures the graphic elements to guide the reader’s eye through the article. The headline is featured in a large type size to first grab the
reader’s attention, followed by a smaller subhead, and, lastly, the story text in the magazine’s standard font size and column format. Visual elements are arranged on an invisible grid template to create a sense of order and visual harmony (see details at right). Effective design also includes “white space” so elements don’t appear crowded. In this case, the art director added two morels with shadows that created a “3-D” effect, as if they were sitting on the page. The morels were arranged to draw the reader’s eye to the beginning of the text columns, a visual “entry point” to the story. POST LAYOUT After an article is laid out, the text is copyedited to improve grammar, remove redundancies, clarify main points, and enliven the writing. Then all facts are double-checked, photo credits are verified, and, finally, each article is proofread—twice—to catch any remaining typos or other errors. When the editor and art director agree that all articles in an issue are ready, they send the magazine to the printer to have it printed, labeled with subscriber addresses, and delivered to mailboxes and newsstands across Montana and the United States.
On location: (left to right) photographer Paul Queneau, mushroom expert Larry Evans, editor Tom Dickson, and art director Luke Duran.
The photographer captured images envisioned by the art director, including Larry Evans with a map showing fire intensity, scenics of the burned forest landscape, images of mushroom foraging, and close-ups of morels, all of which helped set the scene for readers and visually illustrate the article’s content.
Underlying every article layout in Montana Outdoors is an invisible gridded template. This “skeleton,” or structure, establishes margins and spacing and reinforces a consistent look and feel to all articles. Montana Outdoors features a modular 12-column grid that can be used to create 2-, 3- and 4-column layouts in which text can flow (right). The grid also creates consistent “gutters,” or vertical space, between columns. In the morelling article, we used a 3-column layout, with the first of the three columns left empty to create white space (below right). The photo of two morels was placed in the area of the first column so that they jut into the second column where the story text starts. All visual elements— headline, subhead, byline, photos, story text, and page numbers—are aligned to the horizontal and vertical guides of the grid to give the design order and clarity. By adhering to a grid, all Montana Outdoors stories are presented in a uniform format. When subscribers receive an issue of the magazine after it rolls off the press (below), each article they read has a consistent, familiar structure—even if they can’t readily see it.
Headline
Subhead Byline Lead story photo
Spot photo
Story text column
Story text column
photo caption
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GRAPHIC DESIGN
Graphic design: the art of storytelling By Luke Duran, Montana Outdoors art director “How am I going to crack this nut?” With each Like a supporting actor, good design is article I lay out, I’m back at square one—star- subtle. It enhances the words and images ing at a blank page asking myself this ques- without calling too much attention to itself. tion. The answer is unique to each story, and Take, for example, the opening spread of graphic design is the process I use to find it. “The Bighorn’s Rocky Recovery,” featured in While words and sentences are at the the March-April 2011 issue. If you compare heart of an article, my challenge as a graphic graphic design to a jigsaw puzzle, the pieces designer is to visually enrich and clarify the here were: headline and subhead, photo of a article’s main points. I do this by pairing the bighorn sheep, byline, and white space. Withwritten story with appropriate photos and out thoughtful placement of these elements, artwork and arranging these elements on a the layout would resemble a confusing, uninpage. To me, the magic of graphic design is spired collection of random puzzle pieces. how creative placement of the elements can I employed several design techniques breathe life and energy into the final article. and considerations to help make this open-
ing spread come to life: Looking at the bighorn photo, two things caught my eye: the beautiful curvature and texture of the horn, and the rich texture of the hair. To highlight these features, I removed the color from the photo and increased visual contrast by rendering the image as a sepia tone. Good spreads need a visual “entry point” to draw the reader in, so I left the sheep’s eye in full color as a vibrant point of interest. I also tightly cropped the photo, removing extraneous, distracting detail until all that remained of the image were the horn and fur textures and the eye. The oval space within the sheep’s horn served as a clear spot to place the text. I chose a bold, slab-serif font for the headline, one that matched the visual strength of the photo, and placed it opposite the bighorn’s eye. I rendered some of the words in the same brown tone as the eye to provide visual continuity. The subhead and byline fit nicely below the headline, centered within the remaining space. This arrangement provided a clear and legible introduction to the article. As a finishing touch, I added a subtle ornament above the subhead to underscore the headline and add a touch of western flair to this opening spread.
Above: the completed opening spread layout. Below left: Without graphic design, the article elements are dull and unengaging.
The Bighorn’s Rocky Recovery After a catastrophic decine in the early 1900s, Montana’s bighorn sheep population has grown into one of the nation’s largest. But habitat loss, highway fatalities, and deadly disease could send numbers tumbling again. by Tom Dickson
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The little bear Ever since the magazine’s first year, and especially in recent years, most Montana Outdoors articles have ended with a small grizzly silhouette (sidebars often end with an “end box” n). The bear icon is based on an illustration, likely drawn by Vern Craig, included on the cover of the publication’s first issue.
Timelines are a graphical way to present information in a linear manner. In the example above, the history of Montana fisheries management was displayed with significant events presented in chronological order. The blue river served as visual navigation to guide the reader through the events.
Graphic design toolkit Beyond words and photos, designers use various techniques to explain story details and enhance visual appeal. Here are some of the tools we use in Montana Outdoors to offer readers a richer reading experience.
Pull quotes highlight voices within an article. Placed within text columns, these visual elements are also used to call attention to important points or represent particular perspectives.
Maps help readers locate places referred to in an article while providing color and visual interest. For an article on Arctic grayling recovery, these maps showed the location of the Upper Big Hole River, Montana towns located within the fishery, and the current and historic range of grayling.
When not overdone, creative typography can add character and drama to an article layout. It can also give readers a sense of what the article is about.
Infographics like pie charts and bar graphs show points of data, and are a good tool to explain scientific trends or study results.
Montana Outdoors hires artists and illustrators to create graphics that visually detail specific messages or provide clarity to a story concept. This illustration provided readers with a better understanding of the unseen hazards that lowhead dams pose to recreational floaters and anglers. 50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 43
Photography and Montana Outdoors Wildlife and landscape photography is a hallmark of Montana Outdoors. So important are images to the magazine that in 1981 editor Dave Books devoted an entire issue to photography, a tradition that has continued for the past 40 years. In addition to the magazine’s January-February photo issue, which each year inspires more letters and emails of praise and congratulations than any other issue, Montana Outdoors features covers, twopage “Snapshot” spreads, and articles illustrated with stunning photographs of wildlife, state parks, fish, scenic sights, and outdoor recreation activities. Finding the right images to support an article can be difficult.
For each issue, art director Luke Duran must find visually interesting and appropriate photos with perfect focus and the right combination of composition, lighting, and color. He must also locate hard-to-find artistic shots of bass and walleye angling, ice fishing, and state parks activities, especially in eastern Montana. He assigns photojournalists to take shots of FWP staff, local landowners, and others featured in articles. Fortunately he’s able to call upon hundreds of professional and top-notch amateur photographers who live in Montana. Duran selected the images on pages 44–47 to represent the wide range of photographic excellence he has featured in Montana Outdoors since starting work here in 2002. n
Clockwise from top left: Jess McGlothlin; Donald M. Jones; Teri Reese; Tony Bynum 44 | MARCH–APRIL 2021 | 50TH ANNIVERSARY ISSUE
Clockwise from top: Alex Badyaev; Denver Bryan; Kenton Rowe 50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 45
Clockwise from top: Vic Schendel; Chuck Haney; John Ashley; Chris McGowan; Dušan Smetana 46 | MARCH–APRIL 2021 | 50TH ANNIVERSARY ISSUE
Clockwise from top left: John Warner; Thom Bridge; Jesse Lee Varnado; Tim Christie; John Lambing; Jeremie Hollman; Sean R. Heavey 50TH ANNIVERSARY ISSUE | MONTANA OUTDOORS | 47
HUMOR
A FUNNY THING HAPPENED
R
eaders of Montana Outdoors tell us again and again they enjoy the magazine’s humorous essays and illustrations. Even during the 1970s, the magazine found room to slip in some levity between exposés on land development and denouncements of stream destruction. But it was in later decades that the magazine fully embraced humor as a way to both entertain and inform. During the magazine’s early years, ace cartoonist Vern Craig illustrated articles for which there was no photography available. A notable example was fisheries biologist Dick Vincent’s 1972 article detailing his ground-breaking research on planting hatchery fish in the Madison River. Craig also gave many of his sketches an editorial edge, in the style of Pulitzer Prize–winning political cartoonist Jay “Ding” Darling. Later, editors used humorists to write essays on the follies of turkey hunting, trout fishing, winter camping, and more. Editor Tom Dickson, himself an amateur cartoonist, brought in the works of Jeff Tolbert, Peter Grosshauser, Mike Moran, and other professionals to enliven the magazine’s pages. Bruce Auchly, Matt Flavin, Tom France, Mike Korn, Louis Lavoie, Ben Long, and other humorists also have brightened many a reader’s day with their written wit and insight.
John Potter, May-June 1997
Essay by Matt Flavin, art by Jeff Tolbert, March-April 2003 Dave McGee, November-December 1993
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Mike Moran, November-December 2017
Ed Jenne, November-December 2016
“I always pray for guidance, but it’s nice to have GPS as backup.” Tom Dickson, May-June 2009
Jeff Tolbert, May-June 2005
Peter Grosshauser, September-October 2005 Vern Craig, July-August 1974
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THE OUTSIDE IS IN US ALL.
READY TO ROLL The Montana Outdoors team outside the magazine’s office in Helena: Angie Howell, circulation manager; Tom Dickson, editor; Luke Duran, art director. Photo by Thom Bridge.
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