MEDIA KIT
2027 1
Our Mission:
AWARD-WINNING JOURNALISM
We were honored with 14 regional and national awards for editorial and design excellence in 2025–26.
PHOTO: BY NATE VOMHOF
To illuminate the beauty and truth of our city and region
Greetings! For more than 40 years, Milwaukee Magazine has connected readers with the people, places and businesses that make our region exceptional. Along the way, we have earned the trust of an affluent, engaged audience that turns to us for awardwinning journalism and design, expert recommendations and a deeper connection to the community. Today, that relationship extends far beyond the pages of our magazine. Through MilwaukeeMag.com, newsletters, social media, signature events, custom content and advanced digital marketing solutions, we help businesses connect with consumers across multiple platforms and touchpoints. Whether your goal is to build awareness, strengthen your brand, generate leads or tell your story in a compelling way, Milwaukee Magazine offers the audience, credibility and expertise to help you succeed. Thank you for considering Milwaukee Magazine as part of your marketing strategy. We look forward to helping your business grow. Sincerely,
Contents 3
OUR CONTENT
5 WHY PARTNER
WITH US?
7 AUDIENCE
DEMOGRAPHICS
9 PURCHASING
POWER
11 BUILD YOUR
MARKETING PLAN
13 ISSUE CALENDAR 15 MORE PRINT
OFFERINGS
17 DIGITAL AND Carole Nicksin, Editor & Publisher
SOCIAL
19 MILMAG STUDIO Katie Williams, Associate Publisher
21 OUR EVENTS 23 PRINT SPECS 25 DIGITAL SPECS
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Milwaukee’s Original Influencer
PHOTO: BY CJ FOECKLER
PHOTO: FIRST LASTNAME
We’ve earned our position as the source for where to go and what to do in our city and beyond.
In Every Issue Profiles of Local Notables Dining Arts + Entertainment Regional Travel Style Outdoors + Fitness Current Events
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Why Partner With Milwaukee Magazine? A TRUSTED VOICE
MULTI-PLATFORM REACH
AN AUDIENCE THAT ACTS
BUILT FOR RESULTS
Our readers are influential decisionmakers who value quality, expertise and local connections. And they have the purchasing power to support the businesses they discover through us. 5
Your audience doesn’t live in just one channel – and neither do we. Through our monthly magazine, website, newsletters, social media, custom content and live events, Milwaukee Magazine reaches nearly 500,000 people each month.
We work closely with our partners to create customized marketing solutions that deliver measurable impact – not just impressions. Let us develop a strategy to connect you with our audience.
PHOTO: BY KEVIN J. MIYAZAKI
When your brand appears alongside our content, it benefits from the credibility and trust that Milwaukee Magazine has earned by consistently delivering thoughtful reporting, expert recommendations and meaningful stories about our community.
WHAT OUR CLIENTS SAY
“Working with Milwaukee Magazine has been a wonderful experience. The staff is knowledgeable, responsive and invested in helping us achieve our marketing goals. Advertising in Milwaukee Magazine has helped elevate the Cedar Community brand and expand our reach into new audiences. We’ve been able to connect with a broader market, increase brand awareness and introduce more people to everything Cedar Community has to offer. We appreciate the professionalism and dedication of the entire Milwaukee Magazine team and look forward to continuing our partnership.” – C A R R I E ST U R N S EN I O R M A R K E T I N G D I R ECTO R , C EDA R C O M M U N I T Y
“Partnering with Milwaukee Magazine as a regular advertiser has delivered exceptional value by providing strong, targeted exposure to a prime demographic of our potential guests. Beyond the printed page, their support across social media channels has extended our digital reach and engagement. Most notably, their strongly crafted advertorials offer a compelling narrative that perfectly captures and promotes the unique, unforgettable experiences waiting in the Greater Richland Area to a strong Milwaukee readership.” – M ARTY RICHARDS TO U R I S M D I R ECTO R , G R E AT ER R I C H L A N D TO U R I S M
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Audience at a Glance MAGAZINE
REACH
AGE RANGE
GENDER
101,718
250,382
MONTHLY READERS
MONTHLY PAGE VIEWS
73% ARE BETWEEN
58% ARE BETWEEN
45-74
62% 38% FEMALE
* a pproximate, as data is not available
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MILWAUKEEMAG.COM
MALE
25-54
52% FEMALE
48% MALE
Milwaukee Magazine audiences offer a broad reach that spans multiple platforms.
NEWSLETTERS
38,668 CONTACTS
SOCIAL
99,179
TOTAL FOLLOWERS
EVENTS
2,000+
EVENT ATTENDEES
35-64 18-65+*
25-54
25-75+*
52% 48% FEMALE
MALE
68% 32% FEMALE
MALE
60% 40% FEMALE
MALE
491,947+
TOTAL MILWAUKEE MAGAZINE UNIVERSE 8
Get to Know Our Print Audience Milwaukee Magazine is the best way to reach our area’s most affluent and educated residents. Our audience trusts the businesses that advertise in our pages, and 75% of them have purchased a product or service based on an ad in Milwaukee Magazine.
101,718
Age Average Reader Age..................................................................54
Annual Household Income Average Household Income......................................................$199,570 Greater than $100,000....................................72% Greater than $200,000..................................30%
25-44........................................................................ 25%
In the Next Year Plan to Purchase
45-64........................................................................50%
New or used car..................................................24%
65+.............................................................................24%
Furniture or home appliance........................68%
Gender
Vacations/Travel.................................................56%
Female......................................................................62%
Women’s Apparel................................................ 78%
Male............................................................................38%
Men’s Apparel.......................................................58% Tax Services..........................................................39%
Education
Dining & Entertainment................................... 91%
College Degree.......................................................71%
Jewelry..................................................................... 27%
Advanced Degree...............................................32%
Financial Services.............................................. 35%
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PHOTOS: BY ALIZA BARAN (SUMMER), NATE VOMHOF (NIGHT MARKET)
Total Readership
WHAT OUR READERS SAY
“It’s nearing the end of the month, and I am looking forward to the next print edition of Milwaukee Magazine. I enjoy the content about Milwaukee and Wisconsin as we pass from month to month, season to season, year to year. People, places and things that come on the radar, traditions that morph and change, stories that celebrate where and how we make our community. What fun it is to relax and read with the sense of touch.” – K AT H Y K E R C H EC K LO N GT I M E R E A D ER , G L EN DA L E
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One Brand. Unlimited Possibilities. Leverage our strategic platforms to build your 360-degree, multi-channel marketing plan and reach your ideal audience.
BUILD TRUST
AMPLIFY YOUR MESSAGE
Digital + Social `
MILWAUKEEMAG.COM
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E-NEWSLETTERS
`
MILWAUKEE MAGAZINE
`
MILMAG MINI
`
CITY GUIDE
`
NEWCOMERS GUIDE
LET US TELL YOUR STORY
MilMag Studio Sponsored Content `
CUSTOM PRINT
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DIGITAL PACKAGES
EXPAND YOUR REACH
Programmatic Digital `
FIRST PARTY DATA
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CUSTOM DIGITAL TARGETING
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SEO SERVICES
CREATE MEMORIES IN REAL LIFE
Events `
THE CHEF EVENT
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UNITY AWARDS
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HOME + DESIGN AWARDS
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THE BETTY AWARDS
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Issue Calendar ISSUE
EDITORIAL
JAN
Beverages
FEB
Generations
MAR
Dining
APR
Home
MAY
Travel
Special Insert: Weddings
Special Insert: Best of the Burbs
Stays on newsstands all summer long!
JUN
Summer Guide
JUL
Top Docs/Wellness
AUG
Dining
SEP
Best of Milwaukee
OCT
True Crime
NOV
Nostalgia
DEC
Dining
Special Insert: Home & Design
Calendar subject to change without notice.
ADVERTISING SECTIONS
EVENTS
DATES
` ` `
Active Aging Cosmetic Profiles/Health Experts Travel
Women of Distinction Luncheon
AD CLOSE: NOV. 11 AD MATERIALS DUE: NOV. 17 ON NEWSSTANDS: JAN. 1
` ` ` `
Divorce Roundtable Kids Guide Remodeling Spring Arts Guide
Unity Awards Event
AD CLOSE: DEC. 11 AD MATERIALS DUE: DEC. 17 ON NEWSSTANDS: FEB. 1
` ` `
Home & Garden Travel Women in Medicine
` ` `
Higher Education Perimenopause & Menopause Residential Pros
` ` `
Explore Minnesota Guide Mental Health Guide Travel
AD CLOSE: MARCH 18 AD MATERIALS DUE: MARCH 23 ON NEWSSTANDS: MAY 1
` ` ` `
Active Aging Dermatology & Skin Care Dining Spotlight Pride Guide
AD CLOSE: APRIL 15 AD MATERIALS DUE: APRIL 20 ON NEWSSTANDS: JUNE 1
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Medical Profiles Private Schools Travel
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Charitable Events Faces of Milwaukee Parade of Homes
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Fall Arts Guide Parties & Events Travel
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Home & Design Awards Integrative Therapy & Pain Management Top Dentists
AD CLOSE: AUG. 12 AD MATERIALS DUE: AUG. 17 ON NEWSSTANDS: OCT. 1
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Travel Women of Distinction Women’s Wellness
AD CLOSE: SEPT. 16 AD MATERIALS DUE: SEPT. 21 ON NEWSSTANDS: NOV. 1
` ` ` `
Give Back Hotels & Holiday Entertaining Mental Health Residential Pros
AD CLOSE: JAN. 14 AD MATERIALS DUE: JAN. 19 ON NEWSSTANDS: MAR. 1
The Chef Event
Faces of Milwaukee Reception
AD CLOSE: FEB. 11 AD MATERIALS DUE: FEB. 16 ON NEWSSTANDS: APRIL 1
AD CLOSE: MAY 13 AD MATERIALS DUE: MAY 18 ON NEWSSTANDS: JULY 1 AD CLOSE: JUNE 17 AD MATERIALS DUE: JUNE 22 ON NEWSSTANDS: AUG. 1
Home & Design Awards Event
The Betty Awards Event
AD CLOSE: JULY 15 AD MATERIALS DUE: JULY 20 ON NEWSSTANDS: SEPT. 1
AD CLOSE: OCT. 14 AD MATERIALS DUE: OCT. 19 ON NEWSSTANDS: DEC. 1
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More Ways to Connect in Print
PUBLISHED ANNUALLY IN JANUARY
In addition to our flagship brand, we publish three additional magazines annually. Each one offers a unique opportunity to connect with a particular audience.
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Newcomers NEW IN Guide 2027! Designed for people putting down roots in the region, the Newcomers Guide introduces readers to the neighborhoods, businesses, services and experiences that make Milwaukee a great place to live. Mailed to recent home buyers and distributed through relocation offices and other select businesses in the area.
PUBLISHED ANNUALLY IN JUNE
City Guide This pocket-sized guide to Milwaukee is a resource for visitors and residents alike looking to explore the best of our city and region. Readers return to it repeatedly for recommendations, ideas and inspiration. Offered free of charge at select businesses around the area.
PUBLISHED ANNUALLY IN JUNE
MilMag Mini Created especially for kids and families, MilMag Mini features engaging stories, hands-on activities and local adventures that inspire curiosity and discovery. It offers a unique opportunity to connect with parents and caregivers through content that families enjoy together and keep around long after publication. Distributed with the June issue and offered free of charge at select businesses around the area.
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Get to Know Our Digital Audience MilwaukeeMag.com MilwaukeeMag.com is the region’s go-to source for news, dining, culture, events and city life. The site reaches an influential audience you can connect with through high-visibility display ads.
DESKTOP USERS 57%
AVG. MONTHLY UNIQUE VISITORS
MOBILE USERS 42%
180,665
AVG. MONTHLY PAGE VIEWS
AVG. ENGAGEMENT TIME
270,295
2 min
TOP 5 LIFESTYLE INTERESTS OF WEB USERS
ENTERTAINMENT
TRAVEL
DINING
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HOME DECOR
FOLLOWERS
SOCIAL MEDIA Sponsored posts place your brand alongside the content our thousands of engaged followers rely on every day.
SHOPPING
FACEBOOK 37,000+
INSTAGRAM 55,000+
LINKEDIN 6,400+
Expand Your Reach with Custom Programmatic Solutions WE START with
Milwaukee Magazine’s rich first-party data. Then, using sophisticated digital targeting, we deliver your message to the precise audience you’re aiming for.
We offer these services:
NEWSLETTERS Our audience loves staying connected to the community through our opt-in newsletters. SUBSCRIBERS
DAILY NEWSLETTER
28,000+
44% Average Open Rate
27,000+ 9,000+
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BEHAVIORAL & CONTEXTUAL TARGETING
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MOBILE INTEGRATED TO SOCIAL
`
DISPLAY BANNER ADS
`
PAID SOCIAL MEDIA ADS
`
CONNECTED TV/OTT
`
VIDEO PRE-ROLL
`
POLYGON FENCES – MORE ADVANCED AND PRECISE THAN GEOFENCING
`
SEO SERVICES
side
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Every business has a story to tell. MilMag Studio helps you tell yours. Great stories build connections. Through MilMag Studio, our award-winning writers, editors and designers help businesses communicate their message with the same creativity, quality and attention to detail that define Milwaukee Magazine. We’ll create compelling content and beautifully designed pieces tailored to your goals. Then, we’ll amplify the piece through social media and other digital channels, helping your message reach an even larger audience. From concept to completion, MilMag Studio brings your story to life.
Online Reach our large digital audience with sponsored content posted on MilwaukeeMag.com.
* “Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits,” Journal of the Academy of Marketing Science, 2024
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SPONSORED STORIES DON’T INTERRUPT THE READER – THEY BECOME PART OF THE EXPERIENCE. These pieces perform best when they deliver valuable content rather than a sales pitch.*
Custom Publications Take your message to the next level. Let us produce your next brochure, annual report or bespoke magazine.
Sponsored Articles Your brand’s story, written and designed by our award-winning team.
Custom Reels Let us elevate your social media profile with videos that we produce, edit and post. 20
Make Meaningful Connections EVENT SPONSORSHIP BENEFITS INCLUDE: Direct engagement with a qualified, influential audience Custom brand activations tailored to your goals ` Access to attendee data for post-event outreach ` Prominent inclusion in event marketing and promotional materials ` Continued visibility through post-event communications ` `
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PHOTO: BY HOLLY SCHISLER
Milwaukee Magazine events offer a powerful opportunity to connect in person with an influential audience while aligning your brand with the energy, excellence and spirit of Milwaukee.
DECEMBER This signature event honors the legacy of our beloved late publisher, Betty Ewens Quadracci, while celebrating extraordinary women whose leadership, vision and service are making a difference in our community. It is an inspiring luncheon that brings together many of Milwaukee’s most influential business and civic leaders.
FEBRUARY The Unity Awards celebrates the individuals and organizations working to make Milwaukee a more inclusive, vibrant and connected community. Presented in an elegant luncheon format, this event offers sponsors the opportunity to align their brands with leadership, service and positive community impact.
THE
E V E N T
APRIL One of Milwaukee’s most anticipated culinary experiences, The Chef Event brings together the region’s top chefs and an influential audience for an unforgettable evening of food, hospitality and connection. This premier event sells out year after year, offering sponsors exceptional visibility and engagement.
SEPTEMBER The Home + Design Awards celebrates the visionaries behind the region’s most inspiring spaces. Bringing together leading architects, designers, builders and industry professionals, this stylish and sophisticated evening honors creativity, innovation and excellence in the residential realm.
PLUS!
CLIENT-ONLY EVENTS
FACES OF MILWAUKEE RECEPTION
Sponsors interact directly with Milwaukee’s most influential people and personalities.
WOMEN OF DISTINCTION LUNCHEON
An intimate, elegant gathering of powerful women leaders and changemakers.
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Print Requirements 2-PAG E SP R E A D Trim: 16.25 in. x 10.875 in. Live: 15.375 in. x 10 in. Bleed: 0.125 in. required
FULL PAGE
2/3 PAGE
FULL PAGE Trim: 8.125 in. x 10.875 in. Live: 7.25 in. x 10 in. Bleed: 0.125 in. required 2/3 PAG E 4.625 in. x 10 in. 1/2 PAG E 7.25 in. x 4.875 in. 1/3 PAG E 4.625 in. x 4.875 in. 1/4 PAG E 3.5 in. x 4.75 in.
1/2 PAGE
1/3 PAGE
1/4 PAGE
PRINT AD SUBMISSIONS For a full explanation of terms of sale, cancellation policy and payment terms, please visit: milwaukeemag.com/advertise Late ad materials jeopardize the magazine’s press and wholesaler distribution deadlines. To ensure subscription and newsstand delivery dates, any ads canceled after the magazine’s close date can be billed up to the full amount of the ad.
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414-287-4321
FOR CURRENT RATES
Digital Requirements RUN-OF-SITE
HIGH VISIBILITY
L E A DERBOA RD 970 px. x 90 px.
L ARGE RECTA N GL E 300 px. x 600 px. R ECTA N GL E 300 px. x 250 px.
E-NE WSLE T T E R 728 px. x 90 px. Mon-Fri
BILLBOAR D 1200 px. x 250 px.
E B LAST Logo Image (800 px. x 600 px.) Headline w/ short description Call to action Location information
SUPER LEADER BOAR D 970 px. x 250 px.
DYN A M IC CU B E Six graphics that rotate allowing for six messages and click-thru links.
S NEAKER 728 px. x 90 px.
MILWAUKEE MAGAZINE MILWAUKEE MAGAZINE
1200 px. x 630 px.
JPEG or PNG RGB 72 dpi Headline < 25 chrs. Link < 30 chrs. Body Text < 90 chrs.
800 px. x 800 px. JPEG or PNG RGB 72 dpi Caption < 125 chrs. #hashtags
DIGITAL AD SUBMISSIONS
Deadlines Please allow 3-5 business days for your digital ad to go live once ad is received. All ads being created by Milwaukee Magazine designers should be submitted 7 days in advance. Rush orders are accepted but not guaranteed.
ASK ABOUT
CUSTOM DIGITAL AD SPECS
Custom Digital Solutions, MilwaukeeMag.com and E-newsletter Reports Clients will receive a month-end report every month a campaign is live. Some statistical information included will be impressions served, CTR, page views and certain demographic data associated with specific campaigns. On request, real-time or more frequent reporting can be provided. All digital contracts with ads being placed on national websites may be canceled at any time but require a 45-day cancellation notice. Minimums Custom Digital Solutions: 100,000 impressions per month Target Email Newsletters: 20,000 impressions per month E-newsletters: Minimum buy of one full week (five e-newsletters)
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Run-of-Site and High Visibility Web Ads Take advantage of our digital reach using the high-impact ad units we offer. RUN-OF-SITE LEADERBOARD 970 px. x 90 px. LARGE RECTANGLE 300 px. x 600 px. RECTANGLE 300 px. x 250 px. DYNAMIC CUBE Six graphics that rotate
SUPER LEADERBOARD 970 px. x 250 px. J U N E 2 02021 25 OCTOBER
SPOTLIGHTS BILLBOARD 1200 px. x 250 px. SUPER LEADERBOARD 970 px. x 250 px. SNEAKER 728 px. x 90 px.
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FEATURE STORY
SistaStrings and Peter Mulvey
Summer Guide:a Let’s Go Boating New Album Are Dropping in Milwaukee! roots are releasing ‘Love Is The artists with Milwaukee The Metro Your party 12.the water. Aug.on Thing’toon Only guide PARQUETTE BY ARCHER BY DANIEL SIMMONS
SNEAKER 728 px. x 90 px.
Copyright 2026 Milwaukee Magazine; sources: Google Analytics 2025-26 averages; Circulation Verification Council 2024-25 Audit Report
BILLBOARD 1200 px. x 250 px.
58%
SUPER LEADERBOARD 970 px. x 250 px.
of our readers purchase a service online at least once a week. LOGO DYNAMIC CUBE
DYNAMIC CUBE 300 px. x 300 px.
FEATURE STORY
Summer Guide: Let’s Go Boating in Metro Milwaukee! Your guide to party on the water. BY DANIEL SIMMONS
I LARGE RECTANGLE 300 px. x 600 px.
LEADERBOARD 970 px. x 90 px.
RECTANGLE 300 px. x 250 px.
SNEAKER 728 px. x 90 px.
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The Original Influencer
M I LWAU K E E M AG A Z I N E | M I LWAU K E E M AG . C O M | 41 4 - 2 7 3 -1 1 0 1