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IN THIS ISSUE: 2023 Dairy Ambassador Program Virtual farm tour changes attitudes Kansas Senator pays a visit to Foster Dairy Promoting dairy through holidays with parenters Partnering with health professionals
COMMENTS FROM OUR CEO As we transition into 2023, you will start to see Midwest Dairy and dairy checkoff messaging in new and unique ways. In addition to texting and utilizing videos, we are exploring innovative outreach strategies that modernize Midwest Dairy’s communication efforts. In addition, we want to hear from you! Please expect an email inviting all dairy farmers in our 10-state region to participate in the 2022 Annual Farmer Survey on Monday, October 31. This brief survey asks a series of questions regarding your awareness of Midwest Dairy’s strategic priorities, the effectiveness of the various communication tools and outlets currently used, and how often and in what formats you would like to receive checkoff news. The data gathered from this survey will help Midwest Dairy refine and enhance the way in which we share stories showcasing the value of your checkoff investment and Midwest Dairy’s work, along with the entire federation, to drive dairy sales and build trust. To show our appreciation for your time, the first 50 respondents who complete the survey in its entirety will be entered to win one of five Midwest Dairy Carhartt tool tote and Leatherman tool sets, and all respondents who submit a completed survey will be entered to win one of fifty $25 Visa gift cards. Midwest Dairy truly values your input, and I hope you will consider sharing your opinion. We also encourage you to invite other dairy farmers in your area to participate. The deadline for completing the survey is Monday, November 21.
MOLLY PELZER