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CITY TOURISM IMPROVEMENT DISTRICT DISTRIBUTES AWARDS FOR ‘HEADS IN BEDS’ PROGRAMS
April 25, 2024
Healdsburg, California Healdsburg, California
Date, Date, 20202020
OUTSIDE ORGANIZATIONS GRAB SHARE OF CHAMBER’S HTID GRANTS By Christian Kallen
Heads in Beds
Jessica Bohan, the director of tourism and marketing for Stay Healdsburg (the hospitality arm of the Healdsburg Chamber of Commerce), presented an annual report on the HTID to the City Council on April 15.
Photo by Rick Tang
The latest round of grants f r o m t h e He a l d s b u r g Tourism Improvement District (HTID) was announced earlier this month, the most recent installment in a program begun in 2020 and approved to last for 10 years. The latest distribution, of over $100,000, went to 11 organizations for their ability to put “heads in beds,” per the requirements of the HTID. A Tourism Improvement District is described i n t h e i r m a n a ge m en t plan as “an evolution of the traditional Business Improvement District,” focused on getting results for a tourism economy. The 30 lodging businesses in the district, roughly contiguous with city limits, pay an extra 2% assessment into the district, on top of the 12% Transient Occupancy Tax (TOT) the city requires. What the subscribers get out of the deal is focused marketing that directly benefits the lodging businesses, in the form of “destination marketing intended to provide benefits and services directly to those businesses paying the assessment.”
TERRANAUTS All ages explore the interior space of Jessica Martin’s recycled-plastic-bag ‘aerocene,’ the centerpiece and highlight of the second annual
Climate Fest in Healdsburg Plaza. High school teacher Linus Lancaster made it happen at the city’s April 21 Environmental Awareness Day.
Healdsburg’s Heart Is in the Right Place for Earth Day 2ND ANNUAL CLIMATE FEST BRINGS INNOVATION AND OPTIMISM TO THE PLAZA By Christian Kallen
It was a hopeful spring Sunday in Healdsburg. No better weather, location or company could be asked for to celebrate the Earth at the second annual Climate Fest on April 21, produced by Climate Action Healdsburg citizen’s group and the City of Healdsburg. More than 70 booths, tables, food stands and exhibits radiated down the octopus arms of the Plaza, providing insight
and inspiration aplenty. They included an illuminating breakaway diagram showing what happens to mattresses when they are properly recycled, from Recology; a surprisingly humbling “How Much Do We Know About Climate Change” questionnaire; the chance to join crowdsourced Air Quality Index (AQI) monitoring with a sensor in the nearest backyard, and much more. Elsewhere, high school techies from an AAUW program e xtolled the value of piezoelectricity to unsuspecting passersby, and food vendors gave away as much product as they sold (if in smaller measures). While major sponsor Enso Village
solar-powered sculpture to ride the global breeze. While not designed to float (in some circumstances solar heat can provide lift) this aerocene was elevating all the same: to merely walk inside the space with fellow aeronauts of all ages and stripes, cohabitating an interior world surrounded by a thin transparent film of plastic … the metaphor was painfully beautiful. Though not one of Martin’s own creative works, it bears her imprint. Martin and Lancaster built this one long so people could walk inside, but she hopes to change its shape and allow it to float for a West Side School open house next month. “I have
offered handmade seed bombs, Move! Healdsburg encouraged kids to pedalblend their own smoothies, and HHS art teacher Linus Lancaster showed off a beaver house designed to provide live video streams of the Russian River, both above and below the surface, as it wends through Healdsburg. It wasn’t Lancaster’s only job that afternoon. About 1:30pm, he fired up an electric blower to inflate a 50-by-14-foot “aerocene,” an art project by Jessica Martin. Associated with the international Aerocene movement, the inflatable sack is an “airborne, lighter-than-air form made solely from reused plastic bags,” an aerial
a feeling it will be making appearances at more events, and we may even make it bigger each year— at least until we can get plastic bags banned,” Martin said. “I am not sure of the numbers, but it seemed to me like it was twice the size of last year!” enthused Ty Benoit, the director of egalitarian Climate Action Healdsburg who largely organized the event, corralling participants and supporters with enthusiasm and hard work. “The theme for this international Earth Day is focused on ending plastic pollution,” Benoit said. “The aerocene balloon definitely helped us to understand the challenge …” ➝ Climate Fest, 6
➝ Tourism, 3
CRIMES ON FOSS CREEK PATHWAY TWO JUVENILES STABBED NEAR LOCATION OF EARLIER ASSAULT REPORT Staff Report
Photo by Christian Kallen
SIGN OF THE CRIMES A sign on Foss Creek Pathway near the location of a stabbing incident on April 21, and possibly a sexual assault a few days earlier.
Two juvenile males sustained injuries in possibly related stabbing incidents on Sunday night, April 21, near the Carson Warner Skate Park in Healdsburg. The first victim, a 16-year-old boy, called for help at 10:22pm and was located on Foss Creek Pathway, according to the preliminary police report. The victim suffered multiple stab wounds to his back,
and after on-scene first aid was taken to Healdsburg District Hospital. A second victim, 17 years of age, was later discovered to have been admitted to a local hospital for treatment of stab injuries, according to an updated social media post from the Healdsburg Police. Both victims are refusing to cooperate with police in their investigation. “Both victims sustained serious injuries, but are expected to recover,” said the department’s social media post. “Police continue to investigate what might have led to the stabbing and who else may have been involved in the altercation. The victim’s lack of cooperation has hindered the investigation.” That lack of cooperation, and the age of the ➝ Juveniles Stabbed, 7