Click here to view this email in your browser.
December 20, 2024
Comments from Our CEO As the last quarter of the year concludes, we have much to celebrate and be thankful for. Here at Midwest Dairy, we focus on being effective and efficient with your 15cent investment for promotion and research. As I continue my first year with the organization, I have been impressed with the activations and projects funded by your checkoff dollars, and I am eager to continue expanding those efforts in the New Year.
COREY SCOTT, CEO
In this Promotion In Action newsletter, you'll notice a strong focus on promoting dairy sales. This past fall and during the
holiday season have been excellent opportunities to capitalize on promoting dairy products for holiday chefs and bakers. Increasing dairy sales remains a cornerstone of checkoff’s work, ensuring that the voice of Midwest dairy farmers is represented in the marketplace. As we celebrate this Holiday season, we thank you, our farmer funders, for your continued support as we advance research, build trust, and show consumers new ways to love dairy every day. We wish you a happy and healthy winter season!