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Conference Process Book

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molly casey_process book


R G

A F N E E

N O I H S

N O C

E R E F

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TOPIC interior design sustainable packaging sustainable fashion


I chose this topic because I find fast fashion and the fashion industry’s current lack of sustainability astounding. I want to press the urgency of this issue through this conference.


S A E D I s e y d c i n

N I A M s d a e r h t

a g r o n // g i s e d / / g n i l e l c n b y a a c g s p e u u v e r / d / n a g n g i n g i a t w f k e i r c n h a / t / p / t / r e l a b m a s n i a g e t n g s i n u p a s p h o / c / h / s / / / n o s i l t a a i v r e o t n a n i m / / y g o l o n h c te


QUESTIONS -why is this so important? -how can we minimize the problem? -can technology help or hurt this? -what’s something we can all do to help the cause?


JENNIFER HYMANN

AMIT KLARA

NATSAI AUDREY CHIEZA

SUZANNE LEE

SPEAKERS ANDREW DENT

CLARA VULETICH

MAGGIE MARILYN

STELLA MCCARTNEY


JENNIFER HYMANN founder of rent the runway

AMIT KLARA sustainable fashion expert


NATSAI AUDREY CHIEZA founder of faber futures

SUZANNE LEE fashion designer


ANDREW DENT sustainable technology expert

CLARA VULITECH fashion designer


MAGGIE MARILYN fashion designer

STELLA MCCARTNEY fashion designer


THAN

K YO

U


name

tagline

weaving a sustainable

new

future through production

paragraph

Thread-Up is a 3-day environmentally conscious virtual conference. Striving to analyze, question and push boundaries in the arena of fashion and couture. Through our immersive online experience, we hope to hold a mirror over the past, and pave the way for the new generation of fashion forward.

buzz words

clean, futuristic, reflexive


name

clothes the loop

tagline

closing the gap between the future of fashion, and the mistakes that hold it back.

paragraph

Time is up for the fashion industries selfish depletion our of natural resources and excessive waste. Clothes the loop is a fashion forward virtual conference focused on building a clean future for fashion. Join us for the 3-day conference and help us close the loop.

buzz words

geometric, loud, whimsical


name

recyc(lead)

tagline

an initiative for doers, don’ters and everyone in between, for the future of clean couture.

paragraph

Recyclead is a 3 day virtual tech conference devoted to the cause of the clean couture. Join us and become part of the greatest innovation in fashion: change. Now is the time to put a stop to the fashion industries carbon footprint, and put our best foot for ward.

buzz words

textural, organic, neutral


name

all things considerate

tagline

creating fashion waste is quite rude!

paragraph

We have a problem that desperatly needs fixing. A problem so big that is has become the #2 contributer to national waste crisis: fast fashion. All Things Considerate strives to inform and excite viewers about the future of fashion. Join us for the 3-day virtual conference to be a part of something bigger.

buzz words

quirky, feminine, warm


name

green-haute

tagline

lighting fashions old ways on fire

paragraph

The days of fashion waste are over. Green-Haute ois making a change for the sake of the fashion forward. Join us and become educated on the detriments of the past and the new trends of faashion’s future. Move over futile fashion, clean couture is here to stay.

buzz words

timless, simplistic, natural


name

tagline

paragraph

buzz words

INTERVENTION putting a stop to wasteful ideals.

Reduce, Reuse, React. The time is now for a fashion intervention. Step up and join the fight against fashion waste and over consumption. Intervention is a three day virtual conference aimed to anger the ignorant and ignite the inspired.

expressive, angry, edgy


THREAD UP THREAD UP THREAD UP THREAD UP

G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E


G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E N C E //

G LO B A L FA S H I O N C O N F E R E

THREAD UP

24 j

u

l

y

LIFY WASTE. ELEVATE TASTE.

SIMPLIFY WASTE. ELEVATE TASTE.

SIMPLIFY


THREAD UP

SIMPLIFY WASTE. ELEVATE TASTE.

THREAD UP S I M P L I F Y W A S T E . E L E V AT E TA S T E .

THREAD UP SIMPLIFY WASTE. ELEVATE TASTE.

THREAD UP T H R E A D U P THREAD UP SIMPLIFY WASTE. ELEVATE TASTE.

S I M P L I F Y WA S T E . E L E VAT E TA S T E .

THREAD UP THREAD UP SIMPLIFY WASTE. ELEVATE TASTE.

SIMPLIFY WASTE. ELEVATE TASTE.

type styles

SIMPLIFY WASTE. ELEVATE TASTE.

S I M P L I F Y WA S T E . E L E VAT E TA S T E .

THREAD UP

THREAD UP

THREAD UP

THREAD UP

THREAD UP

THREAD UP

THREAD UP

THREAD UP

THREAD UP

THREAD UP

SIMPLIFY WASTE. ELEVATE TASTE.

SIMPLIFY WASTE. ELEVATE TASTE.

SIMPLIFY WASTE. ELEVATE TASTE.

SIMPLIFY WASTE. ELEVATE TASTE.

S I M P L I F Y W A S T E . E L E VAT E TA S T E .

SIMPLIFY WASTE. ELEVATE TASTE.

SIMPLIFY WASTE. ELEVATE TASTE.

SIMPLIFY WASTE. ELEVATE TASTE.

SIMPLIFY WASTE. ELEVATE TASTE.

SIMPLIFY

WA S T E .

E L E VAT E

TA S T E .

THREAD UP S I M P L I F Y W A S T E . E L E VAT E TA S T E .


SHADES AND HUES:

THREAD UP SIMPLIFY WASTE. ELEVATE TASTE. Thread Up is a 3 day virtual tech conference devoted to the cause of clean couture. Join us and become part of the greatest innovation in fashion: change. Now is the time to put a stop to the fashion industries carbon footprint, and put our best foot forward.

TEXT TREAMENTS:

TITLE TEXT Body Text Subheadings

NUMBERS

Quiche Display (Light)

Aktiv Grotesk Ex (Hair)

Hothouse (Regular)

Quiche Display (Bold)

IMAGE TREATMENTS:


S I M PL I F Y WA ST E . E L E VAT E TA ST E . INTRO SLOGAN: GRAPHIC ELEMENTS: Thread Up is a 3 day virtual tech conference devoted to the cause of clean couture. Join us and become part of the greatest innovation in fashion: change. Now is the time to put a stop to the fashion industries carbon footprint, and put our best foot forward.

TEXT TREAMENTS:

TITLE TEXT

Body Text

Milka (Regular)

Aktiv Grotesk Ex (Hair)

subheadings

Alfarn (Regular)

1 2 3 4 5 6 7 8 9

Impact (Bold)

IMAGE TREATMENTS:


THREAD UP S I M P L I F Y WA S T E . E L E VA T E T A S T E . INTRO SLOGAN:

Thread Up is a 3 day virtual tech conference devoted to the cause of clean couture. Join us and become part of the greatest innovation in fashion: change. Now is the time to put a stop to the fashion industries carbon footprint, and put our best foot forward.

TEXT TREAMENTS:

TITLE TEXT

Body Text

Didot (Regular)

Aktiv Grotesk Ex (Hair)

subheadings

Alfarn (Regular)

1 2 3 4 5 6 78 9

Quiche Display (Bold)


audience persona: The ideal Thread Up client can be described as someone driven, creative and idealistic about a better future. For example, Lena Wood works in PR for a prominant app concerning environmental conservation but in her free time she enjoys shopping and thrifting for new finds. Ms. Wood is highly active on social media platforms and likes to inspire others to shop second hand and from ethical companies while remaining fashion forward. Characters like Lena Wood would benefit greatly from the speakers and events taking place at Thread Up.


kinetic systems:


instagram:


initial plans: instagram:


facebook:


website:


initial plans: GL

GL

THREAD UP THREAD UP THREAD UP THREAD UP THREAD UP

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OB AL F

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ITINE ITINE ITINE ITINE

//

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animation:


storyboard:

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TE. 2020 AS

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Y

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WASTE. EVATE T EL

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SIMPL IF

->

->

THREAD UP

->


deliverables:


behance:


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Conference Process Book by Molly Casey - Issuu