multiple meanings and journeys beyond a red herring, likened to a Where’s Waldo book page if finding Waldo was not the goal. Pairing the two created an agency where users could discover a possible path, all equitable, rather than following the path.
Snippets of episodic memories as an experience where figments of the whole remain with you even after you’ve left the scene - almost like the postpurchase feeling of a coke bottle - flashbulb memories like VS. An overall idea of the store, subject to an individual's experience. Finding
I aimed to explore the realm of recognizability, not just recognizability on its own, but the repository it encompasses as it correlates to intentionality. I was viewing these designed entities through the eyes of the client for their recognizability, but in actuality, the intention isn’t realized in the commodity itself, but rather the emotion and experience the commodity has to offer. The logic behind reaching beyond just tactile objects for purchase was to look for some commonality in essence across media in search of understanding this idea of longevity in modern-day, consumer-based society. I was viewing these designed entities through the eyes of the client for their recognizability. Furthermore, in actuality - the intention isn’t realized in the commodity itself, but rather the emotion and experience the commodity has to offer Currently, my hypothesis stands that the intentionality of a commodity is not realized with the product, but rather that it extends to the emotion and experience one is meant to feel / remember / hold post-purchase.
August 2023 - April 2024
COLLECTIVE
COMMODITIES
MARINA J. GHOBRIAL
School of Architecture + Community Design