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July 28, 2023
Comments from Our CEO
MOLLY PELZER, CEO
July has been a busy month for your checkoff investment as the summer continues in full swing, offering many opportunities for dairy to shine. As you will notice in the articles below, partners are important to checkoff, and finding the right partner is vital to our work. I would like to call out a partnership with Taco Bell and share a recent podcast entitled The dairy food makers of Taco Bell.
This particular Herd it Here podcast episode highlights a South Dakota dairy farmer, Allen Merrill, who shares real-world stories and demonstrates how dairy innovation is taking place with our partner, Taco Bell. This episode resonates with me because it showcases how a dairy farmer’s 15-cent investment with funding from Midwest Dairy and DMI drives demand nationwide. I encourage you to listen to the episode and continue to learn about other checkoff partners in Midwest Dairy’s work below.
Research projects are taking off at Midwest Dairy
A summer spent experiencing dairy
In June 2022, Midwest Dairy partnered with The Hatchery Chicago to launch a pitch contest for businesses to win exclusive access to a commercial kitchen for six months in Garfield Park, Chicago. Click here to see how this project has grown and 2023 plans.
Summer in the Midwest is always busy, allowing Midwest Dairy to reach consumers as they are out and about. From pop-up cereal and milk bars at festivals to friendly grill cheese pull contests utilizing Tik Tok recipes, we are finding unique ways to bring dairy to unexpected places!
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