March 31, 2022 IN THIS ISSUE: 2023 Dairy Ambassadors announced New resource guide Changing weather survey Dakota makes her debut Hands-on youth activity Communicating checkoff value at state events
COMMENTS FROM OUR CEO
Click here to access the 2022 Annual Report. Throughout 2022, Midwest Dairy worked diligently on your behalf, focusing on being efficient and effective with your 15-cent investment for promotion and research. Our continual pledge to Make Every Drop Count focuses on building demand for and trust in dairy food and dairy farmers. The Annual Report looks different this year as we introduce a completely online version. The digital format aligns with farmer feedback for content available at your fingertips in engaging and userfriendly formats. In addition to aligning with farmer feedback, a digital report provides the following benefits: • An online report allows the farmer to easily access it wherever they are with any of their devices (cell phone, computer, tablet, etc.). • Going digital allows us to showcase more checkoff resources and initiatives through additional articles, photos, videos, and links for those who want to learn more about certain topics. • The digital report allows us to measure how farmers interact with the website and content which helps us improve future reports As you interact with parts of the annual report, I hope you find pride in the work of your dairy checkoff. Your investment was focused on activations across Midwest Dairy’s 10-state region. Our work and our partnership with Dairy Management Inc. (DMI) reached millions of consumers in our region, nationwide, and even globally, to encourage all to choose dairy more often. On behalf of the Midwest Dairy staff, we salute you as we worked together to move the needle for dairy in 2022; these efforts will only continue throughout 2023.
MOLLY PELZER