MARKETING
BACHELOR OF SCIENCE
PROGRAM OVERVIEW The Bachelor of Science in Marketing equips students with a strong foundation in marketing strategy, consumer behavior, brand management, digital media, data analytics, and market research. Emphasizing both traditional and emerging marketing practices, the program prepares students to create value for organizations across diverse industries. Students will gain practical experience with tools and technologies used in modern marketing while developing critical thinking, communication, and analytical skills. This degree also provides a pathway to graduate studies in marketing, business, or related fields.
UNIVERSITY CORE (46 hrs.) Specific courses within the University Core are listed in the University catalog, located at catalog.macu.edu.
ELECTIVES (17 hrs.) For a list of recommended electives, please refer to the University catalog, located at catalog.macu.edu.
COSTS AND FEES Online/Evening Accelerated: Courses in the Marketing program cost $455/credit hour for lower division classes and $499/credit hour for upper division classes. On Campus/Traditional: Tuition per semester (12-17 credit hours) costs $10,500 for 2026-27.
MAJOR CORE (45 hrs.) MKTG 2273 Marketing Principles ECON 2503 Survey of Economics BUAD 3323 Legal Environment of Business ACCN 2103 Accounting I: Financial Accounting ACCN 2203 Accounting II: Managerial Accounting OR MGMT 4303 Accounting for Managers BUAD 3353 Global Business and Ethics MGMT 3113 Management Information Systems MKTG 4253 Marketing Analytics FINC 3403 Business Finance MKTG 3143 Consumer Behavior MKTG 3273 Professional Selling MKTG 3253 Digital Marketing MKTG 4233 Marketing Research Essentials MKTG 4533 Brand Management & Strategy ^MKTG 4843 Integrated Marketing Communications
TOTAL REQUIRED HOURS: 120
Interested in learning more? Contact us today! Phone: 888-888-2341 Email: enroll@macu.edu WWW.MACU.EDU