2026-27 Highlights Magazine - Suntory Flowers Europe

Foreword

Gardening continues to evolve, shaped by changing lifestyles, new expectations, and a growing desire for colour, meaning, and ease. With this collection of highlights, we translate these shifts into clear, ready-to-use concepts designed for today’s retail environment.

Each highlight brings together carefully selected genetics from Suntory Flowers Europe, combining proven bestsellers with the latest introductions.

As a breeding company, this is where our strength lies: developing varieties that not only inspire, but also perform consistently and meet the demands of modern consumers.

From bold colour statements to compact urban solutions, from pollinator-friendly planting to low-maintenance performers, every concept is built to deliver strong visual impact while remaining practical and easy to implement.

This is more than a showcase of varieties. It is a guide to building relevant assortments, creating engaging displays, and driving sell-through with confidence.

The result is a season shaped by innovation, reliability, and the continuous evolution of our genetics.

6 new plant varieties

The first spoon-shaped Pericallis delivers instant shelf appeal with its electric blue flowers. Senetti® Blue Spoon (11426) stands out thanks to its early season success. It combines bold colours with superior cool weather performance and a compact shape suitable for multiple pot sizes. A strong and reliable choice that stays ahead in the market.

A bold yet refined addition to the Senetti® collection with a frilly new petal shape. The new Magenta Spider brings character, structure, and standout colour to the early spring assortment.

Senetti® Magenta Spider (13524) delivers immediate impact with expressive spider-form petals that add dynamic movement and rich texture for strong and contemporary shelf appeal.

Its naturally compact habit ensures a uniform, high-quality crop, while the bold, irresistible magenta colour pairing draws attention and drives choice at retail.

Your new favourite for impactful hanging baskets! Fresh energy enters the Lophospermum collection with unique bi-colour flowers in pink and white. This eye-catching variety is easy to grow and care for, naturally self-branching and self-cleaning, making life easier at retail level too. Lofos® Pink Swing is strong, early flowering, and highly vigorous in its trailing habit, creating impressive volume and capturing attention instantly.

Bright, intense, compact! The new Soiree® Cherry Shot (15333) is one of the latest additions to the Catharanthus collection from cuttings, and everyone is excited about it. This variety stands out thanks to its vibrant, shiny colour, creating a striking contrast against the dark green foliage. Its strongest feature, however, is the exceptional compactness combined with an impressive number of flowers per pot, delivering a full and colourful presentation from the very beginning.

It’s impossible to resist the sweet pink-red centre glowing from a snowy white flower. Soiree® Peppermint (15336) may look delicate at first glance, but its colourful heart brings personality and contrast to the softer Frosty White types. Beautiful as a standalone variety, it truly shines in combinations together with its sweet besties, creating playful and eye-catching mixes full of charm.

Do you believe in magic? The newest Soiree® Lavender Magic (15328) truly lives up to its name. Its flowers naturally change colour as they bloom, creating a living mix of shades on one compact, flower-filled plant. This built-in transformation delivers instant wonder at retail and a continuous “wow” effect in the garden. Powered by the trusted Soiree® Catharanthus genetics, it combines effortless performance with irresistible charm, turning everyday plants into pure summer magic.

Go for it!

The plant pioneers

Colour of the year

Cloud Dancer

Cloud Dancer lifts us to lofty heights where this diaphanous white breaks through gray skies revealing clear, breezy blues under a misted sunlight.

White is making a strong comeback, and PANTONE Cloud Dancer captures the mood we see in today’s gardens: calm, fresh, and easy to live with. It brings light into any space and works effortlessly across styles, from modern terraces to more classic settings.

In this highlight, Surfinia® White Morn (3236) adds brightness and movement with its mounding habit, while Surdiva® Snow Blanket (7952) creates a full, soft base of continuous colour.

Sundaville® Improved White (3823) brings height and structure, completing the composition with a more architectural touch.

By combining different plant shapes and pot sizes, the overall look feels layered but still natural and easy to understand. It’s a quiet, confident use of colour that doesn’t need much explanation. Cloud Dancer invites people to slow down, breathe, and embrace the simple beauty of white in bloom.

Retail corner Pop-up ready

Some plants are made to perform, and Soiree® is one of those collections that delivers from the moment it hits the shelf. In a retail environment where first impressions count, it brings instant colour, clarity, and confidence.

Soiree® Catharanthus stands out for its uniformity, strong shelf presence, and excellent tolerance to heat and light. It holds its quality over time, requires minimal maintenance, and continues to perform well after purchase.

One of its strongest advantages is versatility. Soiree® performs just as well in small pot sizes, starting from 10 cm or even smaller, as it does in larger containers and hanging baskets. This makes it easy to build different presentations, from compact, highdensity displays to more expressive arrangements. Mixed pots add extra impact, offering ready-made colour combinations that naturally attract attention and encourage impulse buying.

The collection brings together a fresh and appealing colour range, including

Pollinator friendly power: Garden with purpose

Gardens today are not just about colour, they are about making a difference. Pollinator-friendly power brings that idea to life, combining vibrant flowering with a clear and visible purpose.

Beedance® (Red 3826 and Yellow 3828) delivers instant impact with its compact, eye-catching habit and early flowering from late spring onwards. Its open flowers actively attract bees and other pollinators, creating a lively and dynamic display that immediately draws attention on the bench.

Alongside it, Stardiva® Star Lavender adds a softer contrast while bringing

exceptional reliability. Known for its strong resistance to changing weather conditions, it continues to perform and flower steadily, making it a dependable choice throughout the season.

The result is a space that feels alive in every sense. Gardening with purpose becomes visible, tangible, and part of the everyday experience.

Recommended varieties:

Beedance® Painted Red (3826)

Stardiva® Star Lavender (12620)

Stardiva® Star Blue (12815)

Compact & urban balcony – Small space, big joy

Urban balconies may be limited in size, but they offer real potential for colour and impact. Compact & urban balcony is built around plants that make small spaces work effortlessly, with visible results from the start.

The new Beedance® Compact Red (13958) stands out with its naturally compact habit, making it perfect for

smaller pots and tighter spaces while still delivering a strong, eye-catching colour. Surdaisy® White (7569) adds instant brightness, forming a dense, daisy-like carpet that quickly fills containers and creates a full look, even where space is limited.

Soiree® collection completes the concept with reliability and ease.

Grown from cuttings, it develops strong, uniform plants that perform outdoors from summer through to frost, with consistent reblooming and minimal care.

Together, these varieties offer a simple way to achieve a full, vibrant balcony with very little effort: compact in size, but rich in colour and effect.

Sensory garden: Visual & tactile

Gardens are increasingly about how they feel, not just how they look. Our Sensory garden focuses on creating an experience, where colour, texture, and scale come together in a way that invites interaction.

Granvia® takes the lead with bold, vibrant colours and a distinctive tactile quality. The papery flowers of this Xerochrysum collection invite touch, while their impressive XXL size creates a strong, 360-degree visual impact that immediately draws attention.

This makes it especially suitable for children, offering a simple and engaging way to discover gardening through touch, colour, and curiosity.

Granvia® thrives in sunny, warm conditions and performs well throughout summer. Its abundant flowering delivers continuous colour, especially when supported with regular watering. The simple foliage keeps the focus on the flowers, enhancing the overall effect.

Even after the season, the blooms can be dried and reused, extending the experience beyond the garden.

Bold balcony statement

Sometimes, less choice creates more impact. Bold Statement Balcony is built around the power of a single, striking colour, used with confidence to transform a space instantly.

Surfinia® Dark Yellow Morn (12390) delivers a strong visual base with its intense, glowing yellow and mounding habit, quickly creating volume and movement. Surfinia® Trailing Light Yellow (10898) boosts the trailing effect, bringing a softer tone and opening the door to hanging baskets, proving that even on a balcony, vertical space can be fully used!

Sundaville® Gold (11921) adds height and structure, while Granvia® Gold (7968) takes the concept further with bold, XXL flowers that amplify the overall impact.

Together, these varieties create a monochrome display that feels warm, energetic, and impossible to ignore. A clear, confident statement that naturally draws attention and invites inspiration.

One colour, maximum impact

Sun & heat lovers

– No fear summer plants

Summer is when gardens should be at their best, full of colour, energy, and life. Sun & Heat Lovers celebrates varieties that truly enjoy these conditions and keep performing when the sun is at its strongest.

This selection brings together Sundaville® (Dipladenia) Surdiva® (Scaevola) Soiree® (Catharanthus

from cuttings) and Scaevola again as Stardiva® in star-shaped flowers! Each is chosen for its natural strength and ability to thrive in full sun, always performing reliably. They keep flowering, hold their shape, and maintain their visual quality, even during long, warm periods.

For consumers, this means less worry and more enjoyment. Even during holidays or periods with less care, these plants continue to perform and keep their colours.

The result is a confident summer offer that delivers exactly what it promises: strong plants that stay vibrant, no matter how high the temperatures rise.

Hanging & Trailing Drama

Vertical volumes

Some displays don’t just fill a space, they transform it. Hanging & Trailing

Drama uses strong trailing varieties to create volume above eye level, turning any area into a rich, eye-catching display.

Lofos® leads with its ease and early performance, quickly developing long, flowing trails that create an immediate sense of fullness. Combined with Sunpuma® Ipomoea which adds contrasting foliage and equally strong trailing length, the effect becomes more dramatic and layered. Moreover, it is the only variety that flowers!

in deeper tones completes the mix with rich colour and continuous flowering.

Together, these varieties fill fast, require little maintenance, and hold their quality well, making them reliable choices for both retail and large-scale use.

The long, trailing growth creates a bold, immersive look that works especially well in hospitality settings such as hotels, terraces, or themed environments.

The result is a high-impact solution that builds volume quickly, maximises space, and delivers a strong visual return with minimal effort.

Shop the look –Instant garden inspiration

Some plants naturally make consumers stop, look, and immediately imagine them at home. Sundaville® Verona Red (11558) is exactly that kind of variety: a ready-made inspiration plant designed for modern retail.

Its deep, luminous red brings instant visibility on the bench and keeps its intensity even under strong summer sun. Compact, naturally well-branched, and uniform, it creates a full and balanced look with very little effort, making it ideal for smaller pot sizes from 10.5 cm onwards.

The visual impact starts early in the season. In a 14 cm pot, Sundaville® Verona Red can already deliver up to 10 flowers and just as many buds, creating a rich, abundant presentation from the very first sales moments.

From week 11 onwards, flowering baskets are already ready to ship!

Reliable, efficient, and easy to merchandise, it is a variety designed to support the full chain, from production to retail, while offering consumers an instantly attractive, easy-to-enjoy, deep red look.

1 Deep luminous red with excellent sun resistance

2 Naturally compact and well-branched habit

3 Ideal for small pots and high-density production

4 Early flowering and early sales opportunities

5 Full look from the first shelf presentation

6 Easy-to-sell perfect red inspiration for consumers

Daisies never go out of style – Happiness outdoors

in full bloom. They bring an instant sense of lightness, colour, and carefree energy, and this concept captures that feeling in a fresh and modern way.

Argyranthemum Grandaisy® (11859, 13009, 6166) delivers large, expressive daisy-like flowers with strong branching and continuous blooming. Paired with Surdaisy® White (7569) a Brachyscome known for its fine texture and abundant flowering, the result is lighter, brighter, and more dynamic.

Together, they recreate the familiar charm of daisies, but with improved performance and a much longer flowering window! They fill quickly, keep their shape, and continue to flower well into summer.

The mix of clean whites and vibrant colours creates a joyful, sun-filled atmosphere that feels open, positive, and easy to enjoy.

The result is a garden that radiates pure summer energy! Bright, colourful, and cheerful, it is a simple reminder that happiness should always have a place outdoors.

Explore colour combos – High contrast energy

Is there anything more expressive, daring, and fun than colour combinations? Our Trendy Colour Combos corner celebrates bold, high-contrast pairings that immediately stand out and bring a fresh, energetic look to any display.

From red with pink, to pink with lime, to purple with yellow, these combinations are designed to surprise and attract

attention. Eye-catching mixes like Surfinia® Lime (492) with Surfinia® Heavenly Blue (2855) or Granvia® Gold (7968) with Granvia® Dark Pink Flame (12622) create a striking contrast that customers notice instantly… even from a distance!

Across Surfinia® Sundaville® Surdiva® Granvia® and Sunpuma®

the result is consistent: bold, readymade combinations that trigger impulse purchases and encourage customers to take something vibrant home.

The result is a high-energy display where colour leads, stops customers in their tracks, and turns every pot into a spontaneous choice.

Summer should feel like a getaway. This trend captures that mood, bringing warm colours, soft energy, and a relaxed atmosphere into everyday outdoor spaces.

The main character is the Sundaville® UP collection, which stands out with its naturally compact habit, designed for small pots without the need for trellis or support. This makes it easy to handle, easy to present, and immediately ready for consumers to take home and enjoy.

Its vibrant, sunrise-inspired colours create a true tropical feeling, turning even the smallest balcony or terrace into a warm, inviting space.

Beyond the look, it delivers real peace of mind. Sundaville® UP is built for resilience, continuing to flower and stay attractive through summer with minimal care. Even during holidays or periods of low attention, it keeps performing without losing its appeal.

The result is a true hero product range: compact, colourful, and carefree. Let’s enjoy summer without thinking twice!

Available varieties:

Sundaville® UP Tropic Coral (15000)

Sundaville® UP Sunrise Orange (14486)

Sundaville® UP Pink Horizon (14551)

Sundaville® UP Golden Hour (11921)

A  season that stands out

The ideas and concepts presented here are just the starting point. Behind each highlight lies the potential to adapt, refine, and build something unique for each environment.

At Suntory Flowers Europe, we believe that strong partnerships are key to turning inspiration into success. That is why we invite you to take the next step with us. Visit our nursery to experience the varieties and concepts in real conditions, explore how they perform, and see their full potential come to life.

Our website offers further insights into the portfolio, including detailed information on both bestsellers and new introductions, helping you shape an assortment that fits your market.

Whether you are looking to strengthen your current offer or explore new directions, we are here to support you.

Let’s connect, exchange ideas, and build a season that stands out together!

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