STILL
After the love has gone. I still haven’t figured out how to sit across from you and not be madly in love in everything. -William C.Hannan
STILL Like a state that does not accept the fact that love is gone, the imagination remains attached to the same old feelings of love.
BRAND COMPETITORS ANALYSIS
DAVID KOMA BRAND IMAGE - ready to wear, sexy, sporty, elegance
BRAND IDENTITY - synonymous with the ultra body-contouring silhouette, creating sculptural statement dresses inspired by the feminine form. Alongside the cocktail dresses that propelled the designer onto an international stage, the David Koma offering has expanded to include a full range of options from precise daywear separates to beautifully tailored outerwear and show-stopping red carpet gowns.
COMMON MATERIALS - shimmer fabric and spandex
COLOR SCHEME - Black,Blue,Pink,Purple,Red
TARGET GROUP - confident and independent age : 25-40
PRICE RANGE FROM - US$ 1,379 - US$ 3,447
MINJUKIM BRAND IMAGE - artistic creativity, fairy-tale imagination, and the art of craftmanship.
BRAND IDENTITY - Cheerful silhouettes such as silk wool dresses and printed suits come with drapes, tulle overlays, exaggerated puff sleeves, and tiered ruffles. Bolstered by a dream-like imagination and technical audacity, MINJUKIM dwells in its own world of fairy tales.
COMMON MATERIALS - ustainable materials such as 100% degradable natural fabric and no-water-waste digital prints
COLOR SCHEME - Pink,White,Yellow,Green,Purple,Navy
TARGET GROUP - cheerful girl and very feminine
PRICE RANGE FROM - US$ 93 - US$ 618
SIMONE ROCHA
SIMONE ROCHA BRAND IMAGE - ultrafeminine,feminine,strong,modern
COMMON MATERIALS
BRAND IDENTITY - The women of the Simone Rocha brand look like they have just passed into adulthood, needing to become stronger and more serious about their perceptions of order and social pressures, but at the same time, they are young. rebellious and brimming with life Young designers tend to focus on
COLOR SCHEME
- Lace,Chiffon,Flower Prints,Bow,Pearls
- Pink,White,Black,Red,
TARGET GROUP
PRICE RANGE FROM
- it girls and society gir
- US$ 85 - US$ 5,830
age: 25 - 40
BRAND POSITIONING creative wear
high price
low price
ready to wear
SKETCHES
LOOK 1 T R U L Y I N L O V E
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BACK
LOOK 2 L O V E G O E S A R O U N D FRONT
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LOOK 3 L O V E S T U C K
FRONT
BACK
BACK
THAI WISDOM
JIM THOMPSON FABRIC Jim Thompson oversees every aspect of the silk-making process, from working with local farmers and weavers to creating complex contemporary Thai silks. This fascinating process is what makes Jim Thompson ‘the most treasured name in silk’.
At Jim Thompson we constantly look to celebrate our treasured silk heritage. We continue to produce our own silks, preserving the beautiful tradition of Thai silk, whole combining it with our own contemporary, stylistic twist. Like our founder, we are committed to supporting the community that works tirelessly to produce our fabrics, from nurturing the cocoons to reeling the yarns and all the way to weaving.
LOOKBOOK
DW 22
RUNWAY PICS
DW 22
LOVE GOES AROUND
LOVE STUCK
TRULY IN LOVE
MICHA