Click here to view this email in your browser.
March 29, 2024
Comments from Our CEO It seems hard to believe, but we are officially ten days into Spring 2024! With the change of the season comes change here at Midwest Dairy. March 29th is Molly Pelzer’s official last day as Midwest Dairy CEO, and we congratulate and thank her for over three decades of service to the dairy families of the Midwest.
COREY SCOTT, CEO
I'm excited to be stepping into an organization with a deep legacy of collaboration to build trust in dairy and, I will be intentional to thoughtfully continue that legacy with an enterprising eye to the future.
I would like to take time to thank those who participated in Midwest Dairy’s fourth annual Farmer Survey in November of 2023. The data gathered from the survey is crucial to give staff insights on how to improve the way Midwest Dairy shares stories showcasing the value of your checkoff investment and checkoff’s work, along with the entire federation, to drive dairy sales and build trust. Midwest Dairy was pleased to receive 557 responses, which is up from 499 responses in 2022. After reading farmer survey responses, a few things stood out to me. The survey showed farmers are highly aligned with Midwest Dairy’s goals and business objectives, with 95 percent of respondents believing that increasing dairy sales and growing trust are important. This excites me as we kick off a new strategic plan in 2024 that will still prioritize the trust, sales, research, and developing farmer leader categories. Respondents also indicated the desire for more concise, in-person opportunities and direct contact with checkoff staff. This feedback is important and a request you will see conveyed into action in 2024. Again, Midwest Dairy is grateful for the feedback provided by dairy farmers who replied, thank you for making your voice heard. If you'd like to connect to experience a behind-the-scenes look at the work checkoff does for you on a weekly basis, I welcome you to connect with me on Facebook or Instagram. You can find me by clicking here.