MEXICOBUSINESS.NEWS | TRAFFIC ANALYTICS 2025
Forecast 2026
Mexico Business News is Mexico’s leading and fastestgrowing source of first-hand, English-language business information on Mexico. Our unique and reliable content truly sets us apart, attracting a rapidly-growing audience consists of business and political leaders shaping the future of Mexico’s main industries.
& Google Discover
Impressions Clicks
Clicks
AI, SEARCH AND TRAFFIC TRENDS
46% of B2B buyers now use AI platforms as their primary research tools
of searches that trigger an AI Overview result in zero-click
year-over-year decline in organic B2B platform traffic
Mexico Business News traffic growth in 2025
drop in organic CTR when an AI Overview is present
organic CTR for search results cited in a Google AI Overview
of B2B websites experienced significant traffic loss.
MEXICOBUSINESS.NEWS USERS & BILATERAL TRADE BY GEOGRAPHY
Unique Users Bilateral Trade (US$
MEXICOBUSINESS.NEWS USER ACQUISITION & DEMOGRAPHICS
User acquisition
2025 LinkedIn Impact
2,605,667
144,197
90,992
35,990
DIGITAL ADVERTISING
OWN THE CONVERSATION OWN THE DECISION-MAKER
Maximize Your B2B Influence with Exclusive Industry/Topic/ Company Tag Sponsorship on Mexico Business News.
In today’s complex B2B landscape, high-value marketing requires more than broad impressions; it demands strategic influence. The Mexico Business News Industry/Topic/ Company Tag Sponsorship shifts your spending model from renting momentary intent, like competitive search ads, to owning contextual authority.
By owning your keyword(s), your brand gains unparalleled dominance by becoming the single, trusted resource associated with a vital industry topic across all MBN analysis, C-level interviews and Expert Contributor articles
Why MBN Tag Sponsorship is Your Strategic Advantage:
○ 100% Exclusivity & Dominance:
Eliminate competition on your keyword(s) and secure unparalleled mindshare with decision-makers who are actively researching your value proposition.
○ Verified C-Level Audience:
Directly influence the top executives, investors, and foreign leaders who are making multi-million dollar B2B purchasing and investment decisions in Mexico.
○ Contextual Authority:
Align your brand with MBN’s high Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) editorial standards. Your company instantly moves from being an advertiser to a recognized industry authority on the sponsored topic.
○ Resilience & Future-Proofing:
Secure reliable brand visibility integrated into high-value content, insulating your message from the volatility of general search erosion and AI summarization.
Own the strategic context that drives investment.
DIGITAL ADVERTISING PACKAGES
Our industry sponsorship package puts your brand front and center across all content on Mexico Business News that is primarily focused on your industry: As industry sponsor you obtain exclusivity on:
Banner
Content
Banner
Industry Sponsorhip Packages
DIGITAL ADVERTISING PACKAGES
Tag Sponsorship is a strategic shift from renting fleeting attention to owning market authority. Let your brand gain unparalleled, exclusive dominance over a vital industry topic across all Mexico Business News content — becoming the single, trusted resource for C-level decision-makers.
As topic/company tag sponsor you obtain:
page
Topic/Company Tag Packages
CONTENT MARKETING
THE RISE OF AUTHORITY-BASED INTELLIGENCE
In a 60% zero-click search environment, content marketing is uniquely positioned to ensure that your brand’s expertise is the primary ingredient that AI uses to create its answers.
FACTS UNDERPINNING MBN’S UNIQUE CONTENT MARKETING VALUE PROPOSITION:
○ Discovery: 90% of deals are won by vendors who were on the buyer’s initial consideration list, a list now curated by AI.
○ High domain authority is a key driver of AI citation frequency, and Mexico Business News delivers an unmatched B2B niche citation rate
○ High-quality, long-form content that provides the nuance AI cannot replicate in AI Overviews enhances AI citation frequency
○ Only 9% of B2B buyers consider vendor websites to be fully reliable sources of information.
Content Marketing
CONTENT MARKETING PACKAGES SHAPE THE CONVERSATION ESTABLISH THOUGHT LEADERSHIP
Leverage our B2B content marketing to position your company as a trusted, expert leader in a specialized field. Our content marketing packages are designed to:
○ Drive Qualified Leads: Strategically attracting high-intent prospects through organic search and capturing their information with valuable, gated content, thereby lowering the cost of customer acquisition.
○ Supporting Complex Sales: Providing targeted educational material necessary to guide multiple decision-makers through the long B2B sales cycle, increasing conversion rates.
○ Building Digital Resilience: Creating long-term digital assets that secure visibility, reduce reliance on paid advertising, and create a competitive moat against rivals and volatile changes in search and AI.
Content Marketing Packages
EXPERT CONTRIBUTOR EXECUTIVE THOUGHT LEADERSHIP ELEVATE YOUR AUTHORITY
140% increase in brand recall for Expert Contributors appearing in 3+ AI answers.
93% of B2B marketers find original content from trusted industry experts the most effective way to build trust in 2026.
82% of B2B buyers report that high-quality thought leadership content is a deciding procurement factor.
THOUGHT LEADERSHIP POSITIONING
The rise of Google AI Overviews and Large Language Models such as ChatGPT, Perplexity and Gemini has transformed the Expert Contributor program into a strategic vehicle to position yourself as a cited authority and leverage Mexico Business News’ Experience, Expertise, Authoritativeness, and Trustworthiness validation that these models use to build the industry’s digital narrative.
BY BECOMING AN EXPERT CONTRIBUTOR, YOU WIN TWICE:
○ For Humans: You establish a high-prestige, third-party endorsed presence that closes the “trust gap”.
○ For Machines: You provide the structured, expert evidence that LLMs and Google AIO require to include your brand in AI-generated shortlists.
Expert Contributor Packages
12% of Expert Contributors are approached by other tier-1 media within 6 months.
