molly casey_process book
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TOPIC interior design sustainable packaging sustainable fashion
I chose this topic because I find fast fashion and the fashion industry’s current lack of sustainability astounding. I want to press the urgency of this issue through this conference.
S A E D I s e y d c i n
N I A M s d a e r h t
a g r o n // g i s e d / / g n i l e l c n b y a a c g s p e u u v e r / d / n a g n g i n g i a t w f k e i r c n h a / t / p / t / r e l a b m a s n i a g e t n g s i n u p a s p h o / c / h / s / / / n o s i l t a a i v r e o t n a n i m / / y g o l o n h c te
QUESTIONS -why is this so important? -how can we minimize the problem? -can technology help or hurt this? -what’s something we can all do to help the cause?
JENNIFER HYMANN
AMIT KLARA
NATSAI AUDREY CHIEZA
SUZANNE LEE
SPEAKERS ANDREW DENT
CLARA VULETICH
MAGGIE MARILYN
STELLA MCCARTNEY
JENNIFER HYMANN founder of rent the runway
AMIT KLARA sustainable fashion expert
NATSAI AUDREY CHIEZA founder of faber futures
SUZANNE LEE fashion designer
ANDREW DENT sustainable technology expert
CLARA VULITECH fashion designer
MAGGIE MARILYN fashion designer
STELLA MCCARTNEY fashion designer
THAN
K YO
U
name
tagline
weaving a sustainable
new
future through production
paragraph
Thread-Up is a 3-day environmentally conscious virtual conference. Striving to analyze, question and push boundaries in the arena of fashion and couture. Through our immersive online experience, we hope to hold a mirror over the past, and pave the way for the new generation of fashion forward.
buzz words
clean, futuristic, reflexive
name
clothes the loop
tagline
closing the gap between the future of fashion, and the mistakes that hold it back.
paragraph
Time is up for the fashion industries selfish depletion our of natural resources and excessive waste. Clothes the loop is a fashion forward virtual conference focused on building a clean future for fashion. Join us for the 3-day conference and help us close the loop.
buzz words
geometric, loud, whimsical
name
recyc(lead)
tagline
an initiative for doers, don’ters and everyone in between, for the future of clean couture.
paragraph
Recyclead is a 3 day virtual tech conference devoted to the cause of the clean couture. Join us and become part of the greatest innovation in fashion: change. Now is the time to put a stop to the fashion industries carbon footprint, and put our best foot for ward.
buzz words
textural, organic, neutral
name
all things considerate
tagline
creating fashion waste is quite rude!
paragraph
We have a problem that desperatly needs fixing. A problem so big that is has become the #2 contributer to national waste crisis: fast fashion. All Things Considerate strives to inform and excite viewers about the future of fashion. Join us for the 3-day virtual conference to be a part of something bigger.
buzz words
quirky, feminine, warm
name
green-haute
tagline
lighting fashions old ways on fire
paragraph
The days of fashion waste are over. Green-Haute ois making a change for the sake of the fashion forward. Join us and become educated on the detriments of the past and the new trends of faashion’s future. Move over futile fashion, clean couture is here to stay.
buzz words
timless, simplistic, natural
name
tagline
paragraph
buzz words
INTERVENTION putting a stop to wasteful ideals.
Reduce, Reuse, React. The time is now for a fashion intervention. Step up and join the fight against fashion waste and over consumption. Intervention is a three day virtual conference aimed to anger the ignorant and ignite the inspired.
expressive, angry, edgy
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G LO B A L FA S H I O N C O N F E R E
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LIFY WASTE. ELEVATE TASTE.
SIMPLIFY WASTE. ELEVATE TASTE.
SIMPLIFY
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SIMPLIFY WASTE. ELEVATE TASTE.
THREAD UP S I M P L I F Y W A S T E . E L E V AT E TA S T E .
THREAD UP SIMPLIFY WASTE. ELEVATE TASTE.
THREAD UP T H R E A D U P THREAD UP SIMPLIFY WASTE. ELEVATE TASTE.
S I M P L I F Y WA S T E . E L E VAT E TA S T E .
THREAD UP THREAD UP SIMPLIFY WASTE. ELEVATE TASTE.
SIMPLIFY WASTE. ELEVATE TASTE.
type styles
SIMPLIFY WASTE. ELEVATE TASTE.
S I M P L I F Y WA S T E . E L E VAT E TA S T E .
THREAD UP
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SIMPLIFY WASTE. ELEVATE TASTE.
SIMPLIFY WASTE. ELEVATE TASTE.
SIMPLIFY WASTE. ELEVATE TASTE.
SIMPLIFY WASTE. ELEVATE TASTE.
S I M P L I F Y W A S T E . E L E VAT E TA S T E .
SIMPLIFY WASTE. ELEVATE TASTE.
SIMPLIFY WASTE. ELEVATE TASTE.
SIMPLIFY WASTE. ELEVATE TASTE.
SIMPLIFY WASTE. ELEVATE TASTE.
SIMPLIFY
WA S T E .
E L E VAT E
TA S T E .
THREAD UP S I M P L I F Y W A S T E . E L E VAT E TA S T E .
SHADES AND HUES:
THREAD UP SIMPLIFY WASTE. ELEVATE TASTE. Thread Up is a 3 day virtual tech conference devoted to the cause of clean couture. Join us and become part of the greatest innovation in fashion: change. Now is the time to put a stop to the fashion industries carbon footprint, and put our best foot forward.
TEXT TREAMENTS:
TITLE TEXT Body Text Subheadings
NUMBERS
Quiche Display (Light)
Aktiv Grotesk Ex (Hair)
Hothouse (Regular)
Quiche Display (Bold)
IMAGE TREATMENTS:
S I M PL I F Y WA ST E . E L E VAT E TA ST E . INTRO SLOGAN: GRAPHIC ELEMENTS: Thread Up is a 3 day virtual tech conference devoted to the cause of clean couture. Join us and become part of the greatest innovation in fashion: change. Now is the time to put a stop to the fashion industries carbon footprint, and put our best foot forward.
TEXT TREAMENTS:
TITLE TEXT
Body Text
Milka (Regular)
Aktiv Grotesk Ex (Hair)
subheadings
Alfarn (Regular)
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Impact (Bold)
IMAGE TREATMENTS:
THREAD UP S I M P L I F Y WA S T E . E L E VA T E T A S T E . INTRO SLOGAN:
Thread Up is a 3 day virtual tech conference devoted to the cause of clean couture. Join us and become part of the greatest innovation in fashion: change. Now is the time to put a stop to the fashion industries carbon footprint, and put our best foot forward.
TEXT TREAMENTS:
TITLE TEXT
Body Text
Didot (Regular)
Aktiv Grotesk Ex (Hair)
subheadings
Alfarn (Regular)
1 2 3 4 5 6 78 9
Quiche Display (Bold)
audience persona: The ideal Thread Up client can be described as someone driven, creative and idealistic about a better future. For example, Lena Wood works in PR for a prominant app concerning environmental conservation but in her free time she enjoys shopping and thrifting for new finds. Ms. Wood is highly active on social media platforms and likes to inspire others to shop second hand and from ethical companies while remaining fashion forward. Characters like Lena Wood would benefit greatly from the speakers and events taking place at Thread Up.
kinetic systems:
instagram:
initial plans: instagram:
facebook:
website:
initial plans: GL
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animation:
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deliverables:
behance: