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Using per serve pricing to increase fruit and vegetable pricing

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Using per serve pricing to increase fruit and vegetable purchasing February 2024 A/Prof Fiona Newton 1, Prof Josh Newton2, Prof André Bonfrer 2 1 Department of Marketing, Monash Business School, Monash University 2 Department of Marketing, Deakin Business School, Deakin University

Photo by Scott Warman on Unsplash

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Using per serve pricing to increase fruit and vegetable pricing by Monash Business School - Monash University - Issuu