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Branding 101

WHAT IS BRANDING ?

B r anding i s t he p r oce s s of c r ea t ing t he b r and iden t i t y of a com p an y Thi s p r oce s s al s o deli v e r s ma t e r ial s t ha t s u p p o r t t he b r and , like a logo , t agline , v i s u al de s ign , o r t one of v oice

BRANDING VS MARKETING

P u t s im p l y , b r anding i s t he iden t i t y of a com p an y , and ma r ke t ing incl u de s t he t ac t ic s and s t r a t egie s w hich comm u nica t e t ha t v i s ion

THE IMPORTANCE OF BRANDING

Yo u r b r and i s a r g u abl y one of y o u r o r gani z a t ion ’ s mo s t im p o r t an t a s s e t s I t gi v e s y o u r o r gani z a t ion an iden t i t y , make s y o u r b u s ine s s memo r able , enco u r age s con s u me r s t o b u y f r om y o u , s u p p o r t s y o u r ma r ke t ing and ad v e r t i s ing , and b r ing s y o u r em p lo y ee s p r ide

BRANDING AND THE IMPORTANCE

By Gustavo LaRouge

Contrary to popular belief, companies don't sell products. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase.

Being able to control the purchasing experience at this level is the power of branding at work.

In a nutshell, branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.

Branding is in social media captions, billboard color palettes, and the materials brands use for their packaging. Companies that create strong brands know that their brand identity needs to live everywhere. They know their names extend far beyond the label and can entice consumers to choose their products out of a lineup of options.

THE HYPNOTIST

The Benefits of working with one?

H y p no s i s can y ield v a r io u s p o s i t i v e

effec t s , incl u ding s t r e s s r ed u c t ion ,

im p r o v ed foc u s , enhanced

r ela x a t ion , and p ain managemen t I t

ma y aid in b r eaking habi t s , boo s t ing

s elf - confidence , and alle v ia t ing

an x ie t y In t he r a p e u t ic s e t t ing s ,

h y p no s i s can be a v al u able t ool t o

add r e s s p s y chological and emo t ional

challenge s , fo s t e r ing p o s i t i v e

beha v io r al change s and o v e r all w ellbeing

H y p no s i s i s u s u all y con s ide r ed an

aid t o p s y cho t he r a p y ( co u n s eling o r

t he r a p y ) , beca u s e t he h y p no t ic s t a t e

allo w s p eo p le t o e x p lo r e p ainf u l

t ho u gh t s , feeling s , and memo r ie s

t he y migh t ha v e hidden f r om t hei r

con s cio u s mind s In addi t ion ,

h y p no s i s enable s p eo p le t o p e r cei v e

s ome t hing s diffe r en t l y , s u ch a s blocking an a w a r ene s s of p ain

ELIMINATING THE FEAR OF SUCCESS !

I t i s im p o r t an t t o r ecogni z e t ha t p eo p le of t en don ' t fea r s u cce s s i t s elf In s t ead , t hei r fea r i s cen t e r ed on t he p o t en t ial

con s e q u ence s of s u cce s s

FEAR OF FAILURE

A t y chi p hobia i s an in t en s e fea r of fail u r e

I t come s f r om t he G r eek w o r d “ a t y che s , ” meaning " u nfo r t u na t e ”

MENTAL LIMITATIONS THAT ARE ARE HOLDING YOU BACK

Some belief s can hel p u s mo v e fo r w a r d , ho w e v e r s ome a r e men t al block s and a r e holding u s back t o li v e o u r p u r p o s e The y can be gene r ali s a t ion s o r s t e r eo t y p e s t ha t w e ha v e lea r ned and / o r acce p t ed abo u t t he w o r ld , o t he r p eo p le , and / o r abo u t y o u r s elf t ha t limi t s y o u in s ome w a y

RELEASING FINANCIAL BLOCKS

H y p no s i s i s con s ide r ed b y man y t o be t he mo s t effec t i v e s t r a t eg y fo r elimina t ing financial block and c r ea t ing ab u ndance

By Gustavo LaRouge

JIM LUTES MIND EXPERT

By Gustavo LaRouge

Sa y t he name Jim L u t e s and chance s a r e a t o p p e r fo r me r in

y o u r com p an y ha s a t t ended one

o r mo r e of hi s d y namic t r aining s

o v e r t he la s t fe w y ea r s

M r L u t e s ha s accele r a t ed t o p

le v el en t r e p r ene u r s t h r o u gho u t

hi s ca r ee r b y cond u c t ing

t r aining s on p e r s onal g r o w t h

and s u bcon s cio u s p r og r amming

in t o w o r ld w ide ma r ke t s

The mind is everything. What you think you become.

D u r ing t hi s t ime Jim t ook hi s

s kill s r ega r ding t he h u man

mind , and combining i t w i t h

t r aining s on infl u ence , p e r s u a s ion and comm u nica t ion

s t r a t egie s he la u nched L u t e s

In t e r na t ional in t he ea r l y 1 9 9 0 s

Ba s ed in San Diego Califo r nia Jim

ha s t a u gh t s emina r s fo r

co r p o r a t ion s , s ale s fo r ce s , indi v id u al s and a t hle t e s .

Ha v ing a p p ea r ed on

Tele v i s ion r adio and w o r ld w ide

s t age s Jim s kno w ledge and effec t i v ene s s p r o v ide p r ofo u nd

r e s u l t s . Jim L u t e s p o s s e s s e s a

u ni q u e abili t y t o c r ea t e

p e r fo r mance change in an indi v id u al in a f r ac t ion of t he t ime

of hi s com p e t i t o r s

Entertainment & Personal Development. We aspire to become the magazine you look forward to in reading and finding inspiration in life & business practice.

GUSTAVO LAROUGE EDITOR-IN-CHIEF

From Homeless to Hero!

Imagine you wake up one day and you’ve lost everything the girl, the car, the house, the job, the money… everything! You think to yourself… “How did I get here?”

That was the reality for Jarvis Leverson After spending 15 years building a respectable career in tech he moved from Chicago to San Diego chasing the “California Dream”

He soon met his dream girl and they moved into a spectacular apartment overlooking the ocean in downtown San Diego At that point, it seemed like he had it all!

And that’s when it happened... He got stuck! He just settled into this comfort zone of life. Year after year would pass and he had made no major advancements in his life

His income stopped growing and he wasn’t making the money that he knew he was capable of making

He had stopped taking care of his health and was about 20 pounds overweight And after living together for 4 years, his relationship had gotten stale and robotic.

Even though things looked fine on the outside, on the inside, he felt unfulfilled and unsatisfied with his progress in life

UNVEILING THE WINNING FORMULA

He started to use alcohol to “numb” himself from this feeling. It started out with just a few drinks each night to “reward” himself from a stressful day But it soon became his coping mechanism

This led him down a vicious downward cycle which came to an abrupt halt when he was let go from his job AND his relationship ended all in the same week!

Forced to move out of their beautiful apartment, he found himself bouncing from friend to friend sleeping on their floors until finally having to move back in with his mother in Chicago.

This was the ultimate blow to his pride having to move back in with his mother at 35 years old He knew that he was better than that! He knew that he had a higher potential that he wasn’t tapping into

That’s where he became obsessed with decoding the “formula for success” He read books on all of the icons of achievement from Bill Gates to Warren Buffet Even sports icons like Michael Jordan and Kobe Bryant He wanted to understand the habits, behaviors, and routines that gave them an unfair advantage over everyone else.

While studying these remarkably accomplished people, he noticed that they all woke up early with a structured process to set their intentions for the day

In essence they would WIN the morning! And by WINNING their morning, they would WIN the day!

Leveraging his tech background, he reverse-engineered their process and created the WINNING FORMULA which is a 3 step morning process that turned him into a productivity MONSTER each and every day!

After implementing the WINNING FORMULA in his own life, he started seeing some explosive results!

He started his own real estate business and became one of the fastest growing agents in downtown San Diego

He lost 30 pounds and got into the best shape of his life

He rekindled the spark with his girlfriend and now they are married with 2 adorable children.

This WINNING FORMULA introduced him to the happiest and most successful version of himself!

Now he’s on a grand mission to help the world become the highestproducing versions of themselves! He believes that nothing is worse than lost potential We all have a promise that was placed on our lives and it’s our moral obligation to live up to that promise!

To date, Jarvis has helped thousands of people become maximize their mornings making them 5x more productive! This increase in productivity usually results in more finances, more fitness, and more free time to spend with their families!

His motto is simple. Just focus on WINNING your morning, and you will build a WINNING life!

If you want to learn maximize your mornings so you can do more, be more and achieve more than you ever have before, go to wwwthemorningherocom to get your free WINNING FORMULA quick start guide

O S U C C E S S

R O A D T

THE SECRETS TO SUCCESS

I heard this the first time from my friend, colleague and mentor, Gustavo LaRouge Gustavo is a master of business branding and identity and in supporting individuals to own their worlds

Take a moment to read this sentence again, and fully absorb the meaning in these words, for they are the truest I have found

How you do anything is how you do everything

How you handle and manage any situation, challenge or experience in your life is how you probably handle all of them.

READ AND ABSORB

As a matter of fact, it wasn't until this little phrase entered my world, that I really began to understand how I was going to move forward towards creating a new life for myself It was going to be one action at a time One "taking the high road moment" at a time One carefully chosen word at a time.

If you are late with deadlines at work and do not pay close attention to detail, then the chances are that these characteristics can be seen in your personal life and relationships as well If you often find yourself having conflict with friends and family members, you will probably find that there is conflict in the other areas of your life too

BE THE ARCHITECH OF YOUR LIFE!

Do You want to change your life and where your headed?

Start with the little things! Start paying attention to everything and do your best no matter h0w insignificant it may seem Remember change doesn't happen overnight

So let me ask you this, do you fully understand how you do "anything"?

And, if you aren't fully satisfied with your "anything", perhaps now is the time to break old patterns and set a new standard SURROUND YOURSELF

Designer Dawn Hough Sabaugh

Seeyouatthe top

LA Rouge Publication

The Struggles through life. The adversity. The sleepless nights.

The loss of friends & family. Is the journey worth it?

The doubt on long the way. Will manifesting help? will a coach help?

I don’t know?

How to avoid the mistakes? how to succeed?

While Entrepreneurship is a journey, so many follow, chase, and pursue.

Is it the right path for me.?

So many possibilities! finding the answers is the key.

My mentor would always say if you want to make key-lime pie, What will I need?

So many would take a guess as to the ingredients we thought we would need. The answer was so simply.

Find the recipe!

Wow that’s all!

NO, you also need consistent practice.

BERLUTI

Integrity - Responsibility - Design - quality

Berluti In A category of it’s own

Daniel Gallego

One of a kind design

DRESSF SUCCES

PROFESSIONALISM&SUCCESS

In professional settings, dressing appropriately can significantly impact your credibility and success. A gentleman’s attire reflects professionalism, attention to detail, and respect for the occasion Whether it’s a job interview or a client meeting, dressing as a gentleman sets you apart from the competition and positions you as someone who takes your responsibilities seriously.In professional settings, dressing appropriately can significantly impact your credibility and success A gentleman’s attire reflects professionalism, attention to detail, and respect for the occasion Whether it’s a job interview or a client meeting, dressing as a gentleman sets you apart from the competition and positions you as someone who takes your responsibilities seriously.

GENTLEMENSSTYLE

To dress like a gentleman, it’s crucial to understand the foundations of gentleman style Elegance, refinement, and attention to detail are traits of a gentleman’s fashion sense. It focuses on classic pieces that stand the test of time and exude sophistication. By embracing gentlemanly style, you can cultivate an image of timeless charm and grace

THEFIRST IMPRESSION MATTERS

THEGENTLEMAN’SDRESS CODE

ITBUILDSCONFIDENCE

You feel good about yourself when you look well. It’s a reflection of self-respect and a boost to your confidence A variety of facets of your life, such as social interactions and professional relationships, may benefit from having selfassurance in your look. When you dress like a gentleman, it’s crucial to feel confident in your look rather than only to please other people.

They say, “You never get a second chance to make a first impression.” This saying may be used in both social and business contexts, among other areas of life People frequently judge you based on how you look, and this impression might stick with them Dressing like a gentleman demonstrates respect for yourself and others, showcasing your attention to detail and sophistication.

BRING YOUR IDEAS TO LIFE

I’m Alice Lyapkova, co-founder of LovaAds I’m here with a singular purpose - to help as many businesses as possible succeed in their digital marketing endeavors

For the last 6 years I've developed many skills from building a buyer persona, creating keywords and interest lists to building a sale funnels, creating marketing strategies for Pinterest, FB, IG, Google, and YouTube

One of my crowdfunding campaigns became the #1 Indiegogo’s most-funded campaign ever!

I managed some significant accounts like William Sonoma, Pottery Barn, Saks Fifth Ave, and Saks Off Fifth Ave, spending over $2 million each month on advertising

Now I use all the kowledge and skills gained in the past and implement them in my clients' cases

If you are a business owner and ready to make a difference, take this step and embark on a new digital marketing journey with us!

Let's create success stories that will inspire the world. I look forward to partnering with you on this incredible journey.

LA ROUGE MAGAZINE

THE OPERA GALA

PRESENTED BY PACIFIC LYRIC ASSOCIATION

The evening started at Il Siago Italian restaurant in the Gaslamp District. The performance was phenomenal, filled with plenty of entertainment.

The Food was wonderful with a 5 course meal, that included a beef, chicken or seafood option. Everything tasted incredible. The options for the deserts were incredible as well.

The evening was filled with great music, food and wonderful people. The mood relaxing and incredible atmosphere.

The Restaurant was incredibly and elegantly decorated. The San Diego weather fabulous as it always is. The Staff at Il Siago were attentive, friendly and welcoming.

The value of the auction product were impressive and all for a great cause.

We are looking forward to an incredible opening day in October for the Opera.

Olga the speaker had great energy in her voice as she presented the talent, business, sponsored. She was poised, confident and spoke cleare to guide the evening.

Pacific Lyric Association Presents la Traviata

T H E H I S T O R Y O F O P E R A

T H E L O V E O F O P E R A

Has a relatively short duration within the context of the history of music in general: it appeared in 1597, when the first opera, Dafne, by Jacopo Peri, was created. Since then it has developed parallel to the various musical currents that have followed one another over time up to the present day, generally linked to the current concept of classical music

Opera (from the Latin opera, plural of opus, "work") is a musical genre that combines symphonic music, usually performed by an orchestra, and a written dramatic text expressed in the form of a libretto—interpreted vocally by singers of different tessitura: Tenor, baritone, and bass for the male register, and soprano, mezzo-soprano and contralto for the female, in addition to the so-called white-voices (those of children) or in falsetto (castrato, countertenor). Generally, the musical work contains overtures, interludes and musical accompaniments, while the sung part can be in choir or solo, duet, trio, or various combinations, in different structures such as recitative or aria

There are various genres, such as classical opera, chamber opera, operetta, musical, singspiel, and zarzuela. On the other hand, as in theater, there is dramatic opera (opera serial) and comic opera (opera buffa), as well as a hybrid between the two: the dramma giocoso.

Our Feature

Model

is an incredibly talented Violinist

Melissa Barrison is a versatile violinist with a classical foundation.

Editor / Gustavo LaRouge

Exploring genres ranging from country and jazz to rock, gypsy, blues, worship and reggae. Her exceptional skills have led her to collaborate with renowned artists such as Rihanna, Coffey Anderson, Dierks Bentley, Dustin Lynch, The Killers and share the stage with Miranda Lambert, Cee Lo Green, and POD

Hailing from San Diego, Melissa Barrison calls

both Southern California and Nashville, TN her

artistic homes, embarking on travels across

the nation. Recognized for her captivating

country line dancing performances while

playing, she ignites dance floors at venues

ranging from bars and corporate events to

expansive festivals Beyond her musical

AFFILIATES

Glasser Violins as an artist and an ambassador for the high-end fashion label, Molly and

Gidget brand, Melissa Barrison's musical journey is enriched by these collaborations, contributing to her distinctive presence in the

world of music and beyond

endeavors, Melissa finds joy in dance, hiking, tennis, and yoga, cherishing moments spent

with her close-knit circle. As a devoted

California native and avid beach enthusiast,

she embraces the allure of exploration,

savoring diverse cuisines and immersing

herself in varying cultures during her travels

l a r o u g e M a g a z i n e

Surround yourself with the Best!

How to Maximize Brain health

A Healthy brain is the most important ingredient to a healthy life

IF YOUR MIND ISN’T HEALTHY

Eat Well

Good nutrition helps fuel both mind and body. People who eat a diet rich in omega-3 fatty acids, whole grains, fruits, vegetables, fish, nuts and plant-based proteins are less likely to develop dementia

Move

Using your muscles is a great way to stimulate your mind. Regular exercise increases the number of tiny blood vessels which are responsible for bringing oxygenrich blood to the area of the brain that’s responsible for thought.

Dancing, another type of physical activity, doesn’t show a cardiovascular benefit - but it does improve cognition, probably due to the emotional involvement or intellectual challenges of the dance experience

Plenty of sleep

Your brain doesn’t shut off when you go to sleep! Our brains are trying to make sense of all the activities of the day, and those who do not sleep properly will lose the benefit of the day’s learning and may also not learn as well the following day.

Be social

While small, intimate gatherings are beneficial, larger group interactions are associated with better cognitive performance. And when you connect with friends, you’re less likely to get depressed, which hampers how your brain works.