MODERN BARBER MAGAZINE - ISSUE 47

MODERN BARBER

FEATURES

22 SALON INTERNATIONAL: THE MODERN BARBER STAGE IS BACK!

28 CLIPPERS: THERE’S MORE TO CLIPPERS THAN FUNCTIONALITY

34 SOFTWARE: REASONS TO DITCH THE PEN AND PAPER

CREATIVE

48 PORTFOLIO: COLLECTIONS FOR A NEW SEASON

66 #TRENDTALKS: AYEESHA COLEMAN TALKS FASHION, FRIENDS AND FILMS

67 FIT TO FOLLOW: GIVE THEM A FOLLOW ON SOCIAL MEDIA

REGULARS

18 INSIDE: LUCHMUN STUDIOS IN HERTFORD

40 KITBAG: THE LATEST LAUNCHES

44 THE INTERVIEW: ZANEAR KURD’S MISSION TO CHANGE PERCEPTIONS

60 10-MINUTE CHAT: LEIGH LEGANO BRINGING COLOUR TO GLASGOW

62 COMMUNITY: JAKE COX IS CHANGING LIVES WITH NO BAD DAYS

64 COMMUNITY: CREATING A SAFE SPACE BEYOND THE CLIPPERS

ONWARD

elcome to the October –December issue of Modern Barber. Over the years, we’ve had the privilege of telling your stories: from the shop floor to the stage, and from launching clippers to community campaigns.

In this issue, we meet Jerelle Okoro founder of Jefe’s Barbers, who proves just how powerful giving back can be. From offering £5 cuts to supporting men’s mental health, to ‘pay what you can’ appointments his shop has become a space where community and care come first.

We also explore the unusual ways barbershops are attracting new clients - find out what happened when Bobby Gordon, owner of Fella, held a comedy night in his Soho shop.

Looking for inspiration? Our Portfolio pages showcase four new collections, and in #TrendTalks Ayeesha Coleman reminds us that while trends may come and go, true inspiration lies in understanding why a style works for someone. And of course, we’re back at Salon International, where the Modern Barber stage once again puts the industry’s talent front and centre.

While this is our last print issue, it isn’t a goodbye - just a change in format. The innovation and resilience that fuel

this industry deserve to be championed in every medium, and we’ll continue to bring you the news, inspiration and community you’ve come to expect, in fresh new digital-first ways. And we’ll of course be back at Salon International in 2026 - the ultimate destination for the UK barbering industry.

Thank you for being part of our journey. Here’s to you… and to the next chapter of barbering !

Sian

Jones Editor

sian.j@thepbgroup.com 020 7349 4798

NEWS

PHOREST RELEASES CONSUMER INSIGHT REPORT

Phorest has released its Consumer Insights Report 2025, offering a data-driven look at how clients across the UK and Ireland are choosing and experiencing their salon visits.

Key findings show 50% of clients want a more personalised experience, featuring rewards and offers, while cleanliness tops the list of reasons they’ll pay extra for a premium service. Retail remains a huge untapped opportunity - 70% of clients who don’t currently buy products from their barber or salon said they’d like to, highlighting the need for better education and recommendations.

Online bookings continue to rise, with 45% preferring digital scheduling, while word of mouth remains the strongest driver for new clients, cited by 61% of respondents. Yet, with new client retention at just 29%, the report highlights the need for smarter follow-up strategies and incentives to secure second visits.

“This report is more than a snapshot of client preferences, it’s a roadmap for sustainable growth,” said Luke Doolin, UK & Ireland Country Manager at Phorest. “These findings prove that small, consistent changes, backed by the right tools, can deliver a big impact for both the client and the business.”

GLOWWA CONQUERS YORKSHIRE 3 PEAKS FOR HAIR REBORN

GREEN SALON COLLECTIVE RECYCLES 200 TONNES OF SALON WASTE

The team from awardwinning hair wellness brand GLOWWA donned their hiking boots last month as they completed the Yorkshire 3 Peaks Challenge in aid of Hair Reborn, a charity that provides free hair services, wigs, and confidence-boosting support to those recovering from cancer treatment.

Setting off from Horton-inRibblesdale, the group conquered Pen-y-ghent, Whernside and Ingleborough – 24 miles and 5,200ft of ascent – all within 12 hours. Together, they smashed their £10,000 fundraising target to support Hair Reborn’s vital work helping people rebuild confidence after cancer treatment.

“Hair Reborn’s work is so close to our hearts at GLOWWA,” said founder, Suzanne Cooper. “We’re all about helping people feel confident in themselves, and Hair Reborn does exactly that for people at a time they need it most.”

Green Salon Collective has marked a huge milestone – recycling and repurposing more than 200 tonnes of salon waste since launching in 2020, enough to fill 10,000 pillows.

The Collective works with barbers, salons, colleges, and freelancers nationwide to recycle hair, foils, colour tubes, and compostable towels, diverting them from landfill sites and transforming them into valuable new resources.

With the industry serving millions of clients across the UK, every barbershop and salon visit generates waste. Green Salon Collective is proving that hair pros, including barbers, can play a vital role in cutting landfill and creating a sustainable future.

BARBERSHOP AND RAILWAY MUSEUM WINS AWARD

Headhunters Barbershop & Railway Museum in Enniskillen has been named winner of the Love Your High Street UK Awards 2025.

The business was the only finalist from Northern Ireland, chosen from hundreds of independents across the UK to take top honours in the awards, hosted by the British Independent Retailers Association.

Founded in 1981 by brothers Nigel and Gordon Johnston, Headhunters blends traditional barbering with heritage, housing one of the largest collections of small Irish railway memorabilia. The adjoining museum, created in 2002, is run entirely by volunteers and has won multiple awards.

“It’s a great honour to be recognised as the world’s only barber shop and railway museum,” said Nigel Johnston. “We’re overwhelmed by the support from our community and visitors worldwide.”

OS LIFESTYLE IN SHOREDITCH OPENS COFFEESHOP

London-based barbershop group OS Lifestyle has launched into the world of café culture with the opening of the OS Coffee in Shoreditch.

Based within the brand’s existing barbershop, OS Coffee reflects the same values of quality, community, and personal connection that have made the barbershop a local staple serving a house roast alongside rotating guest beans to add some variety.

“I have taken a lot of time to make sure we set ourselves apart from other coffee shops around us, while also following in the ethically driven footsteps of OS Lifestyle,” said Head Barista, Tallulah Armani. “To achieve this, OS Lifestyle Coffee Shop serves Skylark Coffee, the world’s only 100% non-profit, fully transparent specialty coffee brand. This means that every bean you sip helps support social and environmental change.”

NEW BOOK CALLS TIME ON SECOND-RATE CUSTOMER SERVICE

A new book is taking aim at the decline of customer service and urging businesses to put customers back at the heart of everything they do. Start with the Customer, written by customer behaviour expert Peter Cross - former Customer Experience Director at John Lewis and Waitrose, in collaboration with Jo Causon, CEO of the Institute of Customer Service - sets out why empathy, transparency and recognition are now the ultimate business differentiators. The book explores the golden rules and cardinal sins of service, how to build a world-class service culture and what future customers will expect across all sectors. Featuring exclusive insights from leaders in hospitality, retail, travel, energy and more.

JUMPERS FOR DINNERS DAY IS BACK!

SNAP! FINALISTS ANNOUNCED

Finalists have been announced for SNAP!, the online image competition hosted by Hairdressers Journal International and Salon International.

SNAP! was open to all hair pros of any skill level, anywhere in the world, inviting them to submit a hair image snapped on their phone.

The top 10 images in each of the six categories will be displayed on the Academy Stage at Salon International from 11-13 October at Excel London. The winners of each category will be announced live at Salon International on Monday 13 October on the HJ Academy Stage in the main exhibition hall.

The competition includes a dedicated Barbering category, with the following 10 barbers being named as finalists: Afzal Khan; Alexandru Manolache; Claston Gordon; Connor Tookey; Deinceanu Mihai Victor; Dylan McConnachie; Florian Zizkovsky; Jo Kelly; Julind Caka and Onur Ozden.

Get your festive knits ready, the Hair & Beauty Charity’s Jumpers for Dinners Day is back! Don your favourite festive gear while raising money for the Hair & Beauty Charity – and have some fun while fundraising. Held on Thursday 11 December, simply make a donation and you could be helping those who need it most – hairdressers, barbers and beauty professionals who can no longer work through no choice of their own - as well as children who deserve to enjoy Christmas. Hair & Beauty Charity President Jayne Lewis-Orr, says: “There are many reasons why people reach out to the Hair & Beauty Charity for help, and we need to support as many people as possible. Christmas is a time for giving and Jumpers for Dinners Day will raise money for those who have hit hard times through no fault of their own. So please join us as even a small donation can make a big difference.” Make a date and a donation to the Hair & Beauty Charity at hairandbeautycharity.org/support.

THE GRADUATE

GIVING BACK TO HIS LOCAL COMMUNITY AND THE INDUSTRY IS A PRIORITY FOR MANCHESTER BARBER, JERELLE OKORO

In a world where small businesses are being stretched in every direction, one Manchester barber is using his chair to make a difference – not just in how people look, but how they feel too.

Jerelle Okoro is the owner of Jefe’s Barbers in the heart of Manchester, and threw himself into the local community to help as many people as he could. From offering £5 cuts to supporting men’s mental health, to ‘pay what you can’ appointments during the tough post-Christmas months, to free graduate cuts this summer, his shop has quietly become a space where community and care come first.

“The biggest thing I try and do is help people wherever I can. I believe it’s not the one who receives, it’s the one who gives that’s truly blessed. I don’t plan campaigns, they usually come from conversations with clients who tell me what they are struggling with. Then I do something to help people in a similar situation.”

One such initiative this summer, was offering free

haircuts to university leavers. Graduates were invited to book for a complimentary cut ahead of interviews, placements, and first jobs and the response was overwhelmingly positive. “I wanted to do something practical to support young people facing the pressure of job hunting and rising costs. Graduating should feel exciting, but so many students are leaving university with huge debts and an uncertain job market,” he said. “We can’t fix that, but we can offer a sharp haircut, a confidence boost, and a friendly space.

“The team was fully booked with students, and for many visitors, it was more than just a haircut. It was a much-needed confidence boost at a pivotal moment and we created a welcoming space where students could talk, reset, and leave feeling like their best selves, ready to take on whatever came next.”

As well as helping students, he also wanted to help make small businesses like his more efficient and resilient in a world where it can feel like it’s all take, take, take – so he built the Urjefes app. “The amount of apps that have taken my money that are not customer centric has put the business in difficult positions,” he states. “A lot of barbers are not business people so when they make that transition from barber to entrepreneur, there’s a lot of learning. When you have countless things eating into your profit it’s hard to survive - some barbers don’t even know their profit! This is why I built your Urjefes, a new booking app which offers everything a barber needs. All the lessons I was forced to learn for my business success, I want to give back and help others flourish. I want to create something truly unique, helpful and fun for barbers everywhere.

New Skill

EDUCATION IS CHANGING AND ANTHONY LABAN IS INVESTING IN THE FUTURE

FOR A NEW GENERATION

As a salon owner and founder of The Noble Barber Podcast, Anthony Laban is constantly talking to the barbers about industry matters, concerns and opportunities. And one subject keeps rearing its head – how difficult recruitment has become.

“At Laban London, we’ve always trained apprentices and invested heavily in career growth for our team. But the industry is shifting: more young people are coming through intensive courses rather than traditional apprenticeships,” he explains. “For small companies like ours, it’s difficult to run full-scale training schemes in-house, which is why we’ve started trialling a new approach.”

Enter Alex Lambert, a 29-year old who was looking to settle down into a new career path. “Alex is a local who came in to chat with the team about becoming a barber. The team liked his attitude straight away and introduced me to him. He had no experience, but that didn’t matter, his personality, approach, and enthusiasm really stood out. I’ve always believed that if someone has great people skills and the right attitude, you can teach them the craft. So much of barbering is about customer care.”

Alex had spent the last few years hopping from job to job, and barbering was something he was interested in and had been looking for a way into the industry for a while.

“As he is older, an apprenticeship wasn’t really practical; he’s got bills to pay, and as a small team, we wouldn’t have been able to train him at the right pace on our own.

Instead, we’ve sent him to the London School of Barbering for three months of intensive training, where he works on multiple models every day. Alongside that, we’re giving him precision training back in the shop with myself and the team. Before starting the course, he also worked with us for a couple of months, so he got a feel for the public side of things and some basics.

“Training is expensive, and Alex needs to earn while doing it. We’ve drawn up a contract where we cover all the costs, and if he stays with us for at least a year after qualifying, we absorb them. If he leaves earlier, he pays them back. For me, it’s an investment; supporting someone properly means they’ll grow faster and be loyal. It also means we get a homegrown barber who’s trained to our standards in less time. By the end, we want him fully competent, confident with clients, and a strong member of the team. Longer term, I’d love for him to pass on what he’s learned to future trainees.”

ALEX SAYS

“The training is going really well. I’m enjoying learning a new skill and getting to grips with everything, and I’ve gotten over the initial terror of ruining someone’s hair! Anthony and team have been very supportive, and it’s been the perfect environment to develop myself. I enjoy the feeling of pushing myself to get better, and of being on my feet and using my hands and brain, because I hate sitting at a desk looking at spreadsheets. Hopefully I’ll be working at Laban London Barbers for a long time! One thing that attracted me to barbering was the amount of options you have with regards to career development so who knows where I’ll end up, but right now I’m enjoying being in the shop.”

Community Care

GETTING INVOLVED IN YOUR LOCAL COMMUNITY NOT ONLY FEELS GOOD, BUT IS GOOD FOR BUSINESS TOO

hen is a barbershop not a barbershop? When it’s also a coffee shop, a record shop or a night out with friends.

Now, a barbershop is so much more than just a short, back and sides, it’s an integral part of the local community. Owners are introducing other services to entice clients to spend more time and money within the barbershop, while supporting local initiatives and bringing the community together.

Josh Plumbley, director at Grizzly Male Hair Salon in Billingshurst believes getting involved in

OS LIFESTYLETHE COFFEE SHOP

the community is essential. “The first step is to talk to your community; we started with basic loyalty schemes, we support the local football team, held Brave the Shave events in schools and most recently we are supporting the National Autistic Society. We have these great spaces in the barbershop that can be used for more than just cutting hair. Once you open the door the opportunity then grows. When people saw us supporting the community, this made them want to use our shops.”

Co-founder Joe Steven says: “For OS, our earliest vision of the brand was to operate as more than a transactional barbershop, but a cornerstone of our community. OS Coffeeshop was a natural and heartfelt continuation of our mission, to create spaces that feel both personal and intentional in our community. When you think of where we typically come together in London to catch-up and relax, it is hospitality venues that take precedent. So, if we want to keep growing OS Lifestyle, we need to offer a space in which our lifestyle tends to flourish.

OS Coffeeshop not only serves our barbershop clients on a day-to-day basis but also acts as a space for the Shoreditch commuters, wanderers, vintage-shoppers, and residents to join our community, whether or not they fancy getting a haircut.

An important factor of OS Coffeeshop is the coffee we use. We serve Skylark, the world’s only 100% non-profit, fully transparent speciality coffee brand. This means that every coffee our customers buy, helps to support social and environmental change. As our business is both informed and reinforced by our community, connecting with them and listening to what they want is ultimately essential for sustaining loyalty and securing a reliable brand image.”

Want to do something similar? Keep listening to the people around you. Make sure you research all the details before you jump into anything. The aesthetics in the shop, the music, the beans, the cups, all these details will impact the coffeeshop and how your community responds.

Fella owner, Bobby Gordon says: “We hear so much about what’s going on; my wife is from New York and some family members were telling me about a comedy show held in a barbershop in the city that was going down a storm. I checked it out and got in contact with a guy called Ronnie Lordi who is a comedian and promotes Live At The Barbershop. We got chatting about putting a show on at our Soho shop and through his connections we got it going. The comedy shows that we’ve put on have been monthly, but the bigger goal is to have a few shows going on each week. The first show was made up with a lot of clients and friends of the shop but since then, tickets have sold on an event hub to a much wider audience. We have someone who hosts the show and introduces the acts. On average we have four up-and-coming comedians who each do 15-minute sets. Guests can expect to be part of the shows as it’s a small intimate space. It’s bring-your-own-bottle although our first show was sponsored by Jubel who supplied the beers. Getting to know your local community and building good relationships is vital, it’s much more important than social media as you are in amongst the people that are likely to be visiting the shop. We have worked with lots of businesses from very small independents to big brands like Fred Perry and recently Farah. Supporting all the good things you believe in locally really does help not just your business, but others as well.”

Want to do something similar? Approach people and businesses you want to connect with. If they say no, it’s not the end of the world as plenty will jump at the chance! A lot of people want to be part of something. If you have any ideas, no matter how silly you think it may be, write them down and give them a go. I mean, a comedy show in a barbershop sounds daft right? But we did it!

STRONG ARM STEADY –MUSIC EVENTS

FELLA –COMEDY NIGHTS

Ewa Podolska says: “Everyone wants to live in a cool neighbourhood so when you make the effort to bring people together, people get behind it. Hosting and bringing the community together was always a big part of our lives. Through the squat scene in London we were hosting free cinema nights and social activism events. When the idea to open a barbershop came, we instantly got excited thinking of ways to utilise the space.

When we first started out we did some crazy stuff - DJ Argue ran his Rinse FM show from the shop and the whole grime scene has been in the store from Rude Kid, Jammz, Teddy Music, Logan, and Mo Fire Crew. We had an art performance with Harry Pope (drummer) and Loz Keystone (artist) doing a live improvised tattoo to a drum solo. Wild stuff! Now we focus on local talent. Deptford has a rich musical history from punk to reggae and is located near a few art universities so it’s bringing those artists and fans out. There’s a chalkboard on the wall and local DJ’s are welcome to reserve a spot and come use the decks. Some of the finest musical moments have been over the last couple of years listening to sets from our clients.

Last year we participated in a Deptford festival called Creekside which uses local venues to showcase art and music. We had DJ’s playing all day while we were cutting hair and ended with a piano set from Mak 10. It was magical.

Want to do something similar? Keep it local, collaborate and help your peers. People will champion you for making their neighbourhood a better place. In an ideal world sharing customers between your local grappling gym, tattoo shop, coffee shop, yoga studio is the dream. It helps with revenue and loyalty but also creates a sense of security.

IN SIDE

KEVIN LUCHMUN STUDIOS

KEVIN LUCHMUN PUTS DOWN ROOTS WITH HIS FIRST SOLO BARBERSHOP, KEVIN LUCHMUN STUDIOS

The past 12 months have been a whirlwind for Kevin Luchmun – he was named Men’s Hairdresser of the Year at the British Hairdressing Awards for the second time, and he’s opened his first barbershop.

“I truly believe timing is everything and for both milestones to happen in the same year was a moment of alignment I will always be grateful for,” Kevin tells us. With a successful career as a barber, photographer and educator, opening a barbershop was the final piece of the puzzle. “I’d ticked off so many career goals - cutting celebrity’s hair, working at fashion weeks, shooting editorials, travelling the world to educate other barbers, leading the Andis International Artistic Team and collaborating with global brands. The final step was owning a shop, building a team, and creating my own artistic hub.”

And now he has done just that, with a unique hybrid creative hub combining grooming, photography, and education in the heart of Hertford. The ground floor is a traditional barbershop offering top-tier hair and barbering services, while the photographic studio on

the first floor allows Kevin and the team to create content as well as offer hands-on workshops and training sessions.

Originally a pub, the property had been neglected for a long time, meaning the team had to strip it back to its bones and renovate it from top to bottom to bring it back to life. “My budget was £20,000 but it didn’t take long to go over that! The first plans were

SIDE

to keep things minimal, but when I walked through the doors, I decided that if I was going to do it, I’d rather do it properly and create something lasting.”

The design remains minimalist but is also very considered – Kevin paid close attention to detail throughout. “I’ve gathered inspiration from my travels around the world, taking small elements I love and weaving them into the shop’s aesthetic.”

The shop is a Grade II listed building, which gives it real character. The rooms are quirky in size and shape, with lower ceilings than usual, but Kevin has maximised every inch to make the space feel open and inviting.

As a one-man band, Kevin wanted to demonstrate what was possible without business partners or investors. “I started with an idea and a vision and made it a reality,” he says. “I wanted to show you don’t need big brands behind you to make something look beautiful.”

Located on the high street, the salon offers a full range of services, priding itself on delivering exceptional customer service and a welcoming atmosphere for everyone: “The shop is inclusive, not exclusive.”

Split into three distinct areas, each has the same theme but feels very different. The front room houses the reception and two chairs, the second has another two chairs, and the third is dedicated to the wash

basin. The layout gives both barbers and clients a sense of space and comfort.

The lighting and the paintwork are the two standout designs in the salon –Scandinavian concrete-effect paint that’s been layered on every wall to create texture. “Each one is layered differently, giving every surface its own distinct character,” Kevin explains. Alongside this, LED lighting flows from walls to ceilings and floors adding a high-end, designer look. “The lighting is bright and purposeful, sitting as light strips on the walls and ceilings, plus mirror-side lights, ensuring perfect visibility for precision work at every station.” The front room also benefits from plenty of natural light thanks to two large windows.

“It feels incredible to have a home base, not just for myself, but for the team and our clients. Owning the shop allows me to really push the brand forward, build an artistic team, and create a space where everyone is aligned with the same vision. I’ve always believed timing is key and this journey has reinforced that belief.”

#Salon2 5

THE MODERN BARBER STAGE AND HJ ACADEMY BARBER POD RETURNS TO SALON INTERNATIONAL, PROMISING CUTTING-EDGE TECHNIQUES, INSPIRATION, AND EDUCATION FROM SOME OF THE BIGGEST

BARBERING NAMES

Hosted by Danny Robinson, The Modern Barber Stage yet again promises to be an unmissable experience for the barbering industry. With exciting talent and new techniques, you will experience first-hand the experts who are redefining the craft, unique perspectives and expertise from some of the biggest barbers in the game.

MODERN BARBER STAGE

SATURDAY 11 OCTOBER

10.30 - 11.10 Dan Burnett, Charley Smith, Dave Hankin and Paul Hewitt

11.15 - 11.55 Luchmun Studios

12.00 - 12.40 Leigh Legano

12.45 - 13.25 Adam Więcek

13.30 - 14.10 Charles Rose

14.15 - 14.55 Fella Barbershop Team

15.00 - 15.40 Charlie Venn

15.45 - 16.25 Angel del Solar

16.30 - 17.00 Dan Gregory

HJ ACADEMY BARBER POD

12.30 - 13.30 Toby Hughes

11:30 - 12:30 Sam Wilson

14.30 - 15.30 Aurelija Norvaisiene

MODERN BARBER STAGE

SUNDAY 12 OCTOBER

10.30 - 11.10 Dilligents Barbershop Team

11.15 - 11.55 Alex Burt, Sam Campagna and Phil Jarman

12.00 - 12.40 Ruffians Barbershop Team

12.45 - 13.25 Tariq Howes

13.30 - 14.10 Murdock London Barbershop Team

14.15 - 14.55 MENSPIRE Academy

15.00 - 15.40 Manifesto

15.45 - 16.25 Max.Oliver Barbershop Team

16.30 - 17.10 Zanear Ali

17.15 - 17.55 Dexter ‘Dapper’ Johnson and Sam Elliot

HJ ACADEMY BARBER POD

10.30 - 11.30 Dan Wembridge

11.30 - 12.30 THE MUSTDASH BARBER

12.30 - 13.30 Andy Dawson

13.30 - 14.30 Toby Wallen

14.30 - 15.30 Ben Pearcey

15.30 - 16.30 Craig Henderson

16.30 - 17.30 Martin O’Halloran

THE PEOPLE’S CHOICE BARBER

The People’s Choice Barber Competition is a chance for Emerging Talent and Advanced Barbers to each be crowned The People’s Choice Barber and win a £500 cash prize. The finalists of this years competition have been invited to a live judging taking place at Salon International.

The competition comprises of two categories: Emerging Talent and Advanced Barber. The Emerging Talent Category is aimed at barbers with less than three years of experience at the time of the competition (13 October 2025). This competition is an opportunity to start building your portfolio and build your reputation as one to watch in the industry. The Advanced category is targeted at barbers with over three years of experience at the time of the competition (12 October 2025). This category is a chance for experienced barbers to get involved by showing off their favourite classic cut.

MODERN BARBER STAGE 2025

MONDAY 13 OCTOBER

10.30 - 11.10 Natalie Cresswell

11.15 - 11.55 Pete Cranfield

12.00 - 12.40 Grizzlys Barbershop

12.45 - 13.25 Katie Birks and Hannah McKnight

13.50 - 14.30 Jai-Li Rayneau, Auberne Enkel and Deone Luke

14.35 - 15.15 Hairforce 1

15.20 - 16.00 Cosmin Gradinaru and Ayeesha Coleman

16.05 - 16.45 Liv Plum

HJ ACADEMY BARBER POD

10.30 - 11.30 Louis O’Farrell

11.30 - 12.30 Kyle Dickson

12.30 - 13.30 SNAP! Winners Announced

13.30 - 14.30 Roman Radchenko

14.30 - 15.30 Andy Asare

15.30 - 16.30 Sully

ASK THE EXPERTS

FINISH LIKE A PRO

BABYLISSPRO AMBASSADOR AND TEXTURE EXPERT TARIQ HOWES, TALKS US THROUGH PERFECTING THAT ALL IMPORTANT FINISH…

Grooming isn’t just about cutting hair; it’s about refining it – it’s those extra five minutes at the end of a service when a good cut becomes a great one.

I take the time to perfect the shape so it’s clean, balanced, and sharp from every angle. The haircut isn’t finished when the bulk of the work is done; it’s finished when the silhouette is flawless, and every detail has been finessed.

That’s why I always reach for tools that give me absolute precision. The BaBylissPRO FX ONE Clipper with its interchangeable batteries means I never lose power when I’m refining a shape – I can swap batteries

For me, this isn’t about technique, it’s about respect for the craft and for my clients. Those extra minutes are what separate an ordinary cut from something that feels tailormade. When my clients leave the chair, they know their look isn’t just complete, it’s finished to the highest standard.

Time and time again, I hear the same thing: “I thought the cut was already looking good, but you’ve just taken it to the next level.” That little extra time and precision is what sets you apart as a barber. It keeps the cut fresh for longer, gives the client extra confidence, and builds real loyalty.

In the end, it’s simple: anyone can cut hair, but not everyone can finish it like a pro. With the right tools in hand – like the BaBylissPRO FX ONE range – and a commitment to detail, you elevate your work, your reputation, and most importantly, your client’s experience.

seamlessly and focus on those finishing touches. Whether I’m balancing the fade, sharpening the outline, or refining the texture, it’s that consistency and power that lets me deliver a pro-level finish every time.

A sharp hairline is the true frame of a cut, and it sets the tone for the style. If the outline is crisp, the whole cut looks more elevated. I use the FX ONE Skeleton Trimmer to carve in those details and accuracy, making sure the edges are clean and natural, enhancing the cut without ever overdoing it. Those last few minutes of refinement are what make the difference between “done” and finished to perfection. FX ONE Foil Shaver

FX ONE Clipper

Icons of Barbering

MODERN BARBER SPOKE TO MANUFACTURERS AND BARBERS ABOUT THE HERITAGE OF CLIPPERS WITHIN THE INDUSTRY AND HOW THEY ARE STILL AN ICONIC ELEMENT OF THE BARBERING CULTURE

or professional barbers, clippers aren’t just tools of the trade, they are an extension of their brand.

A barber’s expertise with clippers is one of the skills that sets them apart from other hair pros.

While the sound of hairdryers is synonymous with most salons, it’s the buzz of clippers that creates the background noise of a barbershop, and it’s with a clipper that barbers often create their signature looks.

“Clippers are the cornerstone of efficient, modern barbering,” says Jen Edwards, Managing Director at Groomers Limited, UK distributor for Andis. “They deliver precision, speed, and consistency with every cut, enabling barbers to meet the demands of today’s clients. From flawless fades to clean outlines, clippers ensure professional results time after time.”

Wahl UK’s Lead Educator, Dean Gleeson shares: “For me, clippers are an essential part of a barber’s toolkit because of their versatility. They’re an all-round tool. They’re your go-to option for any style, while scissors can be limited. Yes, you can cut hair with scissors, but you can’t shape up a beard, you can’t shape up a neckline, you can’t get the finesse that a set of clippers will give. For me, that’s why they’re essential. They add a finesse and a polish that can’t be achieved with scissors. Even on longer styles, clippers can add the shape and structure that you won’t achieve any other way.”

Finding the right clippers is a must according to Gamma Ambassador, Wayne Daws from Burns Salon in Luton. “We work differently and create different work, and as barbers have evolved so have the clippers we are using. Considering most barbers are working between 10 and 12-hour days and can do anything up to 20 or more haircuts a day, having the right clipper is massively important. It’s not just the size or the weight but the look too - your clipper is part of your personality,” he says.

A STATEMENT BEYOND FUNCTIONALITY

Clippers go far beyond functionality. They can become an extension of the barber’s brand, both in terms of their aesthetic and the looks that can be created with them.

“Beyond functionality, a barber’s clipper reflects their identity and standards,” says Ignasi Espinosa of Artero. “The choice of equipment communicates professionalism, inspires client trust, and reinforces the artistry that defines modern barbering.”

HERITAGE MEETS INNOVATION

High-quality clippers don’t emerge overnight, they are products of decades of development. Different brands each bring their own legacy to the table, fusing heritage with cutting-edge technology. “Andis clippers are more than just tools - they’re a blend of heritage, craftsmanship, and innovation,” explains Jen. “Designed for professional barbers, they provide the reliability needed for high-volume, precision work and the individuality barbers seek to express their style.”

Artero, meanwhile, carries over a century of familyowned expertise. “With more than 115 years of experience, we develop and manufacture our clippers in Spain, giving us full control of quality and originality,” says Ignasi.

Kasho has a reputation for precision Japanese scissors which now extends to clippers engineered with the same ethos. “Kasho clippers embody the values of precision Japanese craftsmanship,” explains Benjamin Shipman, Director of Kasho UK. “Each clipper is engineered for uncompromising quality, balance, and durability. What makes them different is their customisable design and limited-edition releases and the level of expertise that comes from decades of experience in producing world-class cutting tools.”

Wahl is also proud of its heritage. “Wahl has more

than 100 years’ experience,” says Dean Gleeson. “Our clippers are proudly made in our own factories, giving barbers the best quality for the best performance. But we don’t just rely on heritage, Wahl’s commitment to education means they are constantly surrounded by barbering industry leaders that form the Wahl artistic and educational team from around the world, meaning they can create the clippers that barbers want and need.”

THE BARBER’S BRAND

What every brand and barber seems to agree on is that clippers are an extension of the barber themselves. The tool in their hand isn’t just about efficiency - it’s about identity.

THE POWER OF LIMITED EDITIONS

SIMON TOWNLEY, SIMON TOWNLEY HAIR, BURNLEY, LANCASHIRE

Simon believes the now common practice of brands releasing limited edition models is a great way to add excitement to the client experience, while enabling him to make a statement. “Limited edition clippers are really cool to have on display, but beyond that, they’re a statement,” he says. “They show you care about your tools and about staying up to date. They also become collectors’ items, which adds another layer of excitement for barbers and clients alike. In today’s world of social media, limited editions also add value because they spark conversation and content. Other barbers notice when you are using new drops or rare models, and that can make your work stand out online. It keeps you current, gives you something fresh to showcase, and ultimately adds to your reputation in the industry.”

MODERN VINTAGE

YASEMIN HUSSAN, BARBER AND TEXTURED HAIR SPECIALIST

For award-winning barber and textured hair specialist, Yasemin, while the look of the clipper she uses is important, its more about the aesthetic the tool allows her to create.

“When thinking about style, I always look at how it’s evolved into what feels cool now. It’s about reimagining vintage hairstyles and bringing them back in a modern way. So for me, heritage is always part of the story, it’s what you build on to innovate.”

PERSONAL AESTHETICS

COSMIN GRADINARU, MODERN BARBER NEWCOMER OF THE YEAR

Cosmin is a big believer in the powerful message a clipper can send out to clients. “For me, aesthetics are about professionalism and creating an environment that feels inspiring and organised,” he says. “I like tools that are cleanlooking and durable. Brushed steel and sleek designs stand out, it shows attention to detail, and clients pick up on that. My go-to clipper is the Wahl Senior cordless. It’s reliable, powerful and versatile enough for fades, bulk removal, and detailing. I’ve used many over the years, but the balance and feel of this one really works for me. It’s become an extension of my hand, and that connection is hard to beat.”

CUSTOMISATION CULTURE

DEXTER JOHNSON, TONI&GUY

For Dexter, being able to customise his clippers to reflect his brand is an important factor when choosing which model to work with whether it is on clients, on a shoot or backstage at a show. My favourite clipper is Gamma+ Boosted – I’ve customised mine with gold casing. I love the lightweight feel and how clean and tight the blades are. I absolutely love how it allows me to create seamless fades.

How to Increase Your Revenue without Raising

et’s be honest, everyone is feeling the pinch right now. Everything seems to be costing more, bills are going up and for barbers, clients are stretching out their appointments. And we get it, price increases can be unavoidable when everything else goes up, but with some clever tricks and hacks, you can make sure money keeps coming into your barbershop without the need to hike your prices. Here are five ways you can boost your bottom line without scaring off your customers.

1. ADD ADDITIONAL SERVICES

This might seem like an obvious one, and you might already offer certain add-ons like a hot towel shave, but now’s the time to expand this further. For example, upselling to a luxury shave service can be a good way of increasing revenue – and a facial steamer or a hot wax heater is a great option to have in your shop. It will take your service to another level and be something to excite your customers. Additionally, packages for events such as weddings and winter holidays are another great way to keep expanding the range of services you can offer.

2.

INCREASE THE AMOUNT OF RETAIL PRODUCTS YOU OFFER

Whether you are stocking Uppercut or Osmo, Dapper Dan or Dear Barber, Clubman or Proraso, always check what new products your favourite ranges have added. Design your own gift sets for seasonal promotions such as Christmas and keep your sales ticking over.

3.

A LOYALTY PROGRAMME

We’re sure your silky skills on the clippers are enough to keep your clients returning their custom –but you can never be too sure. A loyalty card can be a great incentive to ensure regular visits from your customers with an added bonus of a discount, free product or surprise.

4.

MAXIMISE YOUR AVAILABILITY

An empty chair is going to cost money, not make it. A busy shop provides an opportunity to offer your range of services and products to new and existing clients. Booking systems can be a useful way of getting people through the door and by allowing people to book a specific time slot, both yourself and your customers can manage time more effectively.

5.

INCENTIVISE REFERRALS

Sometimes a great haircut isn’t quite enough to spread the word and grow your customer base. Having a simple referral scheme that offers a small discount in exchange for new custom walking through your door can really work wonders. It’s an oldie and maybe a little cliché – but it works.

Versatility Rules

The Brooklyn Clipper from Artero combines elegance, power, and comfort. Designed with a 440C stainless steel precision blade, it ensures long-lasting durability and consistent results. Its ergonomic shape provides unmatched comfort, reducing fatigue during prolonged use. The lateral adjustment lever also makes it versatile for both right- and left-handed barbers. Featuring a powerful, quiet motor, the Brooklyn prevents overheating while maintaining continuous performance. With up to 240 minutes of autonomy and USB-C fast charging, it delivers maximum efficiency in any environment.

Price: £131.76

Clippers Round-up

HERE’S A RUN-DOWN OF THE LATEST LAUNCHES FROM THE LEADING BRANDS RIGHT NOW

Power and Performance

The Andis Phenom Clipper is about power and performance. Its 7,000 SPM brushless motor runs quietly and stays cool while delivering drag-free cutting that lasts. With cordless freedom, 150 minutes of runtime, and fast charging, it keeps up with the busiest schedules. Featuring DLC Phaze blades with a carbon coating, these run cooler, last longer, and glide through all hair textures without pulling. The Phenom offers interchangeable allmetal housings in gold or stealth black, plus a click or no-click lever, giving barbers control, confidence, and choice.

Price: £184.99

Speedy Accuracy

Kasho has launched its latest clipper, built for barbers and stylists who demand power, speed, and accuracy. Weighing just 300g, it combines lightweight comfort with pro-level performance. Featuring a DLC Black Diamond Carbon Taper Blade (45mm), it delivers smooth, durable cutting. A turbocharged 10,000 RPM motor ensures consistent power, while the Lithium-Ion battery provides 120 minutes of run-time from a rapid 105-minute recharge. With adjustable cutting lengths (0.4–2.7mm), a duallever system, and eight premium guards, it’s versatile enough for every style.

Price: £175

Talking Technology

Gamma + is taking vectory technology to the next level with its Gamma + Xcell clipper. The Xcell clipper features the Vector IN2 vector technology which combines an electronically controlled super torque with a speed that adjusts to the hair texture.

The clipper features a magnetic drop top that makes it extremely easy to remove hair, helping facilitate easy maintenance to help the clipper last longer.

Price: £274.25

Precision and Power

Wahl Professional has unveiled Super Taper X™, the next-generation clipper designed for barbers and stylists who demand precision and power. An evolution of the Super Taper, this metallic blue tool features ‘crunch blade’ technology and a stagger-tooth T-shape blade for crisp precision and clean guidelines. Powered by a highperformance 6,500 RPM rotary motor, it tackles tapering, bulk removal, shaping, and freehand work with ease. Corded or cordless, it offers flexibility with a smart LED charge indicator and lightweight design.

Price: £135.59

Business Software - CAN YOU AFFORD TO IGNORE IT?

Barbering is an industry steeped in tradition, with reliance on walk-ins being a major part of its long history. But it’s also important to move with the times to stay relevant and profitable in an increasingly competitive market. The question is no longer can you afford booking and other business software, but can you afford not to have it? As these leading providers explain, it’s no longer a luxury, it’s a necessity for anyone serious about business growth.

THE CURRENT STATE OF PLAY

While an increasing number of barbering businesses are waking up to the need for salon software, a significant majority are still missing out, according to Elise Hollinshead from Booksy.

“According to industry reports, more than 60% of barbers in the UK still manage bookings manually, often relying on walk-ins or social media DMs,” she says. “Barbers using dedicated software like Booksy typically see an increase of 20-30% in client retention thanks to automated reminders, prepayments, and loyalty tools.”

Elise continues: “In terms of time saving, barbers report gaining back five to 10 hours per week by reducing admin time, like chasing payments, handling cancellations, or managing their diary manually. This time is reinvested in extra appointments or developing new services. Financially, features such as no-show protection and prepayments can save barbers hundreds of pounds per month that would otherwise be lost to missed appointments.”

IT’S NOT A COST, IT’S AN INVESTMENT

SALON SOFTWARE DOESN’T HAVE TO BE SCARY, HERE, THE EXPERTS EXPLAIN HOW IT CAN BOOST YOUR BUSINESS

For some barbers, there’s a perception that salon software is an expense and a complicated addition to their business, but Luke Doolin, General Manager, UK & Ireland at Phorest, insists this is the wrong mindset to have. “Many shops are concerned there will be upfront costs and have a general fear of change. Some worry that digital systems will be difficult to use or won’t deliver enough value.” He continues: “It doesn’t have to be scary or time-consuming. Start by implementing a single integrated platform like our Phorest system that combines booking, marketing, loyalty, and reporting. This simplifies operations, saves time, improves client retention, and increases revenue. Once barbers see the time saved and measurable results, they quickly realise software is not a cost but an investment in growth.”

CONVENIENCE IS KING

Today’s client wants efficiency, and if you don’t provide it, they’ll likely find someone who does, believes Timely’s

UK Marketing Specialist, Sally Conchie. “Barbershops traditionally operate on a walk-in model, but a lot of barbers haven’t realised how much they’re losing by not allowing people to book an appointment,” says Sally. “They’re also missing out on the ability to turn those one-off walk-ins into loyal regulars. With online booking, you can keep clients coming back, know your projected revenue for the month, and take the admin out of client management. “Timely allows a barber to focus on their craft and their passion, while the software manages the admin that comes with running a business. Think of Timely as your silent business partner and receptionist, handling bookings, reminders, and payments while you focus on the cutting.”

MISSED REVENUE

According to Zenoti’s Beauty & Wellness Benchmark Report there is a clear link between offering online bookings and business success. Geraldine Fusciardi, Zenoti Senior VP for Europe, explains: “Zenoti’s 2025 Beauty & Wellness Benchmark Report revealed that more than 75% of appointments at top-performing barbershops are now booked online.” Zenoti data also shows that factors such as unreliable and walk-in scheduling, missed retail revenue opportunities, and scaling without control or visibility are all contributing to slowing down growth in the barbering industry. Considering Zenoti’s role in counteracting this trend, Geraldine adds: “One of Zenoti’s key strengths is that it helps businesses make the most of every opportunity by capturing lost revenue. Our research shows that, on average, 40% of appointments are booked outside of salon hours, and 30% of calls made to every business are missed. Think about all of that lost income! By applying intelligent automation to tasks such as appointment booking systems and business analytics, you are effectively freeing up time to concentrate on your most important asset – your clients.”

EASIER THAN YOU THINK

“Many barbers are hesitant to take on a software system, because at the first attempt, it may seem as though you have to be tech savvy to use a tool like

this,” says Elizabeth Olveda, Senior Communications Manager, Vagaro. “In reality, you just need to take time to set up your account to fit your services, the experience you want your customers to have and to help you run your business. Once you set up your initial account, you are ready to go back to doing what you love, and that could be spending time on your craft with clients in the chair or building your brand. The added bonus to a barber using Vagaro is that we have a team that will help guide you through this process,” she explains. “And if you are currently using a software that isn’t a good fit, we can help you bring over all your data and settings, so you don’t miss a beat.”

Artur Missyunas Global Marketing Manager at Shortcuts has the figures to prove the benefits of professional software. “Going through the data from nearly 500 hair businesses across the UK, including plenty of traditional barbershops, the average monthly turnover sits around £22,786. The shops using proper booking systems are bringing in about £1,500 more each month than the ones still scribbling appointments in a diary.” According to Shortcuts’ data; shops taking deposits through their booking system are making roughly £2,300 extra per month. Artur continues: “The numbers don’t lie. Most clients - 62% according to our research - actually want to book their next cut before they leave your chair. If you’re still using a paper diary, you’re probably losing half those bookings to the ‘I’ll call you later’ excuse.” Summing up, he explains: “The barbershops making real money aren’t just cutting hair better, they’re running their businesses smarter. When your Saturday morning slot opens up because someone’s cancelled, wouldn’t you rather fill it in five minutes with a targeted message than have an empty chair?”

FIVE REASONS YOU NEED BUSINESS SOFTWARE

1. Barbershops using dedicated software typically see an increase of 20–30% in client retention.

2. Barbershops using booking systems are bringing in around £1,500 more each month than those using traditional booking methods.

3. Barbershops taking deposits through their booking system are making some £2,300 extra per month.

4. On average, 40% of appointments are booked outside of salon hours, and 30% of calls made to every business are missed.

5. More than 75% of appointments at topperforming barbershops are now booked online.

Make This Your Most Profitable Quarter Yet!

October to December is crunch time for barbershops; Christmas cuts, party-season fades, New Year rush bookings – it’s the threemonth sprint that decides whether your year ends in champagne - or flat lager.

But with extra footfall comes extra drama as you chase payments, juggle walk-ins, split commissions without starting World War III, and discovering your stockroom is emptier than a barber’s chair on Movember 1st.

That’s where Beu steps in.

NO MORE PAYMENT HEADACHES

Every self-employed barber can link their own bank account, so when a client pays, the money goes straight to you. If your shop runs on a commission model, Beu can also split the payment at the point of sale, sending a share to the shop and the rest to the barber automatically.

KEEP WALK-INS AND APPOINTMENTS FLOWING Walk-ins only? Appointments only? A mix of both? Beu keeps your chairs full and your queues fair. Clients can book online, pay upfront, and even grab gift vouchers (aka the easiest Christmas present since socks).

STAFF MOTIVATION WITHOUT THE ADMIN Commission models? Beu handles them automatically – whether it’s 70/30, 50/50, or a custom split per barber. Everyone gets paid correctly at the point of sale, instantly. No arguments, no admin, just happy barbers.

STOCK SORTED BEFORE THE RUSH

Don’t run out of your bestsellers in December. Beu’s stock management dashboard tracks sales, reminds you to reorder, and shows you what’s making you money (and what’s just gathering dust).

WHY ACT NOW?

Christmas is coming and paper diaries, WhatsApp bookings, or clunky tills won’t cut it in the busiest season of the year. Beu gets you set up in just 15 minutes.

Exclusive Offer for Modern Barber Readers Sign up this quarter and get a 60-day free trial. No risk, no hidden fees – just more time behind the chair and more money in your pocket.

Visit www.beuapp.com or scan the QR code to book your free demo today.

CONVERSATION THE PO WER OF

CHARLES ROSE

HOW DOES CRATE ACADEMY SUPPORT BARBERS TO USE THEIR CRAFT AS A FORM OF SELF-EXPRESSION? DO NEW BARBERS STRUGGLE WITH THIS?

With social media they see a lot of barbers on there but it’s not the real world compared to a barbershop experience. So when we give them the opportunity to come to a shoot like this, they’ll do some amazing work from being inspired by everyone else. When it comes to Crate Academy we’re teaching them how to use products properly and how to expand their services so it’s not just “in and out” and STMNT fully comes into that. Through our education, we teach how to use products correctly going forward – clients want to know about it. If you explain everything to them, they’re going to be amazed – it’s an extension of the service which can provide so many different avenues for yourself personally and your business.

WHAT DOES BARBERING LOOK LIKE TO YOU IN 2025?

We are seeing a lot more longer hair, so it’s great to see so many barbers learning scissor techniques and hairdressing fundamentals, as well as obviously using their clipper work to create the perfect modern look. It’s lovely to see barbershops elevating their grooming experience again because it used to be ‘you’re in, you’re out’ but now there’s longer appointments and you’re getting a real service, because clients want that. It’s nice to see that as an industry the skillsets are expanding.

WHEN IT COMES TO CONVERSATION AND HUMAN CONNECTION, HOW DID YOU GO ABOUT CREATING YOUR SPACE?

We like to call the shops community hubs. We give our spaces out for people to use for events they might have going on. We want it to be a safe place. Your clients come to you because they trust you. They probably know a lot about you. You know a lot about them. It’s their time when they can sit back and actually just talk to you one-on-one. Our sections are really spread out so you’re not necessarily hearing the person next to you and they feel safe to talk to you about anything naturally. That links well with the community spirit we have as STMNT ambassadors and the community we’ve built in the UK.

DO YOU FEEL LIKE YOU’RE PART OF YOUR LOCAL COMMUNITY?

Definitely, we work hard to be a part of it. You don’t just want to be the kind of brand that people never hear anything from. It’s nice to get involved with other businesses. At the end of the day, if you help the community out, the community helps you out.

AND COMMUNITY

IN JULY 2025, STMNT GROOMING UNITED A TEAM OF BARBERS AND AMBASSADORS TO CREATE A COLLECTION THAT PUT COMMUNITY AT ITS CORE. DURING THE SHOOT, MODERN BARBER CAUGHT UP WITH STMNT AMBASSADORS CHARLES ROSE AND RY LEWIS, WHO SHARED WHY BARBERING, AT ITS HEART, IS ALL ABOUT CONNECTION.

HOW DO YOU USE YOUR CRAFT AS A FORM OF SELF EXPRESSION?

For me it ties in with connection. It’s not just about creating a safe space for your client to open up. It’s sometimes about you opening up, which can be a catalyst for them to go “this is my barber.”

WHEN IT COMES TO CONVERSATION AND HUMAN CONNECTION, HOW DID YOU GO ABOUT CREATING YOUR SPACE?

WHAT DOES BARBERING LOOK LIKE TO YOU IN 2025?

Barbering in 2025 for me, looks like reconnecting with the barbershops of old, it’s not just about the haircut. Now, obviously the quality of the haircut has to be up there - it’s very, very important. But I think for me, it’s about connection. It’s about being a cornerstone of the community, being a pillar in the community and allowing people to a safe space to relax, unwind and open up.

We went about creating our space in a way that we don’t encourage small talk. The shop should be somewhere where real conversation is encouraged - whether that’s open conversation throughout the shop or private conversation between the barber and the client. As barbers we express ourselves in every way. When we feel vulnerable we’re honest and open, in the hopes that it’ll help people understand you can be vulnerable as a man and still be a strong man.

DO YOU FEEL LIKE YOU’RE PART OF YOUR LOCAL COMMUNITY?

I do feel like we’re part of the local community. We sponsor a youth rugby team and a youth football team as well as a couple of pro fighters from the area. We’re connected to a lot of the gyms. We’re always looking for some way to support extracurricular activities within the community. It almost feels like we’re creating our own community because we connect a lot of these people that we’re connected with. And that’s what we like about Club 13.

SCAN HERE TO VISIT THE STMNT ESHOP

Kitbag Kitbag

Colour with Kindness

Andreia Professional has introduced its Vegan 0% Ammonia Permanent Colour Range to the UK. Delivering 100% grey coverage with rich, long-lasting shades, the range is free from PPD and resorcinol, making it gentler for sensitive scalps. Packaged sustainably, it’s an affordable, eco-friendly choice for hair pros.

£5.80 + VAT

New from OSMO, Matte Clay Extreme

creating bold, textured styles. With a hold factor of 5 and a natural matte finish, it delivers powerful, long-lasting control without shine. Easy to work through from root to tip, just a small scoop creates volume, structure, and definition.

RRP: £5.65/25ml, £12.45/100ml

MULTI-TASKING SHAVING PRODUCTS

STMNT Grooming is expanding into shaving with two new products, STMNT Shaving Gel and STMNT Aftershave Lotion. Designed for precision and protection, the non-foaming Shaving Gel softens stubble, reduces irritation, and delivers sharp definition. The Aftershave Lotion doubles as a daily moisturiser, soothing skin post-shave with Aloe Vera and Vitamin E, while also softening shorter beards. Both formulas are 100% vegan and infused with STMNT’s signature citrus, lavender, and tonka bean fragrance. Shaving Gel, RRP: £14.95/150ml Aftershave Lotion, RRP: £14.95/100ml

NEXT GENERATION DRYING

Introducing the next generation in drying, the BaByliss PRO Drying Wand. Engineered as an extension of the arm for effortless control, it features patented airflow technology for fast, even drying. Complete with precision-fit professional attachments, it delivers versatility and flawless results on every hair type, from smooth finishes to defined texture.

RRP: £240

Just the Tonic

The Dp Dermaceuticals ExoGrow Hair Tonic is designed to stimulate hair follicles and promote growth, while nourishing the scalp and strengthening existing hair strands. Dp claims the product is even more effective when combined with Dermapen Home, its complementary tool designed for at-home treatments.

£299

Lightweight Protection and Repair

L’Oréal Professionnel has unveiled Absolut Repair Molecular Bi-Phase Oil, a new innovation designed to work on both the surface and molecular levels of the hair. The aqueous phase, powered by peptides bonder and five amino acids, penetrates deep into the cortex to rebuild the hair’s structure. Meanwhile, the oil phase coats strands in a lightweight protective veil, restoring the lipid barrier for up to three days of frizz control and shine.

RRP: £31.50/90ml, £12.80/30ml.

Curved for Comfort

Dyson has unveiled the Supersonic r. Smaller, lighter, and curved for comfort, it delivers fast, precise drying with evenly heated airflow, even in rough dry mode. The dryer features five attachments, each pre-set with its own airflow and temperature range. From enhancing curls with the diffuser to smoothing frizz-free finishes, every attachment is designed for performance without heat damage. RRP: £449.99

FRIZZ-FREE STYLES

Dear Barber has introduced its brand-new Curl Cream, designed to define, control and hydrate curls. Offering a light, flexible hold with zero stiffness or crunch, the ultra-lightweight formula enhances waves, coils and textured hair while adding shape, shine and frizz control. Perfect for daily use, it delivers naturallooking results without weighing hair down.

RRP: £12.95/100ml

LIMITED EDITION COOL BLUE

Wahl Professional has expanded its styling collection with the launch of the Limited-Edition Cool Blue Vanquish™ Dryer. Joining the Black and Rose Gold models, this lightweight, high-speed dryer is designed to cut drying time while reducing wrist fatigue. The new model features Wahl’s FlowControl technology for even heat, SmoothTone™ motor for quieter performance, and premium magnetic attachments for safe styling. An auto-clean function keeps the filter clear, ensuring long-lasting performance. RRP: £149.99

Play It Cool

If you’re a fan of pastes, the Casual Act moulding paste from evo offers a light hold and matte finish on all hair types and is a favourite for short to medium lengths. The Australian brand has given it a makeover with new round packaging made from 50% post-consumer recycled (PCR) plastic.

KEET IT TRIM

The new Kasho Trimmer is lightweight, powerful and ultra-precise, weighing just 190 grams. Key features include a X-Pro DLC Blade crafted with Black Diamond Carbon, a micro-chipped 10,000 rpm motor and a Zero Gap setting for close and precise detail work. It comes complete with four premium guards in 1.5mm, 3mm, 6mm, 9mm.

RRP £22

£175 + VAT

or more than a century, PASHANA has been a trusted name in barbering. Synonymous with high performance, consistency and heritage, it has outlived fleeting trends to become the musthave product for quality barbers.

In a market where new names are vying for attention, PASHANA remains the constant, chosen by barbers for who authenticity and results is imperative.

As we head into a new season, straight-razor shaves, classic cuts and traditional rituals are making a comeback, and PASHANA is the perfect product to have on your shelves. With a range of tonics and lotions, they elevate the whole grooming experience into something memorable and distinctive, steeped in heritage and respect.

WHO IS PASHANA?

Part of PASHANA’s popularity lies in its ability to connect different generations. Older clients are reminded of the shops they visited as young men, while younger clients are drawn to the authenticity and heritage that makes it stand out in a crowded market. It’s this ability to combine both classic and current that ensures PASHANA’s continued relevance in modern barbering.

Established more than 120 years ago, PASHANA offers an eclectic line-up that includes American

Bay Rum, Eau de Portugal, Eau de Quinine, and Hair Preparation. Each has its own distinctive character, giving barbers the ability to tailor their service to every client. For barbers who want to combine tradition with modern excellence, PASHANA is an enduring classic for the barbershop of today.

THE ROLE OF HAIR TONICS

Hair tonics have long been part of the barber’s armoury, revered for their ability to condition the scalp, stimulate circulation, and prepare hair for cutting. Applied as part of a calming scalp massage, a good tonic relaxes the client while improving manageability, adding shine, and leaving hair feeling healthy without the heaviness. And that’s not all; blended with essential oils ranging from sandalwood and cedarwood to citrus, vanilla, and floral notes, each tonic provides a sensory finish that clients remember long after they leave the shop.

A PROFESSIONAL FINISH

In barbering, it’s the small details that make the difference. The touch of a towel, the precision of a cut, the fragrance that lingers when the client steps outside the barbershop. These small moments define the quality of the service you offer and when you think of the ultimate finishing touch, think of PASHANA.

SIGNATURE FINISHES: ORIGINAL HAIR TONIC AND BLUE ORCHID

The Original Hair Tonic, with its blend of rosemary, lavender, and sandalwood, remains a classic for scalp care and the unmistakable healthy shine. Blue Orchid Friction Lotion, with its exotic, invigorating scent, offers a fresher alternative that sparks conversation and sets a shop apart. Both products carry a sense of refinement and heritage that barbers and clients alike value.

IN THIS ISSUE’S THE INTERVIEW, BARBER ZANEAR

KURD TELLS MODERN BARBER WHY HE IS ON A MISSION TO CHANGE PERCEPTIONS ABOUT THE KURDISH BARBERING COMMUNITY

TELL US A LITTLE BIT ABOUT YOUR BACKGROUND

From a young age in Kurdistan, I was drawn to the craft of barbering. Two years after moving to the UK, I had the opportunity to train in a local Kurdish barbershop. I worked relentlessly; I would work 30 days straight earning a living, and my ‘day off’ was entirely dedicated to practising and perfecting my craft. Nearly nine years later, I still carry that same mindset. I’m hungrier and more passionate than ever.

WHERE DOES YOUR PASSION FOR HAIR COME FROM?

My passion is deeply tied to my roots in Kurdistan. Growing up, I was surrounded by a culture that values artistry, pride, and personal presentation, all of which naturally shaped my approach to barbering. Today, I feed that passion by pushing my creative limits, studying global trends, experimenting with new techniques, sharing my work on social media, and constantly challenging myself.

INTERVIEW THE

WHAT DO YOU DO THAT MAKES YOU STAND OUT?

What sets me apart is my ability to merge technical mastery with a strong creative vision. I share my craft on social media, collaborate at events, and constantly explore new techniques. I aim to blend hair, fashion and lifestyle in a way that feels authentic.

TELL US ABOUT YOUR BARBERSHOP...

My barbershop in Leeds allows me to connect with a wide range of clients and showcase what Kurdish barbers can bring to the UK barbering community. It is for anyone seeking style, confidence, and a creative experience. The design is modern and minimal, with touches of warmth that reflect hospitality and culture. We aim to be the go-to shop for clients who value precision, creativity, and a personal touch. We focus on education, style guidance, and creating a welcoming environment where everyone feels at home.

YOU’RE PASSIONATE ABOUT THE KURDISH BARBERING COMMUNITY...

The Kurdish barbering community is vast, talented, and often underrepresented. Everyone who knows me knows that every step I take, every hour of hard work, and every achievement is for one purpose: to represent my Kurdish community in the best possible way. Unfortunately, there’s a negative stereotype about Kurdish barbers in the UK. Sometimes people mix us up with other communities or generalise based on the actions of a small minority of barbers who don’t prioritise customer service or high-quality standards. But that’s not unique to us, every community has individuals like that. Our presence is significant, and we’ve become a recognisable part of British barbering culture, with the community continuing to grow year after year. Even though I’m just one person, my mission is to change that. I want to shine a light on our artistry, work ethic, and creativity. I hope to inspire younger Kurdish barbers to embrace their roots while pushing

their craft to the highest level. But to change that perception, Kurdish barbers must lead with excellence, delivering consistent quality, giving every client a firstclass experience, and holding ourselves to the highest standards.

WHO INSPIRES YOU WITHIN THE INDUSTRY?

What truly inspires me is the barbers who dedicate themselves to making a real change in the industryeven when the path is difficult. They keep going and never give up because they have a goal, a mission, and a vision larger than themselves. I deeply understand the struggle, and that, to me, is the heart of barbering.

WHERE DO YOU SEE YOURSELF IN TEN YEARS’ TIME?

I aim to expand my shops, elevate the profile of Kurdish barbers, and completely challenge any misconceptions about our community. Beyond that, I want to create opportunities for as many barbers as possible, providing a platform for them to showcase their talent and skills. My ultimate goal is to build the largest online education platform in the world for Kurdish barbers, combining mentorship, innovation, and inspiration. By then, I hope to have left a legacy that transforms the industry, empowers my community, and inspires future generations to dream bigger than ever.

WHAT IS IT ABOUT THE BARBERING INDUSTRY THAT YOU LOVE?

Barbering is a lifestyle, a culture, and a platform to leave a tangible, positive impact on people’s lives every single day. The energy, precision, artistry, and human connection it demands, makes it endlessly exciting, deeply rewarding, and undeniably transformative.

SO, WHAT DOES THE FUTURE HOLD FOR ZANEAR?

The future for me is about continuing my mission with even more focus and intensity. I work harder than ever because what I do is bigger than me; it’s for the culture, for my community, and for the legacy I want to leave. My passion, discipline, and vision drive me forward, and I intend to make every moment count.

Consistency is Key

WITH MORE THAN 25 YEARS BEHIND THE CHAIR, LUKE DOLAN HAS BUILT HIS CAREER ON CONSISTENCY, CRAFT AND A HUNGER TO KEEP LEARNING. THAT DEDICATION PAID OFF WHEN HE TOOK HOME ONE OF THE INDUSTRY’S HIGHEST ACCOLADES: WAHL BARBER OF THE YEAR.

HOW DID YOU BOTH END UP IN THE INDUSTRY?

For Luke Dolan, barbering has never been about chasing trends or fame but about showing up every day and cutting at the highest standard for the client in the chair. That philosophy carried him through years of hard work, multiple competitions, and to his defining moment: being crowned 2024 Wahl Barber of the Year. Speaking to Modern Barber, Luke reflects on the journey that brought him here, what it meant to win after decades in the industry, and why staying humble and hungry is still the foundation of his craft.

HOW DID YOU PREPARE FOR THE WAHL BARBER OF THE YEAR COMP?

I prepared the same way I approach barbering every day with consistency and hard work. I kept pushing my craft, refining the details, and making sure I was cutting at the very best of my ability. I didn’t want to reinvent myself for the stage; I wanted to show the industry the same standard my clients get in the chair week in, week out.

HAD YOU ENTERED THE COMPETITION BEFORE?

Yes, I had. Competitions like this are as much about persistence as they are about skill. Every time you enter, you learn something about yourself, your work, and the level of the industry. Each attempt built up to that winning moment.

WHAT DID IT FEEL LIKE TO WIN?

It was surreal. After more than 25 years in the game, to have that recognition hit me hard. There was pride, relief, and honestly, a bit of disbelief. But most of all, it felt like validation that all those years of grinding, improving, and sticking at it meant something.

IS THERE A SPECIFIC MOMENT THAT FELT LIKE A TURNING POINT IN YOUR CAREER BEFORE WINNING?

Yes, when I realised that barbering had shifted and the younger generation was coming up fast. Instead of resenting that, I leaned into it. I doubled down on improving, learning new techniques, and keeping myself sharp. That decision to keep growing, even after decades behind the chair, was the turning point.

WHAT’S ONE PIECE OF ADVICE YOU’D GIVE TO THE YOUNGER GENERATION?

Stay hungry, stay humble. Don’t chase clout, chase craft. It’s easy to get lost in likes and followers, but what really builds a career is consistency, reliability, and putting people first in the chair.

SINCE WINNING, HOW HAS IT CHANGED YOU AND YOUR BARBERING CAREER?

Winning gave me a platform. Clients, peers, and the wider industry now see me differently but it hasn’t changed my fundamentals. I’m still in the shop, still cutting, still learning. What’s changed is the responsibility: now I want to inspire barbers of all ages to keep raising their game.

WHAT’S NEXT FOR YOU?

I’m focusing on two things: continuing to cut at the highest level and building platforms that support barbers and the industry as a whole. I want to create opportunities, share knowledge, and keep pushing barbering forward. Winning Barber of the Year wasn’t the finish line - it was the starting gun for the next chapter.

LIV PLUM

DEAN WILKES

HAIR: DEAN WILKES

PHOTOGRAPHY: DEAN WILKES

GEORGE SMITH

HAIR: GEORGE SMITH

MAKE-UP: KATIE MOORE

PHOTOGRAPHY: ALEX BARRON-HOUGH

“THIS COLLECTION SET OUT TO CAPTURE HAIR IN THE MOST RAW AND NATURAL WAY WITH PURE LIGHTING, UNCONTRIVED FINISHING AND ALL THE DETAIL CREATED USING CLASSIC TECHNIQUES. WITH NO FUSS OR DISTRACTIONS, THE PRECISE TEXTURE, MOVEMENT AND FINISHING OF EACH LOOK TAKES THE SPOTLIGHT.”

BABYLISS PRO ASK THE EXPERTS

BLADES 101

BABYLISSPRO AMBASSADOR AND TOOL EXPERT PETE CRANFIELD, GIVES US A MASTERCLASS ON CLIPPER BLADES

Let’s take a deep dive into clipper blades, specifically the ones on the BaBylissPRO FX ONE clippers. They come with a Titanium DLC Fade blade as standard, and honestly, it’s mega. But what I love about the FX ONE range is the flexibility - you can swap the standard blade out and really tailor your setup depending on what you’re doing that day.

FADE BLADES

Fade blades are all about getting those clean, seamless blends. The standard Titanium DLC blade has an S-wave design that guides hair into the teeth, so you really feel it picking up the hairs and feeding them through. It’s smooth, powerful, and built to last thanks to that diamondlike carbon (in case you were wondering what DLC stands for!) coating, and the built-in oil reservoirs keep it running cooler for longer sessionswhich is huge if, like me, you’re cutting all day.

For me, the DLC Fade blade has been a go-to for years. It sits right next to the skin, so it’s perfect for removing guidelines and getting super-close fades. It’s the closest blade BaByliss PRO makes and having that confidence that your clipper can knock out lines cleanly, is everything if you’re a fade specialist. I even keep a separate clipper just for the DLC Fade when I’m doing skinclose work… it’s that reliable.

Taper blades are a different story - they’re for softer finishes, more traditional styles, or when you want to control the blend gradually. The graphite taper blade is one of my favourites. It’s got guidance grooves, so it doesn’t sit too close to the skin, which gives you a natural, soft edge. It’s my go-to for clipper-over-comb work or when I’m creating more structured, classic hairstyles. Plus, the graphite coating means it’s corrosion-resistant, so working with damp hair isn’t a problem, it just keeps performing.

WEDGE BLADES

Then there’s the wedge blade, a really versatile option if you like to switch between fading and tapering in one cut. It’s great for blending soft finishes with sharper outlines, and honestly, it’s my “allrounder” blade. You can get it in black graphite or Japanese steel in gold or silver, and whichever you choose, it’s precise, durable, and flexible enough to handle multiple techniques in a single session.

10 Chat Minute

HOW DID YOUR BARBERING JOURNEY BEGIN?

I started cutting hair when I was 17 and instantly fell in love with the craft. I trained in both hairdressing and barbering which gave me a strong technical foundation and the freedom to blur the lines between the two. I went on to work internationally on cruise ships and over the years, that mix has shaped the way I work. Now, it’s all about precision, creativity and a big focus on individuality.

WHAT DO YOU LOVE ABOUT YOUR JOB?

I love the fact that no two days are ever the same. Every client is different, and I get to help them express who they are through their hair. The connection with

LEIGH LEGANO IS BRINGING COLOUR TO THE MASSES AT HER BARBERSHOP IN

GLASGOW

people is a huge part of it too. You’re not just cutting hair, you’re building trust, confidence and making people feel good.

YOU WORK WITH COLOUR A LOT, HOW DID THAT HAPPEN AND WHAT ARE THE POPULAR SERVICES WITH MEN?

Colour has always been my passion. I started experimenting early on as a naturally creative person and realised how transformative it can be, especially for shorter styles. For men, platinum blonde is my number one request closely followed by creative colours and pastels. More men are open to experimenting with colour than ever before, it’s becoming part of their style identity.

NOT MANY BARBERS OFFER COLOUR, DO YOU THINK THEY ARE MISSING A TRICK?

I think some barbers see colour as complicated or strictly for hairdressers but that’s a misconception. It’s just another tool to elevate your work. By not offering colour, barbers are missing the chance to give their clients something fresh, modern and completely tailored to them. It’s also a great way to stand out in a competitive industry.

DO YOU THINK OFFERING COLOUR HAS BOOSTED YOUR BUSINESS AND PROFILE?

Absolutely. Colour has become my signature and what I’m recognised for in the industry. It’s opened doors to education, stage work and editorial opportunities and it sets my brand apart. Clients and brands know me as someone who brings something different to the barbering scene.

WHAT DO YOU LOVE ABOUT COLOURING MEN’S HAIR?

I love the creativity of it. You can completely change the vibe of a haircut with the right colour. With shorter hair the placement has to be really considered which pushes me to think outside the box. It’s about enhancing shape, texture and personality all at once.

WHAT DO YOU LOVE ABOUT THE BARBERING INDUSTRY?

I love how much it feeds my creativity. The industry never stands still; there are always new techniques,

styles and influences coming through. That constant evolution pushes me to keep experimenting and developing my own work.

WHAT HAS BEEN YOUR BIGGEST CAREER CHALLENGE?

Balancing the two sides of what I do. Running a barbershop and a salon means managing a team, the business and the day to day, while still keeping space for my own career behind the chair. It can be a juggling act, making sure the business thrives while still pushing myself creatively.

WHAT HAS BEEN YOUR CAREER HIGHLIGHT SO FAR?

Being part of the Matrix Artistic Team and working on stage has been a massive highlight. I’ve also been fortunate to be recognised in awards like the Scottish Hair and Beauty Awards and as a finalist in the Modern Barber Awards. Those moments remind me why I push myself.

WHAT ADVICE WOULD YOU GIVE TO OTHER BARBERS?

The industry needs individuality. Stay open, keep educating yourself and remember that your unique take is your strongest asset.

No Bad Days

JAKE COX IS SPREADING THE WORD THAT IT’S OK TO NOT BE OK

t’s often family or friends who are an inspiration when we’re growing up – and for a young Jake Cox it was his great-grandad who was a barber.

“My great grandad was actually a one-legged barber – he lost his leg in the war but opened his own shop. He also went on to have 69 kids, which is irrelevant, but pretty wild – I think he set a world record! Hearing stories of this kind of heroic figure planted the seed for me,” Jake recalls.

Jake himself went on to be a barber and he soon fell in love with the art and craft of barbering. However, not long after qualifying he struggled with his own mental health and became suicidal. Thankfully MIND helped in every step to being better and they inspired him to help others and create a space where men feel heard, valued, listened to and safe.

“When I was in that crisis, I didn’t have anywhere to go – it felt like I was running into the darkness,” he says. “Counsellors were my only option, and most of them were women. As a young man, it didn’t feel very masculine to open up, so I bottled things. I wanted to create the place younger Jake needed – and that’s how No Bad Days was born. I trained in mental health awareness, suicide prevention – all of it.

“Our industry is a trade, just like plumbing – we fix things. But alongside fixing haircuts, we fix moods, emotions, self-confidence. If every trade kept mental health at the forefront, imagine how different the world would be,” he says.

No Bad Days is now located in a 500-year-old listed building in Upnor, near Rochester. “My vision was to create a safe haven but somewhere that feels like a secret, your own space.” And he’s done just that – there’s a chill area, lots of mental health books, guitars on the wall, football shirts signed by musicians and footballers who come in, and even game stations. Upstairs there’s now a tattoo studio too. “If someone needs to get out of the house for a couple of hours, they can come down, chill, play games, grab a drink, chat with us. It’s a space to get out of your head and into a different environment.”

While he concentrates on the hair, he has tattoo artists upstairs offering tattoos and Scalp Micropigmentation (SMP) for anyone losing their hair or worried about their hairline, giving clients their confidence back. “We’re all on the same wavelength. We might look like big guys with tattoos and beards, but we’re all dads, we’ve all got good hearts, and we’re in touch with our emotions. Anyone can come in and talk to us.”

And that’s exactly what his diverse clientele do –whether it’s high-end professional footballers and Olympic athletes, right through to the 80-year-old who lives across the road. Each chair is surrounded by wooden slats so when they’re having a cut, no one else can see or hear.

“One guy came in saying he wanted to end his life, but told himself he’d get a haircut first. After our chats he felt better, went home, and now he’s loving life. He even brought flowers in to say we’d helped him change his mindset,” he adds.

Jake is full of stories of how his shop has helped people. All the team are trained in mental health and suicide prevention – not as counsellors, but almost a midpoint. “People spend more time with their barber – once every three weeks for an hour – than they do with their GP in a year,” he claims.

Jake and the team train with The 12th Man covering ways to recognise mental health conditions, suicide prevention, and how to ask questions. “Barbers are in a powerful position; say the wrong thing, and it could have consequences. Ultimately, we’re here to give the best haircut possible – but everything else comes with it.”

Now Jake dreams of launching the No Bad Days Foundation to offer affordable help to everyone. “For me, mental health isn’t just counselling – it’s a circle. If your physical health, nutrition, or finances are in bits, it will affect your mental health. The Foundation will connect people with local nutritionists, PTs, counsellors, CBT therapists, homeopaths – and we’ll cover part of the cost. We’ll build a bank of trusted experts and work with the local community.”

Local schools and care homes have already invited Jake to join their boards and change the way mental health is looked at. “When I go into schools, I don’t look like the usual ‘official’ speaker, and kids can relate to that. When I talk, I’m speaking to the younger Jake – the boy who needed to hear it was okay to be soft, fragile, gentle, emotional.”

Having been in that position himself, coming full circle is a dream moment for Jake. He says: “Today I donate 10% of No Bad Days profits to MIND as a way of giving back and it is my mission to educate barbers and service givers. The hub we’ve created here has such a special, positive vibe.”

JAKE’S ADVICE FOR BARBERS STRUGGLING WITH THEIR MENTAL HEALTH?

Talk, talk, and talk again. If the first person doesn’t listen, try another. Keep banging on doors until someone listens. And seek professional help – the same way you’d go to the best barber for the best cut, go to a counsellor or therapist for your mind.

Talk to your doctor – they’re not scary. Be honest about your feelings and emotions, listen to your body. Our job is tough, mentally and physically, so you’ve got to look after yourself. You can’t pour from an empty cup – if you’re not okay, you can’t help others. Fill up your cup first, then go out and change the world.

Beyond The Clippers

DAN WEMBRIDGE INTRODUCES A NEW INITIATIVE TO HELP BARBERS RECOGNISE THE SIGNS OF MENTAL HEALTH

aving a social media presence, building a clientele, working on your profile and running a business can leave anyone feeling overwhelmed. Thankfully, mental health concerns in the barbering industry are now regularly discussed and recognised, and being overwhelmed doesn’t mean you’re a failure.

Barber Dan Wembridge has himself suffered from mental health, and vowed to help other barbers feeling the same way. Having trained as a barber before working in other industries, Dan returned to barbering at the age of 32 and is now based at the Gents Barber Club in Botley, Southampton.

“One of the main reasons I wanted to start Beyond The Clippers was to create a space for barbers, especially those newly qualified, to reach out when they’re struggling. Confidence and self-esteem have always been challenges for me and working in an industry where we constantly push ourselves to bring in clients and maintain consistency can be overwhelming,” he explains.

“There’s more to being a barber than just cutting hair; barbers have to manage so much more – relationships, income and tax responsibilities – and being self-employed can feel like a very lonely place. Having a strong support network or working in a collaborative shop environment can help ease this pressure and protect barbers’ mental wellbeing.”

Through conversations with clients, it soon became clear that barbers can also provide a judgement-free space, while sharing advice or personal experiences that might help. “In many parts of the world, barbershops serve as community hubs where open conversations naturally take place. Unfortunately, this has been largely lost in many UK barbershops,” he says.

“Men’s mental health still carries a heavy stigma, and talking about it often remains taboo. Yet, the bond between a barber and their client can be incredibly strong. A 30-40-minute appointment provides the perfect opportunity to create a safe, open environment where clients feel comfortable reaching out. For some men, their barber may be the only person they truly talk to.”

So while Beyond The Clippers was initially created as a support platform, it has now expanded to include clients struggling with their own mental health issues. Dan and his team work with barbershops to raise awareness of mental health by providing posters with helpline details and contacts for organisations, such as Mind and Samaritans. “This also allows barbershops and individual barbers to become official Beyond The Clippers Affiliates, helping to spread the

message of breaking the stigma around men’s mental health and encouraging more open conversations,” Dan adds.

Signs that a client may be reaching out for help are not always obvious. Barbers with regular clients may notice signals more easily, while some clients may openly share their struggles. “Beyond The Clippers supports barbers in recognising signs and knowing how to respond. Sometimes, a barber may be the only person a client feels able to open up to that day.”

The Affiliation Programme enables individual independent barbers and barbershops to use the Beyond The Clippers name as a sign that they provide a safe and supportive environment for clients to talk about personal or mental health challenges. “We share key resources such as helplines from organisations like Samaritans, Mind, and Gamble Aware. In addition, it equips barbers and shops with guidance on recognising signs that a client, or a barber, may need support.”

While it makes clear that barbers are not mental health professionals, the programme emphasises the value of the trusted relationships barbers can build, creating a pathway for clients to seek the help they need. “Many barbers and shops want to create a safe space for open conversations and show clients they care, but they’re often unsure how to approach the topic. By working under the Beyond The Clippers name, they gain a strong foundation to use the barbering industry as a platform to positively impact men’s mental health.”

Y E A e a S H

When I first started cutting hair, I copied every barber trend like it was the secret to success. Over time, I realised trends come and go. Now, I still keep up with what’s hot, but I focus more on understanding why a style works for someone: their face shape, hair texture, lifestyle. Haircuts are not one style fits all. My inspiration comes from social media. Creative content is just a click away and always in my pocket. I make sure my feed is full of other creatives whether this be other barbers, artists or musicians.

# TrendTalks

AYEESHA COLEMAN TALKS FASHION, FRIENDS AND FILMS THAT INSPIRE

Fashion & street style

I’ve always been into fashion, drawn more towards the 90s, especially the raw urban aesthetics that defined the era. Not just the clothes but the hairstyles too; curtains, flat tops, frosted tips, buzzcuts. What fascinates me most is how fashion always finds its way back around, with all these looks resurfacing today I’m often inspired to remake a style with a modern twist, cleaner lines, and a sharper finish.

MUSIC & POP CULTURE

I always have my airpods in, listening to music or watching music videos on YouTube! Music icons often set grooming trends; think of fades in hip-hop, mullets in country/rock, clean sharp lines in R&B. So keeping up to date with artists and songs helps me visually pull inspiration when it’s time to recreate or remix them for clients.

MOVIES

Films are a big source of inspiration for me. Animations often influence my creative colour palettes, while popular movies inspire the themes behind my designs.

I love to see what other creatives are putting out there. I love to learn and improve my craft, and watching and being around other creatives, in and outside the industry, is the best way to get inspired, evolve and keep up with trends.

MANCHESTER PRIDE

OTHER CREATIVES

Art in all its forms inspires me. Paintings, nail art, and photography spark my creativity and teach me how different colours can work together. Observing these combinations helps shape my colour palette and influence the creative colour designs I bring into my barbering.

I’m most proud of a recent creation that was inspired by Manchester Pride, I teamed up with a friend to help bring an idea I had to life, it merged both hair and makeup with vibrant LGBTQ+ colours. The look is both a celebration of individuality and a tribute to the power of Pride.