Derbyshire Community Health Services NHS Foundation Trust has commissioned a PrEP campaign to support and promote sexual health matters through the provision of key insights on PrEP and Sexual Health. The main target audience for this campaign are those who could be eligible for PrEP, and are over the age of 15, those considered to be ‘at risk’ e.g., men who have sex with men (MSM), sex workers, those with a HIV-positive partner, Black heterosexual men/women, migrants to the UK, people who inject drugs, and transgender women. The campaign also targets people who are currently HIV-negative, and those who are considered to have high-risk sexual behaviours.
Targeted age groups are 15–25-year-olds – there is a lack of awareness in this age group, so uptake is lower – and 25–44-year-olds, who have a good level of awareness and highest level of uptake, so it is important to sustain momentum for this audience. For the 44 + age group, there is some awareness but a need to push to action.
