This is an academic critical journal based on the Visual Communications 3 Module. This brief was to create a marketing campaign for the JD brand. I collaborated with one of my favourite brands, Carhartt WIP. This brand is iconic to the streetwear market, basing its clean, minimalistic clothing off blue-collar workers, later adapted in the 1980s by American archetypes.
This marketing campaign was all graphic based and was aimed at the 18-30-year-old target market. Bearing this in mind, I chose to use website designs, social media and Out of House marketing.
