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January 27, 2023 IN THIS ISSUE: Farmer Survey results Ambassador celebration Dairy Star column Holiday activations Building trust amongst athletes Building resources and relationships
COMMENTS FROM OUR CEO I am excited to welcome 2023 as Midwest Dairy is optimistic about dairy in the year ahead. Like years past, we will continue to build on our dairy promotion work in 2023 to ensure the dairy farm family’s investment in checkoff is serving them well as our momentum continues to be laser-focused on building trust and increasing consumer demand. I welcome you to help me celebrate the young dairy leaders who recently finished up their time as Midwest Dairy Ambassadors. This program is an educational and leadership opportunity for those who are passionate about dairy, allowing students the opportunity to connect with consumers and share dairy’s story. I am impressed with the many accomplishments they achieved during their year of engagement, and I thank them for their participation! Thank you to those who participated in the Annual Farmer Survey at the end of the 2022 year. The data gathered from the survey is crucial to give Midwest Dairy insights on how to refine and enhance the way we share stories showcasing the value of your checkoff investment and Midwest Dairy’s work, along with the entire federation, to drive dairy sales and build trust. The survey showed that 97 percent of respondents said they were aware of the dairy checkoff
MOLLY PELZER