Mitre Sweden 24/25

BRAND UPDATE

HIGH QUALITY IS THE NUMBER 1

THING FOOTBALL PLAYERS

LOOK FOR WHEN BUYING SPORTING GOODS (50%)

DURABILITY IS ALSO A TOP REQUIREMENT (43%)

IS SEEN AS A HIGH QUALITY & TRUSTWORTHY BRAND

“FOR FOOTBALLS THEY ARE THE BEST”

“GREAT QUALITY GEAR AT REASONABLE PRICES

”

“MITRE ARE A WELL RESPECTED AND HISTORIC BRAND FOR FOOTBALL”

HOW WE ENGINEER A GREAT FOOTBALL

POWER

INTERNAL BLADDER

ELASTIC FOAM

HARDNESS

ACCURACY

SEAM LENGTH

SURFACE TEXTURE

WEIGHT SYMMETRY

TO ACHIEVE THE RIGHT WEIGHT, FEEL, QUALITY AND PRICE

CONTROL

FOAM

SURFACE TEXTURE

GRIP

DURABILITY

SHAPE

SIZE

PRESSURE RETENTION

ZERO WATER ABSORPTION

PROFESSIONAL

THE

<11-MAN/WOMEN

LEAGUE QUALITY

<11-MAN/WOMEN

MATCH STANDARD

<9-MAN/WOMEN

TRAINING ESSENTIAL

<7-MAN/WOMEN

KICKABOUT

ULTIMAX UNRIVALLED PERFORMANCE

POWER Hyperseal™ thermally bonded 4 panel construction increases sweetspot for a cleaner strike

ACCURACY Targeted Hyperflow™ grooves improve in-flight consistency and reduce drag for pinpoint passing at every range

TOUCH Hyperfoam™ mid-layer improves contact for a responsible feel and exceptional close control

DURABILITY Designed for durability and outstanding abrasion resistance offering more reliable long-lasting performance

FIFA QUALITY PRO APPROVED

DELTA PIN-POINT ACCURACY

ACCURACY Targeted Hyperflow™ grooves improve in-flight consistency and reduce drag for pinpoint passing

CONSISTENT PLAY Thermally bonded Hyperseal™ construction for zero water absorption

DURABILITY Designed for durability and outstanding abrasion resistance

FIFA QUALITY APPROVED

ULTIMATCH SEASON-LONG DURABILITY

DURABILITY Built to last, created to perform. A reliable match ball with all basic requirements approved by FIFA

CONSISTENT PLAY Thermally bonded Hyperseal ™ construction across all sizes for zero water absorption

FIFA BASIC APPROVED

IMPEL CUSHIONED CONTROL

DURABILITY New and improved panel configuration, increases durability by 10-20% vs previous model

CONTROL Constructed with soft touch foam and Hyperflow grooves, ensuring consistent flight and reliability while you play

BRAND STRATEGY

REAL

WE LOVE AN UNDERDOG.

We are master tacticians.

The more we put in, the more we get out. We are the team you don’t fancy playing. You can’t out - heart us. It means too much.

IT’S

IN OUR DNA.

Without football, there is no us.

We have a responsibility to give back to the game.

We understand football fan culture, present and past.

We’re a brand with heritage, not a heritage brand.

ONE TEAM ONE DREAM.

No egos, all teamwork. We never rest on our successes. Failure is always a lesson. We go again. We adapt to survive. Constantly evolving.

100% LOVE FOR THE GAME.

We never lose sight of the football. Sunday League or cup final Saturday, the game gives us the feels. From park to pro, every player is important. The sideshow is just that, entertainment.

DIFFERENT LEAGUE IS OUR CREATIVE PLATFORM. IT DEFINES OUR VALUES AND WE DON’T DIVERT FROM IT.

PARTNERS & COLLABORATORS

MITRE.COM COMMUNITY

CONTENT

CLUBS & COMMUNITY

MATCHDAY EXPERIENCE

FA CUP FAN ACTIVATION

FA CUP LEVEL UP