P R O
JANUARY—FEBRUARY 2026
MAGAZINE
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THE NEW ERA OF STYLING fresh packaging, new & refreshed formulas, endless creativity BACKBAR READY care made for behind the chair cover image by milk_shake global ambassador Shelley Lane
THE MILK_SHAKE MUST-HAVES beloved by clients, trusted by professionals COLOR. COVERAGE. CONFIDENCE. beautiful, even color in just nine minutes
IN THIS ISSUE 03
salon icons you can’t live without. a collection of timeless favorites — loved by clients, trusted by professionals.
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fresh looks, endless styles the lifestyling collection returns with a new look and styling essentials for every vision.
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lather. rinse. repeat. time to stock up on backbar shampoos & conditioners.
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9 minutes to perfect color fast, flawless results with 35% savings.
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THE BEST OF MILK_SHAKE our most loved favorites, made to make every day a feel-good hair day. discover the signature milk_shake® experience — exceptional performance, irresistible fragrance, and hair that looks and feels its best. these best-sellers showcase the iconic products that define milk_shake®.
SAVE
best sellers collection 1 icy blond shampoo 10.1 fl.oz.. 1 icy blond conditioner 8.4 fl.oz.. 1 color maintainer shampoo sulfate free 10.1 fl.oz.. 1 color maintainer conditioner 10.1 fl.oz.. 1 moisture & more shampoo 10.1 fl.oz..
$49.35 1 moisture & more conditioner 8.4 fl.oz.. 1 silver shine shampoo 10.1 fl.oz.. 1 leave in conditioner 11.8 fl.oz.. 1 whipped cream 6.8 fl.oz.. 1 incredible milk 5.1 fl.oz..
STYLING FROM START TO FINISH the milk_shake® lifestyling collection has everything you need to style, shape, and shine. designed for versatility and creativity, each product helps you achieve salon-quality results with ease. explore the four styling families that make every look possible.
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SMOOTH & THERMO
a line dedicated for protection and treatment of your hair from heat styling when creating your look.
texturizing and volumizing products to strengthen and
BODY & VOLUME
extend the duration of all hairstyling, especially with the finest hair.
HOLD & FIXING
TEXTURE & SHAPE
styling and finish to model your hair, fixing and maintaining the shape unaltered in time.
products for all styling needs to create new textures and specific effects.
lifestyling salon deal INVEST smooth & thermo 1 smoothing cream 5.1 fl.oz. 1 blow dry primer 6.8 fl.oz. 1 thermo protector 6.8 fl.oz. 1 let it shine 6.8 fl.oz. body & volume 1 powder pop 0.18 oz 1 liquid styler 6.8 fl.oz. 1 medium hold gel 5.1 fl.oz. 1 volumizing mousse 6.8 fl.oz. 1 bodifying cream 4.2 fl.oz. 1 dry shampoo 6.8 fl.oz. hold & fixing 1 extra strong hairspray 8.8 fl.oz.
SAVE
$53.00
FREE texture & shape 1 glossy wax 3.0 fl.oz. 1 texturizing cream 3.0 fl.oz. 1 texturizing spritz 6.8 fl.oz. 1 shaping foam 6.8 fl.oz. 5 assorted easel cards 1 lifestyling brochure
FOUR FOURLOOKS. LOOKS.ENDL ENDL
style style any any way way you you want want —— sleek, sleekb
® thethe milk_shake milk_shake® lifestyling lifestyling collection collection makes makes every every look look achiev ach
SMOOTH OPERATOR
BIG & BOUNCY BLOWOUT
sleek, polished, and perfectly smooth — for styles that shine with confidence.
full of life, body, and movement — your go-to for the ultimate blowout.
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SAVE
SAVE
$14
smooth operator INVEST 1 thermo protector 6.8 fl.oz. 1 let it shine 6.8 fl.oz. FREE 1 smoothing cream 5.1 fl.oz. 1 smooth operator easel card
$14
big & bouncy blowout INVEST 1 volumizing mousse 6.8 fl.oz. 1 powder pop 0.18 oz 1 extra strong hairspray 8.8 fl.oz. FREE 1 blow dry primer 6.8 fl.oz. 1 big & bouncy blowout easel card
LESS ESS POSSIBILITIES. POSSIBILITIES.
bouncy, uncy, wavy, wavy, or or perfectly perfectly undone. undone.
ble vable withwith products products thatthat prep, prep, protect, protect, andand perfect perfect every every finish. finish.
WAVES YOUR WAY
MESSY TEXTURE
soft, touchable texture with natural flow — create effortless, lived-in waves.
perfectly undone with a cool, carefree finish — for texture that moves.
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SAVE
SAVE
$13
waves your way
$13
messy texture
INVEST 1 bodyfiying cream 4.2 fl. oz 1 let it shine 6.8 fl.oz.
INVEST 1 texturizing spritz 6.8 fl.oz. 1 shaping foam 6.8 fl.oz.
FREE 1 texturizing spritz 6.8 fl.oz. 1 waves your way easel card
FREE 1 texturizing cream 3.0 fl.oz. 1 messy texture easel card
GO BIG ON BEST SELLERS milk_shake®’s most-loved shampoos and conditioners deliver professional-quality care with every wash — nourishing formulas designed to keep hair healthy-feeling, hydrated, and radiant. SAVE
backbar liters
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color maintainer shampoo sulfate free 33.8 fl.oz. color maintainer conditioner 33.8 fl.oz. leave in conditioner refill 33.8 fl.oz. instalight shampoo 33.8 fl.oz. make my day shampoo 33.8 fl.oz. make my day conditioner 33.8 fl.oz. color maintainer shampoo flower fragrance 33.8 fl.oz. color maintainer conditioner flower fragrance 33.8 fl.oz. silver shine shampoo 33.8 fl.oz. light silver shine shampoo 33.8 fl.oz. icy blond shampoo 33.8 fl.oz. cold brunette shampoo 33.8 fl.oz. moisture & more shampoo 33.8 fl.oz. integrity & strength shampoo 33.8 fl.oz. integrity & strength conditioner 33.8 fl.oz.
silver shine conditioner 33.8 fl.oz. icy blond conditioner 33.8 fl.oz. cold brunette conditioner 33.8 fl.oz. moisture & more conditioner 33.8 fl.oz.
*mix & match
35%
BRILLIANT COLOR IN 9 MINUTES milk_shake® 9 minutes delivers rich, vibrant color with maximum coverage and a conditioning base that protects hair — all in just nine minutes.
why you’ll love it a fast, efficient color system that delivers the same lasting results as traditional permanent color in a fraction of the time. ideal for quick touch-ups, refreshing fading tones, or achieving full, radiant coverage with ease.
key benefits • • • • • • •
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9-minute processing for quick, efficient services conditioning base helps protect the hair maximum grey coverage with rich, vibrant color 36 mixable shades for versatile, customizable results easy 1:1 mixing ratio powered by nourishing ingredients like daisy extract, honey, blueberry, and an amino acid complex SLS & SLES free
connect with us
35%
9 minute color 3.4 fl.oz..
mix & match, minimum of 6
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customer service
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