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June 28, 2024
Comments from Our CEO Summer is in full swing. As we begin to wrap up National Dairy Month, we can’t wait to share all the exciting promotions that occurred so far this summer to grow trust and demand in dairy. To begin, Midwest Dairy is excited to announce a new spicy partnership with Marco’s Pizza, a national pizza brand that brings opportunities to connect consumers with dairy innovation. COREY SCOTT, CEO According to a recent survey conducted on behalf of Marco’s Pizza, nearly half of Americans (47 percent) say their pizza toppings could use some spicing up. To meet this need, Marco’s is partnering with Midwest Dairy to offer a new Fiery Flavors Menu. At the heart of Marco’s new Fiery Flavors Menu is a spicy cheese blend — made with fresh Monterey Jack cheese infused with jalapeños, habaneros, and Carolina Reaper peppers. The seven new items featuring this spicy cheese blend include new fiery pizzas, pizza bowls and CheezyBread. Using Undeniably Dairy branding, Midwest Dairy and Marco’s are meeting customer demands by introducing these menu items using the new Fiery Flavors Spicy Cheese. The campaign kicked off June 18 and runs through August 4. Midwest Dairy is eager to report more on this campaign as it wraps up. Stay tuned for results, but in the meantime, see if you can handle the spice by finding a Marco’s in your area to try!