Although recent sociopolitical issues have hurt pockets of Mexico’s economy, the country’s aerospace industry is thriving. In 2018, sector exports are expected to grow 13.13 percent in comparison to the previous year, the highest rate for the past five years, to reach a total of US$8.5 billion, according to FEMIA. This impressive performance is underpinned by a young workforce, an ideal location and a competitive labor force, convincing OEMs that the country represents an excellent opportunity.
The sector has mostly managed to circumvent the worst effects of Mexico’s trade dispute with its northern neighbor but industry members are still keeping close track of any changes brought about by the USMCA deal.
Mexico’s aerospace industry also has its own challenges. For starters, currency volatility is affecting Mexican manufacturing across the board due to a strong dollar against the Mexican peso. Another significant challenge is the consolidation of the industry’s supply chain as the lack of ready availability of raw materials and special processes reduces the country’s competitiveness.
Against this backdrop, Mexico Aerospace Forum 2018 brings together the sector’s key players and decisionmakers to generate an in-depth conversation about current trends and the future of the aerospace industry. Among the key talking points: the challenges disrupting the industry and the business opportunities ahead.
Quick Look:
“It is the biggest aeronautical event in Mexico and one of the biggest in Latin America. It is a key event to support Mexico’s growing opportunities in the sector”
INCLUDING:
∙ Carlos Robles, Bombardier Queretaro
∙ Luis Lizcano, FEMIA
∙ Antonio Velázquez, Aeroclúster de Querétaro
∙ René Espinoza, Chihuahua Aerocluster
∙ Jorge Gutiérrez, UNAQ
∙ Eugenio Marín, TechBA Aerospace
15
TOP SPEAKERS
∙ Claire Barnouin, Monterrey Aerocluster
∙ Rodolfo Rodríguez Quezada, FAMEX
∙ Francisco Bautista, EY
∙ Jesús Navarro, CEO of Mexicana MRO
∙ Felipe Sandoval, FEMIA
Wing Gen. Rodolfo Rodríguez, President of FAMEX
Carlos Robles, Vice President of Bombardier Queretaro
Aerolíneas Ejecutivas
Aerovitro
Altair
AMPIP
Arizona Commerce Authority
Artha Capital
Avemex
Axon Interconex
Bancomext
Benchmark Inc
Boeing
Bombardier
CAMEXA
CENTA
Ceratizit Group
Chihuahua Aerocluster
Chiron
Croda
CWT
DB Schenker
Embassy of Canada
Embassy of France
Embassy of Russia
Embassy of the United States
Ernst & Young
FAMEX
FEMIA
ASESA (Grupo Lomex)
Grupo Prodensa
Hellmann
Helmut Fischer
HT-MX
ICAO
COMPANY ATTENDANCE
InDeplo
INDEX
Innocentro
Israel Aerospace Industries
Kelly Services
KPMG
Louisiana Economic Development
Manny Aviation Services
Maquiladora Association - Index Nogales
Marposs
Mexicana MRO
Monterrey Aerocluster
Oaxaca Aerospace
Panalpina
Prettl Electronics
Prior Aeronautics
ProMéxico
Queretaro Aerocluster
Quality Aeronautical Engineering Consultants
Redwings
RH Shipping
Rohde & Schwarz
SAE
Secretaria de Economia de Chihuahua
SITA
Sitres LatAm
Techman-Head
Terrafina
UNAQ
TechBA
The Haskell Company de Mexico
Tridi
Zodiac Aerospace
Profile of Attendants
Satisfaction Level
PROGRAM
07:30 REGISTRATION
08:30 MEXICO’S FUTURE IN THE AEROSPACE INDUSTRY
Presentation: Carlos Robles, Vice President of Bombardier Queretaro
09:15 THE AEROSPACE INDUSTRY POST-USMCA
Moderator: Luis Lizcano, Director General of FEMIA
Panelists: Antonio Velázquez, Director General of Aeroclúster de Querétaro
René Espinoza, President of Chihuahua Aerocluster Luis Aguirre, President of INDEX
10:15 NETWORKING COFFEE BREAK
11:00 OPPORTUNITIES FOR MEXICO’S SMES IN THE LOCAL MANUFACTURING CHAIN
Moderator: Jorge Gutiérrez, Dean of UNAQ
Panelists: Eugenio Marín, CEO of TechBA Madrid-Montreal and TechBA Aerospace Roberto Corral, Vice President and General Manager of Innocentro Claire Barnouin, Executive Director of Monterrey Aerocluster
12:45 FAMEX, A PROMOTER OF MEXICO'S AEROSPACE INDUSTRY
Presentation: Wing Gen. Rodolfo Rodríguez Quezada, President of FAMEX
13:30 NETWORKING LUNCH BREAK
15:00 AIR CONNECTIVITY AND MEXICO’S ECONOMIC DEVELOPMENT
Moderator: Francisco Bautista, Leading Partner of Aerospace Industry at EY
Panelists: Jesús Navarro, CEO of Mexicana MRO
Juan José Simón, Director of SAE
Bernardo Moreno, CEO of Redwings
16:00 TURBULENCE OR CLEAR SKIES AHEAD? A PANORAMA OF THE SECTOR
Presentation: Felipe Sandoval, General Manager of Zodiac Aerospace Mexico and President of FEMIA
16:45 NETWORKING COCKTAIL
MEXICO’S AEROSPACE GROWTH TO REACH NEW HEIGHTS
KEY SPEAKER
Vice President of Bombardier Queretaro
Carlos Robles started at Bombardier as Director of Operations in 2011 after working for 12 years in several leadership positions at Volkswagen Mexico. Later, he became General Manager at Bombardier where he was responsible for the design and execution of the company’s production strategies for Bombardier Mexico’s manufacturing centers. In 2017, Robles was named Vice President of Bombardier. Robles also is the President of FEMIA and a counselor at the Popular Autonomous University of Puebla (UPAEP).
There is a bright future for the aerospace sector in the coming years in Mexico, according to Carlos Robles, Vice President of Bombardier Queretaro in his keynote speech at Mexico Aerospace Forum 2018 at the Hotel Sheraton María Isabel in Mexico City. “The future of the aerospace sector is bright,” he said. “The sky is the limit and the opportunities keep growing at a steady pace.”
The context in which the aerospace sector operates in Mexico and internationally has challenges, but the opportunities are greater, he said. “The political context, the fluctuations in the exchange rate, the renegotiation of trade agreements and Mexico’s presidential elections are factors that create a complex environment for the sector,” he explained. But he highlighted that this impact has not stopped the sector’s steady growth.
According to Robles, the aerospace sector has experienced sustained growth over the last few years, positioning it as a strategic axis for the country. “In the last 10 years the sector has had an annual growth rate of 14 percent, positioning it as the fastest growing sector in the country,” he said.
However, the sector’s steady growth also present challenges for the companies and the sector itself, he warned. “The main challenge is the coordination of more than 360 industrial installations that operate in the sector, which are a key to support the success and continuous growth of the aerospace sector in Mexico,” he explained.
Other challenges that impact the development of the sector are related to the training of the labor force and the development of strategic alliances to become competitive as a sector. “One challenge is to encourage talent development to satisfy the steady growth of the aerospace sector,” he continued. A third challenge he identified was the transformation of Mexico’s supplier competitiveness by reducing costs to compete with players coming from regions such as Asia.
CARLOS ROBLES
“The political context, the fluctuations in the exchange rate, the renegotiation of trade agreements and México’s presidential elections are factors that create a complex environment for the sector”
Carlos
Robles,
Vice President of Bombardier Queretaro
Robles closed his speech sharing the upcoming opportunities for the country. “By the end of the year, the aerospace sector is expected to provide more than 56,000 directorate positions and surpass the current export rate,” said Robles.
He said he thinks Mexico has a positive reputation as an aerospace hub but that there is still plenty of room for it to grow. “Whenever a potential client comes to Mexico for the aerospace sector, there is image of a growing sector with potential opportunities. The outlook is very positive,” he concluded.
NEW TRADE ENVIRONMENT DEMANDS FURTHER NATIONAL DEVELOPMENT
After over a year of negotiations, the new USMCA treaty was signed by Former President Enrique Peña Nieto, US President Donald Trump and Canadian Prime Minister Justin Trudeau. Despite uncertainty in the automotive sector due to changes in rules of origin, the aerospace sector was mostly unaffected, according to Luis Lizcano, Director General of FEMIA.
“Even though we expected slower growth in the industry’s production and export results due to the NAFTA renegotiation, we experienced quite the opposite,” said Lizcano during the first panel of Mexico Aerospace Forum 2019 held at the Sheraton María Isabel hotel in Mexico City. As moderator, Lizcano opened the discussion highlighting the growth in aerospace exports of US$1 billion for a total of US$8.6 billion in 2018.
Luis Aguirre, President of the National Council for the Maquila Industry and Export-oriented Manufacturing (INDEX), said no big changes were made to regulations focused on the aerospace industry moving from NAFTA to USMCA. “There are more advantages because the new treaty gives more certainty to trade, strengthening customs and information exchange,” he said. “Paperwork on certifications of origin was also simplified to expedite operations.”
This, however, does not mean the industry is free of turbulence. “USMCA will reconfigure the supply chain,” said Antonio Velázquez, Director General of Aeroclúster of Querétaro. Approximately 80 percent of Mexico’s exports go to the US, so Velázquez said companies will have to be very smart in keeping their competitiveness and operations. “Traceability will also be very important under the new treaty. Compliance with rules of origin will be stricter, demanding companies increase the technological content in Mexican production.”
KEY SPEAKER
LUIS AGUIRRE
President of INDEX
Luis Aguirre is the President of INDEX and the National Council of the Maquila and Manufacturing Industry. Previously, he was Vice President of CONCANMIN and President of the Productive Linking Commission in the Confederation of Industrial Chambers of Mexico. Aguirre was also President of the Commission of National Content in the Council of Industry Chambers of Jalisco and President of the Directive Council of the Institute for the Promotion of Foreign Trade in Jalisco (JALTRADE). He has a Master’s in international business from ITESO.
Aguirre also mentioned that the only dark cloud remaining after the signing of USMCA was the lingering tariffs on steel and aluminum imports implemented by the US. Even though these were used as a negotiation tactic by the Trump administration to force Mexico and Canada to adopt US terms, the tariffs have not been lifted. Both Peña Nieto and Trudeau urged the US government to address the issue during the signing ceremony but Trump said this issue will be resolved separately with each of its partners.
Nevertheless, René Espinoza, President of the Chihuahua Aerocluster does not see this as such a grave problem for the industry. “Mexico imports raw materials that are later transformed and exported once again to the US, which minimizes the impact of steel tariffs,” he said. “There has been a slight impact in sourcing costs but most of the certified mills for aerospace production are in the US anyway.”
Regardless of the outcome, USMCA negotiations did shine a light on Mexico’s dependence on the US and Canada regarding exports, which raised the question of whether the country could diversify its operations and participate in more global markets. “There has always been an opportunity for diversification and the CPTPP has opened even more doors for the country,” said Aguirre.
According to Espinoza, the country is already starting to diversify its operations and even though Mexico’s aerospace industry is still young, global markets like Europe are already paying attention to Mexico as an important manufacturing hub. “The USMCA negotiation was a perfect launching pad to generate more interest from other international regions,” he said.
Panelists agree, however, that more is still to be done to boost the country’s position and the government has a major role to play in this process. “Participation of the federal government is the best way for the industry to grow,” said Espinoza. “Unlike the automotive or electronics industry, if the government does not participate, there will be no development.” He highlights the cases of Brazil and Quebec, where government participation was key to creating two of the largest
OEMs in the industry: Embraer and Bombardier. “Once the private sector and the government decide to create a company, that is when the industry can truly take off,” said Velázquez. “That is what we need right now in Mexico.”
Before reaching that point, the country must strengthen its supply chain and keep betting on talent to support manufacturing and technology development processes. Just like in other industries, the country has been very successful in attracting transnational companies. Now, it needs to trust the national industry. “There should be more fiscal incentives for national players and support for SME growth,” said Velázquez. “Participation in defense programs is also critical for the industry, because it will open the door to a whole new world of projects and technology.”
“Traceability will also be very important under the new treaty. Compliance with rules of origin will be stricter, demanding companies increase the technological content in Mexican p roduction”
Antonio
Velázquez, Director General of Aeroclúster of
Querétaro
Aguirre stressed the importance of specific government involvement in key axes. “The new Minister of Economy, Graciela Márquez, has vowed to increase local content in Mexican exports,” said Aguirre. “That can only be achieved through supporting programs in education, financing and training for national players.”
LANDING SMES IN AEROSPACE VALUE CHAINS IN MEXICO AND ABROAD
While the Mexican aerospace industry has experienced double-digit growth rates in the last few years, there are still several challenges to counter for Mexican SMEs to enter global supply chains, said a panel of experts at Mexico Aerospace Forum 2018, which took place at Sheraton María Isabel in Mexico City.
“It is necessary to develop an aerospace industry with strong national capital, which means developing SMEs,” said Jorge Gutiérrez, Dean of UNAQ. Roberto Corral, Vice President and General Manager of Innocentro agreed and underlined that SMEs must start pushing themselves out of their comfort zones to compete. “The secret for SMEs to take the next step in their advancement is that they start developing their own products,” he adds.
HIGHLIGHTS 20 18
KEY SPEAKER
CLAIRE BARNOUIN
Executive
Director
of Monterrey Aerocluster
Claire Barnouin has over 15 years of experience in economic binational and regional economic development and specializes in the management of clusters and industrial associations. Prior to becoming the Executive Director of Monterrey Aerocluster and specializing in the aeronautics industry, she coordinated the Technical Secretariat of the MexicoUS Foundation for Science (FUMEC). Barnouin holds a BA in international studies from the Catholic University of Lyon and a Master’s in international relations from the Avignon University.
Eugenio Marín, CEO of TechBA Madrid-Montreal and TechBA Aerospace, pointed out that industrial diversification is a huge challenge for SMEs. He said the main issue is usually not technical capacities or even access to capital, but changing the mindset of Mexican SMEs. “The Mexican manufacturing industry is used to waiting for large foreign companies to come and buy its products and some companies even lack a commercial department,” he explained. “SMEs need to look forward to become global companies.”
Claire Barnouin, Executive Director of Monterrey Aerocluster, said Mexico must learn how to sell its engineering capacities because the country offers several advantages in that regard. “The country needs to go from a scheme where SMEs lack control over component designs to one in which they develop more addedvalue projects,” she points out.
Marín pointed out that a study carried out by TechBA discovered that there are about 182 SMEs in Mexico that are interested in entering aerospace value chains. He added that 90 percent of these SMEs are not hindered by the lack of capital or experience to engage in aerospace processes. For instance, 74 percent of the SMEs studied do not understand how to integrate themselves into the aerospace supplier base and up to 82 percent have no aerospace clients. “We expect to help them achieve that in less than three years,” he continued. “Our job is to help companies fill these gaps.”
He added that Mexican SMEs face the challenge of a lot of idle capacity, which usually means a cost of opportunity. In lieu of this situation, TechBA has created a series of transfer centers where SMEs can reach aerospace clients in order to develop one-stop-shops.
Looking ahead, Marín said TechBA is in talks with the new federal administration to create FONAERO, which will be a fund destined to support the development of SMEs. “We need to boost the penetration of SMEs in the aerospace supplier base,” he said. Agreeing, Gutiérrez added that the absence of public policy with a long-term perspective also weighs on the development of SMEs. Corral said without the support of public authorities it will be difficult for the industry to
develop beyond the attraction of OEMs’ FDI. According to Barnouin, it is necessary that the new government carries on the efforts that have been made previously.
Closing the panel, Marín said that Mexico’s aerospace industry is competing against the world. He pointed out that while nations such as China have developed their industries through offset policies, Mexico remains a competitive country despite lacking these incentives.
“It is necessary to develop an aerospace industry with strong national capital, which means developing SMEs”
Jorge Gutiérrez, Dean of UNAQ
In terms of the role of universities in supporting SMEs’ development, Gutiérrez said there are over 30 academic institutions training technicians, engineers and researchers for the aerospace industry and developing aerospace technology. Barnouin added that these institutions have the role of training the labor of the future. “In parallel, aeroclusters must offer academic institutions feedback on the competences that talent needs to develop,” she concluded.
Mexico Aerospace Forum 2018, organized by Mexico Business Events, also promotes the second edition of Mexico Aerospace Review, a publication by Mexico Business Publishing.
Mexico’s aerospace sector competes globally, so the new government should provide the financial incentives to meet the industry’s needs.
FAMEX AS A PROMOTER OF MEXICO’S AEROSPACE INDUSTRY
The Aerospace Fair of Mexico (FAMEX) provides a key space to promote trade and growth of the national aerospace industry in Mexico and abroad, explained Wing Gen. Rodolfo Rodríguez, President of FAMEX in his presentation at Mexico Aerospace Forum 2018 at the Hotel Sheraton María Isabel in Mexico City. “It is the biggest aeronautical event in Mexico and one of the biggest in Latin America. It is a key event to support Mexico’s growing opportunities in the sector,” he said.
Mexico’s general overview positions the country as a strong regional and global economic player, as well as a top player in the aerospace sector. “Mexico is the 15th global economy, the second strongest economy in Latin America and in third place worldwide in investment attractiveness for the aerospace sector,” shared Rodríguez.
To further boost the development of the aerospace industry, FAMEX has a wide range of activities, events and collaboration among different actors to promote holistic development of the sector in Mexico. “FAMEX encourages FDI in our country and academic conferences to promote the training of personnel working in the field of aeronautics,” he said. “It also promotes business opportunities through key events where big companies and SMEs can benefit from this.”
Given the changes that Mexico has experienced in recent months, Rodriguez in the name of FAMEX invited the attendees to participate in the upcoming FAMEX 2019 event that will take place from Apr. 24-27, 2019 at the Santa Lucia Military Air Base. “FAMEX-19 will be the new federal government’s first official event where aerospace companies from Mexico and abroad can show the next administration why it is important to continue investing in the aerospace sector,” he continued.
KEY SPEAKER
WING GEN. RODOLFO RODRÍGUEZ
President of FAMEX
Wing Gen. Rodolfo Rodríguez has served 44 years in the Mexican Air Force. While a military pilot, Rodríguez studied a Bachelor’s in military administration and a Master’s in military administration for national defense and security at Mexico’s Army and Air Force University. He also holds a Master’s in strategic studies from the Alabama War College and has studied several courses abroad, including in China and the US. As President of FAMEX, Rodríguez is in charge of organizing the Mexican aerospace industry’s largest event.
“Mexico is the 15th global economy, the second strongest economy in Latin America and in third place worldwide in investment attractiveness for the aerospace sector ”
Wing Gen. Rodolfo Rodríguez, President of FAMEX
Rodriguez shared with the audience the importance of continued promotion of the collaboration between public and private players in the industry. “The efforts between different actors in the aerospace sector, both public and private have been key to its continuous growth,” he added. “We are proud of the broad participation of MROs, OEMs, the government and other players through tax incentives, investment programs and international promotion.”
To conclude, Rodriguez shared with the audience that the growth expectations for the aerospace sector are positive and the government recognizes its importance to promote the economic growth of the country. “In the global economy up to 2050, Mexico is projected to become the 7th strongest country in the world,” he said. This importance is mirrored in the Ministry of Economy’s proposal to attract 90 new aeronautics companies by 2025 for a total of 420. “Exports are predicted to exceed US$12 trillion and Mexico will rank in 10th position in aeronautic production worldwide,” he said.
NAIM IS NO MORE; REGIONALIZATION THE WAY TO GO
Even before entering office, the new President Andrés Manuel López Obrador (AMLO) issued a popular consultation to get feedback from the population on the construction of NAIM. The result green-lit an alternate development in Santa Lucia. But, is this enough to solve the connectivity issues plaguing the country? Maybe for the short-term, said Francisco Bautista, Leading Partner of the Aerospace Industry at EY during a panel of experts at Mexico Aerospace Forum 2018 (MAF) held at the Sheraton Maria Isabel hotel this Wednesday.
“Santa Lucía is a short-term solution, maybe for the next 15-20 years,” he said. At the moment, the Santa Lucia project is still at a conceptual stage and there is no certainty of when the project could begin or end. Furthermore, panelists agreed it does not contemplate further development of the aviation industry.
“Industry growth has been exponential since 2010, especially with the introduction of low-cost airlines,” said Bernardo Moreno, CEO of Redwings. Both executive aviation and MRO services have felt the surge in the industry, even considering the economic and political hurdles the country is currently facing. “Demand in MRO services has already surpassed the available offer,” said Jesús Navarro, CEO of Mexicana MRO. “The company had to reject 10 services between February and June 2018 because of lack of space. Furthermore, the company had not planned new hangars at the Mexico City Airport because we were planning to move by 2021.”
This challenge could be even further exacerbated according to Navarro, following AMLO’s strategy to decentralize government dependencies. “This situation will create more demand, which means we will have to strengthen routes that do not go through Mexico City,” he said.
The problem for Moreno, however, is that growth has been focused on the same routes and toward the center of the country. Mexico has favored its four main airports: Mexico City, Cancun, Guadalajara and Monterrey. Yet, no attention has been given to regional airports and aerodromes that could help alleviate the pressure currently on the Mexico City Airport.
A regional infrastructure development effort, therefore, could be key to solve part of these issues but there are some challenges in implementing this strategy. Although transportation costs are increasing beyond the offering of low-cost airlines and security concerns are pushing people to fly more, infrastructure in smaller airports and aerodromes has not grown at the same pace as demand.
“Insecurity and the drug war have led to the closing of many runways and we have failed to open more,” said Moreno. “We need a national hub to have a single connection point with other countries – maybe an intermodal one – but we need stronger regionality.”
Juan José Simón, Director of SAE said regionality could help detonate the economy in otherwise overlooked regions of the country. “Aerodromes have to be reopened to increase connectivity and also reactivate the economy in regions like the north of the country,” he explained.
Regulation has been an obstacle for regional development. According to Moreno, aerodromes are forced by the DGAC to operate under the same conditions as larger airports. Because of this, even though the aerodrome might experience demand of only 30 passengers, DGAC forces the facility to have the same number of employees to operate thus disincentivizing investment.
“We will soon feel the impact of the lack of infrastructure,” warned Navarro. “Eventually we will fill all slots available in 24 hours. After that, airlines will have to start operating with larger airplanes. Once we reach this point, tourism and economic development will stall.” Moreno added that this will lead to an industry plateau. “There might not be an impact on the economy but there will be no further growth,” he said.
KEY SPEAKER
FRANCISCO BAUTISTA
Leading Partner of Aerospace Industry at EY
Francisco Bautista is a Partner at EY, leading its Global Trade & Investment, Incentives area. He has over 13 years of experience in business and corporate development in Mexico and Asia. He has participated in projects with Chrysler, Holcim, Grupo Bimbo, Dupont, Visteon, PMI, Henkel, Goodyear and Jaguar Land Rover. Bautista is responsible for confirming nine new investment projects in Mexico, valued at over US$2.5 billion. He holds degrees in industrial engineering from Anahuac University and in business administration from Geneva International University.
KEY SPEAKER
FELIPE SANDOVAL
General Manager of Zodiac Aerospace Mexico and President of FEMIA
Sandoval’s professional career spans over 30 years of industrial experience. His goal is to lead Zodiac Aerospace Chihuahua to operational excellence. Earlier, he was Vice President of Integrated Supply Chain and Multi Site Leader at Honeywell Aerospace, dedicated to and responsible for the performance of the Americas Mechanical Operations Center in the US and Mexico. Sandoval is an Industrial and Chemical Engineer and holds an MA from New Mexico State University and a Global Master in Business Administration from Thunderbird and ITESM.
CLEAR SKIES WITH A CHANCE OF TURBULENCE: A PROMISING AEROSPACE FUTURE
The Mexican aerospace industry has clear skies ahead with a chance of turbulence rooted in letting opportunities pass by, said Felipe Sandoval, General Manager of Safran Seats and Aerosystems Operations and President of FEMIA in the closing presentation of Mexico Aerospace Forum 2018 at Sheraton María Isabel.
Sandoval said the data supports a positive outlook for the sector in Mexico. He points out that Mexico is the top producer of engineers of OECD, that the middle class is expected to grow substantially in the short term and that the global aircraft fleet will more than double by 2037.
“The growth of the aerospace industry is astonishing,” said Sandoval. “This is one of the industries with the greatest added value in the country both economically and in terms of human development.” He underlined that Mexico’s aerospace industry grows at a rate of 14 percent per annum and that every dollar generated at the top of the aerospace pyramid means US$75 are generated in the supply chain. “It is the industry that generates the most value to the country,” said Sandoval. “For every US$1 that enters Mexico as FDI, US$0.22 stays in the county.”
In terms of Mexico’s aerospace supplier base, Sandoval highlighted that Mexico already has most of the large, world-class aerospace players including both OEMs and Tier 1s, but the Tier 2 and Tier 3 levels have lagged behind. “FEMIA has gone distances to develop local suppliers,” he said. “But there are great areas of opportunity.”
Sandoval explained that while Mexico has evolved to more effectively compete within the global aerospace industry, the country needs to map the industry’s gaps and design strategies to take advantage of them. For instance, he pointed out that Mexico has been traditionally an importer of technology but must develop its own in order to move forward.
According to Sandoval, the country could take advantage of the lessons learned from the development of the automotive industry to develop the aerospace one. He said that in the case of automotive, the Mexican government designed, laid out and executed a strategy to succeed. “We need to learn lessons from what we did right in the automotive industry and apply it in the aerospace sector,” he suggested. He added, however, that the automotive industry has commoditized and is sensitive to economic impact while the aerospace industry maintains its momentum thanks to a solid demand for aviation.
Sandoval explained that Mexico needs to specialize in mechanical systems, which is already a sector where it has a competitive advantage. On the other hand, he said the country also needs to maintain its lead in terms of new materials, which could strengthen its position in the global aerospace industry.
He warned, however, that aerospace is not a national industry, but a global one that plays by macroeconomic rules. “Whatever happens in Mexico has close to no impact on the global industry,” he said. “But Mexico should better take advantage of the opportunities that this industry offers.” He said that demand for aircraft is on the rise and growing on the back of rising demand for plane tickets globally. “OEMs are building planes like they were making popcorn,” added Sandoval. “All of them have backlogs of between 12 and 15 years.”
Sandoval closed his presentation by underlining the objectives of the Mexican aerospace industry by 2020. He said the country will be among the 10 most important nations for the global aerospace industry, that this sector’s exports will be worth over US$12 billion. He said this industry will offer over 110,000 quality jobs. “Opportunities are in front of us. It is up to us to take advantage of them to generate value for our country,” he said. “We face clear skies, but turbulence lies in not making actions based on a national strategic plan.”
“It is the industry that generates the most value to the country. For every US$1 that enters Mexico as FDI, US$0.22 stays in the county ”
Felipe Sandoval, General Manager of Zodiac Aerospace Mexico and President of FEMIA
Become a sponsor
Platinum Sponsor | US$18,500
Gold Sponsor | US$13,500
Silver Sponsor | US$9,500
Luncheon Sponsor | US$10,500
Networking Cocktail Sponsor | US$8,500
Seat Cover Sponsor | US$9,000
Coffee Break Sponsor | US$10,500
Charging Pole Sponsor | US$8,500
Speaker Room Sponsor | US$10,500
Wi-Fi Sponsor | US$8,500
Lanyard Sponsor | US$8,500
Live-Streaming Sponsor | US$5,000
Bruna Brandã0
bb@mexicobusinesspublishing.com
+52 55 5263 0227
Jeroen Posma
jp@mexicobusinesspublishing.com
+52 55 5255 0077
NETWORKING MATTERS.
WE DO THE WORK. YOU GET THE RECOGNITION.
Our networking events, which are exclusively available to our top clients, are a must for C-level professionals who want to expand their business, improve their contacts or simply gain insights from other key stakeholders in their industry.
Networking Breakfast
The ideal setting for a gathering of up to 25 industry executives to discuss key topics relevant to their sector while energy is high.
Networking Lunch
An intimate working lunch with up to 20 sector leaders designed around a relevant discussion topic and sure to lead to new ideas and ventures.
Networking Cocktail
A larger, evening event and the perfect opportunity to unwind over drinks and canapes. Our cocktails feature a VIP speaker invited to provide insight into a trending topic.
Exclusive, by invitation only
Network with the people and businesses that matter to you
C-level participants
Value-added opportunity to discuss trends and strategies
Speaker presentations
Topics and themes specific to your business segment
THIS IS HOW WE DO IT
BE AMONG THE INDUSTRY LEADERS
WHY MEXICO BUSINESS REVIEW?
In this changing environment, reliable and relevant information is crucial to take full advantage of both current and emerging opportunities within the country’s business industry. By connecting key stakeholders across the Mexican and international public and private sectors, Mexico Business Review is dedicated to accelerating the exchange of essential industry information that will drive the business industry’s development. Published annually, Mexico Business Review features the perspectives of the leading players in
LET US WORK FOR YOU. CALL NOW TO PLACE AN AD
Inside Cover Double Page | US$30,500
Double Page | US$24,500
Table of Contents Page | US$25,500
Index Full Page | US$20,500
Full Page | US$17,500
2/3 Page Premium | US$14,500
1/2 Page Vertical | US$12,000
1/2 Page Horizontal | US$12,000
1/3 Page | US$9,500
Bookmark | US$22,500
Spotlight | US$7,500
*20% surcharge for special positioning
CONTACT:
MEXICO BUSINESS REVIEW 2019?
Nominate a company or submit a guest article on our website: www.mexicobusinesspublishing.com/business