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September 27, 2024
Comments from Our CEO As students return to school and the fall air settles in, Midwest Dairy is forming new seasonal partnerships. This season brings numerous opportunities to engage with Gen Z in new ways. Families may be looking for dairy options when preparing back-to-school snacks, or students might experience checkoff initiatives at athletic events. Regardless of the scenario, Midwest Dairy is teaming up with those who can authentically share dairy's sustainable nutrition story.
COREY SCOTT, CEO This month’s newsletter highlights the many university partnerships that have enabled Midwest Dairy to connect with students as they return to campus life. College campuses are filled with Gen Z, who research shows are the least trusting consumer segment. Midwest Dairy knows that positive consumer perception of dairy leads to increased sales, making college campuses an ideal place to connect with Gen Z shoppers. Students are always looking for something to do, and university athletics, classrooms, and campus events bring together large groups, providing the perfect opportunity for Midwest Dairy to make those connections. As I mentioned last month, I know that farmers are extremely busy this fall. Please continue to have a safe harvest, and remember that your hard work is appreciated. If you or someone you know is struggling with mental health during this busy season, I urge you to share this Farm Stress Resource with them. Your efforts are greatly appreciated and are vital as we work together to nourish the world!
Summer and fall sports partnerships draw large crowds Sports and dairy make a great combination. Learn how Midwest Dairy partners with athletes and sports teams to engage with enthusiastic sports fans on their home turf.
Savings a Float at Dierbergs
Dierbergs Markets and Midwest Dairy partnered to celebrate ice cream in July resulting in dairy sales.
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