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February 24, 2022 IN THIS ISSUE:
COMMENTS FROM OUR CEO
Undeniably Dairy Grants
Undeniably Dairy Grants provide an opportunity for you as dairy farmers to engage with consumers in your community. We hope you will take advantage of the grants to showcase that dairy benefits people, the planet, and communities. The Undeniably Dairy Grant allows you to engage with consumers to bring dairy to unexpected places, host on-farm events, and talk about the value dairy farms bring to your community. Reaching Generation Z (11-26 years old) with these grants is also highly encouraged because we have an opportunity to make sizeable changes to grow sales and trust for dairy with this age group. Gen Z loves dairy, but they have questions about dairy’s nutrition and impact on the environment. Undeniably Dairy Grants are a great way for dairy farmers to connect with local youth to answer those questions.
Dairy scholarships Instacart cheese sales 2025-30 Dietary Guidelines Sales results are in Showcasing the dairy lifestyle to consumers Getting involved University partnerships
Not only can dairy farmers apply for grant money, but also dairy groups and agriculture organizations. Midwest Dairy listened to farmer feedback and has made several changes to the Undeniably Dairy Grant program to better serve you. I am excited to see how these grants will be used in 2023. Keep reading to learn how an FFA chapter took advantage of an Undeniably Dairy Grant this past year. As the first cycle of funding applications closely approaches, please think about ways to spread awareness about dairy’s unique nutrition and care for the planet to Gen Z consumers in your community by using this grant. You still have time to request funding by the first funding cycle deadline of March 1, and you can also apply in the next two funding cycles by May 1 and August 1. This is an opportunity to reach consumers in your community, and I hope you take this opportunity to make it happen. Click here to learn more about Undeniably Dairy Grants.
MOLLY PELZER