KURT SHOEMAKER WITH CBRE TO PRESENT STATE OF THE INDUSTRY AT FEBRUARY GENERAL MEMBERSHIP MEETING
Kurt Shoemaker and the team from CBRE will present the Annual State of The Industry Report for 2026 during the Greater Cincinnati Northern Kentucky Apartment Association’s February General Membership Meeting scheduled for Tuesday, February 17, 2026, at Oasis Conference Center. This is by far the most popular meeting of the year answering all your questions regarding trends in the local apartment industry.
Kurt Shoemaker is a Senior Vice President and team lead covering the Cincinnati, Dayton, and Lexington markets. In this role, Kurt focuses exclusively on the sale of multifamily properties throughout the Central Midwest and Kentucky. He is responsible for listing and selling multifamily apartment complexes, accompanying prospective buyers on property site visits, maintaining current market knowledge, and negotiating contracts. Kurt has been working in the commercial real estate industry for over 15 years and has sold over 30,000 units, aggregating over $3 billion.
Kurt’s agenda will include:
• National, Regional and Local Economic Overview
JUSTIN SEGER INSTALLED AS PRESIDENT; GRANT SAUNDERS RECEIVES PRESIDENT’S AWARD
• Greater Cincinnati Multifamily Market
• Rental Market Performance
• Investment Market Metrics
• Development Trend
• Forecasts for 2026 and Beyond
Thank you to all our 2026 Diamond Sponsors for sponsoring this event: Apartments.com, BRG Apartments, Calloway Cleaning and Restoration, Denizen Management, DMG Management Group, Fath Properties, Hays + Sons Complete Restoration, HILLS Properties, Pinnacle Paving & Sealing, Rite Rug, Royal Finish, Sherwin Williams, Towne Properties, Uptown Rental Properties and Zillow Rental Group.
The February GMM is Tuesday, February 17, 2026, at the Oasis Conference Center, 902 Loveland-Miamiville Road, beginning at 5:30 pm. Cost is $85 per person or a reserved table for 10 for $800 through February 6. Reserve directly online to get the discounted rate of $75 per person! Sign-ups made after Friday, February 6 will pay the late registration fee of $95 per person (or $85 per person if paid directly online. Call the office at 513 407-8612, click here, or email nicole@gcnkaa.org to make your reservation.
TRADE SHOW SOLD OUT; LAST CALL FOR SPONSORSHIPS
GCNKAA proudly congratulates Justin Seger of HILLS Properties on his installation as 2026 GCNKAA President during the Officers Installation Dinner held on January 20 at the Madison Event Center. Nearly 200 members and guests gathered to celebrate the association’s leadership and the year ahead. We look forward to Justin’s leadership and vision as GCNKAA continues to serve and strengthen the multifamily industry throughout Greater Cincinnati and Northern Kentucky. Congratulations also to Grant Saunders of Hays + Sons Complete Restoration on receiving the President’s Award, presented by Melissa Joy during the Officers Installation Dinner. Grant was recognized for his unwavering dedication to GCNKAA’s associate members and members-at-large, as well as for inspiring others to go above and beyond—not only within the multifamily housing industry, but in their personal lives as well. His passion, leadership, and commitment truly exemplify the spirit of this honor.
Don’t miss out on your chance to register for the GCNKAA 2026 Trade Show.
Booths are completely sold out and we have created a wait list for any company interested in exhibiting. Contact the office if you would like to get added to this list.
If you are looking for a way to participate in the 2026 Trade Show, sponsorships are still available through February 18. You can still choose from the GeoFence Sponsor for $1000; a $300 Phone Charging Station Sponsorship; $350 Wifi Sponsor; $500 Beverage Sponsor; or a $300 Food Sponsorship. Some restrictions do apply. If you would like to reserve a sponsorship, click here. Sponsorships for our vendor members also include 2 admissions onto the trade show floor. Check with GCNKAA staff for restrictions on sponsorships.
The 2026 Trade Show is scheduled for WEDNESDAY, March 18 at Sharonville Convention Center.
The theme for this year’s show is Expanding Horizons and Elevating Industries and focuses on outer space.
2026 EXECUTIVE COMMITTEE
JUSTIN SEGER HILLS Properties President JustinS@hillsinc.com
MEGAN LAWHON
PLK Communities Vice President megan@plkcommunities.com
Regan Tassell, Special Programs & Social Media Coordinator
Susan Peck, AA Outreach Coordinator
Nicole Metz, Membership Coordinator
GCNKAA PAST PRESIDENTS
2025...Melissa Joy
2024...Melissa Joy
2023...Tonya Petersen
2022...Tonya Petersen
2021...Don Brunner
2020...Don Brunner
2019...Jud Oscherwitz
2018...Jud Oscherwitz
2017...Stacy Walton
2016...Stacy Walton
2015...Rusty Lykes
2014...Rusty Lykes
2013...Maria Stanton
2012...Maria Stanton
2011...Jeff March
2010...Brian Fullenkamp
2009...Brian Hendy, CPM
2008...Brian Hendy, CPM
2007...Becky Alejandrino, CPM
2006...Marc Cameron, CPM
2005...Marc Cameron, CPM
2004...Gary Sanzone, CPM, CAPS, CAM, NALP
2003...Gary Sanzone, CPM, CAPS, CAM, NALP
2002…Jim Ruh 2001…Jay Ingram, CPM 2000…Roy Wergers 1999…Roy Wergers 1998…Robert J. Wahlke, CAPS 1997…Terry Sievers 1997…Dave Lockard 1996…Jim Cohen, CPM 1995…Jim Ruh 1994…Mark Robinson 1993…David Noll 1992…Bernie Wessels ** 1992…Jerry A. Molique, CPM, CAPS ** 1991…Jay O. Ingram, Jr., CPM 1990…Ronald Bommer 1989…John Cobey 1988…Robert J. Wahlke, CAPS 1987…Robert J. Wahlke, CAPS 1986…Charles Berling 1985…Joseph Fullenkamp, CAPS 1984…John Stalnaker 1983…Jerry A. Molique, CPM, CAPS 1982…Harry Fath
**Apartment Association of N. KY merged with GCNKAA
Office Hours: Monday Through Friday 8:30 am to 5:00 pm
ADVERTISING RATES 2026
The following advertising rates are for full year contracts. Six month contracts are also available. Call the GCNKAA office at 513 407-8612
Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg
ADVERTISING DEADLINES
Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor
407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.
Across the Board
A MESSAGE FROM THE PRESIDENT
By Justin Seger, President
Justin Seger HILLS Properties
It seems like I say this every year, but once again January has passed us by in a flash. The last ten days have certainly been memorable with all the snow and freezing temperatures.
One of the highlights of the month was our Annual Officers Installation Dinner on Tuesday, January 20 at the Madison Event Center in Covington, Kentucky. It was a humbling experience to be installed as President with so many family and industry friends in the crowd. I feel a tremendous responsibility living up to the example of past presidents and representing such a talented group. I truly enjoyed presenting our past president, Melissa Joy, with her gavel and watching Grant Saunders with Hays + Sons Complete Restoration win the President’s Award. Grant’s contribution and leadership of Associate Council made him an obvious choice.
February is a busy month for the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA). On February 11 we will be hosting “Seminar Slam” which is an exciting Education Event for our members. The day will be full of presentations, open discus-
This section contains articles and information concerning the Board of Directors and Association policies.
sions, and moderated panels on a variety of topics. The Education Committee has put a lot of work into planning the event and I have no doubt it will be impactful for everyone involved.
On February 17, we have our annual “State of the Industry Dinner” and Presentation led by Kurt Shoemaker from CBRE. This is one of our largest events of the year and I look forward listening to Kurt recap 2025 and attempt to make sense of the current market we are all trying to efficiently operate in.
The month closes with an IRO Round Table on February 19, and a Maintenance Workshop focused on Laundry and Dishwasher sponsored by Proctor and Gamble on February 25.
On February 26, our Apartment Association of Kentucky (AAK) representatives will be participating in an industry Legislative Day in Frankfort. The day serves as a great way for our members to have facetime with legislators and influence policymakers.
Let’s hope the snow and cold weather takes a break this month. I know I speak for all of us when I say how appreciative we are for the hard work that goes into snow removal and keeping our sites clean and clear of snow and ice. Our on-site teams work so hard and few things are as thankless as snow removal. Here’s to a great month and some warmer weather!
Brain Power
GCNKAA HOSTS SEMINAR SLAM ON FEBRUARY 11: ONE AFTERNOON, BIG IMPACT
Get ready for an afternoon of learning, connection, and inspiration at Seminar Slam, happening Tuesday, February 11, from 1:00–6:00 PM at the Woodlawn Recreation Center. Designed for today’s multifamily professionals, this high-energy seminar series delivers practical insights, interactive discussions, and real-world takeaways—all in one powerful event.
Registration is $99 per person, with a special discounted rate of $69 for Housing Pro Pass Subscribers. Attend all three individual sessions and earn 3 CECs. Special thanks to our sponsor, Kurie, for helping make this event possible.
SEMINAR LINEUP
Multi-Gen, Multi-Family | 1:00 PM
Ditch the PowerPoint and join the conversation. This highly interactive session uses a Fishbowl format, encouraging participation across generations. Boomers, Gen X, and Millennials will come together to listen, share perspectives, and tackle the real challenges of working across generations in today’s multifamily environment.
The AI Advantage: Tools for Today and Tomorrow | 2:15 PM
By popular demand, Kristi Fickert returns! Following her standout Management Forum presentation, Kristi dives deeper into artifi-
cial intelligence and how it’s transforming the multifamily industry. Learn how to use today’s AI tools to streamline tasks, boost productivity, and uncover new opportunities—starting immediately.
Beyond the Toolbox: Career Pathing for Maintenance | 2:15 PM
This candid panel discussion focuses on the evolving career paths available to maintenance professionals. Moderated by Mike Markus, panelists Brent Neiger, Jacques Brose, Justin Hill, Danny Winter, and Gary Whittle will share insights on where the industry is headed and how technicians can position themselves for long-term growth and success.
The Power of Self | 3:30 PM – General Session
In this engaging closing session, Todd Hignite explores the connection between personal well-being and professional performance. Tailored for multifamily leaders and onsite teams, this session highlights how self-awareness, authenticity, and mindset directly impact daily operations, team effectiveness, and resident satisfaction.
Don’t miss this opportunity to sharpen your skills, earn CECs, and gain fresh perspectives alongside your peers. Seminar Slam is one afternoon that delivers lasting value.
Click here to register.
2026
Invest in your career and your property with upcoming training from GCNKAA. From maintenance mastery to legal trends, we have the sessions you need to succeed.
Low, Predictable cost &
High ROI At .50 cents a unit, the average GCNKAA member’s savings pay for the pass after 5 people attend a single session!
The Apartment Association Outreach, Inc.
LETTER FROM THE PRESIDENT
By Jordann Morgan, Fath Properties, Outreach President
Thank you for your generous support in 2025. Because of you, the Apartment Association Outreach (AAO) had a very successful year, raising more than $212,000 to support our six programs serving neighbors in need.
Thanks to these efforts, our four partner organizations - Freestore Foodbank, Jewish Family Service, Santa Maria, and CAIN (Churches Active in Northside) - received funding to help families facing very difficult times.
Our new slate of officers, including Rebecca McLean with GCNKAA, Alex Parlin with BRG Apartments, Lloyd Cobble with ePremium Insurance Agency, and myself - along with the entire AAO Board of Directors, were sworn in at the Officers Installation Dinner held on January 20 at The Madison Event Center. We’re excited to build on this momentum in 2026 by continuing to raise awareness of our mission and expanding our impact.
We’re also looking ahead to our 14th Annual 5K-4-Rent, taking place Saturday, April 25, 2026, at Friendship Park in downtown Cincinnati. This event is made possible by our Presenting Sponsor, Jetz Service, and our Start/Finish Line Sponsor, BRG Apartments. We have several sponsorship opportunities available and hope you’ll
consider supporting this fun and meaningful event. Please see page 13 of this newsletter for details, with sponsorship levels ranging from $350 to $1,000.
Thank you to our current 5K 4 Rent Sponsors:
• Presenting Sponsor: Jetz Service
• Finish Line Sponsor: BRG Apartments
• Gold Sponsor: Forcht Bank
• Silver Sponsor: Monarch Investments; Pinnacle Paving; and Rent Manager
• Bronze Sponsor: Sandstone Management LTD
It’s never too early to start thinking about our 2026 events. If you’re interested in joining a committee for 5K-4-Rent, Night for Outreach, or Holiday Cheers, we would greatly appreciate your help in planning these meaningful events.
Once a month, AAO assembles nonperishable food items for Cincinnati Public Schools students. Our upcoming assembly dates are February 18 and March 11. If you or your colleagues are available to help, please contact Susan in the GCNKAA office.
In addition, there is an increased need for personal care items. If you or your company would like to donate, please contact Susan so we can coordinate pickup and delivery to our service partners.
Thank you again for your continued support and commitment to our community.
presented by Kurt Shoemaker
• National, Regional, and Local Economic Overview
• Greater Cincinnati Multifamily Market
• Rental Market Performance
• Investment Market Metrics
• Development Trend
• Forecasts for 2026 and Beyond
Tuesday, February 17, 2026
5:30 pm | Oasis Conference Center
$85 per person | $800 Reserved Table for 10 Register directly online for only $75 per person!!!
Prices increase after February 6
Jordann Morgan
Dear Friends,
Presenting Sponsor
Finish Line Sponsor
Our Committee
Angela McKinney - Chair
Susan Peck
Theresa Hallett
Sarah Brewer
Nichole Wiley
Gwendolyn Burgess
Kellie Jones
Eileen Stark
Rebecca McLean
Megan Ruberg
Scott Thompson
We are very excited to announce that the Apartment Association Outreach’s fourteenth annual 5k 4 Rent Run/Walk event will take place on Saturday April 25, 2026 at 9am at Friendship Park, 1101 Riverside Drive, in Downtown Cincinnati, Ohio. Please support this event and help Outreach raise money for Rental Assistance. Rental Assistance is provided to responsible and qualified recipients through our long-standing partnerships with Freestore Foodbank in Ohio, CAIN, Churches Active in Northside, Jewish Family Service and Santa Maria Community Services.
Gold Sponsor - $1,000
Company Logo on 5k 4 Rent Shirts
Company Logo on AAO Website & Sponsor Banner
Company Logo on AAO Facebook Page
GCNKAA Newsletter Recognition Includes Brunch & Beverages
Silver Sponsor - $500
Company Logo on 5k 4 Rent Shirts
Company Logo on AAO Website & Sponsor Banner
GCNKAA Newsletter Recognition Includes Brunch & Beverages
Bronze Sponsor - $350
Company Logo on Sponsor Banner & Brunch Table GCNKAA Newsletter Recognition Includes Brunch & Beverages
Name: _____________________ Company Name: _______________________ Email: _______________________________ Phone: _______________
CHECK PAYMENT- Amount Enclosed: $____________ Checks payable to “The AAO” Please mail your donations to: The Apartment Association Outreach, Inc. - 7265 Kenwood Road, Ste 100, Cincinnati, OH 45236
CREDIT CARD PAYMENT
Name on Card:____________________ Card Number: _________________________________ Exp Date: _______________ Security Code: _______________ Zip Code: _________________
All donations made to The Apartment Association OUTREACH, Inc. are tax deductible to the full extent of the law. Contact Susan Peck with questions at 513.745.2601 or susan@gcnkaa.org.
Jeffrey R. Anderson Real Estate
Helping families stay in their homes
Government & Housing Legalities
OHIO LEGISLATIVE UPDATE
By Kevin Coughlin, Ohio Government Relations Consultant
The National Apartment Association’s Advocate in Washington, DC, is fast approaching. On March 24-25, GCNKAA members will swarm Capitol Hill, meeting with members of Congress from Ohio and Kentucky to discuss key issues impacting the industry.
This year, we will be asking members to pass two key pieces of legislation:
• S. 470/H.R. 1078, RESPECT State Housing Laws Actis a bipartisan bill that finally sunsets the 30-day required Notice to Vacate (NTV) requirement put in place as part of the CARES Act during the COVID pandemic.
• S. 2651, ROAD to Housing Act & H.R. 6644, Housing for the 21st Century Act - These two pieces of legislation are each congressional chamber’s comprehensive housing packages. While different, both housing packages are bipartisan and broad-based.
These meetings are also an opportunity to remind our elected leaders of the importance of private property rights and the critical role housing providers play in the health of our economy and communities.
If you would like to participate in this fun and worthwhile event, contact Rebecca McLean at the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA). We will conduct a “Know Before You Go” briefing via Zoom on March 12 to answer questions and fine tune our plan of action on The Hill.
The City of Cincinnati has gone live with a new website for residents to access information on available rental units. This is in addition to the dozen or so existing sites that allow apartment hunters to search for available space.
The City approved a contract with CityWise Software of Wisconsin. Listings are free for apartment owners with fewer than twenty units, but others pay a listing fee. The City keeps 20% of the fee under the three-year agreement with CityWise.
According to CityWise COO Jeremy Schmidt, the company is “working closely with Cincinnati’s team and rental community to create a platform that innovates on the housing search for renters across the financial spectrum.” GCNKAA was neither contacted nor solicited for input as the City planned and implemented this new platform.
The City and CityWise claim that the new website will be a searchable database technology specifically designed for affordable housing listings, and provide a modern, “equity-focused” housing search tool. The site claims it will provide real-time listings filtered for affordability (80% AMI and below) within the City’s Affordable Housing Dashboard. Other searchable information such as code violations may be added to the listings.
GCNKAA will monitor the development and adjustments planned for this new website and advocate for fair, unbiased market-driven information to be presented to renters.
REGISTRATIONS FOR NAA ADVOCATE CONFERENCE OPEN
Advocate – NAA’s annual advocacy conference – is the prime opportunity to meet with your representatives by joining rental housing suppliers, property managers, owners and operators in Washington, D.C.
Advocate 2026 will be March 24-25, 2026, with NAA Governance meetings continuing March 26-27, 2026. Registration is now open by clicking here.
REGISTRATION INFORMATION
Pre-registration for Advocate is complimentary for all attendees who register on or before March 17, 2026. After this date, registration must be done on-site and will be subject to a $50 charge.
Please Note: Congressional offices may restrict the number of people allowed to participate in meetings on Capitol Hill during Lobby Day. Registering for Advocate does not guarantee that you will be able to participate in a meeting. Please make sure you are working with your local affiliate if you are planning to attend a meeting.
HOTEL INFORMATION
Grand Hyatt Washington 1000 H St NW Washington, DC 20001
Rate: $359 + tax per night 14.95%
Cut-Off Date: March 3, 2026*
*After this date rooms will be accepted on a space- and rateavailable basis only. The cut-off date only guarantees rate – it does not guarantee
BOOK YOUR STAY
Click here to reserve your room or call 202-582-1234. The NAA Advocate group block code is G-NA26.
Rooms in the NAA room block are intended for registered attendees of 2026 Advocate. You must be registered prior to making your hotel reservation. Only one (1) hotel reservation will be allowed per registered attendee. NAA has the authority to cancel any duplicate hotel reservations or those that are not registered for the conference with or without prior notification.
Our House
This heading contains membership, staff, committee information and events.
NAA MAINTENANCE LEGENDS RETURNS: ENTER YOUR TECHS
TODAY FOR FEBRUARY CONTEST PRIZES
The National Apartment Association (NAA) Maintenance Legends returns for the 2025-2026 season. This program shines a spotlight on the maintenance heroics we’ve all seen and heard about. It gives the rental housing industry the chance to celebrate the Maintenance Professionals going above and beyond every month.
WIN BIG EVERY MONTH
Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.
PAID TRIP TO NAA APARTMENTALIZE 2026
Monthly winners will get airfare, lodging, and access to 2026’s Apartmentalize Conference in New Orleans in June.
FREE TRAINING CERTIFICATIONS
In June 2026, 25 additional winners will be selected for a free certification including the Certificate for Apartment Maintenance Technician (CAMT), Certified Pool Operator (CPO), EPA 608 Certification, and more.
A SHOT AT OUR GRAND PRIZE
Monthly winners will have a chance to win big during the
2026 Apartmentalize Conference. The overall grand prize is a new Ford truck.
HOW DO YOU BECOME A LEGEND?
Are you, or do you know, a maintenance tech or property manager that goes above and beyond for their tenants? Time to turn those stories into Legends! Each month, in addition to the story with the most fan votes, our panel of judges will pick two favorites, for a total of 3 winners. Candidates can submit their story from February 1 through February 20 at www.maintenancelegends.com.
HOW, WHEN AND WHERE CAN WE VOTE?
Voting will be open to the general membership beginning February 23 and will close February 28. It is one vote per person.
THANK YOU TO THE NATIONAL SPONSORS
Thank you to the National Apartment Association (NAA), HD Supply, AO Smith, GE, Kwikset, Rheem, Kidde, Procell, Seasons, and Carrier for their ongoing sponsorship of this program.
Learn more at www.maintenancelegends.com.
How To Become a Maintenance Legend
Hard
Provide Your Info
Fill
Tell Your Story
Tell
Submit
February 2026 Prizes
From Mountain Getaways to City Streets, the Destination is Yours
With a $5,000 travel voucher, your next great story could start anywhere — beneath the Northern Lights, along the Florida Keys, or high above the Colorado Rockies. The three monthly winners will each receive:
$5000 Vacation Voucher Toward Your Dream Vacation
· Countertop, Cabinet and Bathtub resurfacing
· Cabinet Door Replacement with Resurfacing of frames and boxes
· Increase Rent/Occupancy
· NEW look - Fresh Colors
Fill your vacancies faster and get renters home easier with Zillow Rentals. The #1 most-visited rentals site.
PRIMARY
River Creek Lofts
Giri Rajulapalli
4405 River Creek Dr Lebanon, OH 45036 (513) 204-1432
Brandon Gampfer 7901 Spring Leaf Dr Cincinnati, OH 45247 (513) 300-3151
Info@crsrenos.com General Contractors/Remodeling
Krueger Property Solutions
Dan Krueger 6088 Hillsdale Lane West Chester, OH 45069-7104 (513) 383-7862
dan@kpsolvesit.com General Contractors/HVAC
Quality Blacktopping & Concrete
Jack Sweeney 7235 Shawnee Run Road Cincinnati, OH 45243 (513) 332-4246
jack@qualityblacktopping.com Concrete and Pavement
Cincinnati, OH-KY-IN
Summary
Summary
Non-Conventional Summary
For additional details and definitions, visit our methodology page: . https://alndata.com/methodology
Cincinnati, OH-KY-IN
ALN Apartment Data tracks more than12K management companies with over 202K properties, comprised of over 26.4 million total units. We offer our clients feature-rich, user-friendly platforms to perform research with confidence, and our comprehensive services are available nationwide. Copyrights: All data, information and material provided through ALN Platforms or Reports are copyrighted. All resales, redistribution, or other forms
**Velocity is the average number of months to reach an 85% occupancy. Average is over the past 24 months. of dissemination is strictly forbidden. For ALN editorial inserts, sourcing, questions, or additional information about our services, please contact Sales@alndata.com or call 800-643-6416 x 3.
Cincinnati, OH-KY-IN
and Lease-up Properties
Stabilized Only Properties
Cincinnati, OH-KY-IN End of January, 2026
Market Breakdown
Top 5 Submarkets
New Units
ALN Apartment Data tracks 12K management companies with over 202K properties, comprised of over 26.4 million total units. We offer our clients feature-rich, user-friendly platforms to perform research with confidence, and our comprehensive services are available nationwide. Copyrights: All data, information and material provided through ALN Platforms or Reports are copyrighted. All resales, redistribution, or other forms of dissemination is strictly forbidden. For ALN editorial inserts, sourcing, questions, or additional information about our services, please contact Sales@alndata.com or call 800-643-6416 x 3.
www.alndata.com
MULTIFAMILY DATA
Apartmentalize 2026 is hitting all the right notes for the rental housing industry! Connect with peers, discover cutting-edge solutions and gain insights that will strike a chord with your business—all in the vibrant heart of New Orleans.
High-energy speakers and creative thinkers
90+ education sessions
650+ exhibitors
2026 GCNKAA Trade Show
Sharonville Convention Center
Wednesday, March 1 8, 2026 | 4 pm - 6:30
Booth Information
Size: 8’ x 10’
Cost Per Booth
$800 Before October 1;
$850 Before Februar y 18
$950 Af ter Februar y 18 VIP Sponsor Only
Booth Includes Pipe and Drape 1 - 6’ Table and Skir t 2 - Chairs
TRI-WEH Restoration
E ortless Ads
Pink’s Windows Greater Cincinnati
McSwain Carpets
Nisbet Brower
National Credit Systems
Jetz Service Co.
Nixco Plumbing
Loveland Excavating & Paving 33. G&G Fitness
Snowball Pest Control
Spectrum Community
36. Kings III Emergency Communications
Rumpke
THS National LLC
1 - Booth Marker
Wifi Access
You May Order Additional Items Directly Through Our Contacts at Your Cost
Carpet - $125*
Electric - $79*
Additional 6’ Table - $50*
Additional Chair - $6*
See inside for ordering information. *Deadlines to order do apply. Prices af ter deadline will increase as noted on individual order forms. Prices subject to change
57. Rent Manager
58. Parcel Pending by Quadient
59. HD Supply
60. RediCarpet
61. BGSF
62. CRG Residential
63. alta ber
73. Deer Park Roo ng 11. 9.
Scherzinger Pest Control
64. America’s Floor Source
65. H-M Laundry
66. CORT
67. The Lake Doctors
68. First OnSite
69. HelloSpoke
70. It Just Makes Scents
71. Carpetland Carpet One
72. Neyra Paving
Roto Rooter Services Co.
CMHA
Acme Lock Co.
Brandstetter’s KangaRoof
National Heating & Air
Qwikkit
1-Tom-Plumber
Lowe’s
WithMe
Cincinnati Asphalt
Inhabit
Watchtower Security
Impruv Painting & Contracting
RoofRestor Cincy
WHERE BIG IDEAS TAKE FLIGHT
Step into a trade show that’s truly out of this world - where innovation, networking, and opportunity collide. The GCNKAA 2026 Trade Show invites you to explore new frontiers in business, connect with industry leaders, and discover solutions that are light-years ahead of the competition. From cutting-edge products to meaningful conversations that spark collaboration, the show is designed to help your business launch new ideas, expand its reach, and chart a course for future growth. It’s more than a trade show—it’s a universe of opportunities waiting to be explored. The Trade Show launches on Wednesday, March 18, 2026, at Sharonville Convention Center in Sharonville, Ohio, from 4 pm to 6:30 pm. As always, the Trade Show is free to attend with free parking. All attendees who pre-register for the educational seminars, leadership forums, or the trade show itself will receive a $15 voucher good for food or drink during the trade show. THIS IS ONLY FOR THOSE WHO PRE-REGISTER FOR THE EVENT!
So come find out what your Associate Members have to offer your company. And be sure to hang around throughout the show for more than $2500 in Grand Prize Drawings. See below for details.
EXPANDING HORIZONS. ELEVATING INDUSTRIES.
More than $2500 is up for grabs this year for attendees of the 2026 Trade Show. First, the VIP Sponsors will be teaming up for one lucky winner to win $1000! Simply pre-register for an education seminar, leadership forum, or the trade show itself and you are automatically entered to win! Be sure to wait until 6:30 pm to see if you are the lucky winner. Thank you to all our VIP Sponsors.
The second chance to win cash is the revised Expo Game. This year, we are making the game a digital scavenger hunt. Simply visit each booth, look for the QR code and snap a pic, Some booths are worth more points than others. And be sure to look around for other ways to score points such as doing a Tips From The Pro video or winning some random trivia questions. The person with the top amount of points at the end of the night will win $1000. The second place individual will win $500. In the case of a tie score, all names will be included on the Wheel of Names and we will spin for the winner. Watch for more details on how you can win cash at the trade show or stop by the Registration kiosk outside the exhibit hall for more details.
FREE
ADMISSION
All property owners and management companies - and all their staff - receive complimentary admission to the 2026 Trade Show. Please be sure to register online for the trade show in advance and check out our amazing line up of education sessions on the next page.
NON-EXHIBITOR ADMISSION POLICY
[Vendors] If you are not an exhibiting company and are not a sponsor of the trade show, you will NOT be admitted onto the trade show floor. All staff of our property owner and management companies are free to attend. Complete policy can be found at www.gcnkaa.org/events/2026-trade-show
EDUCATION SESSIONS
Seminars are offered as a 2-for-1 package, giving
THE 2026 FAIR HOUSING UPDATES FOR MANAGEMENT
The rules of the game have changed. Is your team shifts? This traditional presentation-style session legal facts on:
• The Disparate Impact Shift: What the new operations.
• Tech & Automation: Identifying hidden bias
• Accommodation Hurdles: Handling the "Slow documentation.
• New Precedents: A review of recent court cases
LIONS, AND TIGERS, AND...FAKE WILD WOODS OF MODERN LEASING.
The leasing landscape has shifted, and it feels deepfake identities and "doctored" bank statements concessions and AI-driven screening, today’s that didn't exist two years ago.
Are your defenses up to date, or are you walking session as we pull back the curtain on the three today. We’re moving beyond the basics to help and keep your community secure and compliant. brick road to compliance:
•The Fraud Epidemic: How to spot high-tech theft, and the latest tricks applicants are using
•The Concession Trap: When do aggressive Housing risk? Learn how to stay competitive
•The AI Revolution: Navigating the "Oh My!" of AI is being used against us (fraud) and how within the latest 2026 legal guidelines.
•Heart, Brains, and Courage: Building a verification and legally sound.
Don’t get blown away by the storm. Get the tools your assets.
Send your targeted advertisement across multiple digital channels to all your customers as they enter the area surrounding the facility the day of the event. For exhibitors only. Deadline: February 18, 2026.
Limit of 1. Your logo on the lanyard with your company colors. This lanyard is given to all attendees of educational seminars and trade show. For exhibitors only. Deadline: February 18, 2026.
PHONE CHARGING STATION SPONSOR.....…………...........................................…$300
Limit of 1. Your company name and logo on signage at Phone Charging Station located at the Concierge Area near entrance/exit of trade show floor. For exhibitors only. Deadline: February 18, 2026.
WEBSITE POP-UP AD SPONSOR.....…………......................................................…$500
Get a pop-up banner ad displayed on www.gcnkaa.org for the three weeks leading up to the trade show. This is a one-time pop up for all visitors to the website. For exhibitors only. Deadline: January 23, 2026.
WI-FI SPONSOR.....…………...............................................................................…$350 NEW THIS YEAR! nently displayed ing attendees see February 18, 2026.
WINDOW DECAL
Get your name trade show and exterior doors. For
EXECUTIVE FORUM
Limit of 3. Forum pre-event marketing. to attendees as Deadline: January
giving you access to 2 seminars for 1 bundled price—so you can maximize learning, insights, and value in a single registration.
BRIEFING: ESSENTIAL
team prepared for the 2026 Fair Housing session cuts through the noise to deliver the new federal stance means for your daily in AI screening and digital marketing. "Slow Means No" trap and fraudulent ESA cases that are setting the standard for 2026.
PAYSTUBS? NAVIGATING THE LEASING.
feels like we aren’t in Kansas anymore. From statements to the legal tightrope of aggressive property professionals are facing threats
walking into a trap? Join us for an eye-opening three biggest challenges facing our industry help you spot the "man behind the curtain" compliant. What we’ll cover as we follow the yellow
high-tech document tampering, "C-Suite" identity using to bypass traditional screening. "Look & Lease" specials become a Fair competitive without creating a disparate impact. of artificial intelligence. We’ll discuss how how to use it for us (efficiency) while staying verification process that is smart, consistent,
tools you need to protect your occupancy and
THE TECH GAP FOR MAINTENANCE - PEER-TESTED, TECH-APPROVED: THE TOOLS THAT ACTUALLY WORK.
Property management technology is evolving faster than ever—but which tools actually make your life easier, and which ones just get in the way? We went straight to the source to find out. We interviewed maintenance professionals across our association to get the "boots-on-the-ground" truth about the tech they can’t live without.
This isn't a sales pitch for a software company; it’s a breakdown of the favorite tools, apps, and software as chosen by you. Whether it’s a game-changing troubleshooting app or a digital diagnostic tool that saves hours on the job, we’re bridging the "Tech Gap" using real feedback from your peers.
Plus: The Participation Prize Drawing! We’ll be wrapping up the session by awarding a special prize to one lucky participant from our pre-session tech survey. You must be present to win!
Whether you’re a tech-native or a "paper and pen" veteran, join us to see the digital toolkit your colleagues are using to work smarter, not harder.
FAIR HOUSING FOR MAINTENANCE UNFILTERED - YOU ASKED. WE’RE ANSWERING. REAL-WORLD SOLUTIONS FOR THE FRONT LINES.
Maintenance pros are the "eyes and ears" of the property, but you’re often caught in the middle of the most awkward Fair Housing dilemmas. From the resident who won’t stop talking while you’re fixing a leak, to the "simple" request that turns into a legal nightmare—standard training doesn’t always cover what happens at the door.
We polled maintenance teams across the association to find out what really keeps you up at night. Now, we’re bringing those real-life challenges, field questions, and "what do I do?" moments to the stage. In this interactive, "Unfiltered" session, you’ll get:
• The Field Report: We’re tackling the exact scenarios submitted by your peers—no sugar-coating, just reality.
• The Attorney’s Take: An informal, sit-down interview with a Fair Housing attorney to get straight answers on how to handle "awkward" situations legally.
• Conflict Without Compliance Issues: How to stay friendly and professional without accidentally crossing the line into a Fair Housing violation.
• Documentation Secrets: How to record what you see in the field in a way that protects both you and the property.
ANOTHER GALAXY
YEAR! As the Wi-Fi Sponsor, your company’s name and logo will be promidisplayed on signage and login instructions throughout the trade show, ensursee your brand every time they connect. For exhibitors only Deadline: 2026.
out in front of all attendees as they enter and exit the facility for the and education seminars. Ad is 24” x 30” and will be placed on up to 2 For exhibitors only. Deadline: February 18, 2026.
Forum sponsor will receive logo inclusion on forum invites, signage, and marketing. Sponsor will also have the opportunity to introduce themselves as well as introduce the moderator. Primary or associate members. January 23, 2026.
Sponsors will receive inclusion on
and associate
Deadline: February 18, 2026
EDUCATIONAL SEMINAR SPONSORS
Limit of 2. Sponsor will have opportunity to speak prior to educational seminars and introduce speaker. May also distribute promotional material to seminar attendees. Also includes signage and pre-event marketing. Deadline: January 23, 2026..
FOOD SPONSOR
Returning to the 2026 trade show are free food vouchers for attendees. Food Sponsors will receive inclusion on promotional pieces and signage at the 2026 trade show. For primary and associate members. Deadline: February 18, 2026.
LOGO SPONSORS
Due to its success, we will once again be distributing the GCNKAA Tote Bag to the first 500 attendees. Logo sponsors receive inclusion on promotional pieces and company logo on this bag. For associate members only. Deadline: January 23, 2026.
BAG SPONSOR
Bag sponsors will receive inclusion on promotional pieces and your company logo on the event ‘swag bag.’ For primary members only. Deadline: January 23, 2026.
VIP SPONSORS
ADDITIONAL SPONSORS
NAA EXCELLENCE AWARDS NOW OPEN FOR ENTRIES
The National Apartment Association’s Excellence Awards (The Excels) celebrate the dedication, leadership and community impact that define success in rental housing. With categories recognizing affiliated apartment associations, communities, companies, individual achievements and initiatives that advance residential property management careers, there’s a place for everyone to shine.
All 2026 NAA Excellence Awards winners and nominees will get their moment in the spotlight at the industry’s largest education and networking event of the year, Apartmentalize in New Orleans, June 17-19, 2026.
NEW! The NAA Innovative Operator of the Year Award recognizes a management company that has implemented groundbreaking and thoughtful practices that result in thriving residents, employees, investors or communities. Learn More in the 2026 NAA Excellence Awards Details below.
The NAA Excellence Awards applications are due: Friday, February 13 at 11:59 p.m. ET.
Please click here to see full category description, application field requirements, what the judges are looking for, and application fees.
COMMUNITY AWARDS
The Community of the Year Awards celebrate the most outstanding communities in the rental housing industry, recognizing excellence in the following categories: Small (less than 150 units), Large (150+ units), Affordable, Military, Student, New Construction and Major Rehab . These awards emphasize exceptional service to both residents and to the broader community, while also considering financial performance as part of the evaluation. Communities must be a current member of NAA to be eligible for an Excellence Award.
Applicants will be charged $225 per entry for the Community Award categories. Each category will have three finalists, and winners will be announced during the 2026 NAA Excellence Awards Ceremony. Please note: Past recipients are not eligible to receive the same award again for three years.
Affordable Community of the Year
The Affordable Community of the Year Award recognizes an affordable apartment community that excels in service both to the resident and community. Financial performance will also be considered. Communities entered in this category set the standard and increase resident expectations of other affordable communities.
Large Community (>150 Units) of the Year
The Large Community of the Year Award recognizes an apartment community with over 150 units that excels in service both to the resident and community. Financial performance will also be considered.
Major Rehab Community of the Year
The Major Rehab Community of the Year Award recognizes a recently renovated apartment community (completed after January 1, 2024) that excels in service both to the resident and community.
Military Community of the Year
The Military Community of the Year Award recognizes a military apartment community that excels in service both to the resident and community. Financial performance will also be considered. Communities entered in this category set the standard and increase resident expectations of other military communities.
New Construction Community of the Year
The New Construction Community of the Year Award recognizes a new apartment community (opening after January 1, 2024) that excels in service both to the resident and community.
Small Community (<150 Units) of the Year
The Small Community of the Year Award recognizes an apartment community with less than 150 units that excels in service both to the resident and community.
Student Community of the Year
The Student Community of the Year Award recognizes a student apartment community that excels in service both to the resident and community. Financial performance will also be considered. Communities entered in this category set the standard and increase resident expectations of other student communities.
COMPANY AWARDS
The Company Awards recognize and celebrate organizations for their significant contributions to their staff, local community and the rental housing industry as a whole.
Innovator Operator of the Year
NAA’s Innovative Operator of the Year Award recognizes a management company that has implemented groundbreaking and thoughtful practices that result in thriving residents, employees, investors or communities. Through advancements in its people, operations or use of technology, this organization demonstrates a measurable impact on performance and raises the bar for the rental housing industry. The winning organization must be a member of NAA in good standing.
#NAAGives Award
The #NAAGives Award recognizes a management company member that is dedicated to making a difference through Corporate Service Responsibility (CSR) initiatives. Through charitable giving, volunteer programs and company community service policies, this organization has shown outstanding commitment to their local community and the social wellbeing of others.
Leading Organization in Diversity, Equity & Inclusion
The National Apartment Association (NAA) is committed to promoting diversity, equity and inclusion in the rental housing industry. The Leading Organization in Diversity, Equity & Inclusion Award recognizes companies that share NAA’s commitment. The Diversity, Equity & Inclusion Award honors NAA member companies that are champions in advancing diversity, equity and
inclusiveness within their organization. This award seeks to raise awareness around the initiatives, policies and practices of organizations that embrace diversity, equity and inclusion across the rental housing industry. Applications may cover one, some, or all aspects of diversity including but not limited to: age, ability, ethnicity, gender, sexual orientation, socio-economic status, race, and religion. The winning organization must be a member of NAA in good standing and will need to describe how their organization has committed to advancing diversity, equity and inclusion efforts and expanded opportunities for employees within their organization. Applicants will also need to demonstrate what the organization did to engage leadership to commit to this effort.
Supplier Company of the Year
NAA’s Supplier Company of the Year Award recognizes a supplier member that not only exemplifies excellence in their field but also demonstrates an extraordinary commitment to the rental housing industry. The winning supplier company must be a member of NAA in good standing.
INDIVIDUAL ACHIEVEMENT AWARDS
The National Apartment Association and the National Apartment Association Education Institute’s Individual Achievement Awards recognize individuals who have made noteworthy achievements within their professional career. Individual Achievement Awards are offered in seven (7) award categories, and only NAA members are eligible to apply.
There is no limit to the number of individuals that can be nominated. Self-nominations are allowed. If nominating more than one individual, separate nomination forms are required. Recipients, nominees and nominators are encouraged to attend the Excellence Awards ceremony at Apartmentalize on June 17, 2026.
Applicants will be charged $50 per entry for the Individual Achievement Award categories. Each category will have three finalists, and winners will be announced during the 2026 NAA Excellence Awards Ceremony. Please note: Past individual achievement award recipients are not eligible to receive the same award again for five years.
Diversity, Equity & Inclusion Champion
NAA’s Diversity, Equity & Inclusion Champion Award recognizes an individual who has demonstrated a strong commitment and made outstanding contributions to the advancement of diversity, equity and inclusion (DEI) within their company, community and/or the rental housing industry. All DEI Champion award nominees must be NAA members in good standing to apply, and are open to owner/manager members, supplier members and affiliate staff.
Emerging Leader of the Year
The NAA Emerging Leader Award recognizes a professional with fewer than 10 years of service who has made noteworthy contributions to his or her organization and the apartment industry at large. All NAA Emerging Leader Award nominees must be NAA members (owner/manager members, supplier members and affiliate staff) in good standing to apply.
Independent Rental Owner of the Year
The Independent Rental Owner of the Year Award represents
NAA’s commitment to the independent rental owner and their importance to the rental housing industry. The recipient is a single individual who is the owner. Company or team submissions will not be accepted.
National Supplier Council Achievement
This National Supplier Council (NSC) Achievement Award is a prestigious individual honor that recognizes outstanding members of the supplier community for their professional accomplishments and meaningful contributions within the apartment industry. This award celebrates those who consistently go above and beyond in their roles, demonstrating leadership, dedication, and a genuine commitment to the growth and success of the industry from within. These individuals serve as role models through their actions, influence, and collaboration with others in the field. We encourage you to recognize these exceptional individuals by submitting a nomination and helping us shine a spotlight on their remarkable achievements.
Supplier Sales Professional of the Year
The Supplier Sales Professional of the Year Award honors an outstanding sales professional who exemplifies excellence in professionalism, service and industry expertise. Exceptional performance and impact within the last 12 to 18 months should be demonstrated in the applicant’s responses. Nominee must be an NAA member in good standing.
Apartment Career and Education (ACE) Industry Educator of the Year
The National Apartment Association Education Institute (NAAEI) ACE Awards recognize outstanding achievement in the field of apartment career development and/or contributions made to, or on behalf of, NAAEI and its professional education interests and initiatives. The ACE Industry Educator Award celebrates educators who have expanded the scope of career development and education initiatives beyond their responsibilities as a professional educator. Education is part of the job description of the professional educator. The candidate must be nominated by a member of NAA (any member who will be involved in the judging process of this award is excluded from nominating a candidate). Past winners are NOT eligible for consideration again for 5 years.
Apartment Career and Education (ACE) Industry Practitioner of the Year
The National Apartment Association Education Institute (NAAEI) ACE Awards recognize outstanding achievement in the field of apartment career development and/or contributions made to, or on behalf of, NAAEI and its professional education interests and initiatives. The ACE Industry Practitioner Award celebrates volunteer leaders who have demonstrated exceptional commitment to the career development and education initiatives of NAAEI and the apartment industry. The volunteer leader’s job does not primarily deal with education, and education endeavors are beyond the scope of his or her job description. The candidate must be nominated by a member of NAA (any member who will be involved in the judging process of this award is excluded from nominating a candidate). Past winners are NOT eligible for consideration again for 5 years.
Trend Setting
This heading contains information on Management & Leasing.
MULTIFAMILY MARKETING’S LEGAL LANDSCAPE
By Matthew Kaufman, Courtesy of Multihousing News
Multifamily marketers face a complicated regulatory landscape when planning promotions and campaigns, and new laws seem to pop up by the month. Whether at the local, state or federal level, it can be hard to stay abreast of all the policies dictating how to attract new residents.
From Fair Housing compliance to recent developments in fee transparency and lingering questions about artificial intelligence use, the legal marketing environment is constantly changing. It is important to stay compliant and know how to avoid the most common headache-inducing mistakes.
FAIR HOUSING IN THE DIGITAL REALM
website, 75 percent said they checked an ILS and 71 percent said they read a property’s online reviews.
The easiest compliance box to check is to make sure your web pages and advertising materials include the Equal Housing Opportunity logo and the International Symbol of Accessibility.
Beyond that, Fair Housing advertising materials cannot tie messaging to certain protected classes. At the federal level, these include race, religion, sex (including gender identity and sexual orientation), national origin, disability or familial status. States and localities may have even stricter provisions.
The most prominent regulations that multifamily marketers face come in the form of federal Fair Housing laws, which were established by the Civil Rights Act of 1964.
“Multifamily is such a unique industry, in that we have these federal Fair Housing guidelines that we have to stay within,” said Christine Gustafson, vice president of marketing and public relations at The Breeden Co. “And that is when you’re working with both residents and prospects.”
Since digital marketing has become the first place a prospect engages with a property, legal compliance must start at the top of the funnel. A 2024 National Multifamily Housing Council survey found that 79 percent of respondents reported visiting a property
It can be easy for a marketer to inadvertently target a protected class or exclude certain groups in marketing materials, observed Shelly Steitz, a senior consultant partner at Cadence Marketing Solutions.
“Instead of saying something like, ‘We have a lot of young people who live here,’ highlight the community events and how you’re bringing your residents together,” she shared.
Another common marketing tactic that can prove troublesome is the use of photos of only one person, according to Gustafson.
“You should have a group of adults,” she added. “You can’t have a photo of just one person of one race and one sex. It should be a group, to show cohesiveness.”
THE TEMPTATION OF TARGETING
One of the main draws of digital advertising is that it allows marketers to target their content to hyper-specific demographics. While this might be the perfect way to help Lululemon sell a pair of leggings, commonly targeted demographics—age, sex, etc.— are protected classes under Fair Housing laws.
But there are other methods of digital targeting that avoid using protected classes, Steitz pointed out. For example, marketers can identify people who have recently visited an ILS page or searched on Google for information about a certain neighborhood.
“Hone in on what you can identify and base your targeting around that,” she recommended.
BEING TRANSPARENT WITH YOUR LISTINGS
Another burgeoning regulation impacting marketers is fee transparency. State and local governments, along with the Federal Trade Commission, have been increasingly targeting operators over fee disclosures.
In December 2025, Greystar reached a settlement with the FTC and the state of Colorado regarding the firm’s pricing transparency practices. While the settlement did not include an admission of wrongdoing, the FTC confirmed in the agreement that federal law requires disclosing all mandatory fees when advertising rent.
A challenge, according to Steitz, is that many ILS websites were not designed with fee transparency in mind, which could make compliance difficult in some cases.
“When we’re putting something into our property management system and it gets pushed out to our ILS platforms, it doesn’t always push out in the way that a regulation might require us to do it,” she said.
Marketers must now work with the providers of their property
websites and their ILS pages to make sure that rent prices and fees are displayed consistently, which can be a challenging catch-up game.
One action Steitz recommends to make the process less painful is standardizing fees across a firm’s entire portfolio, which makes coordinating pricing across platforms easier.
RESPONSIBLE AI USE IN MARKETING
And, of course, there’s AI.
While the technology has the potential to dramatically reshape workflows, experts caution against relying too heavily on AI tools while the products are still in their early stages.
Raul Gastesi, a partner at the Miami law firm Gastesi, Lopez, Mestre & Cobiella, said he was skeptical of AI tools that communicate with prospects and answer questions, because you give up some control over what the bot may say. The key is quality control.
Gastesi advises landlords and owns multifamily property himself. “Make sure you put in the effort, so that you can take responsibility for what you send out or what’s communicated on your behalf,” he noted.
More and more properties are turning to these agentic AI tools, and proponents argue that having a bot communicate with prospects could actually improve legal compliance, because you are able to program more consistent responses—provided that the appropriate safeguards are engineered beforehand.
And from a content creation perspective, Gustafson said that while it can be tempting to quickly whip up art and copy using ChatGPT, marketers must still carefully review all materials for legal compliance.
“I’m not a proponent of AI yet,” Gustafson said. “I think it’s still in its infancy and hasn’t evolved yet in our market to be able to accurately push out communication that would keep us protected.”
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To become a Champion For Outreach, please contact Susan Peck - susan@gcnkaa.org
