Healdsburg Tribune October 30, 2025

Dancing in the rain

Images from Sunday’s Día de Muertos celebration in the Plaza 6

Swinging sisters

Freshman leads Hounds to girls golf pennant 7

Geyserville gifts itself a mural

er imaginative sculptures and installations that populate this Sculpture Corner, at Hwy 128 and Geyserville Road.

By Christian Kallen

Once again, the vacant lot in the heart of Geyserville has been animated by a new and colorful work of art, a mural by Maxfield Bala of Petaluma. The mural—in the popular retro-postcard or orange-crate art style—announces Geyserville in big and bold letters. A red farm truck and barn, and two high-

ly visible downtown historic buildings, almost spill out of a giant cornucopia of grapes, prunes, plums and golden California poppies that define the Alexander Valley town’s landscape and history.

The mural now joins the large marble Agraria hand sculpture by Larry Kirkland of Portland, donated to Geyserville this past year, as well as several oth-

Bala’s mural replaced a 49-year-old map mural in a more flowing style, by local artists Susie Moore and Dini Seanor, which was flaking off the sun-exposed wall. The new mural was commissioned by the community foundation. After several rounds of review and planning it took shape beginning in late September and was officially revealed on Oct. 25 with a small

Housing update

A trend toward entry-level home purchases 10

community dedication.

“We wanted it to look like someone was investing in Geyserville’s vitality, and to further the goals of the community,”

— More on page 3

Reports of cobbler’s retirement are greatly unheeled

● Ramos Shoe Repair could get booted

By Christian Kallen

The Healdsburg Planning Commission met recently on the conversion of a commercial building at 425 Healdsburg Ave. that crosses over to 430 Foss St. into a tasting room, with two living quarters upstairs and two retail spaces on the avenue. The meeting was specifically a “design review,” giving the Planning Commission the opportunity to review the developers’ vision of what the new business will look like.

The proposed renovation from architect Daniel Strening included two retail spaces facing Healdsburg Avenue and one retail use on Foss, a wine tasting room of 1,200 square feet. The two retail units that will face Healdsburg Avenue are

— More on page 5

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ABOUT

The only adjudicated newspaper in the Northern Public Notice District of Sonoma County, covering Cloverdale, Healdsburg and Windsor.

Healdsburg Tribune

Adjudicated a newspaper of general circulation by the Superior Court of the State of California, County of Sonoma, Case No. 36989, on June 12, 1953. Cloverdale Reveille

Adjudicated a newspaper of general circulation by the Superior Court of the County of Sonoma, State of California, under the date of March 3, 1879, Case No. 36106.

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Continuing the publication of The Sebastopol Times and Russian River News, adjudicated a newspaper of general circulation by the Superior Court of the County of Sonoma, State of California, Case No. 35776. Windsor Times

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HEALDSBURG HAPPENINGS

90 countries and counting.

Goings on around town

this week & next

Community

Football Finale

Final home game of the year for the varsity Greyhounds is Friday Oct. 31 against Archie Williams of San Anselmo. Adults $12, Boosters $8, seniors $6, students with ID free. Everybody up for the kickoff at 7pm, Rec Park.

Pumpkin Festival

First half (8:30-10:30am) of the Saturday Nov. 1 Farmers’ Market will be the scene of the “Pumpkin Festival and Costume Contest” at the West Plaza parking lot. Prizes for best decorated pumpkin and other season competitions; for schedule see healdsburgfarmersmarket.org/ pumpkin-festival-2025. The produce and crafts market continues to 12:30pm, Saturdays until Dec. 20

Holiday Pop-up

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Garrett Hardware starts a new tradition with a holiday-themed pop-up tent at the Healdsburg store, from Saturday Nov. 1 until Jan. 5, 2026. The decorated tent will be transformed into a winter wonderland with festive photo ops and opportunities for community events, as well as gift ideas galore. The store is at 1340 Healdsburg Ave., the tent is open from 7am to 6pm.

Wine & Food Affair

Annual progressive party through 50 wineries in Northern Sonoma County is this weekend, Saturday and Sunday Nov. 1-2. Each winery offers bites to complement its wines, making for a culinary carnival through Alexander, Dry Creek and Russian River valleys. One of Wine Road’s biggest annual events; details and tickets at wineroad.com.

Assembly Update

Chris Rogers (D-Santa Rosa) of Assembly District 2 will meet with the community on Monday Nov. 3 in the library at Healdsburg High School, 5-6:30pm. Any questions about the event, call 707.576.2526.

City Council

Monday will also find the Healdsburg City Council meeting at 401 Grove St., in Council Chambers. There is always something interesting going on with city business, and the “public comment” period can create its own news. Meeting starts at 6pm; attendees may offer public comment, but the meeting can be viewed live online at healdsburg.gov/zoom or facebook.com/cityofhealdsburg.

On Stage

Shakespeare’s ‘Macbeth’ “The Scottish Play” continues at the Raven Theater for the next two weekends, until Nov. 9. Reviewed this issue.

Thursday Oct. 30 is pay-what-you-can night; other night’s tickets are $15 adults, students with ID $10. Curtain at 7:30pm Fridays and Saturdays, 2pm Sundays at 119 North St., raventheater.org.

Crafted Conversation

Photographer and world traveler Andy Katz introduces a gallery of his prints at CraftWork on Wednesday Nov. 5, starting at 5:30pm. With Aperture wine and hors d’oeuvres, $60 for the event, half-price for members and friends of CraftWork, 445 Center St., craftworkhbg.com.

Music

Dad Country

Weekly free concerts on Thursdays in the upstairs hall at Little Saint. On Oct. 30 it’s Whiskerman, an Oakland band known for “tackling the sublime with their ambitious songwriting, thunderous stage show, and acute lyricism.” Folk music this ain’t. Doors open at 6pm, music starts at 7pm, at Little Saint, 25 North St., littlesainthealdsburg.com.

Coyote Music

If it’s Oct. 31 it must be Halloween, which luckily falls on a Friday. Coyote Sonoma celebrates with a themed Halloween Party featuring the Remedies, a long-time North Bay band that covers the classic rock tunes of earlier eras. Tickets only $10; doors at 6pm and music at 7pm. Coyote Sonoma, 44f Mill St., coyotesonoma.com.

Elephant Music

Across the parking lot from Coyote is the Elephant in the Room, which also celebrates Halloween on Oct. 31 with the danceable and diverse tunes of Dgiin, starting at 8pm. Cover is $20, but good times are guaranteed. 177 Healdsburg Ave., elephantintheroompub.com.

Spirit Bar Trio

This week the Harvey Wainapel Group, including Adam Shulman, Doug Miller and Bryan Bowman, perform Brazilian jazz, American standards and originals. Every Saturday night 6-9pm, no cover, bites menu from DCK available, Hotel Healdsburg’s Spirit Bar, 25 North St.

For additional events, visit healdsburgtribune.com/calendar.

Mural

— Continued from page 1

said Bryce Jones, a member of the town’s planning committee. “At the same time we wanted something that could be tourist friendly and help promote the town’s brand identity.”

The primary 27-piece Sculpture Trail, an outdoor art exhibit at the Geyserville Road offramp from Hwy 101, is filling up a 1 1-3-acre lot with sculptures and improved landscaping. That offramp location, and the downtown arts corner, are increasingly coming to define the visual identity of the quiet “census designated place” of about 800 residents.

The separate downtown locale is clearly in the mood and mode of the freeway-side Sculpture Trail, with art curated by Victoria Heiges. Also in the downtown lot are a rusted globe decorated with steampunk filigree called Ancient Transport by Jared Hendricks; a life-size sculpture of a horse rearing on its hind legs called Golden Possibilities by Pierre Riche; an installation of God’s Eyes yarn works by Geyserville Elementary School children which casts their rectangular shadows on the wall behind them; and a giant metal Steelhead by Bryan Tedrick which points toward the north wall, where the new mural is.

All of these works double-down on Geyserville’s commitment to recognizing its agrarian past, a branding decided upon by a community survey that the town “remain an agricultural community, and that we don’t become just a tourist destination,” said John Cash, the head of the Geyserville Community Foundation which commissioned the mural.

“Both Agraria and the mural are statements about the town, its culture and its history,” said Cash. “We are an agricultural community and are committed to staying that way.”

The Historic Old Roma Station is the place to be. Healdsburg’s new hot spot is in the Depot District at 420 Hudson & 51 Front St. Freshly upgraded, this historic spot features wine tasting, vintage clothes & antiques, and coming soon, Anytime Fitness!

Toxic masculinity defines ‘Macbeth’

By Caitlin Strom-Martin

PSA: Children should not sit in the front row of an in-the-round Macbeth where the actors are conducting their story on top of the audience. Especially when said kids wave to the actors and snicker at such lines as: “... spirits … unsex me here!” I can imagine how annoying it must feel to be deep in monologue, while preadolescents squirm.

Such was opening night of Shakespeare’s tragedy, presented by The Raven Players and directed by Steven David Martin. It runs at the Raven Performing Arts Theater in Healdsburg through Nov. 9.

Much of the dark nuance of this haunting tale of the danger of unchecked power was replaced by a loud, stylized approach.

The disadvantage of staging this show in such an intimate space was that errors

proved more noticeable than if there was distance between the audience and the players. It also led to distracting sightlines.

The costumes (Jeanine Gray) suffered due to this close scrutiny. It’s difficult to lose oneself in the supernatural when mysterious entities are wearing sweats, scrunchies and yoga pants. The odd purple rags and hoods weren’t evocative of much, and the hoods frequently tripped the actors up.

The sound design (Dennis Whitaker), near constant, was assaultively loud and usually abruptly cut off, thus negating any illusionary hold.

The set design by Jenna Vera Dolcini with serpent iconography was intriguing, as was the use of orange paint for blood, a very physical witch ensemble and an eerie underscore.

Macbeth (Matthew T. Witthaus) stomped about the stage more concerned with his manly swagger than any of the events taking place in the play. If his desire was to make Macbeth a raging, petulant symbol of toxic masculinity, then Witthaus was quite effective. I hope this was the intention.

Katie Watts-Whitaker played Lady Macbeth as a true believer of prophecy, obsessed with power and cruelty. Therefore her downfall wasn’t as effective as it could have been if she’d layered the character more.

Subtle work came from Nicolas Augusta as the porter, and Declan Hackett as MacDuff. Tamara Brooks as the second witch had a wonderful, disturbing physicality. The choice of the three witches having an accompanying chorus of tortured souls was unique, but this construct sucked all the intensity from the Weird Sisters.

I applaud this ensemble for tackling one of the Bard’s most complex works with confidence. It’s the duty of artists to swing big, even if they miss.

‘Macbeth’ runs through Nov. 9 at the Raven Performing Arts Theater, 115 North St., Healdsburg. Thu–Sat, 7:30pm; Sun, 2pm. $10–$25. 707.433.6335. raventheater.org

STOREFRONT Jorge Ramos stands in front of the Healdsburg Avenue store that he will probably have to leave behind when a building renovation begins.

Shoe repair

— Continued from page 1

proposed to be 785 and 945 square feet, respectively. A new roofline with a rectangular façade similar to that on other Healdsburg buildings was also presented, to general approval.

Retail space

While overall the design of the remodeled building met with the Commission’s approval, what captured their attention was something admittedly “outside [their ] purview”—the fate of the single one-person retail business still in operation at that building, Ramos Shoe Repair.

The topic was also discussed at the September 2024 meeting that granted the owner, Rod Matteri, the conditional use permit to build the tasting room (although there is no specific winery yet associated with the tasting room). This time, the question came from the Commission’s newest member, Christine Schadlich, who provided a quorum by being the fourth commissioner attending that night.

“I apologize if this was covered in the last meeting, but I’m just curious regarding the existing lease and tenant,” she said. “What is the plan with the tenant or tenants in the project?”

Alan B. Cohen, the Healdsburg architect assisting Strening with his dealings with the city, responded, “In speaking with Ramos, he’s indicating he’s probably going to retire, [though] he would like to continue.”

Cohen also said that the owners, who also own the Garrett Hardware stores in Windsor and Healdsburg, “expressed a potential interest in relocating [him] to one of the stores. Or if he just wants to take a break and talk about relocating in the building when it’s completed, that’s also possible.”

Given that the current shop Ramos operates has about 700 square feet per his own estimate, the smaller of two retail units might present a comparable space. But when Ramos himself spoke

just minutes later, he took issue with Cohen’s remarks.

“I don’t know where the rumor got started, but I wasn’t planning to retire,” he said, turning to look directly at Cohen. “I think with the project that they’re going to do, I’m going to have to move, right? So if I can find a space that’s [comparable] to what I have, then I have to make a decision whether to retire or not. I haven’t decided, but I never said I was going to retire.”

Forced retirement?

About Ramos’ denial of planning for retirement, Cohen later told The Tribune, “That surprised me somewhat, as in the past year I heard him on two occasions say that he was considering retiring. Not that he definitively had decided, so I can understand he would come to the conclusion he doesn’t want to at this point.”

Ramos Shoe Repair is an outlier on Healdsburg Avenue, even in the recently christened “North Makers Arts District” or NoMAD area between North and Piper streets. Neither a clothing store, an art gallery, a bakery or a tasting room, it’s a shoe repair store, a working-man’s shop. Ramos, the owner and sole employee, said he has worked out of the building for 34 years, after training and working with his father, Demetrio, who came to the U.S. from Zacatecas, Mexico, in 1960. The senior Ramos passed away last year.

More than an outlier, Ramos Shoe Repair is a legacy—the kind of business every downtown used to have, but one which is increasingly hard to find almost anywhere.

And as Schadlich said, and Commission Chair Conor McKay reiterated, what happens to Ramos Shoe Repair is “out of the purview” of the Commission’s task.

“While I do have concerns about the fate of Ramos’ business, sadly, there really are no protections in the Healdsburg Planning Code for a business like Ramos Shoe Repair,” Planning Commissioner Jonathan Pearlman later said (he was not in attendance at the meeting).

Said Planning Director Scott Duiven, “Healdsburg does not have commercial tenant protections or relocation assistance like it does for residential tenants. I don’t foresee a solution at the City level other than the fact that construction is unlikely to begin on this project for some time, which would allow Mr. Ramos to continue to operate at the existing location while he seeks alternative locations.”

Cohen’s suggestion that the building owners, Rod Matteri and his mother Carol Mascherini, might make room for Ramos in one of their two stores could not be verified, nor does it seem likely that Matteri would simply hold the smaller retail shop for the cobbler through the year-long remodeling process, then lease it to him at a less-than-market rate.

But there is nothing obligatory in either of those scenarios. Until the conditional use permits are issued and construction begins, Jorge Ramos continues his work, one pair of boots at a time.

Día de Muertos in the Plaza

● 9th annual event overcomes the weather

Staff Report

Despite the weekend’s rain, Corazón Healdsburg’s ninth annual Día de Muertos celebration brought around 2,500 community members into the heart of downtown Healdsburg for a vibrant and heartfelt tribute to loved ones who passed during the past year.

The Sunday celebration opened with a blessing and traditional ceremony by Dan-

za Xantotl, followed by welcoming remarks from Mayor Mitchell and Corazón Healdsburg Executive Director Marcy Flores.

Throughout the day, the plaza stayed alive with music and dance performances from artists both familiar to Healdsburg audiences and from farther afield.

Streets were lined with local food vendors, artisans and cultural crafts, creating a joyful atmosphere that celebrated life, memory and community.

SPORTS

Girls golf team takes NBL Redwood pennant

●

Freshman

Viramontes

leads the charge into post-season

Staff Report

There is one team that’s making a run for a regional title: the Greyhounds Girls Golf team. The squad is 10-0 in the North Bay League Redwood division (NBL Redwood), unchallenged for the pennant. Their overall record is 13-1, the only loss coming in a close 242-249 round against Cardinal Newman on Sept. 11. Since that time they’ve made believers of the other schools in the small league— Ukiah, Montgomery and Maria Carrillo.

Home meets have been played at the Healdsburg Golf Club at Tayman Park, but their scores have been winners on every course, whatever the weather. Take for example the Oct. 15 duel against Maria Carrillo, a day of soggy turf, steady drizzle and bone-chilling temperatures. Even so, the Pumas were no match for the Greyhounds, who fired on all cylinders and stormed to a 79-stroke margin, 202281, despite the harsh conditions.

The league’s final mini-tournament was held two days later on the “back 9” at The

Club at Sugarloaf. This day brought picture-perfect fall conditions—mid-70s temperatures, bluebird skies, dry fairways and firm greens. The setting helped them capture their final league victory in the fourteam tourney, finishing the regular season with a flawless 10–0 record in league play.

The championship carded out at Healdsburg 212, Ukiah 239, Maria Carrillo 254 and Montgomery 259. Freshman Brooklyn Viramontes shot a 5 over par 36 on the tough back 9 at The Club at Sugarloaf. Another freshman, Natalia Arreguin, recorded an 8 over par 39. Other scores were Keira Au and Amber Dhiman, both with 45; team captain Siena Yielding with 47; and Zella “Godzella” Santana, 49.

To cap off the day, the team was proudly presented with the 2025 North Bay League – Redwood Division pennant, marking a historic milestone for the program.

“The victory was a true team effort, as all six players posted scores in the 30s and 40s—the first time that’s happened this season,” said coach Todd Au. “Their consistency and focus left little doubt, with the next closest competitor, Ukiah, finishing 27 strokes back. It was a dominant and fitting end to an incredible regular season.”

With NBL Redwood play behind them,

the Hounds competed for the NCS Championship on Monday this week, a full 18 holes at Baywood Country Club in Arcata. Playing on the same course with the best high school teams in the North Coast region, Healdsburg came in third behind Cardinal Newman and Marin Academy— making Healdsburg the top finishing public school of the match. Congratulations are due to the team and coaches.

Brooklyn Viramontes, a freshman at Healdsburg High School, has been swinging a golf club since she was just five years old, said her dad Tony Viramontes, and she has grown into a dedicated and talented player.

On the way to her high school career, in 2024 she won the Hawaii State Invitational in her age group, and just a few weeks ago she successfully defended her Oregon State Invitational title as well. Her winning round included a hole-in-one on the seventh hole at Pronghorn in Bend.

Viramontes’ success puts her in line for a second Player of the Year notice from the NBL Redwood division, following up on Tehya Mitchell’s success last year at Healdsburg. Other golfers from this 2025 team who were on last year’s NBL Redwood All-League list included Siena Yielding, then a sophomore, and Amber Dhiman, a freshman.

Viramontes is not the only player on the team to get noticed this season. Both Viramontes and Natalia Arreguin will move on as individual qualifiers for the NCS Division 1 Championship on Monday, Nov. 3, at Windsor.

HEALDSBURG FOOD PANTRY

HELP US TO HELP THOSE IN NEED

Please join us in welcoming Domenica Catelli to the Healdsburg Food Pantry board. Come share food, conversa>on & community - and discover how you can help us feed our neighbors in Geyserville and Healdsburg every month.

Recep%on

Tuesday, November 4.5-7 pm Catelli’s Restaurant, Geyserville 707-291-6777

TO DONATE OR LEARN MORE: WWW.HEALDSBURGFOODPANTRY.ORG

1505 Healdsburg Ave, Healdsburg

Celebrate a life well lived

Capture the essence of a departed family member with an obituary in the pages of our papers. Your tribute will appear perpetually on our website, and that of our partner, Legacy.com. We can write a tribute that embodies the spirit of the deceased, or we can publish one you provide us.

Call or email for details: Lynda at 707.353.1148 or LifeTributes@Weeklys.com healdsburgtribune.com/submit-obituary

Department

Oct. 26, winning over the younger generation.

Crimes and concerns reported to Healdsburg Police, Oct. 13-19

Residents and others are encouraged to call Police Dispatch as needed at 707.431.3377, operational 24/7.

Monday, October 13

9:07am A bike valued at $7,000 was stolen from a back yard on Sherman Street. The Reporting Party (RP) did not want to press charges but requested a report.

3:14pm The RP on Falcon Way was repeatedly harassed by her estranged husband. The RP provided copies of text messages. An officer attempted to contact the RP and left her a message. On Oct. 14, the RP went to the police department and a report was taken.

5:04pm A hit-and-run accident occurred on Dry Creek Road at Grove Street. A truck hit a traffic light causing damage to the signal pole. The truck also suffered a blown tire. A report was taken. At 7:09pm, the employer of the driver of the truck indicated that the driver hit the pole and did not report it because the driver did not think there was damage.

6:53pm The RP on University Avenue said an unwanted person was in the front yard and disturbed the RP by going back and forth from a vehicle to the door of the residence. The woman

made demands of the RP, and the RP wanted her to be asked to leave. Officers responded and spoke with both parties. The woman agreed to stay in her vehicle and not bother anyone.

Tuesday, October 14

12:38pm The RP indicated there was a theft of services at First Nails on Vine Street. A client received $80 worth of services, did not like the outcome and left without paying. Subsequently, the client called and stated that the nail salon filmed her after the client offered to pay part of the total. The client felt uncomfortable and left the salon because she had to pick up her daughter. The store decided not to press charges.

3:42pm The RP’s parked vehicle was hit in front of Healdsburg Junior High School on Grant Street. An officer provided the incident number to the RP.

Wednesday, October 15

1:30pm The RP indicated that a possible intoxicated driver swerved and drove at an erratic speed on Hwy 101 at Dry Creek Road. Officers responded to the area, but the driver was gone on arrival and unable to be located.

4:19pm The RP at The Randall on Sawmill Circle said a possibly intoxicated woman yelled and broke bottles on the property. The RP wanted to file trespass paperwork against the woman. Officers responded and spoke

with the woman about the complaint.

Thursday, October 16

1:32pm A vehicle was stopped on Hwy 101 at Westside Road for violating rules of registration. A 59-Year-Old (YO) man was cited and released on an outstanding Sonoma County warrant regarding failure to appear, misuse of vehicle registration and license documents, and violation of license plate display rules.

2:05pm The RP at Big John’s Market on Healdsburg Avenue stated a woman took $100 worth of merchandise. The RP wanted to press charges. An officer arrived on the scene and took a report.

4:26pm The RP at CVS Pharmacy on Center Street said a woman inside the store was irate and intoxicated. The RP said the woman grabbed the RP and stole something from the store, but the RP did not want to press charges or file trespass paperwork against the woman. Officers responded to the scene and contacted the RP and the woman.

8:54pm The RP on Matheson Street at Healdsburg Avenue said there was a fight on the bus between two people. Officers responded. A 21-YO man was arrested and transported to county jail for resisting arrest and public intoxication.

Friday, October 17

10:40am A warrant was served on Second Street at Tucker Street. A

42-YO woman was cited and released on an outstanding Sonoma County warrant regarding possession of drug paraphernalia and possession of methamphetamine.

4:57pm The RP on Johnson Street at Powell Avenue thought she heard a gunshot in the area. An officer responded, and nothing was amiss.

10:49pm A woman who was not allowed in Safeway on Vine Street was in the store. The RP did not want to press charges, but wanted law enforcement to advise the woman to leave. Officers responded, but the woman was no longer in the store. The woman was located outside the premises and advised not to return to the store.

Saturday, October 18

9:23am The RP at Trinity Baptist Church on Powell Avenue said a man used aggressive language toward the RP and pulled the RP by his shirt. The RP believed the man was intoxicated. Officers arrived and arrested a 40YO man for assault and battery and violation of probation. He was taken to county jail.

11:25pm The RP on Sparrow Court said the RP was threatened by his intoxicated neighbor. The neighbor said, “I’m going to get you.” The RP wanted to press charges. An officer contacted the RP about the incident and determined there were no criminal threats.

Sunday, October 19

1:36am An officer attempted to pull over a speeding vehicle on Hwy 101 at Dry Creek Road. The vehicle failed to yield, and a pursuit ensued. The vehicle was lost going northbound on Geyserville Avenue. The Cloverdale Police Department and the California Highway Patrol were notified. On Oct. 21, the vehicle was located in Cloverdale with the underage suspect inside smoking marijuana. The suspect was charged with reckless evasion and brought to juvenile hall.

9:47am The RP near Bank of Marin on Center Street said a vehicle tried to cut off the RP while the RP pulled out of Bank of America. The vehicle then almost hit another vehicle in the Bank of Marin parking lot. An officer located the vehicle and advised the driver of the complaint.

11:09am Graffiti was reported behind a bus stop on Healdsburg Avenue.

2:19pm A drug enforcement officer contacted a 35-YO man near Carl’s Jr. on Vine Street. He was arrested and brought to county jail for possession of methamphetamine for sale, transportation or sale of methamphetamine, and violation of probation. A 49-YO woman was cited for having hard drugs after two or more prior drug convictions.

Compiled by Carolyn Brenner

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Healdsburg’s median price drop tells half the story

● Q3 2025 reveals a market transformation driven by surge in entry-level home purchases

By David Hargreaves

Healdsburg’s median home price dropped 18% in Q3 2025 to $976,000 from $1.199 million a year ago. Before interpreting this as a market in decline, consider what’s actually happening: This isn’t a story about falling values—it’s a story about which homes are selling.

The data reveals a dramatic market rebalancing, with entry-level properties surging while luxury sales stagnate. Understanding this shift is essential for anyone buying or selling in Healdsburg right now.

The Composition Effect

The 18% median price decline doesn’t reflect homes losing value—it reflects a fundamental change in what’s selling. Think of it this way: If luxury car sales collapse while economy car sales boom, the median vehicle price drops even though no individual car became cheaper.

That’s precisely what’s happening in Healdsburg. Sales under $1 million surged 83% year-over-year, while luxury closings over $2 million fell 10%. The result? More affordable homes dominate the sales mix, mathematically pulling down the median even as individual properties hold or gain value.

In fact, the sub-$1 million segment shows remarkable strength. These properties are selling at 94% of their current asking price—actually better than last year—and moving 21% faster, averaging just 71 days on market. The absorption rate nearly doubled from 28% to 51%, meaning more than half of available homes under $1 million are selling each month.

Q3 data reveals Healdsburg is really three separate markets operating under one name, each with its own dynamics and opportunities.

Under $1 Million: The Seller’s Market

This segment is experiencing genuine momentum that should give buyers pause about waiting for better deals. With sales up 83% and new listings down by more than half, inventory has tightened dramatically. The absorption rate of 51% represents the strongest performance across all price segments.

For buyers targeting this range—whether first-time Wine Country purchasers or investors—expect competition. Properties priced correctly are moving quickly, and the sold-to-original list price ratio actually improved 1.1% from last year, indicating sellers aren’t overreaching and buyers aren’t finding much negotiating room.

$1-2

Million: The Balanced Middle

This range represents what a healthy market looks like. Sales grew 47%, absorption improved 28% and inventory increased modestly by 18%. There’s clearly strong buyer demand, but enough supply to prevent the feeding frenzy happening below $1 million.

However, average days on market increased 49% to 89 days, suggesting buyers in this price range are conducting thorough due diligence and negotiating more carefully. When homes are priced right from the start, they’re finding buyers. But properties requiring significant work or updates will likely sit longer and need price adjustments.

Over $2 Million: The Buyer’s Opportunity

The luxury segment tells the most complex story. Closings dipped 10%, and the absorption rate fell slightly from 6.1% to 5.6%. Only one in 17 luxury homes is selling each month, confirming this remains firmly a buyer’s market.

But here’s where it gets interesting: Pending sales surged 140%. Yes, this represents just four homes going into contract, two of which were ours, so we need to be cautious about reading too much into it. Still, it suggests renewed interest in premium properties, even if these contracts haven’t yet converted to closed sales.

Average days on market for luxury properties actually improved dramatically, dropping 31% to 61 days. When luxury homes are priced right and appeal to today’s buyers, they move faster than mid-tier properties. However, the sold-to-original list price gap widened significantly by 4.4%—the largest drop across all segments. Luxury sellers often need to adjust expectations during negotiations.

Looking Ahead

As we move through the remainder of 2025, several trends bear watching. The combination of falling new listings and rising sales suggests inventory will remain constrained, particularly under $1 million. Even the luxury market may see tightening supply if those pending sales convert and inspire more buyer confidence.

For buyers across all segments, being prepared with financing, clear criteria and realistic expectations remains crucial. For sellers, the market is clearly active, but pricing strategy matters more than ever. The 7% gap between original asking and final sale prices tells us that success goes to those who price based on recent comparable sales rather than aspirational thinking.

The median price decline will grab headlines, but the real story is market transformation. Healdsburg isn’t becoming less expensive—it’s becoming more accessible to buyers in the entry-level and mid-tier segments while luxury buyers exercise patience and negotiating leverage.

David Hargreaves is a co-founder of BruingtonHargreaves / W Real Estate. Its weekly real estate newsletter, ‘Sonoma County Insider,’ is available at news.bruingtonhargreaves.com.

Legal Notices

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502864

The following person(s) is (are) doing business as: 1. SOCO WI-FI, 8749 FEHLER LN, COTATI, CA 94931-5374, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): ANTHONY VINCENT CHAVARRIA, 8749 FEHLER LN, COTATI, CA 94931-5374, CA. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct.

Signed: WILLIAM, MANAGER. This statement was led with the County Clerk-Recorder of Sonoma County on 09/19/2025 (Publication Dates: October 9, 16, 23, 30 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502756

The following person(s) is (are) doing business as: 1. SONOMA ANTIQUES AND VINTAGE, 19678 8TH ST. EAST, SONOMA, CA 95476, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): DANIEL G. LEONARD, 254 W. BISSELL AVE, RICHMOND, CA 94801. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on 6/23/2025. I declare that all information in this statement is true and correct.

Signed: DANIEL LEONARD, MR.. This statement was led with the County Clerk-Recorder of Sonoma County on 09/08/2025 (Publication Dates: October 9, 16, 23, 30 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502893

The following person(s) is (are) doing business as: 1. CASITA CLEANING SERVICE, 2500 OLD STONY POINT RD UNIT C, SANTA ROSA, CA 95407, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): MONICA CORONA RODRIGUEZ, 2500 OLD STONY POINT RD UNIT C, SANTA ROSA, CA 95407. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: MONICA CORONA. This statement was led with the County Clerk-Recorder of Sonoma County on 09/23/2025 (Publication Dates: October 9, 16, 23, 30 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502999

The following person(s) is (are) doing business as:

1. TEQUIO, 2. IRONJAW, 3. WEST OF EDEN, 4. 78 & SUNNY, 200 CONCOURSE BLVD, SANTA ROSA, CA 95403, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): FOLEY FAMILY WINES, INC. 200 CONCOURSE BLVD, SANTA ROSA, CA 95403: DE. This business is being conducted by A CORPORATION. The registrant commenced to transact business under the ctitious name or names above on N/A I declare that all information in this statement is true and correct. Signed: SHAWN SCHIFFER, PRESIDENT. This statement was led with the County Clerk-Recorder of Sonoma County on 10/01/2025 (Publication Dates: October 9, 16, 23, 30 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502697

The following person(s) is (are) doing business as:

1. SANTA ROSA MASSAGE CLINIC, 1223 COLLEGE AVE SUITE 200, SANTA ROSA, CA 95404, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): DOUGLASS SCHAEFER TOTH, 1223 COLLEGE AVE SUITE 200, SANTA ROSA, CA 95404 CA. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: DOUGLASS TOTH, OWNER. This statement was led with the County Clerk-Recorder of Sonoma County on 09/02/2025 (Publication Dates: October 9, 16, 23, 30 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202503041

The following person(s) is (are) doing business as: 1. AT HOME CAREGIVERS, 891 2ND ST, SANTA ROSA, CA 95404, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): FAMILY MATTERS IN-HOME CARE, LLC:, 2155 S BASCOM AVE UNIT 116, CAMPBELL, CA 95008, CALIFORNIA. This business is being conducted by A LIMITED LIABILITY COMPANY. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: NICHOLAS OLSEN, CEO. This statement was led with the County Clerk-Recorder of Sonoma County on 10/03/2025 (Publication Dates: October 9, 16, 23, 30 of 2025 The Healdsburg Tribune)

LEGAL NOTICES

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502619

The following person(s) is (are) doing business as: 1. 12

HORIZONS, 339 JACQUELYN LANE, PETALUMA, CA 94952, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): TAMMY CLELAND, 339 JACQUELYN LANE, PETALUMA, CA 94952. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: TAMMY CLELAND, SOLE PROPRIETOR This statement was led with the County Clerk-Recorder of Sonoma County on 08/25/2025 (Publication Dates: October 9, 16, 23, 30 of 2025 The Healdsburg Tribune)

ORDER TO SHOW CAUSE FOR CHANGE OF NAME SUPERIOR COURT OF CALIFORNIA FOR THE COUNTY OF SONOMA CASE NUMBER: 25CV06526

TO ALL INTERESTED PERSONS 1. Petitioner (name of each): JANET LYNN EYRICH, led a petition with this court for a decree changing names as follows: Present Name: a. JANET LYNN EYRICH, to Proposed Name : JANN EYRICH.

2. THE COURT ORDERS that all persons interested in this matter shall appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must le a written objection that includes the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely led, the court may grant the petition without a hearing.

NOTICE OF HEARING DEC 03, 2025 at 3:00 PM, in Dept: 19: Sonoma County Superior Court, 3055 CLEVELAND AVENUE, SANTA ROSA, CA 95403. Via Zoom. GO ONLINE TO ZOOM.US/JOIN OR PHONE IN AT Meeting ID Dial 1-669-254-5252, MEETING ID 160-421-7577 Passcode 410765. A copy of this Order to Show Cause shall be published at least once each week for four successive weeks prior to the date set for hearing on the petition in The Healdsburg Tribune, a newspaper of general circulation, printed in the county of Sonoma. DATED: SEPTEMBER 29, 2025 Hon. Oscar A. Pardo, Judge of the Superior Court. (Publication Dates: October 16, 23, 30, November 6 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502740

The following person(s) is (are) doing business as: 1. KZ CLEANING SERVICES, 35 E WASHINGTON ST APT 106, PETALUMA, CA 94952, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): KARINA ZEPEDA MENDOZA, 35 E WASHINGTON ST APT 106, PETALUMA, CA 94952. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: KARINA ZEPEDA, OWNER. This statement was led with the County Clerk-Recorder of Sonoma County on 09/05/2025 (Publication Dates: October 16, 23, 30, November 6 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502910

The following person(s) is (are) doing business as: 1. SONOMA STRIKERS, 1310 CROFTON CT, HEALDSBURG, CA 95448, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): JEFF MCCARTHY, 1310 CROFTON CT, HEALDSBURG, CA 95448. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: JEFF MCCARTHY, MANAGER. This statement was led with the County Clerk-Recorder of Sonoma County on 09/25/2025 (Publication Dates: October 23, 30, November 6, 13 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202503130

The following person(s) is (are) doing business as: 1. HOLISTIC HOME CARE, 509 MARIA DR, PETALUMA , CA 94954, COUNTY SONOMA, Mailing Address: 1405 MAURO PIETRO DR, PETALUMA, CA 94954: Is hereby registered by the following owner(s): TENDER TOUCH HOME CARE, LLC, 1405 MAURO PIETRO DR, PETALUMA, CA 94954, CA. This business is being conducted by A LIMITED LIABILITY COMPANY. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: SONIA MANZANO . This statement was led with the County Clerk-Recorder of Sonoma County on OCTOBER 15, 2025. (Publication Dates: October 23, 30, November 6, 13 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202503053

The following person(s) is (are) doing business as: 1. AS EVER, 2. SEBASTIANI NEXT EPISODE, 3.

TUSCAN RIDGE ESTATE WINERY, 499 MOORE LANE, HEALDSBURG, CA 95448, COUNTY SONOMA: Mailing Address: 1 WINEMASTER WAY #D, LODI, CA 95240: Is hereby registered by the following owner(s): RB WINE ASSOCIATES, LLC, 499 MOORE LN, HEALDSBURG, CA 95448, CA: This business is being conducted by A LIMITED LIABILITY COMPANY. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: JEFF TUTTLE, RB WINE ASSOCIATES, LLC, CEO. This statement was led with the County Clerk-Recorder of Sonoma County on OCTOBER 07, 2025. (Publication Dates: October 23, 30, November 6, 13 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202503140

The following person(s) is (are) doing business as: 1. OMD BRANDS, LLC, 499 MOORE LANE, HEALDSBURG, CA 95448, COUNTY SONOMA: Mailing Address: 1 WINEMASTER WAY #D, LODI, CA 95240: Is hereby registered by the following owner(s): RB WINE ASSOCIATES, LLC, 499 MOORE LN, HEALDSBURG, CA 95448, CA: This business is being conducted by A LIMITED LIABILITY COMPANY. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: JEFF TUTTLE, RB WINE ASSOCIATES, LLC, CEO. This statement was led with the County Clerk-Recorder of Sonoma County on OCTOBER 16, 2025. (Publication Dates: October 23, 30, November 6, 13 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502814

The following person(s) is (are) doing business as: 1. AMERICAN TAILORED WINES, 2. BOUCHAINE VINEYARDS, 3. GUADAGNI FAMILY WINES, 4. LAS POSITAS VINEYARDS, 5. OLIVER’S MARKET, 6. PARMA RIDGE WINERY, 7. RED BRICK WINERY, 8. SUVEG CELLARS LLC, 499 MOORE LANE, HEALDSBURG, CA 95448, COUNTY SONOMA: Mailing Address: 1 WINEMASTER WAY #D, LODI, CA 95240: Is hereby registered by the following owner(s): RB WINE ASSOCIATES, LLC, 499 MOORE LN, HEALDSBURG, CA 95448, CA: This business is being conducted by A LIMITED LIABILITY COMPANY. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: JEFF TUTTLE, CEO - RB WINE ASSOCIATES, LLC. This statement was led with the County Clerk-Recorder of Sonoma County on SEPTEMBER 15, 2025. (Publication Dates: October 23, 30, November 6, 13 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202502794

The following person(s) is (are) doing business as: 1. GRANTED REALTY, 418 B ST #250, SANTA ROSA, CA 95401, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): GRANT BAKER, 504 WALTEN WAY, WINDSOR, CA 95492. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: GRANT BAKER OWNER. This statement was led with the County Clerk-Recorder of Sonoma County on 09/10/2025 (Publication Dates: October 23, 30, November 6, 13 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202503097

The following person(s) is (are) doing business as: 1. MYOWNNETWORTH, 56 WOODWORTH WAY, PETALUMA, CA 94952, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): FRANK MACOMBER HALL JR, 56 WOODWORTH WAY, PETALUMA, CA 94952. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on 4/15/2025. I declare that all information in this statement is true and correct. Signed: FRANK M HALL JR. This statement was led with the County Clerk-Recorder of Sonoma County on 10/10/2025 (Publication Dates: October 23, 30, November 6, 13 of 2025 The Healdsburg Tribune)

FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202503183

The following person(s) is (are) doing business as: 1. WINE COUNTRY ZOOLOGICAL, 4000 ARLINGTON AVE, SANTA ROSA, CA 95407, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): DANIEL MOORE, 4000 ARLINGTON AVE, SANTA ROSA, CA 95407. This business is being conducted by AN INDIVIDUAL. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: DANILE MOORE, OWNER. This statement was led with the County Clerk-Recorder of Sonoma County on 10/21/2025 (Publication Dates: October 30, November 6, 13, 20 of 2025 The Healdsburg Tribune)

STATEMENT OF ABANDONMENT OF FICTITIOUS BUSINESS NAME SONOMA COUNTY FILE NO. 202503182

The following person(s) have abandoned the use of the following ctitious business name(s). Fictitious Business name(s) WINE COUNTRY ZOOLOGICAL, 4000 ARLINGTON AVE, SANTA ROSA, CA 95407, COUNTY SONOMA. The Fictitious Business Name Statement was led on 10/14/25. Registered Owners(s) SAFARI ENCOUNTERS LLC, 4000 ARLINGTON AVE, SANTA ROSA, CA 95407, CA. This business was being conducted by A LIMITED LIABILITY COMPANY. I declare that all information in this statement is true and correct. Signed: BRANDI BLUE, MEMBER. This statement was led with the County Clerk-Recorder of Sonoma County on OCTOBER 21, 2025. (Publication Dates: October 30, November 6, 13, 20 of 2025 The Healdsburg Tribune) FICTITIOUS BUSINESS NAME STATEMENTFILE NO: 202503236

The following person(s) is (are) doing business as: 1. MACPHAIL FAMILY WINES, 851 MAGNOLIA DRIVE, HEALDSBURG, CA 95448, COUNTY SONOMA, Mailing Address: SAME: Is hereby registered by the following owner(s): MACPHAIL WINES LLC, 851 MAGNOLIA DRIVE, HEALDSBURG, CA 95448, CALIFORNIA. This business is being conducted by A LIMITED LIABILITY COMPANY. The registrant commenced to transact business under the ctitious name or names above on N/A. I declare that all information in this statement is true and correct. Signed: JAMES MACPHAIL OWNER/ MEMBER. This statement was led with the County Clerk-Recorder of Sonoma County on 10/28/2025 (Publication Dates: October 30, November 6, 13, 20 of 2025 The Healdsburg Tribune)