Ventures Enterprising News & Ideas for Nutrition Entrepreneurs
People Are People Nicole Rodriguez, RDN Chair The year 2020 may be the ultimate roller coaster, but there’s plenty of time to make it your year of “yes,” lean in to mentorship, and maybe, just maybe, (finally) get a handle on THE most critical social media platform for networking. I had the pleasure of speaking with Dr. Caree J. Cotwright, NE’s Diversity Liaison and assistant professor at University of Georgia, to gain insight on all of the above. My biggest takeaway? Keep this quote from Cotwright in mind:“The first part of networking is just getting to know people as people.”
Caree Cotwright, PhD, RDN Diversity Liaison Caree Cotwright, PhD, RDN, is a wife and mom of three precious girls, a food lover and cook, and a childhood obesity prevention advocate. She is passionate about using creativity to promote good nutrition and health. In addition to being a nutrition theater playwright and poet, she practices doing African dance and yoga to be her best self. Connect with Caree at Diversity@NEdpg.org.
1. Don’t underestimate the value of simple introductions. Cotwright notes that her late father instilled the value of networking while she was in high school.“I was really content to let my grades and resumé speak for itself, but my dad always said,‘You gotta network, Caree, you gotta network!’ He was the master networker who always introduced me to people. I’ve been able to look back on that wisdom and I think it’s both: it’s what you know AND who you know.”
2. Ask for it. Cotwright recommends picking up the actual book by Linda Babcock and Sara Laschever, Women Don’t Ask: Negotiation and the Gender Divide.“Women tend to not ask for what we want. I’ve been practicing it and putting myself out there! As professionals and entrepreneurs, it can still be hard to ask, but it doesn’t
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Fall Issue 2020 Volume XLIV Number 2 Networking: Making Lasting, Valuable Connections
In This Issue: have to be pushy. Put your ideas out there. Engage and let people know what you’re up to.” When the need arises for your expertise, your name will be top of mind.
3. Give yourself permission to say YES. “As women we have so many things we’re trying to do and keep afloat that sometimes we feel ‘I can’t do this! I can’t do that!’ but if it’s within your realm and you can maybe repurpose some things, it might be to your benefit to say yes. In terms of networking, that one ‘yes’ may lead to another ‘yes’.” Cotwright notes drawing major inspiration from Shonda Rhimes’s Year of Yes.
4. Get comfortable on LinkedIn. Cotwright feels so passionately about the platform that she has her students create pages as part of their curriculum.“Just put out one thing and let people know and your network will grow! What I love is that it doesn’t take much – you don’t have to be on every day and it grows exponentially. Then you go into the relationship building.”
5. Embrace mentorship throughout your journey. Cotwright reflects on the impact of her mentor, Dr. Leann Birch, and her approach of leading from behind.“When you are given the gift of having a true mentor, take the time to sit at her or his feet. Sometimes you think you're at a place where you’re growing and flourishing and you don’t need that [mentorship] but for me, her pouring into me helped me get to these other levels. Her opening the door helped me get noticed by other people. That paying it forward for somebody that is behind you, next to you, in front of you, wherever she or he is, is really instrumental in networking.”
6. Shine your light. “As a woman, and especially a black woman, sometimes I’m the only one in the room and sometimes it wasn’t easy to get in that room. People will believe in you when you know within your heart it’s a passion, it’s a dream. I’m not here to make money, lord knows we need our checks, but I’m here to change lives and touch lives. When people see that light and when you get into that room, shine that light from within and keep that door propped open because you forget there are people who can’t get in the room that you’re in.”
People Are People �������������������������Front Cover Break Free From Shop Talk ������������������������������2 For Meaningful Networking, Seek First to Understand ����������������������������������3 Authentic Networking ��������������������������������������3 Never Stop Persevering ������������������������������������4 Networking for the Introvert ��������������������������5 The Virtual World of Networking ������������������5 NE Award Winners ����������������������������������������������6 Four Ways to Stand Out for Networking Success ������������������������������������7 The Spirit and Skill of Networking ����������������8 Network Outside Your Bubble ������������������������9 Strengthening Your Network While Maintaining Distance �����������������������10 Are You Interested or Interesting? ��������������11 Members on the Move �����������������������������������12 Peanut Butter and Jelly Sandwiches and Black Girl Problems �����������������������������������������13 Product Reviews �����������������������������������������������14 “Showing Up” For What Matters Most �����������������������������������������������������15 Three Key Groups You’re Overlooking as a Student �����������������������������16 Student Q/A with Seasoned NE Member �����������������������������������17 How You Can Create Visibility, NEtwork and Make an Impact! �������������������18 From Nutrition Consulting to Bridge Building: Making Connections That Last �����������������������������������19 NE at FNCE® �������������������������������������Back Cover
Nicole Rodriguez, RDN, and certified personal trainer, resides in the metro New York area, where she offers in-home meal prep, small-group training and nutrition coaching. Additionally, Nicole serves as a communications consultant and as the in-house dietitian for NavaFit (an app that connects workout buddies across the country). A passionate Master of Beef Advocacy, she’s on an eternal quest for the best burger and sharing facts about the animal agriculture industry along the way. Eager to make a positive impact on the next generation, Nicole recently took on the role as leader of her daughter’s Daisy Girl Scout Troop.
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Ventures EDITOR Alena Kharlamenko, MS, RD, CDN
INCOMING EDITOR Jessica Beardsley, MS, RD, LDN
EDITORIAL BOARD, 2020-2021 Nicole Rodriguez, RDN, NASM-CPT Amanda Sauceda, MS, RDN, CLT Lisa Jones, MA, RDN, LDN, FAND Emily Merklen, MS, RDN Cathy D’Orazio, MS, RDN, LDN Lauri Egan, RDN, CPT The newsletter pertains to the Nutrition Entrepreneurs Dietetic Practice Group of the Academy of Nutrition and Dietetics and reproduction rights are reserved. Publication of an advertisement in the Ventures newsletter should not be considered as an endorsement of the product or advertiser by the DPG. Viewpoints and statements in this newsletter do not necessarily reflect policies and/or positions of the Academy of Nutrition and Dietetics. © 2020 Nutrition Entrepreneurs. All rights reserved.
WE WELCOME INPUT FROM OUR MEMBERS. PLEASE CONTACT THE EDITOR: Alena Kharlamenko, MS, RD, CDN newsletter@nedpg.org
SUBSCRIPTION INFORMATION OR QUESTIONS Email NEadmin@NEdpg.org
ADDRESS CHANGES AND MISSING ISSUES If you have a change of address, please contact the Academy with your new address information. If you missed an issue, email Lauri Egan at NEadmin@NEdpg.org
Break Free From Shop Talk Alena Kharlamenko, MS, RD, CDN Newsletter Editor Have you ever watched two people meet at a conference and seemingly become best friends within minutes of meeting? Want to know the secret to that? Get to know a person before talking shop. What do I mean by that? When networking, the first question people ask each other is, “What do you do?” This quickly turns into a shop-talk without delving into who the person is beyond what she or he does. Instead, you can get to know someone by avoiding the status quo of networking. Rather than defaulting to asking people what their professions are or what they do for work, challenge yourself to really get to know them beyond their jobs. Ask them questions about themselves that have nothing to do with their work: • What brought you here? Have you been here before? • Where are you from? How long have you been out there? • What’s your favorite thing to do on the weekends? • What’s your favorite TV show to watch? • What’s your favorite food? • What’s your ideal way to spend time when you’re not working? • What’s your hidden talent? • What's your favorite Halloween costume you've ever had? These simple, no-pressure questions can be an easy way to get a conversation flowing with someone you’ve never met before. Before you know it, you’ve built a valuable, long-lasting connection. Here are a few tips for getting to know a person when networking: Probe for shared interests. Networking doesn’t have to be all work and no play. Did you play the same sport growing up? Do
you watch the same shows? Are you fans of the same teams or, even better, rival teams? Do you both like gardening? Are you both avid hikers? Finding a common interest can help you connect on a deeper level. Think about how excited you get when you talk about your favorite hobby - now imagine how exciting it is when you find someone who’s equally passionate about the same thing. Get to know a person, not her or his position. Show genuine interest in who you’re talking to get to know the person better. Understanding who a person is rather than just she or he does takes networking one step forward into relationship-building. True connection builds a base for the relationship. Even professional relationships don’t have to be just about work. In life, you generally want to work with people you like or, even better, people you know and trust. Who knows, you might meet the collaborator for your next project simply because you connected on the most random topic. Build a network. Did you meet someone whom you think would get along well with someone else you know? Connect them to each other! This way, you’re not just networking, you’re building a network. These personal-professional networks can prove to be indispensable in your professional career. Did any of these networking tips hit home with you? Let us know your thoughts by emailing newsletter@nedpg.org or sharing your thoughts on our Nutrition Entrepreneurs DPG Members Only Facebook Page. I’m looking forward to connecting with you all! Alena Kharlamenko, MS, RD, CDN, is the founder of alenamenko.com, a food and nutrition blog where she publishes healthful, plant-forward recipes and makes nutrition approachable with easily digestible information. She serves as a nutrition consultant for brands and is also a freelance writer. When not in front of her computer or recipe testing, she can be found hiking, exploring the outdoors or diving into the vast culinary scene that makes up New York City.
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For Meaningful Networking, Seek First to Understand Kate Davis, MS, RD, CSSD, LDN Secretary When I first started my consulting business in 2011, I jumped right into networking to build clientele. I joined my local chamber of commerce, reached out to target clubs, and made countless cold calls. I imagined that after delivering my perfectly crafted elevator speech, the referrals would start pouring in. However, after attending a few events and having a handful of conversations, I realized that I was approaching these efforts with an exclusively WIIFM (What’s In It For Me) attitude. Having a WIIFM approach is extremely important when considering where and how to spend your networking time. However, when you’re in the moment, this way of thinking can actually be very off-putting. In his book, The 7 Habits of Highly Effective People, Dr. Stephen Covey outlines Habit 5: Seek first to understand, then to be understood. His message with this habit
is that “most people do not listen with the intent to understand; they listen with the intent to reply.” When applied to networking, some people do not network with the intent to understand what others need and how to help; they listen only to figure out how that person can help them. However, when you seek first to understand, this will likely lead to better networking relationships and ultimately more referrals. When I apply this idea to my own networking efforts, it looks something like this: Step 1: When I meet someone, I ask about the person before I talk about myself. Step 2: I listen closely to the response and ask a follow-up question. Step 3: I introduce myself and what I do. If possible, I connect my work to the work of the potential contact. Step 4: If the contact is a connection that makes sense for my business, I ask how I can help further this person’s work. Step 5: This is the key step. If possible, help the contact first. This could be in the form of a referral, emailing a helpful research article, sharing a social media
post the contact creates or connecting this contact with another beneficial contact of yours. To be clear, these efforts should be genuine and not exclusively with the hope to receive something in return. When it comes to networking, most people see right through other’s efforts that are only done with the intent of benefiting in return. Making the first move to help will have an impact because that person will remember you. Assuming it is a mutual favorable connection, that contact will also likely feel driven to help you in return. By being a proactive team player with networking, your efforts will be much more fruitful and you will more easily create lasting, valuable relationships. Kate Davis, MS, RD, CSSD, LDN, is the owner of RDKate Sports Nutrition where she helps athletes of all levels from recreational through Olympian. She lives with her husband, three children and dog on a Centennial Farm in Michigan, where she dabbles in vegetable gardening and canning and dreams about keeping farm animals (but doesn't really want any). She is always up for a good adventure or trying a new activity. Kate can be contacted via email at RDKate@RDKate.com
Authentic Networking Kristi Coughlin, MS, RDN Director of Sponsorship As business owners, we are fully aware of the importance of creating lasting, valuable connections. Recently, the word authentic has come up frequently on social media, in conversations and even in reference to networking. What exactly does it mean to network authentically? Authentic networking is about creating genuine connections with people who have the same or similar belief systems. It is not what people believe networking to traditionally be, such as being overly selfpromoting or giving your business card to anyone who will take it. By networking in an authentic manner, we will successfully create lasting, valuable connections. To help you incorporate more authenticity into your networking, here are some actionable steps to take:
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Show your true colors by being yourself. Well, within reason. You might enjoy dropping some f-bombs from time to time, but that is not exactly the type of true colors we’re talking about here. Instead, focus on being genuine. By being your true self, you will have an easier time engaging in conversation. That said, don’t pretend to be someone or something you are not just to impress people - it will backfire. Quality over quantity. When preparing to network, have two or three main points that you would like people to remember about your business. This way, you know you are covering the pertinent aspects and not dominating the conversation about yourself. Also, by preparing these points ahead of time, you worry less about stumbling over your words because you don’t know what to say. This will help you relax and be more authentic in your conversations. Shift the focus away from yourself. Yes, you are trying to network to grow your business. However, that does not mean you should dominate the conversation about yourself and what you do. Instead, remember that people don’t always remember what you say, but they do remember how you made them feel. By being genuine in listening
to the other person, you will undoubtedly make her or him feel heard, understood and valued. When the person thinks back to the conversation with you, he or she will have positive memories. Follow-up. Be sure to carry your authenticity over in your follow-up connection. This means skipping the generic email you send to everyone. Instead, make the email personal by mentioning bits of your conversation. By doing this, you will help the person trigger those positive memories of how you made her or him feel when you initially connected. While making new connections in a COVID world looks different than before, it is now more important than ever to be authentic in your networking efforts. You can apply many of these techniques to connect with people online through social media. Next time you set out to network, remember the best thing you can do is be your true, genuine self. Kristi Coughlin, MS, RDN, loves spreading happiness with her business Effect Positivity (verb): to bring about happy. In her spare time, she can be found with her family by the lake, traveling or enjoying her favorite food - pizza!
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Never Stop Persevering Emily Merklen, MS, RDN Director of Communications Networking may look a bit different these days, but there’s always one thing that will make you stand out from the crowd perseverance. And the best part? It’s never too early to network and persevere. Whether you’re a college student, a dietetic intern, a career changer, a registered dietitian looking to switch paths or a seasoned nutrition entrepreneur, this Ventures issue is for YOU. Soak it in! Gone are the days (for the foreseeable future) of shaking hands and handing your business card over after a nice conversation. Now you have to think outside the box and take advantage of virtual conferences, the world of social media, sending emails, Zoom meetings and perhaps even the rare in-person coffee date (with masks and appropriate distancing of course). College Students: Take advantage of opportunities that connect you with local businesses, other nutrition/dietetics students, students in other majors, professors, etc. This will help you build your professional network down the road, and you may even tap into
this network for entrepreneurial partnerships or consulting work during your career. Dietetic Interns: Take advantage of the opportunities to work with interns in your class, preceptors and dietetic internship directors/personnel. This is just the beginning of your career journey. Get active in a DPG or MIG, join your local state affiliate and attend virtual gatherings. Does your internship program allow you to attend FNCE® or other virtual conferences and state meetings? Get involved, learn from other professionals and ask questions to put your name out there. Most important, stay in touch with the people you work with and meet through your internship experience. Career Changers / Registered Dietitians Switching Paths: You may already have a strong network of people built up from your previous career field but don’t quite know how to build that same list as a newcomer to the field of dietetics. And maybe you’re not a newcomer but want to pivot your career to focus on entrepreneurial goals. Do you want to build your own private practice? Do you want to work in corporate wellness or media? Do you want to write your own book or do freelance writing on the side? You may still be able to use your previous network to pitch business ideas and continue to grow connections. Make virtual networking easier by establishing your presence on social media (Instagram, Facebook, LinkedIn) or
a website, use job boards or a platform like UpWork or Fiverr to develop freelancing skills and join Facebook groups to connect with more people in the nutrition field. Seasoned Nutrition Entrepreneurs: Be open to offering your own expertise to others looking to network and learn more, but don’t forget you can never have too big a network. There are still opportunities for you to persevere and grow yourself even if you’re a seasoned expert. You may have more leverage to offer your specialty services to brands, companies, conferences and summits, and it’s likely that you feel there is one person, brand or event that is too big for you to tackle (hello imposter syndrome). My tip to you: Never stop persevering! We’re accepting inquiries from dietetics students or interns who want to network, learn more about communications and help out with small projects for our NE Communications Team. Email us at communications@nedpg.org with what you want to learn more about and how you could be an asset as an intern with us and we will be in touch. Emily Merklen, MS, RDN, works in nutrition communications and marketing. Emily loves to travel and experience new food and cultures. She can usually be found making food in her kitchen to share on @borntokale or at a boutique fitness studio engaging in joyful movement.
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Networking for the Introvert Brooke Fredrickson, RDN, LRD, CDCES Treasurer When you go to a conference or event, are you more likely to introduce yourself to everyone or hang back and try to go unnoticed? I tend to do the latter. I am the person who has always dreaded icebreakers and group activities with people I don’t know. Can you relate? If so, you might be an introvert. But don’t worry; there is hope! I have come a long way in my ability to network with others, and I’m going to share some things I’ve learned along the way. Be yourself. If you are a naturally reserved person, you don’t have to break that mold to try to be something that you are not. However, understanding your personality and how to make it work for you is key. Use your restraint to take it all in - to listen and learn. You may not be the person in the group asking all the
questions or doing all the talking, but you are still able to benefit from it. You are gaining valuable knowledge about others, which can help you determine which person(s) might be worth the extra effort. Network at your own pace. This one can be a little tricky, because timing can make or break an opportunity. Learn to evaluate each situation, so you know when it is okay to wait or when to make your move. If this is a once-in-a-lifetime opportunity, then take it. However, if you know that you will be able to see or connect with this person soon or on a regular basis, then it might be okay to be patient and calculated in the process. It is important to step out of your comfort zone, but forcing a conversation can be disastrous as well. Make sure that you are confident when you take that step. Build relationships, not contacts. As an introvert, I find it’s tempting to just grab a business card and walk away. However, I’ve learned that nothing results from that, and I have hundreds of business cards to prove it. It is essential to talk
to someone and try to stay in touch in some manner, whether in person or via social media. People are much more likely to recommend someone whom they know and trust, rather than a stranger who has handed them a business card. Successful networking isn’t defined by a number. It is about building relationships and earning the trust of others, so they might be willing to use your services. Being an introvert and a business owner can be a challenge, but you can develop skills to make it work. Continue to challenge yourself and seek to build relationships in your communities and professional groups. Your business will only benefit. Brooke Fredrickson, RDN, LRD, CDCES, is a business owner, speaker and writer. She offers nutrition counseling and healthcare consulting services in rural North Dakota. Her passion is to help women overcome body image issues and rigid eating patterns through her faith-based approach. She loves to be outdoors, spend time with her family, and eat really good food.
The Virtual World of Networking Stephanie Dorfman, MS, RDN Director of Meetings Networking during a time when most communication has become virtual can get tricky. How do you show your true personality over a computer screen? How can you make a genuine and meaningful connection through a phone call? Whether you are chatting in a group via video or gathering in person at a large networking event (when it is safe!), consider these tips to create a lasting bond between you and others. Take Risks: Whether you are connecting with another dietitian, a health professional from a different field or fellow co-worker/ classmate – the connection will never happen unless you take a risk and reach out. Nerves are real and may sway you from sending that email or making that phone
call – but ask yourself,“what is the worst that will happen?” Maybe they don’t respond or maybe they don’t have the answers you were searching for. But what if they do answer, and what if they open doors of opportunities for years to come. Before your next networking event, virtual or in person, consider all the great things that could come from putting yourself out there and making a connection with someone new. Be Authentic: Being true to yourself and the most authentic version of you will lead you to “your people.” Think about your values, goals, dreams and areas where you would like to learn more, then find people who align with those visions. How can you collaborate with this new connection to build each other up? How can your similar and different skills be used to better each other? Symbiotic connections like this can lead to lasting relationships. Follow Up: We may not always make a lasting first impression, and that’s OK. Being awkward and not always knowing what to say is par for the course. That is where
this tip comes in – follow up. This can be a phone call, email or even a handwritten letter (what!?). Share some tidbits from your conversation that you found interesting or helpful, maybe even send some business cards if you are looking for future referrals. Take a risk with your social connections, be present and stay connected after the initial conversation. In this very virtual world, networking with others from all over the world is easier than ever. Yes, it may be a little nerve-wracking to put yourself out there, but you never know what opportunities you will gain! Stephanie is passionate about all things wellness, running outdoors, puppies, peanut butter, and spreading all of the joy. When she’s not at her corporate food service job, you can find her running (usually in Astoria or Central Park), baking challah, or laughing with family and friends. During the summer months, look for her at her favorite sleep-away summer camp, where her family still works and where her grandparents met. Stephanie loves being able to combine all her passions into her profession every day.
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NE Award Winners Outstanding Nutrition Entrepreneur Award
Professional Development Dietetic Student Award
Chere Bork, MS, RDN, aka “The Energy Igniter,” is the owner of Savor Your Life Today, Inc., a life coaching and speaking company on a mission to inspire, challenge and cheer on people to a life of passion, purpose and vibrant good health.
Lacey J. Mauritz, RDN, is a food-loving, registered dietitian, wife and mom who is ultra-passionate about child and family nutrition. Her goal is to engage parents and their little ones in the process of preparing, cooking and - the best part - eating fresh, healthy food.
She is a Licensed Nutritionist and Registered Dietitian with more than forty years of experience. Chere holds a master’s degree in adult education with an emphasis on nutrition. She is a graduate of Coach U and is a Certified Executive Wellcoach®. As an examiner for Wellcoaches® she provided 600 oral exams, many for RDNs. Since 1999, she has served as a media spokesperson and has appeared on WCCO, Fox 9 News, KARE 11 and in print and radio media throughout the United States including American Health, Working Woman, Mademoiselle, SELF, St. Paul Pioneer Press and Minneapolis Star Tribune, among others. Chere, along with her sister Laurie Meyer, RDN, authored the coaching cookbook, 5 Ingredients for Healthy Living. She believes the five ingredients to living are purpose, health, balance, energy and happiness. She is a member of the National Speaker Association. For five years she co-facilitated the NSA Minnesota Chapter Apprentice and Graduate programs where she helped people start their speaking careers. Chere speaks nationally and enjoys helping people discover abundant energy and helping them create a life of health, passion and purpose. Her speaking style has been described as “off the charts energetic,”“warm,” and “wildly uplifting.” She has a goal to speak to every state dietetic association to empower RDNs to be their best.
Lacey is a cookbook author and the founder of Storybook Nutrition, a practice dedicated to the health literacy of children and families. She has just finished her fourth parent-child cookbook and nutrition handbook. Celebrating with Mother Goose is a collection of nursery rhymes and recipes designed to support healthy food relationships. It’s the companion book to Cooking with Mother Goose, a storybook cookbook filled with delicious recipes for familyfriendly meals. Her earlier cookbooks - Eat! Play! Cook! and ¡Vamos a Cocinar!- are directed to little eaters six months old and up. Growing up in New Orleans, Louisiana, and living in Santiago, Chile, has had a tremendous influence on how Lacey approaches family nutrition. You’ll find a lot of Creole and South American influence in her recipes. Lacey has always believed that, as a dietitian, she must know how to prepare and serve food, while also being sensitive to its cultural significance, to teach people about nutrition and cooking. At the end of the day, her favorite way to support families is by balancing eating with enjoyment. Lacey is currently pursuing her Master of Science in nutrition and dietetics from the University of North Florida in Jacksonville. When Lacey is away from her kitchen and schoolbooks, she enjoys playing tennis, spending time with her family and traveling. For more information about Lacey or how to find her books, please visit her website at storybooknutrition.com or email her at lacey@storybooknutrition.com.
Her most cherished years of being a RDN were serving on the Nutrition Entrepreneur Executive Committee for eight years as Coaches Specialty Chair, Speakers Specialty Chair and finally as Chair. She has been honored to be an NE mentor since 2011. Since June 1, 2014, as the NE Abundance Ambassador, she has enjoyed creating weekly Abundant Mondays so RDNs know they are deliberate creators and can manifest an abundant week. She loves anything to do with NE. None of this would be possible without the loving support of her blue eyed rock, Gary, and her devoted children, Danielle and Brett, and their precious families. You can connect with her at ChereBork.com.
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Four Ways to Stand Out for Networking Success Beth Stark, RDN, LDN Nominating Committee Whether the setting is a bustling happy hour event at FNCE®, your kiddo’s dance class or an airplane, never underestimate the power of authenticity when it comes to making new and meaningful connections. Sharing your story and being your authentic self make it more likely that others will remember their interactions with you, leaving them wanting to know you better and work with you even more. If I’m being fully transparent here, it has taken years to arrive at my current comfort level with networking. While I’m not an introvert, I’m also not fully an extrovert - let’s say I’m a hybrid of the two. That said, striking up a conversation with someone I have just met hasn’t always come easily, so I often resort to observing rather than engaging in these situations. Fast forward to now and my discovery that being my real (and awesome, by the way) self translates to far more networking success than putting up a façade. Authenticity also plants the seed for a more fruitful relationship to grow in the future because it allows your unique talents and gifts to shine through. If you are where I was with networking a few years ago, I hope these top four ways to stand out for networking success help propel you to the next level.
1. S mile When working the room at an in-person networking event, or as in today’s reality, scanning the gallery view of a virtual meetup, show that smile to appear open and ready to strike up a conversation. Not only can a smile boost your confidence, it also projects a vibe of friendliness, positivity energy and sparkle about you, while helping others better remember you and your brand. Chances are, you’re smiling in the profile pic on your social channels, so you’ll also be more recognizable in person if bearing that same welcoming expression. 2. B e Genuine Authenticity will only take you so far when interacting with a new connection. It’s also essential to have a genuine interest in learning about the other half in the conversation. Inquire about the person’s business story, passions, hobbies or current projects to understand what drives that person and to subtly explore if there is a future opportunity to collaborate. While sharing is certainly part of the networking give-and-take, go easy on the selling to not appear self-serving. Steering the conversation away from you and your business may also result in more than a new working relationship but a new friendship as you connect and truly get to know the other person. 3. G o With a Plan To make a strong first impression that appears effortless, do a bit of homework prior to organized networking events to
determine the “who” and “what” of the gathering. This extra legwork arms you with an easy conversation starter and prepares you to strategize and seek out contacts who are working in a space relevant to your business and/or those whom you want to engage. 4. R emember to Reconnect Soon after making a new connection, send a brief follow-up note to communicate how much you enjoyed your conversation. While you’re at it, reference a personal tidbit that was shared during that first meeting, like “Have a great vacation” or “Good luck with your upcoming project.” This reinforces the level of genuine interest you have in fostering the relationship and that you hope to keep the momentum going. Also, make it a point to remain engaged after some time has passed. It’s a small act that brings you back to the forefront of the person’s mind and it may be at the exact moment that the person can tap into your expertise. Beth Stark, RDN, LDN, specializes in nutrition and culinary communications as manager of nutrition and lifestyle initiatives for a mid-Atlantic supermarket retailer and side hustles as an independent nutrition consultant. On the side, Beth works with like-minded clients to develop nutritious and approachable recipes and engaging content for use in print publications, social media, e-newsletters, blogs, webinars and dietitian toolkits. As @practicalplate on Instagram, Beth shares practical, family-focused strategies for living well within your means.
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The Spirit and Skill of Networking Dawn T. Johnson, MS, RDN, LD Mentor Spotlight As nutrition entrepreneurs, we are aspiring to new heights and taking on more than normal amounts of responsibility. When I decided to write this article on networking, I took it on as a challenge. Networking can feel like a blind date. Going into a room full of strangers and striking up a conversation may not sound so fun. Yet at the same time, according to the U.S. Bureau of Labor, 70% of jobs are found through networking, so learning how to network is a vital skill for business owners who are seeking to grow. Whether you are an introvert or extrovert, applying these tips can help boost your confidence and make positive connections. The Spirit of Networking According to Amy Goodson, MS, RD, CSSD, LD, host of NE Webinar “Launching Your Career through Networking and Professional Involvement,” networking is more about “the Give” than “the Get.” Approach a networking partner with a giving attitude. This creates a synergy that fosters connection. Be altruistic about what you have to offer and your skillset. This can bolster your confidence and make a lasting impression.
Networking Inner and Outer Circles Professional Networking Joining organizations, associations and groups is a great way to make connections. As members of these groups, we can benefit by staying on top of current events and learning from colleagues' experiences. NE Hub, the communications forum for NE, is a great way to ask questions of members who have more experience on a particular topic. It can also be a platform for sharing your professional advice. Attending events is another way to mingle. Recently, these events are offered virtually so this can make it easier to attend without the need to travel. You can also look outside your industry and join groups such as the chamber of commerce, local business owners’ organizations and local restaurant associations. Social Media/ Internet The Academy of Nutrition and Dietetics offers a free service,“Find an Expert,” that offers potential clients the link to your professional profile. LinkedIn, another online service, is a way for professionals to connect. Personal Networking Being a full-time employee, a part-time nutrition entrepreneur and raising a family, I find the best way to network is through day-to-day activities. Mingling with parents at the local playground, or talking to neighbors, extended family members, people in line at the coffee shop or grocery store, are
opportunities to listen to others share about themselves. Once you make your connection, always send a follow-up note or email. Mention something interesting you remember about the networking partner. Offer to help the person in any way you can. How to Network Effectively Stay curious: Most people like to talk about themselves. Keep engagement going by asking questions and actively listening. Take action: Make a plan for next steps whether it’s a coffee date, email summary or referral to someone who can help with a project or plan to stay in touch. Rehearse a 30-second pitch: When someone asks “Tell me about yourself,” respond by saying: • Who you are • What industry/position held • Three qualities/results offered • Sharing a story highlighting results Loop Back to “Take Action” by establishing next steps. Dawn T. Johnson, MS, RDN, LD, is the owner of MI Mentoring, LLC. When she isn’t working, she is usually found at the playground with her two kids or trying out a vegan recipe.
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Network Outside Your Bubble Krista Ulatowski, MPH, RDN Mentor Spotlight Think about the last event that you went to where there was an opportunity to network with others. Who were those individuals at the event? Perhaps it was your state conference event, where the majority of attendees were dietitians. Or maybe it was your local dietetic group’s monthly meeting, where again, the attendees were … dietitians. Now think about your ideal client. If your ideal client isn’t a dietitian, perhaps it’s time to network outside your “bubble,” and look for other means of engaging with those who will benefit your business – via partnerships, added revenue, referrals, etc. Now don’t get me wrong – I’m not saying that it’s not important to network with peers and colleagues, too. But you never know who you’ll meet on a virtual call for women entrepreneurs, or a virtual event for members of the co-working space of which you are a member or a Zoom event hosted by your local chamber of commerce. For me, as a marketer who seeks food and
beverage companies as clients, I brainstorm where my contacts at these companies will be networking – e.g., the next Expo West or Specialty Food Live event, or a virtual meeting on the topic of co-packing or pivoting one’s food business during COVID-19. One of my clients is pursuing corporate wellness opportunities. For her, attending a virtual meeting where human resource professionals are in attendance is one of her networking strategies. Another is a newly credentialed diabetes educator, and she is networking during virtual American Diabetes Association meetings where she gains referrals. Push yourself to put yourself out there at these meetings, too; yes, stepping out of the RDN bubble and showing up at other industry events is a great first step. But can you ask a question to make yourself more visible? Can you introduce yourself to the group during this meeting? Can you share more about your services during this meeting? Ask the meeting organizer ahead of time whether it will be possible for you to say a few words – then make an impression! Think about the professional organizations, fitness clubs, parenting groups, etc. of which you are a member. Might your next client also
be a member of one of those groups? If so, take advantage of what those groups have to offer virtually, and participate to the fullest. Or perhaps you’ve been thinking of branching out and trying an entirely new activity or hobby – you never know, your next client might be the fellow new-puppy owner in the weekly virtual pup-training class. Connect with those in other industries, fields and areas of expertise who would benefit your practice or business. Expand your networking bubble in order to bring in potential business opportunities – wave your bubble wand to make meaningful connections. Krista Ulatowski, MPH, RDN, owner of KUcumber Nutrition Communications, creates and implements strategic marketing, communications, social media and public relations programs for food and beverage companies, healthcare tech companies, and health and wellness professionals. KUcumbers develops and manages campaigns that “hype your healthy brand,” are grounded in science and deliver above-and-beyond results that help exceed business goals and sales expectations. When she’s not networking with her fabulous Nutrition Entrepreneurs colleagues, she’s networking with professionals in food and beverage. Visit KUcumbers.com and connect with her on Instagram, LinkedIn, Twitter and Facebook.
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Strengthening Your Network While Maintaining Distance Hailey Crean, MS, RD, CDCES Website Coordinator At every stage of my career I have valued the connections created by networking. There’s something invigorating about meeting others in the field, learning about their practice niches, struggles and passions. When I started my private practice, this drive to connect with others only intensified. Heading out on my own was admittedly a little daunting, but staying connected helped it feel less so. Now in the midst of the distance created by the pandemic, I value those connections even more.
LinkedIn: With a reported 706 million users, LinkedIn is an excellent place to start with your remote networking. Before looking outward, consider focusing on clearing up your own page first, including all recent and relevant information about your professional work. College Alumni Groups: Chances are members of your college alumni group have scattered from the location of the school so this makes remote networking a natural behavior in these groups. Most alumni groups have a quarterly publication; try reading through to look for any common interests or target individuals you might want to reach out to. Or consider volunteering with your alumni group - this can be a great opportunity to give back while developing your network.
How to get started: Reframe your approach before reaching out. Building your network can be beneficial professionally. However, before reaching out for an ask, consider what you may be able to give or do to benefit the person first. This could be something as simple as sharing a relevant article that you think may be of interest, re-sharing an article the person has personally written or commenting on her or his recipe blog. Finding ways to engage and connect can make virtual networking much more meaningful.
iche-Specific Professional Groups: If N you are a member of multiple professional associations, do some digging to see if they offer any practice-specific interest groups to connect members. For example, the American Diabetes Association (ADA) offers the Nutrition Science and Metabolism Interest Group. This is a space where ADA members across many disciplines can come to ask questions, share information and connect with each other. If you are looking to expand your network beyond RDs, these groups are a great place to engage.
Where to connect virtually: There is no getting around the fact that interacting with others has changed over the course of the past year as we have navigated through continuing professional work during a pandemic. While in-person conference networking might not be a reality just yet, there are still ways to build your network while keeping some distance.
Facebook Groups: Facebook might not immediately bring professional networking to mind, but with endless “Groups” created in countless practice areas, Facebook can be an accessible and convenient way to stay in touch with other professionals with similar interests.
A final thought on distanced networking: Make every effort to thoughtfully prepare before you interact. Just about everyone has been impacted in some way by the pandemic - such as adjusted work hours, demands or loss of employment. With this in mind, there are a few steps you can take to set up positive connections. First, do your research before you reach out to ensure you have a thoughtful and well-prepared ask or introduction. Scanning a LinkedIn page can be a very helpful tool for this step. Second, be patient. With shifted schedules and possible increased demands at work and/ or home, an individual may take longer to respond to an email or check a LinkedIn message. It’s appropriate to send one follow-up email, but following that you may be better off flagging this connection for the future. Finally, nurture your network. Circling back to check in with existing connections can help strengthen those relationships. A lot has changed in the past year and it never hurts to check in, even if just to say you hope the person is well. Hailey Crean, MS, RD, CDCES, is the owner of Hailey Crean Nutrition, LLC, a telenutrition practice specializing in education and support for diabetes and metabolic syndrome. When not following her passion for working with clients and building her practice, Hailey loves to be outdoors and can be found taking weekend adventures in the New England area with her husband and two young kids.
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Are You Interested or Interesting? Chere Bork, MS, RDN Abundance Ambassador The key to successful networking with strategic alliances is building relationships with intention and purpose. In his book, Never Eat Alone, Keith Ferrazzi says that a fatal mistake people make is failing to realize that building a strong network is just like any other goal. We need to maximize our networking time and create a relationship action plan to build connections. What is the key to developing relationships that last? Giving people your full, undivided attention! There is no better way to give people your undivided attention than through mindful listening. Mindful listening could be your easy key to personal and professional connections. We were born with two ears but only one mouth. Some people say that’s because we should spend twice as much time listening. Others claim it’s because listening is twice as difficult as talking. We need to listen for facts, feelings, and what the person is really saying and what is not being said. Even silence is a type of listening. Three Levels of Listening Level I: Listening is internal.“Listening to ME” You hear the words of the other person, but the focus is on what it means to you. You notice everything that is going on inside you during the conversation. What thoughts or
feelings are you having in the midst of it? Most of our listening is on what we are going to say in response. Example Strategic alliance: I own the fun fitness gym downtown. RDN: I have always wanted to go there; where exactly is your gym? Level II: Listening is focused.“Listening to YOU” This level involves focusing 100% of your attention on the other person. You practice shining a single spotlight of attention on the other person so that she or he is the only thing you see. You are never thinking ahead to what you want to say next or what you’re going to ask. You stay with the person in the present moment. The listener provides focused attention. Example Strategic alliance: I own the fun fitness gym downtown. RDN: What are the most popular classes at your gym? Level III: Listening is a global range of listening.“Listening to US” This level is the practice of noticing what is happening in the space between you and the other person. You are picking up emotion, body language and the environment itself. What is not being said is also being heard. Level III picks up on everything else including all sensory data as well as mood, pace and energy. With global listening, you listen for things other than words.
Example Strategic alliance: I own the fun fitness gym downtown. RDN: Feels like you are a great owner to create a culture to help people become fit and have lots of fun. Here are five tips to mindful listening: 1. Pause before you respond. 2. Seek the entire message – all the facts, emotions and body language. 3. Let go of controlling and even fixing. 4. Ask yourself W.A.I.T.? Why am I talking? 5. Be interested instead of interesting. Becoming a mindful listener takes time and patience, skill and discipline. By listening to what is not being said and noticing nonverbal cues, you will lay the foundation for lasting, rich connections. Good listeners are remembered. People don’t always remember what you said, but they do remember how you made them feel. People want to feel heard, acknowledged and special. You will be memorable and stand out as truly being interested in them instead of interesting. Chere Bork, AKA “The Dietitian Energy Igniter,” is the happy owner of cherebork.com and a Law of Attraction coach. She gives RDNs a confidence boost to live the lives they have always wanted. She helps them find clarity so that they can be the best they can be. She thought she was a failure many times in her career. And every time the challenge and adversity created a more beautiful, meaningful life. She wants that for you – a beautiful, meaningful life!
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MEMBERS ON THE MOVE Robyn L. Goldberg, RDN, CEDRD-S, is the owner of a successful private practice in Beverly Hills, California; author of the new book, The Eating Disorder Trap: A Guide for Clinicians and Loved Ones; and producer of the new podcast, The Eating Disorder Trap Podcast. Robyn thoughtfully interviews a variety of guests who provide their wisdom to help patients, clinicians and their families move closer towards eating disorder recovery. She aims to clarify information pertaining to diet culture, medical conditions with eating disorders as well as weight stigma. Rosanne Rust, MS, RDN, LDN, published her seventh book this year, DASH Diet for Two (August 2020). This cookbook is for anyone with a family history of heart disease, a diagnosis of high blood pressure or anyone seeking a healthy lifestyle. It includes 125 simple, tasty recipes specifically designed for two people - making it easy for you to work together as a team, stay healthy and avoid food waste. In addition, she and her coauthors, culinary dietitian Cindy Klecker and cardiologist Sarah Samaan, finished up the 2nd edition for DASH Diet For DummiesÂŽ, releasing in late fall 2020.
Mary Purdy, MS, RDN, launched her new book, The Microbiome Diet Reset, in summer 2020. It's a combined educational text and recipe book with all kinds of tips and advice on ways to cultivate a healthy gut as well as the latest research around the microbiome's role in human health, from mood to immunity. Poop just got a lot more interesting! Bonnie Taub-Dix, MA, RDN, CDN, nutrition consultant and RD media trainer, is excited to announce the launch of the BTD Media Makers News Digest, specifically designed for RDs and future dietitians. After being quoted in thousands of interviews, Bonnie shares her top tips for getting your name in the news on any platform. You can follow @BTDmedia on Instagram and click the link in her profile to sign up or visit bonnietaubdix. com/btdmedia/. She welcomes your questions! Ginger Hultin, MS, RDN, CSO, recently published her first book, Anti-Inflammatory Diet Meal Prep: 6 Weekly Plans and 80+ Recipes to Simplify Your Healing. In this comprehensive guide, she uses evidence-based research to present an anti-inflammatory diet with a focus on fruits, vegetables, herbs, spices and mainly plant-based proteins, combined with precise instructions on how to meal prep to save time, money and energy. It is well suited for anyone wanting to eat in a balanced way but specifically focused on those looking to decrease chronic inflammation.
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D I V E R S I T Y A RT I C L E
Peanut Butter and Jelly Sandwiches and Black Girl Problems Kimberley RoseFrancis, RDN, LD, CDE NE Hub Manager I was born in Jamaica and migrated to the United States with my family when I was five years old. Because my family had relocated to the U.S. did not mean my family and I readily adopted the American culture. I was raised in a traditional Jamaican household so the food, music, symbols and language were all Caribbean-inspired. At home, I felt I was Jamaican, but at school, I had to acculturate. I became familiar with the everyday colloquial language, mannerisms and even food of the typical American household. Believe it or not, it wasn’t until I was eight years old that I had my first of many peanut butter and jelly sandwiches. It was at this point I began to realize I was perceived as a “black girl” and not a “Jamaican girl." This shaped my racial identity. As a young child I was taught I was going to be a doctor, nurse, engineer or one of the many occupations Jamaican parents hope their children will become. It wasn’t until I was actually in my late teens/early 20s that a family member suggested I become a dietitian. At first, I did not know what the word “dietitian” meant. I thought maybe I would put people on diets for a living. This intrigued me and when I enrolled in college, I double-majored.
The first thing I noticed in all my food and nutrition classes was that I was the only black person or one out of two black people. My disease and nutrition class amazed me most of all because as soon as I started to hear about the statistics on how chronic diseases disproportionately impact communities of color, I wondered how this could be addressed by my peers who were not so diverse. It wasn't until I was speaking to my professor that I began to realize the profession was not so diverse when it came to gender and race. Diversity is defined by having a range of human differences which includes not only gender, but race, ethnicity and culture. Diversity in dietetics is important because it increases cultural sensitivity, births new ideas and is a catalyst for problem-solving. Diversity has helped me along my trajectory to become a dietitian. My internship was focused on reducing health disparities. I worked in a food apartheid. As a clinical nutrition manager belonging to a minority group, these experiences have helped me to relate to minority populations, equip them with the tools they need to manage their health and, in the long term, improve health outcomes when it comes to chronic diseases. One tip I give to all dietitians, regardless of race or ethnicity, is to be open and ask culturally sensitive questions. Once your patients or clients see you take an interest in learning about them, it opens up avenues of trust and respect.
One way I promote diversity and inclusion in the dietetics field is by serving my community. I go to the local high schools in my community to educate them that dietitians don’t put people on “diets;” we do much more to improve and nurture healthy lifestyles. Furthermore, I am the first dietitian serving on the county's sub-committee for improving health and wellness initiatives. Within the field, I promote cultural sensitivity and inclusion by bringing health and wellness concerns to light in my podcast, Nutrition Lifestyles with Kim & Johane. As two minority dietitians, we address health and wellness concerns for people of color and create solutions for other practitioners. It is our belief that increasing cultural awareness, competency and diversity can diminish discrimination and promote equity. Diversity can be viewed like the first time I had a PBJ sandwich: it is composed of different elements, but together it creates a tasty and nourishing meal.
Kimberley Rose-Francis, RDN, LD, CDE, is a Registered Dietitian Nutritionist and a Certified Diabetes Educator with close to a decade of clinical experience. She thinks of herself as a virtual cheerleader. Kim has two passions, the first of which is for students and dietetic interns. For this reason, Kim started a YouTube channel and has created step-by-step nutrition support videos and worksheets to help future dietitians accomplish their goals. Her second passion is for those newly diagnosed with diabetes or who have uncontrolled diabetes and related complications. She has also created video resources for her clients and also provides nutrition counseling sessions to reach their health goals.
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Product REVIEWS Title: Finding Your Sweet Spot: How to Avoid RED-S (Relative Energy Deficit in Sport) by Optimizing Your Energy Balance Author: Rebecca McConville, MS, RD, CSSD, CEDRD Date: 2019 Price: $14.99 print, $9.99 Kindle Review: Are you an active individual or do you work with anyone who is active? This book is a great read, no matter which avenue of nutrition you may work in. Pros: This book is a necessity thanks to the growing emergence of RED-S, especially as the population experiencing this is beginning at a younger age. Upon first opening the book to chapter 1, the introduction is an attentiongetter, very easy to read and interesting. This allows the reader to relate and want to read more. The author uses several analogies to help the reader make sense of the science and adds in a bit of humor so that the content doesn’t get dry. Each chapter focuses on a specific body function (e.g., bone health, hormones, mental health, blood, etc.) and how it relates to not only performance, but also the overall health of the athlete. It includes tons of valuable information, including signs and symptoms to look for and questionnaires for easy assessments within the 84 thought-provoking pages. This sets up a nice foundation for how to look deeper into assessing athlete health pre-season, mid-season and post-season. Cons: It was a bit hard to determine the intended audience of this book. Some chapters appeared to be fit for high school athletes, others geared towards parents of athletes, while others seemed more for adult athletes. When speaking about certain nutrients, adult RDAs were listed but not adolescent RDAs. Conclusion: The science is translated in simple terms so that the audience may range from highschool-aged children to adults/parents of active individuals. If you are a dietitian who is looking to learn more about RED-S, but you do not have the time/patience to read tons of literature, this book is a nice review for you to get a base understanding of the syndrome.
Title: The Eating Disorder Trap: A Guide for Clinicians and Loved Ones Author: Robyn L. Goldberg, RDN, CEDRD-S Date: 2020 Publisher: Booklogix Price: $16.99 Review: The Eating Disorder Trap is a comprehensive summary of how eating disorders impact the mind and body and helps the reader understand the mindset of someone trapped in an eating disorder. Goldberg’s voice throughout the book is respectful, sensitive and unbiased. The book brings attention to the difficulty in detecting eating disorders, provides science-based education and emphasizes the importance of early detection and treatment by a qualified team of healthcare professionals. The book is divided into four parts: 1) Getting to Know ED: The Incidence of Eating Disorders; 2) Evaluation and Assessment; 3)The Big Macro Fuel for Your Mind, Body and Soul; and 4) The Road to Recovery: Compassion. Details including references are provided after each chapter. This book is an invaluable resource for any non-eating disorder specialist healthcare professional (MD, NP, PA, RDN, therapist) along with coaches, teachers and anyone who might suspect someone in their life may have issues around weight, shape and food. NE members in private practice, this book is a must! Reviewer: Eileen Stellefson Myers, MPH, RDN, LDN, CEDRD, FAND Title: Nutrition and Healthcare Consultant Affiliation: Eileen Myers, LLC
Title: Healthy Alkaline Diet Guide Author: Lauren O’ Connor, MS, RDN Date: August 2020 Publisher: Callisto Media Publisher’s Club Price: $13.99
Review: Have you ever wondered about the science behind the alkaline diet? Or why it persists in our culture? Lauren O’Connor does an excellent job of deciphering the science behind this incredibly healthy diet. While our body’s pH level can balance itself, Lauren points out how the diet is a wholefood, plant-based diet that is healthier for most. Furthermore, Lauren translates the complexity of the alkaline diet into easy-to-follow tips, recipes and a meal plan that allows the reader to eat healthy and delicious foods following the diet. The best parts of the Healthy Alkaline Diet Guide are the variety of recipes available and the incredible appeal of each one. The recipes are delicious, easy to make and wellexplained. Some of the recipes also provide substitutions which makes it possible to prepare them using ingredients available at home. I fully recommend this book to anyone wishing to start eating healthier or anyone looking to add variety to their meals. Reviewer: Su-Nui Escobar, DCN, RDN/LDN, FAND Title: Food and Nutrition Consultant
Reviewer: Meagan Nielsen, MS, RDN, CSSD, LDN Title: Sports Dietitian
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“Showing Up” For What Matters Most Jamie Daugherty, PhD, RDN, CSSD Guest Article Networking is a term that gets thrown around in our professional and even personal lives - network to build your brand, network to climb the career ladder, network to improve your resume, network to land a dream job, network to get ahead. What networking comes down to is - building and maintaining relationships with others around common goals and ideas. However, networking and the variety of ways that one can network can be overwhelming. If you are new to your career, pivoting in your career or a seasoned veteran, I believe there are some concepts that can use a reboot in your toolkit of resources. Think of networking as a form of “Showing Up”: • Be present • Be yourself • Be willing to share your gifts with others Showing up may have a different meaning depending on whom you are chatting with but ultimately, it is being present and intentional with one’s time for the things and people that matter most. Showing up for others provides space for the things that are most important to us; not being “busy,” but living for what truly matters. It provides time to share your gifts
with others, building relationships and connections both parties can benefit from for current and future opportunities. My most beneficial networking opportunities were created and maintained when I was willing to be present, listen and learn from others, while sharing what I had to offer. It was being myself and being true to my passions and short-term career goals that allowed me these opportunities. For example, when I was hoping to gain more teaching experience to bridge culinary arts and nutrition together after about five years as a dietitian, I created an informal network with directors of programs at a variety of universities that bridged the two disciplines. This was not a networking event that was planned or scheduled, yet something I created by doing some research and communicating via email or phone with these individuals. Some I never heard from, but all I needed was one connection to make my passion and goals come to life. This connection over the course of six months led to an assistant professor position at a university’s culinary nutrition program. I was able to teach, advise and conduct community outreach for over six years, building skills and relationships that allowed me to grow and develop as a practitioner and educator. Networking can be formal or informal. Oftentimes you have to create these opportunities and think innovatively about what your next move will be to get closer to your passion or short-term goals. I have attended many networking events; however, the ones where I have come away with a new
connection or a new idea have been those in which I was present, listening and learning from others, sharing a little about myself and being true to me by being myself. My six-year journey teaching primarily culinary nutrition academic classes and labs allowed me to work and engage with others, where I learned and was present for my students. I shared my skills as a dietitian and chef including being empathic, having a sense of humor and creating collaborations in the local community that allowed my students to have phenomenal education experiences. This teaching opportunity was unmatched and has been a springboard for my next adventure. All I had to do was show up. Showing up is something we can be tasked with daily regardless of the role we are playing at any given hour of the day – parent, friend, co-worker, teacher, mentor, consultant, spouse, aunt, uncle, son or daughter. In doing so, we build relationships that matter, by being present in the moment, listening, being true to ourselves and sharing some of our greatest gifts. My call to action for you: How are you going to show up today?
Jamie Daugherty, PhD, RDN, CSSD, is an assistant professor and department chair of the dietetics program at Fontbonne University and owner of Showing Up for Your Health. She loves whipping up family favorites in the kitchen and taking active adventures with her two little boys.
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Three Key Groups You’re Overlooking as a Student Madison Spek, CPT Student Article Networking is a crucial component of a business student’s journey, but why isn’t it emphasized within DPD programs? From the typical sequence of events - graduate from DPD, enter MS/DI, pass the RD exam, and slide into a clinical position - it is difficult to clarify the career benefits of networking. However, if you’re reading this, you may already be thinking of how to leverage your credentials beyond a clinical role. Take action by networking with these three key groups to improve your student experience and future outcomes: 1. Professors and Teaching Assistants (TAs): Tips: Start where you are. Make positive first impressions and show active engagement throughout the course by asking questions in class and thinking outside the box. Maintain professionalism while creating personal connections with your professors and TAs. By getting to know them (and letting them get to know you), they will be more inclined to provide you with additional contacts and opportunities.
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Real-life example: In the first two weeks of Food Principles Lab, a student discussed her interest in research with the TA. The TA put in a good word with the professor in charge of her laboratory and the student started assisting with their work. She went on to receive multiple grants, which enhanced her application to graduate schools and internships.
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2. Industry Professionals: Tips: Seek out someone with your specific interests by asking professors for leads. Start with one professional and chances are it will lead you to meet others in that field. It helps to set up a LinkedIn profile so you can easily attach a link in your emails to new contacts. With the rise in social media usage among dietitians, you will also find RDs on Instagram and TikTok. People love talking about themselves and they’re usually open to answering questions through email and even direct messaging. Real-life example: As nutrition entrepreneurs, we’re not always networking for the sake of being hired. In the process of setting up her business, the student wasn’t ready to spend $5k+ on business coaching. Instead, she made virtual connections with a couple of business coaches who specialize in coaching dietitians. During their sales pitches, she was referred to their past or current clients. From reaching out to these dietitians in a respectful manner, she gained insight and even answers to questions she hadn’t yet thought of. With the combination of these conversations and studying their marketing efforts, she gained enough know-how to successfully start her business.
3. Peers: Tips: Stop competing; start collaborating. Try talking with those around you in class about their interests, and stay in contact on LinkedIn or social media. If you’re active on social media with a professional account, interact with other students/interns. Venturing into entrepreneurship can get lonely, but it doesn’t have to. Become a team-player even during solo endeavors. Real-life example: Student A follows and interacts with several nutrition Instagram accounts. One fellow MS/DI student on Instagram, Student B, took an interest in Student A’s perspective on a specific nutrition topic and invited her to be on a podcast. From creating this one connection, Student A learned about growing a social media account, gained significantly more followers, created a mutually profitable collaboration with Student B and made a new friend. It’s never too early to begin forming relationships. If you don’t have time, start small. Especially with networking, small steps add up to create a large impact. Start where you are and your network will grow from there.
Madison Spek, graduate student, dietetic intern, CPT is the owner of Madison Spek Nutrition & Fitness. She applies a holistic approach while coaching women on how to create behavior changes for weight loss. As an avid baker, Madison believes food is an emotional experience, which is why she teaches others how to maximize both nutrition and pleasure through a positive relationship with food.
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Networking is the Backbone of Professional Relationships Anita Singh Student In this NE Ventures Student & Seasoned Member Interview, NE student member, Anita Singh, interviews Manju Karkare, MS, RDN.
Manju Karkare, MS, RD Seasoned Member Manju Karkare, MS, RD, is the founder of Nutritionally Yours in Raleigh, North Carolina. She is the 2018 winner of “Outstanding Dietitian” of the Year from the North Carolina Academy of Nutrition and Dietetics and past treasurer of the Academy of Nutrition and Dietetics Board of Directors. She has been a practitioner for over 20 years and is very active in her community. She regularly volunteers and serves on many non-profit boards, as well as maintaining her private practice. How has networking impacted your career? There is so much more to networking than “networking.” It’s really what you do after you network with someone that’s important. Networking is really making those connections and creating those relationships. And at any point in your career, leadership journey or in your personal life, these are people you can go back to for advice, guidance, support and, sometimes, just for encouragement to go on. And I think that is the key to networking.
As a student, knowing whom the other experts in the area were, whom I was interested in and whom I wanted to learn from was important. In my scholastic work or my leadership work, networking has helped me learn from local leaders and acquire support and feedback for ideas.. If you have certain ideas in your head, you want to be able to bounce them off others who have different connections and different perspectives. That has been a great and beneficial aspect to me. What was your most memorable networking experience? When I was in my first clinical dietitian job, I learned a key to networking from an internist, Dr. Sinha, the most beloved doctor in the hospital. It was that he remembered people. I asked him,“How do you remember all these people?” He said,“I just make a little note. And once I have made a little note, it helps me to remember them without going back to look at the notes.” Another time, I was thinking about starting a private practice. I needed to learn from dietitians who were in private practice. I attended a networking event at FNCE® and really admired the whole networking event. It was so well-orchestrated and moderated, that not only did I learn from other private practice RDs, but also how to make networking effective because there were specific guidelines: We are going to share our business cards, and have 30 seconds to share about yourself. I got to practice communicating not only what I want to know about them but also what I want them to know about me.
What advice do you have for students and aspiring nutrition entrepreneurs for networking effectively? One of the things that I always say is, SAY YES. It sounds simple but it is true - when an opportunity comes your way, say YES. Getting involved in something is how you learn all the different parts, aspects of everything, figure out “how do I fit into that?” and “how can I contribute to it in a better way?” And in the process, you are making yourself better by educating yourself about whatever that unit is within the Academy. How do you think networking will change going forward? There are opportunities in virtual settings that are happening right now. I have networked with so many dietitians across the country and even internationally because of social media. Ordinarily, I might not see them at FNCE® or I might not know them face-to-face, but when I see their social media post, or when something comes up later, I can connect the dots. I was following a colleague on social media and I saw she had written an article in a magazine and saw her handle listed at the bottom of the article. I read the article with interest and recognized her social media handle, realized I knew her through social media and reached out. It gave me an opportunity to share an affirmation and kind words. Making true connections is the result of good networking. Anita Singh is a nutrition graduate student at Meredith College in Raleigh, North Carolina. She is a member of NGSA and NCAND. Her undergraduate was at Rutgers University in New Jersey. Her interests are in nutrition policy, private practice and in preconception health.
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How You Can Create Visibility, NEtwork and Make an Impact! Becky Dorner, RDN, LD, FAND Academy of Nutrition and Dietetics Foundation As a fellow nutrition entrepreneur, I’d like to thank you for taking a few moments to read this important message on how you can create visibility, network and make an impact. Nutrition Entrepreneurs DPG is near and dear to my heart. My long history with NE includes active membership as a past board member and NE representative to the House of Delegates. After serving as speaker of the House of Delegates and chair of the Council on Future Practice, I now have the honor of serving on the Academy of Nutrition and Dietetics Foundation Board of Directors. I have seen first-hand how the Foundation works with Academy members on behalf of our profession to build a brighter future for all of us. Our Foundation is the only charity dedicated exclusively to our profession, supporting nutrition and dietetics for the benefit of the public and helping to create a world where all people thrive through the transformative power of food and nutrition. The majority of Academy members know the Foundation for its annual investment in the current and future generation of food and nutrition practitioners as the world’s largest provider of dietetic scholarships at all levels of study. In 2019, the Foundation provided $511,750 to 239 deserving students, which includes $48,070 to 31 members of NE, such as Brianna Davis who
received a 2019 Commission on Dietetic Registration Diversity Scholarship. Briana had this to say about receiving support from the Foundation: "Receiving this scholarship will help me pay tuition for my classes during the 2019-2020 school year. I will now be able to work more to save up money for a dietetic internship. Easing the financial burden of higher education, this scholarship helps me see the light at the end of the tunnel. I am very grateful to the donor of the scholarship and to the Foundation's Scholarship Committee for selecting me as the recipient.” The Foundation could not offer these scholarships without the generous support of donors. There are many ways you can get involved with our Foundation while helping to build your business, network and give back to our profession. One of the best opportunities is to get involved with the Foundation’s virtual silent auction during FNCE®. The auction promises to be larger than ever as it will be open to all Academy members during the week of FNCE®. I hope you will consider donating an item, offering a virtual experience or service that can create awareness and visibility for your business. For more information about the silent auction and other Foundation events taking place during FNCE®, visit eatrightfnce.org/ schedule/foundation-events/. Another great way to gain visibility and potential new business is to pick a month throughout the year to give 5% or 10% of your proceeds to our Foundation and
share this news across your social media platforms. It’s a great way to show your commitment to investing in the future of our profession while encouraging potential customers to make an impact as well. NE-thing is possible! As entrepreneurs, there are no limits to your imagination on how to uniquely engage with the Foundation. My goal is to increase your awareness and engagement with the Foundation, allowing you to make a positive impact on the future of our profession. All this can be achieved at the same time you are increasing your opportunities to network, gain exposure and promote your business or service. Everyone wants to make a positive impact – what a wonderful way to give back to the profession that helped us build our nutrition and dietetic-related businesses. If you want to learn more about our Foundation, share your ideas or explore opportunities to partner with the Foundation for fundraising purposes, please contact Paul Slomski, Senior Foundation Manager, at pslomski@eatright.org. Wishing you a successful and prosperous fall! Becky Dorner, RDN, LD, FAND, is widely known as one of the nation’s leading experts on nutrition, aging and longterm health care. Her company, Becky Dorner & Associates, Inc, is a trusted source of valuable continuing education, nutrition resources, and creative solutions for RDNs, NDTRs, CDMs and other health professionals. Visit beckydorner. com to sign up for free news and information.
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From Nutrition Consulting to Bridge Building: Making Connections that Last Bonnie Taub-Dix, MA, RDN, CDN FNCE® Presenter Spotlight When I was asked to write this story, I immediately thought of the expression said by H. Jackson Brown, Jr.,“Don’t burn bridges. You’ll be surprised how many times you have to cross the same river.” Although we have more than 70,000 dietitian nutritionists in our association, the likelihood is that you’re going to actually associate with a much smaller network, over and over again. But how you cast that net could pave the path of your career. Although I know this will date me, believe it or not, I was at the very first NE meeting! We were a small group that gathered in a room at FNCE®, and we called ourselves Consulting Nutritionists in Private Practice. And just as our name changed, as entrepreneurs we’ve come a long way since that day. Owning our own business was new and exciting and far from the norm since most RDs worked
in hospitals and nursing homes. But what hasn’t changed, however, is my appreciation for the energy that fills a room when RDs get together to share their business-related thoughts and feelings. Whether it’s working with media, giving a presentation, running a consulting business or counseling private clients, networking with each other helps us share best and worst practices. We can learn a lot from each other by observing how we connect with our audiences, with our colleagues and with those outside of our profession. My media business has grown throughout the years because I have nurtured relationships with writers, producers and agencies by reaching out to them and helping them do their jobs with ease, with authenticity and with reliability. Collaborating with others helps to bring the perspective of the RD to a publication or platform that might not have otherwise put forth credible messages that make a difference. This year at FNCE® I will be partnering with NE and one of my favorite journalists to bring you tips on how to connect with social media, a subject near and dear to me. Stay
tuned for the details so that you can join us. In my coaching business, I help RDs learn how to excel in all forms of media and gain the confidence to reach out and get their names in the news. Now, more than ever, RDs need to get out there and take the place of “influencers” who get quoted because of their popularity, not credibility. You’ll never know when you’re making a connection with someone who could enrich or even change the course of your career. Your intern today could become a source of business for you in the future. A journalist you do an interview with could invite you to write your own column. Sharing your talents with others helps to boost your business and elevate our entire profession. Bonnie Taub-Dix, MA, RDN, CDN, is the award-winning author of Read It Before You Eat It – Taking You from Label to Table, and creator of BetterThanDieting.com. Bonnie is a media personality, media coach for RDs, spokesperson, motivational speaker, journalist and a corporate and brand consultant. She designed an Instagram and News Digest to specifically help RDs connect with media: @BTDmedia and bonnietaubdix.com/btdmedia.
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Ventures
www.nedpg.org
Enterprising News & Ideas for Nutrition Entrepreneurs
Lauri Egan 6301 Snidercrest Rd Mason, OH 45040
NE at FNCE® TUESDAY OCTOBER 20TH, 2020 FROM 1:30PM-2:30PM CENTRAL TIME Will we see you at virtual FNCE®? NE is excited to invite you to join us for “Crossing the Finish Line: Leveraging Your Expertise Across the Diverse Media Spectrum for Winning Results” featuring Bonnie Taub-Dix, MA, RD, CDN and Tiffany Ayuda, moderated by NE Chair Nicole Rodriguez, RDN, NASM-CPT. This session will be held on Tuesday October 20, 2020. Have you built a strong social media presence, but are spinning your wheels trying to parlay your online expertise into radio, television and print opportunities that highlight your position as the nutrition expert? RDNs need to leverage social platforms to make their voices heard, but they cannot overlook the power of traditional media! Leave this session poised to interview for TV, radio, magazine and online publications by knowing where to look, what to wear, and how to pivot off of a difficult question. This panel will deliver the strategies that get RDNs noticed by editors, allowing them to deliver sound, science-based nutrition advice that resonates with a diverse range of consumers across multiple platforms. Ethical conundrums that are prevalent in both social and traditional media will also be addressed..
Join NE for a MiniMastermind Event MONDAY OCT 26TH FROM 5-6PM EASTERN TIME Join the NE DPG mentoring team for a virtual mini-mastermind session this fall. You'll be paired up with an NE mentor in small groups, with the ability to ask questions, pick the mentor's brain, and get feedback and input on your business or business idea. Mentor expertise includes private practice, corporate wellness, marketing, communications, consulting, speaking and more. Registration information coming soon at NEdpg.org.
Visit nedpg.org/FNCE for more info and to register.
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