@ l o s g ata n biowaste dumping case
v o l . 4, n o . 14 : d e c e m b e r 11-17, 2024 : l o s g a t a n . c o m
p4 : gif t ideas for men
p8 : boys basketball p12 : ny times crossword p15 Jonathan Natividad / Los Gatan
YOUTH HERALD NEW ERA OF GIFT-GIVING WITH BUYING HABITS How Gen Z is shaping e-commerce and small business decisions Sa ar a Piplani, Contributor
This holiday season, as members of Gen Z—the generation known for their affinity for convenience and endless personalization— pick out gifts for loved ones, they’re exerting an outsized influence on the overall shopping landscape, experts say. Members of Gen Z (born around 1995-2010), have been immersed in e-commerce their entire lives. And as of right now, Amazon is the largest digital retailer. It generated about $575 billion in sales in 2023, more than a third of all online purchases. The company has been growing at about a 20% clip over the past several years, according to Forrester Research. Online check-out counters from businesses like Walmart, eBay and Aliexpress are frequented by members of Gen Z, due to ease of access. E-commerce will grow to $6.8 trillion business by 2028—accounting for 24% of global retail and 28% of American retail sales, the Forrester predicts. Amazon itself had a 200% rise in profits during the pan➝ Gen Z Shopping, 14
ROARING THROUGH TOWN Grand Marshal Jim Barth, retired tech CFO and Lions Club volunteer, waves at the crowd during the 68th Annual Children’s Christmas/Holidays Parade Saturday, which drew thousands to Los Gatos streets. For more coverage of the event turn to P10.
CHIEF LAYS OUT PLAN FOR RETOOLING DEPARTMENT Priorities: new officers, combining facilities, more software Drew Penner, Reporter
Los Gatos-Monte Sereno Police Department Chief Jamie Field appeared before Council on Dec. 3 to go over the hun-
dreds of pages prepared by a consultant tasked with helping the force prepare a roadmap for the years ahead, as Los Gatos expects thousands of new residents to arrive. Top ideas included integrating the two separate police stations into a single headquarters, securing additional crimefighting
and administrative software, and adding officers and civilian employees to their ranks. “There’s going to be a lot of community growth,” Field said. “In developing the vision of the future from a progressive and contemporary outlook, we wanted to bring in a third-party.” ➝ Fighting Crime, 4
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