Click here to view this email in your browser.
April 26, 2024
Comments from Our CEO
COREY SCOTT, CEO
Incremental sales, leadership, and crisis preparedness are all at the top of my mind in this month’s Promotion in Action. There is no better time than early Spring to begin planning and laying the foundation for the upcoming busy summer season at the farm and in the grocery store aisles! Within these pages, you’ll find results from some of our winter partner campaigns, all of which successfully drove positive impressions of dairy, how our next generation of dairy leaders are developing to tell dairy’s story, and some areas in which you can be prepared for the season ahead.
We are hot on the heels of a successful Annual Meeting, where we saw new and familiar faces and double-clicked into some promotional activity occurring across the region first-hand. It has been a whirlwind first month of my employment as your new Midwest Dairy CEO, and I hope these stories bring you as much energy and excitement about your checkoff dollars at work as they do for me! Also, if you have not had a chance to yet, check out our Annual Report!
Dollar General dairy milk campaign results
Checkoff’s partnership with Dollar General increased awareness and sales of dairy milk. Click below to view the results!
READ MORE
Midwest Dairy leadership grants help farmers grow their leadership skills Midwest Dairy offers a range of leadership grants to improve dairy farmers' leadership and advocacy skills. Utilize one today!
READ MORE