Lift Without Limits! Revlon Professional’s Ultimate Clay Powder 8 Redefines Freehand Lightening!

Revlon Professional is pushing the boundaries of blonding with the expansion of its Magnet Blondes™ portfolio, introducing the groundbreaking Ultimate Clay Powder 8. Engineered specifically for freehand lightening techniques, this next-generation innovation offers up to eight levels of lift while placing hair integrity and environmental impact front and centre.

This new launch cements Revlon Professional’s commitment to meeting the evolving needs of modern salons, particularly those seeking superior performance, effortless application, and sustainability in every service. With the rise of freehand blonding techniques like balayage, palm painting and open-air blending, Ultimate Clay Powder 8 has been designed to deliver exceptional lift with total control and no need for foils.

High Performance Lift, Powered by Innovation

At the heart of the Magnet Blondes™ range lies the BondIN System™, Revlon Professional’s proprietary blend of protective, repairing and rebonding agents. This powerful technology surrounds each hair strand with a 360° protective shield, defying hair damage and reinforcing the hair’s internal structure from the very first application.

What sets Ultimate Clay Powder 8 apart is its impressive lifting power combined with a creamy, no-drip formula ideal for open-air techniques. With up to eight levels of lift, the highest level ever offered in a clay powder by Revlon Professional, it allows for precise application and seamless blending without foils. It’s a game changer for colourists who want to work freely and efficiently while creating soft, dimensional blonde looks.

Sustainable by Design

More than just high performance, this new clay powder marks a conscious step forward in sustainable salon practices. Compared to standard packaging, Ultimate Clay Powder 8 uses 71% less material, reduces carbon emissions from transport by 86%, and results in seven times less packaging waste. This environmental consideration reflects the growing demand among professionals and clients for products that respect the planet without compromising results.

A Tool for Every Technician

Created with salon workflow in mind, Ultimate Clay Powder 8 offers a stable mixture and smooth, workable texture that is perfect for balayage and creative contouring techniques. No bleed, no drip and no foil mean faster applications and more comfortable client experiences. The efficiency gain also translates to a greater number of appointments per day, enhancing overall productivity.

In combination with the rest of the Magnet Blondes™ system, including Ultimate Oil Developers, Ultimate Technical Additive and the newly launched Ultimate Oil Repair & Neutralisation, this innovation supports complete service customisation while protecting the hair’s integrity at every step.

Visible Results, Unrivalled Care

Thanks to its bond building and anti-metal ingredients, Ultimate Clay Powder 8 offers more than just beautiful blondes. From the very first use, hair is visibly stronger and less prone to breakage, with results up to 30 times stronger than traditional bleach services. This ensures your clients leave the salon with blonde results that not only look healthy but truly are.

Revlon Professional has also partnered with Brand Ambassador Elisabeth Fernandes to create a series of magnetic balayage looks that showcase the versatility and visual impact of the new clay powder. These trending techniques help inspire colourists and demonstrate how effortless it is to create natural looking blondes that clients love.

Defy Limits, Elevate Services

For salons ready to lift their services to the next level, Ultimate Clay Powder 8 delivers everything today’s professionals need. Power, precision, protection and performance are all here, with sustainability woven throughout. Whether you are working on a soft lived-in blonde or a high impact transformation, this new addition to the Magnet Blondes™ range puts the power firmly in your hands. For more information visit www.revlonprofessional.com