Issuu

P R O

SEPTEMBER—OCTOBER 2026

MAGAZINE

fresh tones. rich dimension.

restore from root to end.

meet the new moka shades

scalp wellness and strengthening care in every routine

colour with confidence.

holiday starts here.

stronger, healthier-looking hair with every service

gift-ready collections designed to drive retail sales.

in this issue 03

customer favorites. salon staples. everyday essentials clients love and salons rely on

discover the new moka shades rich brunette tones with glossy, dimensional results

repair. restore. rescue. intensive care for healthier-looking hair

healthy hair starts here scalp care solutions for every client’s needs

colour with confidence protect every colour service with everlasting bonds

start strong. finish beautifully. styling essentials from prep to finishing touch

backbar favorites. bigger value. professional liter sizes for busy salons

holiday starts here gift-ready collections and seasonal merchandising

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customer favorites. salon staples. support every client with the essentials they need to maintain healthy, beautiful hair between salon visits. this curated collection brings together milk_shake® favorites that make retail recommendations simple while helping clients achieve professional results at home by delivering: ♡ healthy-looking shine ♡ lasting hydration ♡ vibrant colour care

♡ lightweight nourishment ♡ softness and manageability

milk_shake best sellers INVEST 1 color maintainer shampoo sulfate free 10.1 fl.oz. 1 color maintainer conditioner 10.1 fl.oz. 1 leave in conditioner 11.8 fl.oz. 1 whipped cream 6.8 fl.oz. 1 incredible milk 5.1 fl.oz. 1 incredible oil 1.7 fl.oz. 1 moisture & more shampoo 10.1 fl.oz. 1 moisture & more conditioner 8.4 fl.oz. 1 icy blond shampoo 10.1 fl.oz. 1 icy blond conditioner 8.4 fl.oz.

SAVE

40%

rich tones. radiant shine. new moka shades expand creative possibilities with nuanced brunette results designed to mix, customize, and inspire. from cool and neutral to warm and iridescent effects, these versatile shades create rich, dimensional brunette results while maintaining the signature glossy finish of the gloss.

4.18 | 4AB

4.88 | 4BB

INTENSE MOKA MEDIUM BROWN

ASH MOKA MEDIUM BROWN

5.83 | 5BG

5.87 | 5BV

MOKA GOLDEN LIGHT BROWN

MOKA VIOLET LIGHT BROWN

scientifically proven performance: acidic, ammonia-free formula that tones, refreshes, and enhances color helps preserve the hair’s natural structure while delivering healthy-looking, luminous results strengthens hair during coloring process and reduces breakage

up to 11% visibly stronger hair vs untreated hair*

+29% improved color retention

after 15 washes when paired with colour maintainer shampoo sulfate free & conditioner*

*ex vivo instrumental test of hair colored with milk_shake® the gloss color + acidic color activator 6 vol.

the gloss new shades salon buy in INVEST 3 the gloss colour 4.18 – ash moka medium brown 2.03 oz. 3 the gloss colour 4.88 – intense moka medium brown 2.03 oz. 3 the gloss colour 5.83 – moka golden light brown 2.03 oz. 3 the gloss colour 5.87 – moka violet light brown 2.03 oz. FREE 1 the gloss colour 4.18 – ash moka medium brown 2.03 oz. 1 the gloss colour 4.88 – intense moka medium brown 2.03 oz. 1 the gloss colour 5.83 – moka golden light brown 2.03 oz. 1 the gloss colour 5.87 – moka violet light brown 2.03 oz. 1 activator 6 vol. 33.5 fl. oz. 1 gloss mixing chart

SAVE

30%

repair. restore. rescue. help restore strength and vitality to damaged hair with integrity & strength. this targeted duo combines intensive nourishment with split-end care to help improve hair condition, enhance manageability, and leave hair looking healthier, smoother, and more resilient after every use. whether recovering from summer stress or preparing for a new season, this duo helps reset hair with the care it needs to look and feel its best.

SAVE

integrity & strength repair & rescue duo

25%

INVEST 1 integrity & strength split ends savior 3.4 fl.oz. 1 integrity & strength intensive treatment 6.8 fl.oz.

start at the scalp.

the deep clean your clients need.

help create the ideal foundation for healthy-looking hair with a revitalizing routine that refreshes the scalp, nourishes and conditions, and supports overall hair wellness.

designed to purify the scalp and hair, deep detox helps remove buildup and impurities while leaving hair feeling refreshed, balanced, and revitalized. the perfect reset to remove excess oil, product buildup, and environmental impurities for cleaner, healthier-looking hair.

energizing trio

SAVE

deep detox 2 + 1

39% INVEST 1 energizing blend shampoo 10.1 fl.oz. 1 energizing blend conditioner 10.1 fl.oz. FREE 1 energizing blend treatment spray 1.1 oz.

SAVE

33% INVEST 2 deep detox shampoo 10.1 fl.oz. FREE 1 deep detox shampoo 10.1 fl.oz.

color with confidence. support hair integrity throughout every color service with everlasting bonds. this professional bond-building system helps strengthen, protect, and maintain healthier-looking hair while delivering beautiful color results. from the first application through ongoing home care, everlasting bonds is designed to help rebuild hair bonds, improve manageability, and support healthier-looking hair after every color service. these introductory kits make it easy to experience the complete system while confidently bringing bond-building services into your salon.

SAVE

46%

why everlasting bonds? helps defend against breakage after color and chemical services powered by NutriBond Complex™ and nourishing milk proteins helps preserve the hair’s natural structure while delivering healthy-looking, luminous results

1 2

72.9%

81.5%

rebuilt bonds after 1 application1

improvement in combability2

instrumental ex vivo test after 1 application of milk_shake® everlasting bonds pre-shampoo (processing time: 10 minutes), shampoo and mask (processing time: 10 minutes). ex vivo instrumental test after 1 application with milk_shake® everlasting bonds shampoo and conditioner (processing time: 10 minutes).

everlasting bonds creative color intro kit

everlasting bonds 9 minutes color intro kit

$235.20 | salon value $434.70

INVEST 24 creative color 3.4 fl.oz.

INVEST 24 9 minutes color 3.4 fl.oz.

FREE 1 everlasting bonds pre-shampoo 13.5 fl.oz. 1 everlasting bonds shampoo 25.3 fl.oz. 1 everlasting bonds mask 13.5 fl.oz. 1 everlasting bonds leave-in treatment 3.4 fl.oz. 1 pack of 10 everlasting bonds brochures

start strong. finish beautifully. your go-to collection for effortless, polished styles all season long. everything you need to create the perfect style from beginning to end. prep and protect with styling essentials designed to smooth, shield, and create the ideal foundation, then finish every look with shine, texture, and long-lasting hold. whether creating sleek blowouts or effortless volume, these lifestyling favorites help deliver salonquality results that last.

SAVE

20%

lifestyling styling starters $45.60 | salon value $57.00 INVEST 1 lifestyling thermo protector 6.8 fl.oz. 1 lifestyling blow dry primer 6.8 fl.oz. 1 lifestyling smoothing miracle shield 6.8 fl.oz. 1 lifestyling smoothing cream 5.1 fl.oz.

lifestyling finishing touch $46.40 | salon value $58.00 INVEST 1 lifestyling let it shine 6.8 fl.oz. 1 lifestyling flexible hairspray 8.8 fl.oz. 1 lifestyling extra strong hairspray 8.8 fl.oz. 1 lifestyling powder pop 0.18 fl.oz.

every client. every need. whether it’s volume, curl definition, scalp care, or deep cleansing, these liter-sized favorites deliver the professional performance clients expect and the value salons love. backbar liters $20.15 | salon value $31.00

$22.10 | salon value $34.00

curl passion shampoo 33.8 fl.oz.

curl passion conditioner 33.8 fl.oz.

volumizing shampoo 33.8 fl.oz. volumizing conditioner 33.8 fl.oz. energizing blend shampoo 33.8 fl.oz. energizing blend conditioner 33.8 fl.oz. normalizing blend shampoo 33.8 fl.oz. purifying blend shampoo 33.8 fl.oz. deep detox shampoo 33.8 fl.oz.

SAVE

35%

*mix & match

holiday is just around the corner. get ready for the busiest retail season of the year with giftable collections designed to delight clients and inspire holiday purchases.

from full-size trios and duos to convenient mini gift sets, these ready-to-gift collections make it easy to offer something for every client while helping maximize seasonal sales. holiday collection highlights: •

ready-to-gift holiday packaging

•

full-size and mini gift options

•

curated collections featuring milk_shake® best sellers

•

perfect for gifting, retail displays, and impulse purchases

holiday merchandising support: qualifying holiday kit purchases include merchandising tools designed to help create an eye-catching in-salon display and maximize seasonal retail opportunities. available with qualifying purchases: •

gift card holders for mini duo holiday kits

•

holiday window clings

•

branded shopper bags

•

holiday retail display

•

seasonal merchandising materials