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September 6, 2024
Comments from Our CEO Thought leader is a popular buzzword among Midwest Dairy staff throughout the entire year. By definition, a thought leader is one person whose views are taken to be authoritative and influential. The group of thought leaders Midwest Dairy partners with are diverse, and we prioritize these relationships as great avenues for sharing dairy information. We value the role of health and wellness professionals, environmental experts, school dieticians, and many others who take the positive dairy information provided and share it further with their own following and contacts.
COREY SCOTT, CEO
By working with and through credible thought leaders, we can ensure dairy’s sustainable nutrition story reaches a large group of consumers hungry for
information. In this edition of the Promotion in Action, you will find examples of different thought leaders and how Midwest Dairy capitalizes on building relationships with them. As we step into the fall months, I extend my heartfelt wishes to all farmers for a successful and healthy harvest season. As the silage chopping commences and the corn and beans start to turn, I urge you to prioritize your safety. I know this is no easy season, but your relentless efforts in providing nutritious dairy products to the world are commendable, and your hard work and dedication are appreciated!
Making connections with a diverse
Promo center back to school bundle
group of thought leaders The back-to-school season is a great time to Working with a diverse group of thought leaders
promote dairy in your community! To make it easy
ensures dairy’s sustainable nutrition story reaches
for you, Midwest Dairy has created a “Back-to-
consumers seeking information.
School Bundle."
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