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Promotion in Action - December 2022

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December 31, 2022 IN THIS ISSUE:

COMMENTS FROM OUR CEO

Midwest Dairy text messages

I would like to wish you a happy New Year and reaffirm that we will continue to work on your behalf in 2023 to reach consumers to build trust and demand for dairy. I encourage you to continue to utilize Midwest Dairy’s website to learn more about the promotion service center to help you spotlight the goodness of dairy as we ring in the new year.

Minecraft build challenge Make it Merry with Price Chopper Sustainability Spotlight Midwest farmers getting involved Youth activities showcasing dairy

The stories below provide an update on Midwest Dairy’s efforts as we wrapped up 2022. In closing, I’d like to thank those of you that participated in our recent Farmer Survey to help us learn more about your interest in our work and how we can better communicate with you. Nearly 60% of those that responded were interested in a mobile texting program. Continue reading below to learn more on that topic. We will use additional insights from the survey in our work in the coming year. We are listening to you and value your perspective.

MOLLY PELZER


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