Inside Two Salon Success Stories - Powered by Phorest Software

When it comes to running a salon, no two journeys are the same. But for Tenille Lawrence of Little Birdie Hair Co. and Ash Croker of The Salon by Ash Croker, there is one common factor that has elevated their businesses: choosing Phorest Software. From streamlined bookings to powerful marketing tools, and game-changing team features to outstanding customer support, both salon owners reveal how Phorest has helped them grow, evolve, and stay connected in an ever-changing industry.

MEET THE SALON OWNERS:

Tenille Lawrence, Little Birdie Hair Co.

Tenille Lawrence is the founder of Little Birdie Hair Co., a salon group known for its commitment to low-tox, eco-friendly haircare and making people feel amazing inside and out. What started as one salon with a big vision has grown into a thriving, multi-location business with a loyal community and a reputation for doing things differently. With a creative eye and a passion for people, Tenille leads a team of stylists who are just as focused on connection and care as they are on colour and cuts.

Ash Croker, The Salon by Ash Croker

Ash Croker is one of Australia’s most in-demand colourists, best known as ‘The Blonde Whisperer’ and a leading expert in freehand balayage techniques that create natural, effortless, lived-in colour. After training in some of the country’s top salons, Ash opened her boutique space, The Salon by Ash Croker, in Clovelly in 2019. With over 20 years of industry experience, she is also a L’Oréal Professionnel ambassador and a regular at New York and Paris Fashion Weeks. Her loyal clientele includes Australian style icons like Jessica Mauboy, Zoe Foster Blake, Elle Ferguson, and Jackie O.

We chat with salon owners Tenille and Ash about Phorest.

Why did you ultimately choose Phorest over other software options? Was there anything in particular that stood out about Phorest or that helped you feel confident in your decision to switch?

Tenille: Before Phorest, we were using another system that honestly just wasn’t keeping up with where our business was heading. It felt clunky and limited. When we came across Phorest, it felt like a breath of fresh air. Everything from the booking system to the client communication tools was easy to use and really well thought out. What stood out most was how much it was designed specifically for salons. That gave me confidence that we were making the right move.

Ash: I was drawn to Phorest for so many reasons. The built-in marketing tools were a standout, and the integration with Vish was a huge bonus. Then I discovered even more, such as automated reviews, the ability to set daily targets for my team, and the flexibility to access everything while traveling. Having my full salon software in the palm of my hand, I was hooked.

Thinking back on your onboarding process, how would you describe it? What kind of support did you receive from the Phorest team during that time?

Ash: I’m not the most tech-savvy person, so I really appreciated how easy the onboarding was with Phorest. The communication from the team was incredible, I loved having a walkthrough meeting beforehand where

everything was explained so clearly. The online education has also been such a bonus, allowing us to keep learning and making the most of the system. And honestly, the customer service has been amazing. Anytime we had a question, the team got back to us so quickly, it made me feel completely at ease.

Tenille: What really sets Phorest apart is the level of support. You don’t feel like just another number; they actually care, and the team is super responsive. I was also surprised by how many little features there are that just make sense for salon owners. It’s obvious the people building this platform really understand the industry. It’s the small things that make a big difference day to day.

As a multi-site owner Tenille, what are some of the operational challenges that come with running multiple locations?

Tenille: Running four salons definitely keeps things interesting! One of the biggest challenges is staying across everything without feeling stretched too thin. Especially when it comes to team communication, reporting and making sure we’re delivering the same high standard at every location. It’s a lot to manage and you need tools that keep everything connected and simple.

Since making the switch, what changes have you noticed in how your business runs or how your team works day to day?

Ash: Since switching to Phorest, being able to set staff targets that they can see on their phones has made a huge difference, it’s really lifted retail sales and boosted team motivation throughout the week. We’ve also received more Google reviews in the past month than in the previous six years of business. Plus, clients are loving how easy it is to book online. It’s been a total game-changer for both the team and our clients.

Tenille: The reporting gives us the visibility we need across all four salons, which makes the business side of things so much easier. We can track performance, bookings, client feedback and more in real time, which means we can make better decisions faster.

Are there any Phorest tools or features in particular that have made a real difference for you?

Tenille: Yes, so many! The PhorestGo app is great. Our team can check bookings, notes and client info straight from their phones, which keeps everything running smoothly. The marketing tools are also incredible. We can send emails and texts directly from the system by selecting specific client lists, which has been amazing for staying in touch with our clients.

Ash: As I mentioned, the performance section has been a game-changer, being able to set team goals and targets has really lifted accountability and motivation. I also love how easy the stocktake process is now using my mobile. It’s completely seamless! no printing, no manual entry, just quick and efficient.

The ‘My Review’ section is another standout. And the online store has been incredible for retail, we can recommend products and send clients links to purchase directly from us, which helps build trust and boost sales. Plus, the built-in marketing tools, especially being able to connect with our social platforms to attract new clients, are so advanced. It’s taken our salon systems to the next level.

For both Little Birdie Hair Co. and The Salon by Ash Croker, Phorest has become more than just software. It’s a trusted system that supports their growth, empowers their teams, and helps them deliver an exceptional client experience at every touchpoint. Whether it’s a multi-location operation or a boutique destination salon, Phorest is proving to be the go-to choice for owners who want tools that truly understand the heartbeat of the hair industry.

www.phorest.com.au @phorestsalonsoftware