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September 30, 2022 IN THIS ISSUE:
COMMENTS FROM OUR CEO
Price Chopper Activation
E-commerce efforts have been a practice that was quickly adopted by many retail and chain stores during the pandemic. Even as we emerge from the pandemic, its popularity amongst consumers has proven it is not only here to stay but also continues to be an opportunity for Midwest Dairy to grow demand and trust for dairy products. This month I would like to call out an article featuring one of our very own Midwest Dairy staff members, Martha Kemper, Vice President of Dairy Experience and Demand. Martha spoke with a number of media outlets showcasing the benefits of online grocery shopping and explained just how the shift in online shopping had opened doors for dairy.
State fair crisis and issues recap Conversations about dairy sustainability The Hatchery pitch picks a winner Learning from other region checkoff programs Educating leaders during unique events and gatherings Growing trust in dairy using online avenues
Martha and the team at Midwest Dairy are immersed in making dairy products stand out online and work to get dairy products highly represented in the online space. But it doesn’t stop there; Midwest Dairy is also working to be more visible in the digital space by unitizing banner ads identifying dairy as a category that consumers want in their online carts. We are asking consumers to get creative when using them! For example, perhaps making milk a staple product in your breakfast routine by not only using it in your cereal but also by adding to your morning coffee - this is a great example of how we are
MOLLY PELZER